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					                    Mumbai   Delhi   Doha
      A Brief Company Profile

Beyond Squarefeet Advisory Pvt. Ltd.
               A Boutique Mall Advisory Company™
    We are Mall Mechanics managing the entire spectrum of any Mall
    project including but not limited to Mall Conceptualization, Mall
       Positioning, Mall Marketing and Leasing, Facility and Mall
                 Management, Mall Re-orientation, etc .

•   An end-to-end Mall Conceptualization to Mall Management Company
•   Has hands-on experience in Retail & Mall development
•   “An In-house Advisory Team” , rather than a bunch of consultants
•   We come in at a green field or brown field stage & take the mall to operations
    level & beyond


      Hand Holding Company
“ Ideally we engage ourselves at the green
  field or brown field stage & Hand-Hold the
       project till operations or beyond…”

   Susil Dungarwal            Vivek Verma                                               Ashok Jain
                                                          Bipin Bhise
 Chief Mall Mechanic™    President - Architecture                                  Director - Finance &
                                                    President - Construction

                                                          Amitt Singh
      Tony Ward               Arun Kotian                                             Ketan Sanghvi
                                                       Mall Mechanic™
Mall Mechanic™ & Chief   Mall Mechanic™ & VP –                                    Mall Mechanic™ & VP -
     Leasing Officer         Retail Strategy        & Associate Director –               Leasing
                                                    Business Enhancement

                   Anand Ray                Sanjeev Thakur                Shivakumar N
             Mall Mechanic™ & GM –      Mall Mechanic™ & GM –           General Manager -
             Design & Development               Leasing                  Strategic Leasing

Susil Dungarwal: Chief Mall Mechanic™
•   An MBA in Marketing & a visiting faculty to top business schools in India on

•   A professional who has been associated with companies like Hiranandani group,
    Raheja Group, Emaar MGF, Prestige Group, etc with 24+ yrs Exp. in Retail & Malls.

•   Set-up various start up companies including, Lakewood Malls, The LOOT, Emaar
    MGF, Squarefeet Management, etc.

•   Involved in various Malls including Ishanya, The Forum Mall(7 malls), Eva, UB City
    Mall, Mall of Hyderabad, Goa & Pune

•   Comes with strengths of strategy & marketing

Vivek Varma: President - Architecture
   Vivek is an qualified Architect from the Academy of Architecture & has been mentored by Hafeez
   Vivek is recognised for his spatial & out of box designs in Retail, Entertainment, F&B, Commercial,
    Residential, etc.
   Winner of various Retail Design & commercial design Awards.
   Having been associated with names likes Times Group, UTV, Reebok, Crossword, Hiranandani Group,
    Prime Focus, and many more .
   Currently working for a prestigious project for NASA in Dubai & Pune.

Bipin Bhise: President - Construction
   Civil Engg. from VJTI, with experience of 22+ yrs across Residential, Commercial, Retail, Hotels, etc.
   In-depth Knowledge of ISO 9000 standards with regard to Construction
   Worked with L&T, Mahimtura Structural Consultants, Hiranandani, Sheth Builders, Vascon, Ishanya, Etc.
   Managed constructions up to 20,00,000 Sq. Ft. at a time

Ashok Jain: Director - Finance & Strategy
 A Management & Law graduate, and CFA, with 17 years experience in agribusiness, financial
    service, retailing and commodity sectors
   Exposure in businesses like commodity procurement and trading, supply chain management,
    risk management and international business development
   Brings financial, legal, strategic and analytical perspective to business
   Worked with several large corporate such as Tata Group, RPG Group, Shoprite Group of South
    Africa and Australian Government
   He brings expertise in finance to the company

Tony Ward: Mall Mechanic™ & COO – Leasing
•    An MBA from Webster University (USA), Tony comes with a rich experience of retail, real estate and
     malls both internationally and in India.
•    Having the expertise of being a hands on person who understands the Indian markets, he has led
     various large companies in operations, leasing and business development for over 25 years now.
•    Tony served as COO, Phoenix Mills Pvt. Ltd, focusing on leasing the recently launched Palladium in
     Mumbai and all the Market City Malls across India.
•    He was VP of Leasing for West Pioneer Properties & part of the initial team of Wal-Mart -India.

