SEO Facts and Basics-Small Leap yet Giant Step Towards Internet
Marketing Success
Hearing the acronym SEO is not new for most Internet marketers. In fact, it is one of the
unwritten protocols that must be learned and kept in mind by every aspiring Internet
marketer. Thus, if you are unfamiliar with SEO, you will experience difficulty in terms of
achieving your Internet marketing business objectives.
Before discussing SEO to Internet marketing beginners, let us first tackle search engines. If
you are familiar with Yahoo, Google, or MSN, these are some of the widely used search
engines on the Internet. If you are looking for any information on the Internet, search engines
will always be your first and probably your sole option. You will just type several words that
are related to the information you are looking for on the search box, and when you click the
“search button”, you will be redirected to a page that contains listings of websites containing
the words that you type on the search box.
Because of the popularity of search engines to Internet users, Internet marketers consider it as
one of the primary tools in getting online buyers. Thus, it paved the way to the birth of SEO
as an essential attribute on Internet marketing. The acronym stands for search engine
optimization, which is the art of producing web pages that will have high rankings on related
search engine results. It is accomplished through optimization of several sections or elements
in the HTML coding of every web page. Search engines specifically interpret such sections,
and the latter will rank the former according to its level of optimization.
There are various methods and opinions on how a certain webpage should be optimized. Such
methods and opinions will heavily dependent on the type website you have, its contents, the
purpose of its existence, and the existing competition. However, when speaking about general
SEO, it heavily depends on the proper use of certain keywords and/or key phrases that are
used to describe your websites content.
Probably you will wonder how these keywords affect the SEO performance of your Internet
marketing website. When you search for needed information using several words, you will
notice that such words are “highlighted” when search results are displayed. The words that
you type on the search box serves as the “keywords” that is utilized by webmasters in
optimizing their websites. Although it may not be of importance to an Internet user, but it is
as good as “gold” for Internet marketers who want their site to be shown on the top pages of
every related search engine result.
Keywords that are used in SEO have standard placements on a website. For instance, such
keywords must appear on the title section of your webpages source code. Moreover, it must
appear on the META description section wherein the page is described in an accurate manner
by repeating the selected keywords. The META section often contains the keywords that are
used to describe your sites content and its product or service.
If you will carefully analyze the previous discussion, you will notice that the performance of
the sites SEO heavily depends on the keywords that you are using. Thus, the main keywords
or key phrases must appear on the first 2 paragraphs of the content of every page, and then
scatter it throughout the rest of the page. In scattering your main keywords, make sure that it
will be an integral part of the content itself. It must appear as if it is among the original
content of the page.
In addition, the last paragraph of each page must be keyword-rich. One of the unwritten rules
involving keyword placement is that the keywords density of your page must be between 5 to
15 percent. Although it is advised that you maximize the use of your keywords, avoid using it
excessively. A content with keyword density above the standard will not help on the
optimization of your website.
Another consideration in SEO performance of your site is the placement of relative back
links, or hyperlinks directing to external sites. It is relatively important since search engine
spiders navigate through links. In addition, the text of your page relating to external links
may also contain keywords.
If you are one of the aspiring Internet marketers who want to take the challenge of earning on
the Internet, do not ever forget the acronym that will lead you to the success of your Internet
marketing career-SEO.