To: [ ]
From: [ ]
Subject: [World War II Register]
Since you are a subscriber to our magazine, [Civil War Review], we thought you would want to
know about our newest publication, [World War II Register].
[World War II Register tells the stories of the men and women who fought on all fronts of the
largest war in history and recounts the tales of the legendary generals who led them. Using the
national archives of many nations, this new publication delves deep into the decision-making that
led to the bombing of Pearl Harbor, the destruction of Adolf Hitler, the dropping of the atomic
bomb, and every other crucial determination of the war.]
We won't take your time here to describe this great new publication in detail. Check out our
latest offering for yourself. Write "yes" in reply to this message and we will send your first issue
immediately.
If you decide you like this magazine as much as we think you will, just pay your invoice for
[$15.95] when it arrives. Your subscription will continue for a full 12 issues. If you decide not to
order, simply write cancel on your invoice and return.
Take advantage of this no-risk offer. Reply now, while you're thinking about it.
[BL]* Introduction clarifies longstanding relationship with the customer.
* E-mail version of the traditional, direct-mail letter is shorter, punchier, and immediate.