Electronic Banking Electronic Banking Internet banking in Hong Kong Flow

Document Sample
Electronic Banking Electronic Banking Internet banking in Hong Kong Flow Powered By Docstoc
					Electronic Banking

Internet-banking in Hong Kong
Flow
• Introduction
• E-banking of Hang Seng Bank
  Limited
• Security
• Game time
• Advantages and disadvantages
• Future suggestions
Objective
• To find out why Internet–banking is
  growing attractive in Hong Kong

• To provide suggestions to improve
  the disadvantages or problems now
Introduction
• Starting since 80’s
• Fast development since 1999
Introduction
Introduction
Electronic banking

• Electronic fund transfer (EFT)
• Channels to introduce products and
  services
• Access checking accounts anytime at
  anywhere
Electronic banking
Electronic delivery channel
• Automated teller machine (ATM)
• Phone banking
                     50
• Internet banking
                  40

                  30

                  20

                  10

                   0
                       ATM   Counter   E-banking    Phone
                                                   banking
Electronic banking
• Online services
  – daily banking service
  – investment
  – credit card
  – mortgage lending
  – personal credit
  – insurance service
 Electronic banking
25

20

15

10

 5

 0
     Personal   Insurance   Investment    Daily
      credit     service                 banking
                                         service
E-banking of Hang Seng
Bank Limited
Personal vs. business e-bank accounts
70000            21.2%
60000
50000                               32.1%
40000
30000                                       2005
20000                                       2006

10000
    0
        Personal e-bank   Business e-bank
           accounts          accounts
E-banking of Hang Seng
Bank Limited
IPO subscriptions vs. securities trading
                  13.1%
80%                                    5.8%
70%
60%
50%
40%                                            2005
30%                                            2006

20%
10%
0%
      IPO subscritions    Securities trading
Security
• Using the Hong Kong Smart ID card
  and USB key
• SMS-based one-time password (OTP)
• Token-based OTP
Game time
Advantages
For the bank
• Reducing operation cost from
  branches
• Attract new customers
• Promote products and services
  internationally
Advantages
For the customers
• Convenience
• Timesaving
30

25

20

15

10

 5

 0
     Convenience   Time- s aving   Eas y to us e   Other s
Disadvantages
• Fraudulent website
• Stability of the network are easily
  affected
• Non-instantaneous query services
 Suggestions
 • Audio assistance

      Satisfaction of customer backup services
12

10

 8

 6

 4

 2

 0
     1        2         3         4         5
     Suggestions
     • E-mail OTP
                       Limitation of internet banking
16
14
12
10
 8
 6
 4
 2
 0
      Complex       Difficult to   Security   Non-update Insufficient
     registration       use                                services
Q&A

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:9
posted:11/9/2011
language:English
pages:20