ENGAGEMENT RING

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ENGAGEMENT RING Powered By Docstoc
					IT’S PERFECTLY ACCEPTABLE

TO CRY AT A WEDDING

BUT BUYING THE

ENGAGEMENT RING
SHOULDN’T BRING YOU TO



TEARS
SINCE 1919
REIS-NICHOLS HAS BEEN SERVING
THE INDIANAPOLIS COMMUNITY FOR
NEARLY 100 YEARS

We’re dedicated to creating a jewelry
shopping experience like no other. We’d like
to personally invite you to experience it for
yourself. Hope to see you soon!




The Nichols Family (from left)
Cindy, Karla, Brenda, BJ, and Linda




Cover rings by Scott Kay
RELAX
WE’RE SPECIALISTS
WE DO THIS ALL THE TIME




We realize buying a diamond

can seem a bit overwhelming.

we’ll do everything we can to

make it an easy and enjoyable

experience. In this booklet, We’ve

outlined the basics that you’ll

want to consider when making

your purchase. TAKE YOUR TIME,

ASK QUESTIONS, AND RELAX.




    Visit us online at www.reisnichols.com
CHOOSING THE
RIGHT RING
She’ll promise to spend the rest of her life
with you. She’ll promise to wear this ring as a
symbol of your love for each other every day.
You want to be sure she will adore it. Here’s
what you need to consider:




THE METAL

When deciding which ring metal to choose,
it’s important to understand the differences
between platinum, karat gold and palladium.

Platinum

Although platinum is the most expensive
metal, the strength and endurance of the
metal makes it worth the extra investment.
Platinum won’t wear away which means it will
last a lifetime and will require less maintenance.
Platinum is also the most pure metal.

Karat Gold

Gold itself is very soft. Therefore, metal
alloys are incorporated to give it strength
(and it’s color, available in white or yellow).
A karat is one 1/24th of the total so the karat
number indicates how many parts of the
alloy, from a total of 24, are pure gold. Thus,
24k gold is pure gold. 18k is 18 parts gold—
or 75% gold plus 6 parts of alloying metals.

Palladium

While palladium is less dense and lighter
weight than platinum, it does have very
similar characteristics. Palladium is a very
durable and strong metal and costs far less
than platinum.
                    THE SETTING

                    Reis-Nichols offers a wide variety of engage-
                    ment ring settings by some of the world’s
                    most renown bridal designers. In addition,
                    two award-winning designers are on staff to
                    craft one-of-a-kind designs and custom
                    exclusives, only available at Reis-Nichols.
                    While there are countless varieties, here is a
                    brief summary of the three main engagement
                    ring styles.

                    Solitaire Settings
                    The most traditional engagement ring setting
                    —a band with a single diamond set in the
                    center. A four-prong setting shows a bit more
                    diamond, while a six-prong or bezel setting
                    offers more security for your diamond.

                    Settings with Side-Stones
                    A ring with diamonds or gemstones adds
                    additional sparkle or color. Each different
                    setting style provides a different look.
                    Channel settings tend to be more classic or
                    contemporary, pave settings give enhanced
                    sparkle and bead set and engraved styles
                    often have a vintage or antique flair.

                    Settings with Matching Bands
                    Traditionally, an engagement ring is worn with
                    a matching wedding band, but many brides
                    today are choosing a single ring style, or a
                    band that complements their engagement
                    ring, but is not necessarily made to match it
                    exactly. Reis-Nichols does offer many settings
                    with bands designed to match as well as
Rings by Verragio   Flush Fit ™ engagement ring styles that are
                    designed to fit with any style band, even an
                    heirloom family wedding band.
KEEPING IT
A SECRET?
Today engagements are rarely a complete
surprise, so the selection process often times
involves both partners. In some cases she’ll
help select the diamond and the setting
leaving the proposal up to him. In other
instances she may merely guide her partner in
the right direction leaving the final selection
decisions to her partner. If you want absolute    Ring by Scott Kay
confidence that she’ll love the ring, we
recommend that you discuss engagement
ring options together.

However, we realize that some true romantics
love the element of surprise! We can help
you select a ring that she’ll love… there are
just a few things we’ll want to know. Be
prepared to tell us about her lifestyle and
her taste. Here are some hints:



What does she like?
What color of jewelry (white or yellow) does
she wear? Is her jewelry dainty or bold?
Simple or ornate? Classic or unique?

What is her lifestyle?
What types of activities is she involved with
day in and day out? This will help in picking
a setting that is going to give her the
appropriate protection for her diamond.

Talk about it.
Ask her friends and family for suggestions.
They might have some insight into her style
preferences. Or, buy her a bridal magazine
and ask her to circle or tear some photos out
of ring styles that she likes.
CHOOSING THE
RIGHT DIAMOND
Although there is a lot to consider when
selecting a diamond, don’t let yourself get
all wrapped up in the technical jargon.
Reis-Nichols offers one of the largest selections
of loose diamonds in the Midwest. With the
right information, it’s easy to determine the
diamond qualities that are most important
to you and will allow you to stay within
your budget.




