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11/8/2011
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PRINT MARKETING 35. Catalog 74. Industry 112. Postcard

CATEGORIES 36. Company Overview 75. Nonprofit 113. Poster

DIRECT MARKETING 37. Consumer Awareness 76. Other __________ 114. Program Guide

ADS 38. Educational MARKETING/PROMOTION/ 115. T-Shirt

1. Banner/Sign 39. Fund Raising MATERIALS 116. Other __________

2. Bench/Shelter/Mass Transit 40. Handbook 77. Book PHOTOGRAPHY

3. Billboard 41. Informational 78. Calendar 117. Advertising

4. Business/Trade Publication 42. Pamphlet 79. Christmas Card 118. Annual Report

6. Flyer 43. Prospectus 80. Invitation 119. Brochure

7. Magazine 44. Public Relations 81. Mouse Pad 120. Calendar

8. Mall/Airport/Station 45. Recruitment 82. Poster 121. Magazine

9. Newspaper 46. Sales Promotion 83. Presentation Jacket 122. Newsletter

10. Newspaper Insert 47. Special Events 84. Postcard 123. People/Portrait

11. Point of Purchase 48. Viewbook 85. T-Shirt 124. Product

12. Poster 49. Other __________ 86. Specialty Item 125. Other __________

13. Trade Show Exhibit EMPLOYEE PUBLICATION 87. Other __________ WRITING

14c. Advertising Campaign ($135) 50. Annual Meeting 126. Ad Copy

51. Benefits CREATIVITY

15. Other __________ 127. Advertorial

DIRECT MAIL 52c. Benefits Campaign ($135) DESIGN (PRINT) 128. Annual Report

16. Bill Insert 53. Internal Communication 88. Annual Report 129. Brand Journalism

17. Catalog 54. Internal Magazine 89. Annual Report Cover 130. Brochure

18. Flyer 55. Internal Newsletter 90. Annual Report Interior 131. Column

19. Brochure 56. Manual/Training 91. Benefits/HR Materials 132. Communication Plan

20. Political 57. Special Edition 92. Brochure 133. Editorial

21c. Direct Mail Campaign ($135) 58. Other __________ 93. Brochure Cover 134. Feature Article

22. Other ___________ MAGAZINE 94. Brochure Interior 135. Magazine

59. Association 95. Business Card 136. Media Kit

PUBLICATIONS 60. Consumer 96. Cartoon 137. News Article

ANNUAL REPORT 61. Corporate 97. Direct Mail 138. Newsletter

23. Association 62. Educational Institution 98. Holiday Card 139. News Release

24. Corporation 63. Government 99. Illustration/Graphic Design 140. Product Catalog

25. Corporate Social Responsibility 64. Industry 100. Invitation 141. Technical

26. Educational Institution 65. Internal 101. Letterhead 142. Speech

27. Government 66. Nonprofit 102. Logo 143. White Paper

28. Medical 67. Special Edition 103. Magazine 144. Other __________

29. Nonprofit 68. Other __________ 104. Magazine Cover

30. Utility EXTERNAL NEWSLETTER 105. Magazine Interior

31. Other __________ 69. Advocacy Group 106. Media Kit

BROCHURE 70. Association 107. Menu

32. Business to Business 71. Corporate 108. Newsletter

33. Business to Consumer 72. Educational Institution 109. Newsletter Cover

34. Capabilities 73. Government 110. Newsletter Interior

111. Packaging

1

A campaign is THREE or more pieces for the same client with a common theme. The pieces can be in the same or mixed media.

Entry fee per campaign is $135. If you select “Other”, please create your own category and write it on the form.

STRATEGIC 166c. Other __________ 200. Web Based Multi-Media 233c. PSA Campaign ($135)

CATEGORIES COMMUNICATIONS MEDIA RELATIONS/PUBLICITY

201. Web Based Training 234. Single Spot

202. Web Video 235c. Campaign ($135)

167. Online Placement 203. Other __________ 236. Other __________

MARKETING/PROMOTION 168. Magazine Placement

CAMPAIGN E-COMMUNICATION TELEVISION

169. Newspaper Placement 204. E-Annual Report (BROADCAST & CABLE)

If explanation needed, attach one 170. Radio Placement

page summary of objectives, 205. E-Blast 237. Program

171. Television Placement 206. E-Card 238. Promotion

challenges, solutions. Entry Fee for

172c. Publicity Campaign ($135) 207. E-Magazine 239. PSA

Categories 145-153 is ($135)

173c. Media Response ($135) 208c. E-Mail Campaign ($135) 240c. PSA Campaign ($135)

145c. Benefits/HR Materials 174. Other __________ 209. E-Newsletter 241. Single Spot

146c. Branding 210. Viral Marketing 242c. Campaign ($135)

147c. Branding Refresh ELECTRONIC/SOCIAL/ 211. Other __________ 243. Other __________

148c. Product Launch INTERACTIVE MEDIA VIDEO/FILM

149c. Promotion/Marketing Materials CREATIVITY

244. Corporate Image

150c. Self Promotion WEB BASED DESIGN (WEB) 245. Educational Institution

151c. Special Event WEBSITE 212. E-Communication 246. Fund Raiser

152c. Postcards 175. Association 213. Mobile App 247. Government

153c. Other __________ 176. Corporation 214. Mobile Website 248. Informational

177. Educational Institution 215. Social Media Site 249. Internal Communication

COMMUNICATIONS/PUBLIC

178. Government 216. Website 250. Marketing Product or Service

RELATIONS 179. Medical 217. Website Home Page 251. Medical

If explanation needed, attach one 180. Nonprofit 218. Website Interior

page summary of objectives, 252. Meeting Open/Close

181. Professional Service 219. Web Multi-Media Games, 253. Nonprofit

challenges, solutions. Entry Fee for

Categories 154-162 is $135 182. Small Business Contests 254. PowerPoint Presentation

183. Other__________ 220. Web Animation 255. Recruitment

154c. Communication/PR Plan 184. Home Page 221. Web Graphics 256. Special Event

155c. Communication/PR Program 185. Landing Page 222. Web Interactive Capabilities 257. Training

156c. Corporate Social Responsibility 186. Intranet 223. Other __________ 258. Video Script

157c. Crisis Communication Plan 187. Microsite WRITING 259. Other __________

or Response 188. Mobile Website 224. Web Copy

158c. Mobile Web Campaign 189. Portal 225. E-Communication NEW CATEGORY

159c. Research/Study 190. Social Media Site 226. Other __________ My project doesn’t fit any of the

160c. Social Media Campaign 191. Advertising categories.

161c. Special Event (Pop-Ups, Banners etc.) VIDEO/AUDIO

260. Other __________

162c. Other __________ 192. Blog DVD/CD-ROM

193. Podcast 227. Interactive Presentation PRO BONO

MEDIA KIT

194. Wiki 228. Other __________ In recognition of the spirit of

Entry Fee for Categories 163-166 is

195. Games, Contests RADIO marketing and communication

$135

196. Mobile Advertising 229. Program professionals, there is no charge for

163c. Marketing/Promotion 197. Mobile App 230. Promotion work that is done pro bono for

164c. Product/Service Launch 198. Storefront/E-Commerce nonprofits.

231. Sports

165c. Special Event 199. Streaming Video 232. PSA 261. Pro Bono

2

A campaign is THREE or more pieces for the same client with a common theme. The pieces can be in the same or mixed media.

Entry fee per campaign is $135. If you select “Other”, please create your own category and write it on the form.



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