Aarkstore.com || Pet Insurance in North America, 4th Edition

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					Aarkstore.com announces, a new market research report is available in its vast collection:



                Pet Insurance in North America, 4th Edition
http://www.aarkstore.com/reports/Pet-Insurance-in-North-America-4th-Edition-
77341.html


Now in its fourth edition, this "Pet Insurance in North America" report is the most comprehensive
examination of the U.S. and Canadian pet insurance markets available and a must-have for any
company interested in this dynamic industry. Although sales growth slowed due to the recession,
revenues (measured as gross written premiums) remained in the double digits in 2009 while
delivering a 2005-2009 compound annual growth rate of 21%. We expect the North American market
for pet insurance to continue to chart strong annual increases over the next five years, with the high
level of competitive activity helping to offset the slow economic recovery and ongoing challenge of
communicating the value of pet health insurance to budget-watching consumers.


As of 2010, industry pioneer Veterinary Pet Insurance (VPI) continues to lead the market. However,
both the U.S. and the Canadian pet insurance markets have experienced significant market share
shifts during the past five years as more than a half dozen new companies have come onto the field.
Each of these companies brings with it unique strengths, in some cases including potent co-marketing
affiliations with powerful brands (e.g., PetPartners and the AKC, PurinaCare with its own famous
name), and in other cases including important retail channel thrusts (e.g., PetFirst with Kroger and
Petfinder.com, and Trupanion with Petco). The industry is also seeing more investment backing and
large insurance companies coming into the market as underwriters, including Aon with Healthy Paws,
Aetna with Pets Best, and Berkshire Hathaway with PurinaCare.


Based on primary research including interviews with every leading pet insurance provider in North
America, this latest edition of this groundbreaking 2003 report offers a road map for competing in this
market both now and in the years ahead. All of the top players are profiled in depth, including VPI,
Pethealth, Hartville (ASPCA), Western Financial/Petsecure, PetFirst, PetPartners (AKC),
Vetinsurance/Trupanion, Pets Best, Embrace, Fetch (Petplan USA) and PurinaCare. Statistics provided
include historical and projected market revenues, number of policies in force, and company shares
(both U.S. and Canadian), along with profiles of pet owners and pet insurance purchasers, based on
data from sources including Experian Simmons, The American Pet Products Association, and our own
consumer surveys.


Table of Contents :
Chapter 1: Executive Summary
Introduction
Scope of Report
Report Methodology
Market Analysis
Consumer Analysis
Market Size and Composition
North American Market Growth Continues
Looking Ahead
Figure 1-1: North American Pet Insurance Market Revenues: United States, Canada, Total, 2005,
2009, 2014 (in millions of U.S. dollars)
Number of Policies in Force
Veterinary Chanel Feels Recessionary Pinch But Retains Upward Curve
Competitive Overview
Top North American Marketers
Figure 1-2: Estimated Share of North American Pet Insurance Market by Company, 2005 vs. 2009
(percent)
Market Share Shifts
Competitive Trends
Consumer Trends
Pet Ownership Overview
Figure 1-3: Household Ownership Rates for Selected Pet-Owning Classifications, 2010 (percent of U.S.
households)
Pet Owners and Insurance



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Pet Insurance in North America, 4th Edition



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Description: Now in its fourth edition, this "Pet Insurance in North America" report is the most comprehensive examination of the U.S. and Canadian pet insurance markets available and a must-have for any company interested in this dynamic industry.