Arun Kotian : Mall Mechanic™ & VP – Retail Strategy
• With a BSc in chemistry, a degree in Post harvest management, and DIP in both software
    engineering and food technology, Mr. Arun Kotian is an expert strategist in the Retail business.
•   He has primary exposure in commodity procurement & trading, supply chain management, risk
    management and international business development.
•   Having over 15 years of experience in agribusiness, processing, and retailing, Mr. Kotian has
    been instrumental in growth of large corporates with the likes of Trikeya Grey, McDonalds and
    Shoprite group from South Africa. Arun brings with him a lot of entrepreneurial and business
    process management skills with emphasis on retail and supply chain management.
Amitt Singh: Mall Mechanic™ & Associate Director – Business
 Amitt Singh is a Retail & Real Estate professional having over 10 years of experience with
  corporate houses such as Technopak, Future group, Tata’s, Spencer’s, Wal-mart Inc. etc.
 His expertise ranges across - Buying & Merchandising, Real Estate, Supply chain, Operations,
  Private equity, New business ventures & Business Processes for Value & Lifestyle retail of all
 He has an entrepreneurial approach towards business & is an unconventional strategist with focus
  on Business process, Business development, Strategy and Supply chain.
 He has been a part of the core team for Walmart India & has been instrumental in setting up the
  company’s fresh food supply chain, business processes and real estate entry to the west.

Ketan Sanghvi: Mall Mechanic™ & VP – Leasing
•   A Retail Realty Professional with over 14 years of experience in Retail Property Sourcing, Mall
    Advisory & Consulting, Mall Development & Leasing
•   He is a professional qualified with an MBA (Hons.) Finance from American International College,
    Springfield, Massachusetts, USA.
•   Represented companies like Knight Frank, Future Group, Kenee Ventures-Mall Advisory, West
    Pioneer Properties – A mall development venture by Mc. Donald's Group JV
•   Also associated with various Institutions & colleges including International Council of Shopping
    Centres (ICSC), National Association of Realtors (NAR)

Anand Ray: Mall Mechanic™ & GM – Design & Development
 An Interior Design graduate from Academy of Applied Arts, Mumbai, with over a decade of rich
  experience in Retail Design, Hospitality, Airport Interiors and High Profile residential interiors.
 Anand has been a part of the core Design developmental teams for several prestigious projects
  including HyperCITY, Inorbit (Vashi, Cyberabad, Malad, Pune) and Phoenix Marketcity (Bangalore
  & Kurla) & specialises in all aspects of Retail Design & fit-out management.
 He has been involved in approx. 3 Million sq feet of retail/Mall space.
 At Beyond Squarefeet, Anand heads the Design & Development team that drives the retail space
  planning and fit-out management processes.

Sanjeev Thakur: Mall Mechanic™ & GM – Leasing
 A professional with an experience of over 18yrs. in retail & real estate (Malls).
 He has been dealing with Real Estate, Retail Property Sourcing, Retail Store operations and Mall
  Development & Leasing for over 5 years now.
  He comes with strong knowledge of retail & Mall development & management & been
  associated with various brands like Nirmal Lifestyle, JASHN, Shaw Wallace, Modi Xerox, Eureka
  Forbes etc.
 Over the years, Sanjeev has been involved in leasing, operating and managing over a Million sq
  feet of retail/Mall space across the country.

Shivakumar N. : Mall Mechanic™ & GM – Leasing
 Shivakumar is a Retail Professional and has served the industry for over 16 years in different
  capacities across Retail Business Houses such as Subhiksha, Shoppers Stop by K Raheja Group,
  Westside by Tata Group, Music World by RPG Group and Apollo Pharmacy by Apollo Hospitals.
 His expertise spans across formats such as Departmental Stores, Specialty, Super Specialty and
  Value Formats and has contributed to business functions from Buying & Merchandising, Store
  Planning, Fixturing, Operations, Business Development and Store Renovations to Recruitment and
 He understands the importance of GMROF to the investors and helps them to scale newer heights
  by suggesting the Right Place, at the Right Location, at the Right Price.
                      We offer our services to some of
                      the prominent segments of Mall
                      development and Management

