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					Dale Bass
                                                                                        3723 Squirewood Dr.
                                                                                        Clemmons, NC 27012
                                                                                        (336) 408-6573
Senior User Experience Professional                                                     dalebass@gmail.com
                                                                                        http://www.usablesite.com




Objective                                                                               Education

Use my skills as a Senior Interaction Designer/Senior Usability Engineer/Senior         Master of Science Degree
Information Architect to create an exceptional user experience for any client’s site    Human-Computer Interaction
or application.                                                                         Rensselaer Polytechnic Institute
                                                                                        Troy, NY
I am particularly interested in UX/ID/IA contract or consulting positions throughout
the U.S.
                                                                                        Bachelor of Arts Degree
Summary and Career Highlights                                                           Communications/Journalism
                                                                                        University of West Florida
   Award-winning user interface design and usability expert, with over 15 years of     Pensacola, FL
    professional web/interaction design experience
   Extensive experience creating wireframes, site maps, and low to high fidelity       Skills
    mockups
                                                                                        Photoshop CS5
   Skilled in the use of a variety of tools to create interactive prototypes (iRise,
                                                                                        Dreamweaver CS5
    Adobe CS5 Suite, XHTML)
                                                                                        Illustrator CS5
   Served as the interaction design lead on multiple generations of complex
    Internet, intranet, and e-commerce initiatives  some serving millions of           XHTML/CSS
    customers                                                                           OmniGraffle 5
   Involved in a UX capacity for every major iteration of the Wachovia online          iRise (rapid prototyping software)
    banking platform since 1996; the current version has been recognized by             Balsamiq
    industry analysts for ease-of-use
                                                                                        WordPress
   Strong background in user-centered design principles, including the interaction
                                                                                        Morae
    design of portals, social networking sites and online communities
                                                                                        Camtasia
   Have organized, observed and/or conducted hundreds of in-person and remote
                                                                                        WebEx and similar tools for remote
    usability sessions over the past 10 years
                                                                                        usability testing
   Managed diverse teams of Information Architects, User Experience Designers
                                                                                        MS Office (Word, PowerPoint)
    and Graphic Artists
                                                                                        Mac/Windows OS
   Proven record of working effectively with multiple project stakeholders (e.g.
    business owners, marketing, design and development teams)
                                                                                        Specialized Training
   Excellent written and verbal communication skills, with experience presenting
    ideas to top-tier managers                                                          Adobe CS5 Suite

   Hold a recent Master of Science degree in Human-Computer Interaction with a         iRise (Professional Certification)
    4.0 GPA from Rensselaer Polytechnic Institute, the nation’s oldest technological    Integrating WordPress with
    university. RPI is one of Newsweek’s “25 New Ivies,” and ranked as one of the       Dreamweaver CS5
    top 50 colleges in the nation by U.S. News and World Report
                                                                                        Executive Presentation Skills
                                                                                        Creating Virtual Teams
                                                                                        Managing a Diverse Workforce
Work Experience and Employment History
   Employer                              UsableSite, Inc.

   Dates Employed:                       April 2008 - Current
   Location:                             Clemmons, NC
   Primary Role:                         Principal (Self-employed)
   Description:

   I currently provide UX/ID/IA consulting services through my corporation, UsableSite, Inc.

   Clients include Wachovia/Wells Fargo, Ally Bank, GMAC Financial, CareSpace.com, iLookBothWays.com and others. In
   this role, I assist companies with the creation of highly usable web sites and applications, and produce a variety of
   user experience deliverables, including:

      Wireframes
      Low-fi and hi-fi visual comps
      Interactive prototypes suitable for usability testing
      Site maps
      Competitive analyses
      Heuristic evaluations
      Personas
      In-person and remote usability studies
      Corporate user interface and design standards/guidelines
      Content strategy briefs regarding the implementation of portals, microsites, blogs and online communities




   Employer                              Wachovia Bank

   Dates Employed:                       July, 1999 - April 2008
   Location:                             Winston-Salem, NC
   Primary Role:                         Vice President, Web Design and Usability Manager
   Description:

      Responsible for the overall look and feel, navigation and usability of the corporate enterprise intranet at the
       nation’s fourth largest financial institution, with a user base of over 110,000 employees. This site was named one of
       the "Top 10 Intranets” in a world-wide competition by the Nielsen Norman Group, and is featured in the report
       “Usability of Intranet Portals”
      Served as co-design lead responsible for the information architecture and interaction design for the public
       Wachovia.com online banking platform, serving over 4 million customers. This site was selected as having the best
       online experience of any major banking site by Keynote Customer Experience Rankings, and received “best-in-
       class” ratings from Forrester and Change Sciences
      Involved in the design and information architecture of multiple versions of the public Wachovia.com and
       WachoviaChampionship.com sites
      Managed a team of information architects, application designers and graphic artists to develop common user
       interface standards, design guidelines and the corporate intranet style guide
      Produced low and high-fidelity GUI prototypes and performed formal usability testing for highly complex
       corporate web sites and applications
   Employer                             Wachovia Bank

   Dates Employed:                      June 1996 - July 1999

   Location(s):                         Atlanta, GA and Winston-Salem, NC

   Primary Role:                        Assistant Vice President, Multimedia Services Manager

   Description:

      Served as the design lead on the first Wachovia intranet site and the redesign of the public-facing Wachovia
       Internet site and online banking platform
      Managed the in-house video and multimedia production facilities and external vendor relationships
      In charge of the design and production of a broad spectrum of web and multimedia projects, including digital
       video, ATM screens, interactive kiosks and multimedia presentations



Other Information
      Member of the Interaction Design Association, Usability Professionals Association, UX Design/Information
       Architecture, Web Standards Design & Development, and Digital Design Strategy groups
      Excellent references, including industry-leading executives and UX practitioners
      LinkedIn profile and peer recommendations available at http://www.linkedin.com/in/dalebass
      Web site and portfolio available at http://usablesite.com (please contact me for more specific portfolio examples
       and interactive prototypes)

				
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