Industrial Design.
University of Cincinnati: Cincinnati, OH
College of Design, Architecture, Art, and Planning Class of 2010 BS Industrial Design Participating in a Professional Practice Program, alternating quarters of school with work in the field of Industrial Design
2005-Present
Kimberly-Clark: Appleton, WI
Aided with new product development in the family care sector. Also attended a High Grounds Workshop hosted at Kimberly-Clark.
Winter 09
New Balance: Lawrence, MA
Worked on inline footwear development in the trail, team sports, and cleated categories. I also participated in two intern projects looking at different brand expansion opportunities.
Summer+Winter 08
Bose Corporation: Framingham, MA
Worked in Bose Design Center aiding in development of a range of home theater products ranging from 5 to 10 years out.
Summer 07
+references available upon request+
email_ phone_
a.aeschbury@gmail.com 614.425.8232
local_
2125 W Clifton Ave. Cincinnati OH 45219
permanent_
990 Corbin Ct Westerville OH 43081
Sometimes
you’re just feeling
sad, bummed, bitter,
despondent,
dejected, blue, down, low, cheerless, despairing,
disconsolate,
forlorn,
glum, dismal, distressed, doleful,
gloomy,
down in dumps,
dumps
grief-stricken, grieved, heartbroken, heartsick,
heavyhearted, hurting, in doldrums, in grief, in the
MOPEY
Traditionally tea drinking has been seen as a medicinal activity, but at times the best method of healing is soulful contemplation. The visual language of brewing speaks more to this medicinal past than toward the contemplative nature inherent in the slow process of tea making
,
languishing,
low-spirited,
lugubrious,
What if the tea pot felt your pain?
Ideation.
Exploring different forms to find out what it would mean it give a tea pot the power of empathy.
mopey.
the empathetic tea pot
Mopey.
Mopey is the perfect companion when the world has you down and you just need to rest. He understands your stress and would be more than happy to just sit around all watching raindrops slide down windows.
Prepare. Prepare.
Pour.
Add.
Seep.
Serve.
Mope.
Using mopey is simple as can be, just add hot water and tea leaves and mopey does the rest. Giving you more time to sigh depressingly and curl up in a little ball on the couch.
Instructions.
New balance asked the intern team to develop a series of expansion opportunities based around their award winning Nbinside platform. I looked to cycling with a focus on the then exploding fixed gear
Can a single shoe perform equally well on and off the bike?
Ideation.
A two part insole system was developed early on. It consists of a traditional NBinside insole with an EVA plug, and a carbon fiber insole with an SPD cleat attached. The rest of the ideation centers around lace removal systems and achieving an aesthetic that matched the fixed gear ethos.
WALKING INSOLE
The walking insole features + Super comfortable EVA insole + Abzorb heel cushioning unit + Ground contact EVA outsole plug
RIDING INSOLE
The riding insole features: + Carbon fiber construction + TPU cushioning spreads pedal load to reduce hotspots + SPD compatible cleat plate
Upper Direction.
The upper direction was dictated primarily by functional needs. The forefoot is wrapped in durable leather, which will distress beautifully. There are also 3M reflective underlays on the saddle and foxing. A strap was added to allow a relaxed fit while walking and maintain the ability to cinch ito a tight fit during riding.
C
ICK L
LO
CK
Usage.
1. Approach locked up bike. 2. Switch from walking insoles to riding insoles 3. Click in to SPD compatible pedals 4. Ride to destination 5. Switch from riding insoles to walking insoles 6. Slide riding insoles onto U-lock 7. Lock up bike and walk away
get their computers from here?
Can a computer be locally grown?
As part of an HP sponsored studio we were asked to design a next generation sustainable computer. I chose to focus on localization as the driving sustainable element.
What can compaq do to ground the computer to reality while moving more operations to the cloud?
yes.
The is the center piece of a new regionalized system of manufacture and distribution. By decentralizing assembly you have the opportunity to drastically reduce Co2 emissions while also tapping into a sense of hometown pride, through the use of native materials and a localized workforce, to create a stronger emotional bond between product and user.
INSTALL + SERVICE INTERNALS MANUFACTURING
Hello is this Compaq...
CENTER
...great I can come by to set that up this afternoon.
PLU
ASSEMBLY
G
native tree regions
regional compaq community centers
Distribution Scheme.
The decentralization of the manufacturing process would look something like. The more complex and process sensitive internal components would be manufactured in a central location and shipped to the regional centers. There the computers would be assembled. After an order is placed a Compaq representative would hand deliver and set up the customers new computer. This employee would then become the face of the company, always responding to any service issues for that customer.
1
6 6
7 8 7
9 10 9
2 3 4
2
5
Part Structure
The is designed for disassembly and ungradability. It takes advantage of indigenous resources to reduce transportation costs as well as tailor the look of the computer to the region. By using regionally harvested wood the look of each regions computers start to vary slightly. This would give the entire manufacture and distribution system a stronger local context, which would enhance feelings of attachment between user and computer.
1. Monitor 2. Speakers 3. Keyboard Mount 4. Keyboard 5. Mouse
* manufactured locally from indigenous materials
6. Monitor Stand 7. Tower enclosure system 8. Enclosure system pins 9. Tower 10. Passive cooling cone
Ceci n'est pas une marque.
Brands are not slogans, logos, or the magic color combinations. Brands are not multimillion dollar sponsorships or random celebrity endorsements. Brands are the expression of products, memories, aspirations and heritage unique to each company.
As a exercise in branding I was asked to develop a line of flashdrives for an existing company. It was to consist of three different models following a good better best segmentation.
Can a flashdrive successfully embody what it means to be a Nike product?
Ideation.
Two different approaches were taken, the first was a look at the heritage of Nike with visual cues toward Air Max tech. The second was a look forward exploring the application of Nike’s latest technical innovation flywire.
Nike Flashdrive Line.
The final direction used the theme of flywire with a focus on materials as the primary differentiator of the good, better, best segmentation.
16 gb
$50 engraved, orange anodized aluminum
08 gb
$25 plastic casing with true flywire wrap
04 gb
$10 plastic casing with painted flywire-esque lines
In Progress.
I am currently taking part in a chair design studio to be completed Spring 2009 This is a sampling of my work to date. Feel free to ask me for an update.
For Your Time.
email_
a.aeschbury@gmail.com
local_
2125 W Clifton Ave. Cincinnati OH 45219
permanent_
990 Corbin Ct Westerville OH 43081