SHAPE

When it comes to a diamond shape, many
women typically have a strong preference,
so it is best to find out what she likes. There
are many beautifully cut shapes to suit every
personality. Some cuts, like the round and
princess, have facet arrangements that act
like tiny mirrors to reflect the most light,
while others, like the emerald and asscher,
have fewer facets and a look of quiet elegance.




  Round    Princess   Emerald    Pear     Marquise




  Oval      Radiant   Cushion   Asscher    Heart
                                   THE FOUR Cs

                                   The combination of carat weight, clarity, color,
                                   and cut, commonly referred to as the 4Cs, is
                                   what determines the beauty and worth of
                                   each diamond. A basic understanding of
                                   these characteristics will help you select the
                                   diamond that’s right for you.
Flush Fit rings by Precision Set


                                   Pages 8 and 9 will help you understand each
                                   of the 4Cs and their impact on the beauty
                                   and value of each diamond.




                                   WHICH OF THE FOUR Cs
                                   IS MOST IMPORTANT?

                                   A more complete look at Cut, Clarity, Color,
                                   and Carat Weight will give you a better
                                   understanding of each of the four Cs. But,
                                   probably most important of all is the cut of
                                   your diamond. A diamond’s cut has the most
                                   influence on its brilliance and beauty. Many
                                   gemologists consider cut the most important
                                   characteristic because even a diamond with
                                   perfect clarity and color will have a dulled
                                   brilliance if it has a poor cut. A poorly cut
                                   diamond should have a much lower price.
                                   Cut is never compromised at Reis-Nichols.
                                   Each diamond is hand-selected and we simply
                                   do not ever select poorly cut diamonds.
A COMPLETE GUIDE
TO THE FOUR CS

CUT                                                           Width of table


                                                                                        Height of
                                                                                        crown

Cut refers to the proportions and the precise                                           Depth of
                                                                                        pavilion

placement and angles of the diamond’s
facets or surfaces. A well cut diamond has              Ideal Proportions

more “life”. Diamonds that are cut too deep
or too shallow lose light through the side
or bottom, resulting in a less brilliant and      Ideal Cut

ultimately, less valuable gemstone.
                                                  Cut too
Our recommendation: An ideal cut diamond          deep

may not be for everyone, but don’t compromise
when it comes to cut. Find a well cut diamond
that fits your budget—if you need to make         Cut too
                                                  shallow
compromises do so with size, color, or clarity.



COLOR
                                                                       Colorless




                                                              D

Though many diamonds appear colorless,                        E
                                                              F
most contain shades of yellow, brown or gray.
                                                              G
                                                                       Near Colorless




The GIA* created the color grading system
                                                              H
that is accepted throughout the industry.
                                                              I
The scale of color grades is determined by
the amount of bodycolor a diamond has                         J

when viewed table-down, from its side,                        K
                                                                       Yellow
                                                                        Faint




                                                              L
against a neutral white background under                    M
specific lighting conditions.                               n
                                                                       Light Yellow




                                                              O
                                                              P
Our recommendation: While a range of color                    Q
grades are acceptable, the most requested                     R
                                                              S
color grades are those in the colorless or near               T
                                                              U
                                                                       Fancy Yellow




colorless ranges (D through J). But keep in
mind, an “E” color diamond could be worth                     V
                                                            W
less than an “I” color when factoring in the
                                                              X
                                                                           <




cut and clarity.



*Gemological Institute of America
      Flawless                                       CLARITY
       V VS1
       V VS2
                                                     There are tiny pinpoints, crystals, and feathers
         V S1
        V S2
                                                     encased in any diamond that identify it much
                                                     like a fingerprint. These identifying character-
         SI1
                                                     istics are known as inclusions. Clarity grades
         SI2
                                                     are determined by the number, size, nature,
                                                     color and location of these inclusions. The
                                                     smaller and less visible the characteristics,
               Inclusions visible to the naked eye




          I1
                                                     the higher the diamond is rated. Diamonds
                                                     with no inclusions are extremely rare and the
                                                     most valuable.
          I2

                                                     Our recommendation: Reis-Nichols offers
                                                     diamonds in clarity grades ranging from SI2
          I3
                                                     to Flawless. We have found the SI2 to V VS1
                                                     range to be the most popular for engagement
                                                     ring diamonds.



                                                     CARAT WEIGHT

      2.0 carat                                      The weight and therefore the size of a
7.77-8.35 mm diam.                                   diamond is expressed in carats. One carat
                                                     is equal to 0.2 gram. A carat is divided into
                                                     100 “points”. For example, a diamond of 25
      1.5 carat
7.04-7.63 mm diam.                                   points is described as a quarter of a carat or
                                                     0.25 carats. Two diamonds of equal size can
      1.0 carat                                      have very different prices, depending on the
5.98-6.66 mm diam.                                   other characteristics of cut, color and clarity.


