GIRL PROBLEM RELIEF
SITUATIONAL ANALYSIS
Company Brief
Customer Analysis
Climate Analysis
Competitor Analysis
Collaboration
SWOT Analysis
Strength:
Design of a convenient product
Chinese owned and made
Weakness:
Reliant on menstrual cramp
Opportunities:
Demand for herbal products
Chances of growing higher profit and product
line
Threats:
Increasing competitors
Counterfeiting
Key Issues & Opportunities
Dependence on the Dong Quai product called
Girl Problem Relief as the first mover product
from the company for expansion purpose.
Demand for herbal product globally and
availability of technology.
ASSINGNMENT II
Introduction:
Organization and product
History
THE PROSPEROUS HEALTH LIMITED
Strategic Plan & Focus
Mission objective
Goals and Objectives
Competitive advantage
Market Product Focus
Marketing and Product Objectives
Target market
Points of difference
Positioning
Marketing Strategy and Tactics
Product Line
Packaging
Promotion
Place
Price
Financial Data & Projection
Initial expenses : $240,000 for:-
Construction ($90,000) – Construction is our largest initial expense
which is the cost of building a production area that will be used to derive
the active ingredients from the plant imported from China.
Land ($50,000) – The land where we will place our factory and
warehouse will need to be paid rental ad least until the company can
achieve the first projected revenue
Equipment ($60,000) – The equipment and machinery required to
build the first mover product of the company.
Fees ($20,000) – The legal fees and various fees associated with
registering a copyright and various other fees.
Brand Development and Marketing expenses ($40,000) – we will
be a hiring a marketing team as well as a brand manager to establish the
reputation of the Prosperous Health Limited’ s Girl Problem Relief brand
of dong quai product so it can be distinguished by the consumer as there
are many other dong quai products in the market
Financial Data & Projection
Gross Profit per Unit Sold
The gross profit made on each sale is the sale price
minus the product’s production cost, the gross profit
per unit sold of the Girl Problem Relief’s 10’s
Chewable is each USD 2 while Girl Problem Relief
Tea box of 20 sachets is each USD 4 and Girl
Problem Relief Powder Mix of net weight of 10 gram
is USD 0.75 each. The price of this product can be
referred to 4.5 of Pricing in this Marketing Plan.
Variation of expenses
Expense Year 1 Year 2 Year 3 Year 4 Year 5
Staff $33,000 $35,000 $50,000 $40,000 $60,000
Utilities $55,000 $60,000 $60,000 $60,000 $60,000
Marketing $82,000 $75,000 $70,000 $60,000 $60,000
Research & Development $ 30,000 $30,000 $20,000 $40,000 $20,000
Totals $ 200,000 $ 200,000 $ 200,000 $ 200,000 $200,000
Implementation Plan
Promotion Schedule:
Direct Mail to offices and cafes to help spread our
brand name to working woman and everyone at café
Paid magazine articles and advertisements to
generate sales and brand awareness.
Event sponsorship to create brand awareness
Creating affiliations with sales websites such
as Amazon.com to capture the online sales
market.
Placing classified advertisements in
newspapers
Evaluation and Control
1. Quality Control
2. Risk Analysis
3. Evaluation Analysis
Conclusion
BUY NOW AND EXPERIENCE THE MAGIC!