Propaganda Definitions and Techniques Quiz.docx - LHSAMStudies

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					Propaganda Definitions and Techniques Quiz
American Studies

Section I: Matching

Please match the most appropriate tool of persuasion to the given statement or quote.

       E = Ethos              P = Pathos             L = Logos

   1) _____ Going to a .edu website instead of a .com website while doing research.
   2) _____ Creating fear in the audience to make your point.
   3) _____ “I have ten years of experience selling cars. The other guy only has two!”
   4) _____ Showing the fuel efficiency statistics of a car in order to sell it.
   5) _____ Showing the cool paint job of a car in order to sell it.
   6) _____ Providing statistics that 4 of 5 dentists approve of a certain toothpaste.
   7) _____ As a salesperson, dressing in a three-piece suit rather than in shorts and flip-flops.
   8) _____ Getting the audience of a commercial to laugh.
   9) _____ Creating a “terror threat level” with colors like red, orange, and yellow.
   10) _____ Showing that a product has an excellent safety rating.
   11) _____ Going to the Harvard University website for information rather than Wikipedia.
   12) _____ Creating a commercial full of puppies and little children in order to ask for money.

Section II: Matching

Please match the most appropriate propaganda technique with the given statement or quote.

       A = Bandwagoning                    E = Testimonials                    I = Patriotic Appeal
       B = Plain Folks                     F = Transfer                        J = Snob Appeal
       C = Card Stacking                   G = Glittering Generalities
       D = Demonizing                      H = Humor

   1) _____ Only the upper-class would use this product.
   2) _____ Using regular, everyday people to sell stuff.
   3) _____ The bad guys are the devil!
   4) _____ Knock-Knock? Who’s there? The product you want to buy! (Ha-Ha)
   5) _____ This product is for the American who bleeds red, white, and blue.
   6) _____ Wow! This is amazing, the greatest, the best….ever!
   7) _____ I, President Lincoln, endorse this product.
   8) _____ This product will get out stains better than that “other” product, which is not as good.
   9) _____ A well known celebrity “acting” in a commercial for a certain type of car.
   10) _____ Depicting the enemy as “less than human.”
   11) _____ “Everybody’s buying this product…you should too!”
   12) _____ Telling half-truths; telling only the good side of one product.

Section III: Short Answer

Please neatly write complete answers to the following questions.

   1) What is the relationship between advertising and propaganda?

   2) Clearly explain the difference between TRANSFER and TESTIMONIAL as propaganda techniques?

   3) If you were creating a TV campaign ad for a politician, in an upcoming election, how would you shoot
      that person on film? (Think about film angles, lighting choices, and framing choices.)


Section IV: Film Clips

Please identify the propaganda technique used in the following three film clips. Then, explain how the visual,
audio, and text tracks demonstrated the propaganda technique.

   1) Lance Armstrong Nike Commercial
      a. What is the propaganda technique? ____________________________________________________
      b. How did the visual track support this propaganda technique? _______________________________
         _________________________________________________________________________________
      c. How did the audio track support this propaganda technique? ________________________________
         _________________________________________________________________________________
      d. How did the text track support this propaganda technique? _________________________________
         _________________________________________________________________________________

   2) Payton Manning Mastercard Commercial
      a. What is the propaganda technique? ____________________________________________________
      b. How did the visual track support this propaganda technique? _______________________________
         _________________________________________________________________________________
      c. How did the audio track support this propaganda technique? ________________________________
         _________________________________________________________________________________
      d. How did the text track support this propaganda technique? _________________________________
         _________________________________________________________________________________

   3) George W. Bush Political Ad
      a. What is the propaganda technique? ____________________________________________________
         How did the visual track support this propaganda technique? _______________________________
         _________________________________________________________________________________
      b. How did the audio track support this propaganda technique? ________________________________
         _________________________________________________________________________________
      c. How did the text track support this propaganda technique? _________________________________
         _________________________________________________________________________________
      d. How did the text track support this propaganda technique? _________________________________
         _________________________________________________________________________________

				
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