      .5 carat
4.91-5.30 mm diam.

                                                     Our Reis-Nichols sales professionals will work
                                                     with you to determine the ideal combination
                                                     of Cut, Color, Clarity, and Carat Weight to
                                                     match her style and your budget.
CHOOSING THE
RIGHT JEWELER
OK. We’ve covered a lot. Now relax. You
are prepared with the basic knowledge to
help you choose just the right diamond
engagement ring for your proposal.

Because purchasing a diamond is such a
significant event, it is imperative that you
allow the right kind of jeweler to assist you with
your selection. Carefully consider selection,
quality, price and above all service and
reputation when looking for a jeweler to
help you through this decision of a lifetime.



Reis-Nichols offers you everything you
need to make shopping for a diamond
engagement ring enjoyable, educational
and most importantly stress-free. Pages 12
through 16 describe some of the benefits of
choosing Reis-Nichols.




                                                     Band by A. Link




   Beyond the engagement ring, choosing the perfect wedding or
   anniversary band is just as important. Diamond bands are so
   versatile and can be worn on either the left or right hand.
   Traditionally a wedding band is worn underneath the engagement
   ring from the day you are wed, for all time. Many celebrate
   anniversaries or other milestones in their lives by wearing a
   diamond band on the right hand ring finger. Often, the number
   of diamonds in a band is relevant, like five diamonds in the
   band to signify a fifth anniversary.
Reis-Nichols
Offers:

THE FINEST DIAMONDS
AT THE BEST PRICE

We travel to the diamond capital of the world
to handpick the most beautiful diamonds
available. Only those that provide the best
combination of cut, color and clarity are
selected. By dealing directly with the cutters,
we eliminate the middleman and negotiate
the best buys. To maximize our buying power
we buy in large quantities and always pay
cash. What does this mean to you…
more diamond for less money.



AN UNPARALLELED SELECTION

It’s like going to four or five different stores
all at once. With thousands of mountings
and hundreds of diamonds to choose from,
the possibilities are endless.




DESIGN AND MANUFACTURING
CAPABILITIES

Work directly with our national award-winning
designer to craft an extraordinary, unique
piece of jewelry. Your custom piece will be
transformed from a pencil sketch to a wearable
piece of art completely in-house giving you
first hand involvement in the process.
APPRAISAL SERVICES

Reis-Nichols has several Graduate Gemologists
(GIA) on staff. Appraisals are provided free of
charge with most Reis-Nichols purchases.



PROFESSIONAL SALES STAFF

Reis-Nichols’ sales staff is one of the most
knowledgeable in the industry. With over
100 years of experience, our staff has made it
their profession to know and teach you about
diamonds and jewelry. We will always provide
you with the most accurate and up to date
information.



CONFIDENCE

Reis-Nichols is a member of the American
Gem Society which is awarded only to select
jewelers who possess proven gemological
knowledge and follow the highest ethical
standards. Our membership is your assurance
of our reliability and capability.



FINANCING OPTIONS

Several finance options are available including
layaway and 90 days same as cash plans.
WARRANTIES &
GUARANTEES

We want you to be absolutely confident in making
a purchase at Reis-Nichols which is why we stand
behind everything we sell, and we put it in writing.

Money Back Guarantee
You may return your non-special order purchase
for any reason within 30 days in its original
condition for a complete refund.

Lifetime Wedding Ring
Diamond Protection Guarantee*
We guarantee to replace your diamond if it is
damaged or lost from its mounting through normal
wear. We recommend insurance to cover theft and
damage/loss situations.
Maximum warranty coverage: $10,000

Lifetime Craftsmanship Guarantee*
We guarantee our jewelry is free from defects in
materials or craftsmanship for the life of the jewelry.
We will replace or repair any purchase found to be
defective at no cost to you.

ADDITIONAL SERVICES

Lifetime Trade-In Guarantee
If you ever decide to trade your Reis-Nichols
diamond, we will give you your full purchase price
against another item of greater value.

Lifetime Clean & Polish
We will clean, inspect and polish your purchase at
no cost for the life of the purchase.

Lifetime Appraisals
We will provide you with appraisals for your
purchase at no cost for the life of the purchase.

Complimentary Sizing
We will size your purchase one time at no cost
regardless of when it was purchased.
(Note: Some items are not sizeable.)


                                             *Requires semi-annual cleaning and inspection
           Indianapolis




           Greenwood




Reis-Nichols
Fashion Mall Commons
3535 East 86th Street
Indianapolis, IN 46240
317-255-4467

Hours:
Mon-Fri         10-7
Sat             10-5

Reis-Nichols
Greendale Centre
789 US 31 North
Greenwood, IN 46142
317-883-4467

Hours:
Mon             10-5
Tues-Fri        10-7
Sat             10-5

www.reisnichols.com

				
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posted:11/9/2011
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