                        Pre-Project Planning

                        Mall Conceptualization

                        Construction Co-ordination

                        Mall Marketing and Leasing

                        Mall & Facility Management

                        Mall Re-orientation
•   One Stop solutions for over all Mall Business

•   A process driven & practical experienced Team

•   A team of “Hands-on” professionals

•   Value creation & Value Addition

•   Product innovation

•   We believe in New Formats

•   Presence in Mumbai, Delhi & Doha

All logo’s & trademarks are the property of their respective owners.
                                             Indian Lifestyle   Hiranandani
Culture Shop   Mumbai   7,500 sq.ft.
                                                  Store            Group

                                              India’s Biggest
The Loft   Hyderabad   23,000 sq.ft.       Footwear / Foot care
                                           1st Boutique mall with food   Hiranandani
Galleria Mall Mumbai 3,50,000 sq.ft.                  court                 Group

Haiko Mall   Mumbai   Powai
                                       125000 sq.ft.      Group

                                           Speciality ladies
Eva Mall   Bangalore   125000 sq.ft.                           Prestige Group
Forum                                            350,000 Sq.   Prestige
        Bangalore   Top 5 malls in india
 Mall                                                ft.        Group
 Street   Mumbai   Top 5 malls in india      7,50,000 Sq. ft.   Ruia Group
Forum                                            Mix use mall with   Prestige
        Hyderabad   10,50,000 sq.ft.
 Mall                                           Hotel & Commercial    Group
                                               Discount Store
Forum Mall   Bangalore   3,00,000 sq.ft.                        Prestige Group

Forum                                        Mall with hotel &   Prestige
        Chennai   12,00,000 sq.ft.
 Mall                                             offices         Group
Ishanya   Pune   7,00,000 sq.ft.          India’s 1st design center

Mall of Goa   Goa   7,50,000 sq.ft.        Portuguese themed mall   Emaar MFG

 Metro     Kalyan,                                                  West Poineer
                     5,00,000 sq.ft.     Value cum Lifestyle Mall
Junction   Mumbai                                                    Properties

            Mulund,                     Open mall with biggest    Nirmal
Lifestyle             5,00,000 sq.ft.
            Mumbai                           glass dome          Lifestyle
Phase I

            Mulund,                        1st mall with 2 five star
Lifestyle             7,00,000 sq.ft.                                  Nirmal Lifestyle
            Mumbai                          hotels above the mall
Phase II

A Few current projects
   A 1 Million Sq. ft. Shoppertainment Destination
   Located in the heart of Mumbai’s suburbs

   The First & Only Lifestyle epicenter in Lonavala
   1,20,000 sq. ft. of youth driven shopping & entertainment in a tourist
   town between Mumbai & Pune

   A High street luxury Mall in Chennai
   30,000 sq.ft of Luxury, Located on the affluent KNK Road

   A Kid’s specialty Mall in Doha, Qatar
   3 lakh sq.ft. GLA with a hypermarket

   Calicut’s Hub for shopping, entertainment & family get-togethers
   A Mix – use development spread over 5,00,000 sq.ft representative of
   Kerala’s inherent flavours

   A shopping & entertainment hot-spot in Kathmandu, Nepal
   Planned to be the biggest Mall in Nepal

                           Themed Mall           Integrated F&B, FEC   Multiple Anchors
10,56,000 sq. ft. GLA
                        10 Screen Multiplex       3 Levels + Terrace   239 Inline Stores

                    30,000         Chennai’s 1st luxury
Bergamo   Chennai                                         Buildtech
                     sq.ft.               Mall
                                                           Pvt. Ltd

•   Associated closely with industry leaders like DLF Group, API, Hiranandani Group, K
    Raheja Corp., Goldsuk, Prestige Group, UB Group, Emaar MFG, Ishanya and many

•   More than 90 man years of experience

•   Specialize in Mall Development & Operations

•   Managed more than 40 million sq. ft., spread in various parts of the country

•   Worked on the minutest details, which clearly shows the persuasive &
    perseverance of services, we manage

•   Mall Management
•   Mall Zoning
•   Legal & lease agreements
•   Tenant handbook
•   Operations handbook
•   Power conservation
•   Circulation plan
•   Tenant mix
•   Adjacency mix
•   Category mix
•   Thematic plan
•   Price point mix
•   Brand mix, Events & promotions, Asset management, Disaster management
•   Mall Marketing & Leasing,

•   Mall positioning
•   Intelligent Building management system
•   Contractors & service providers
•   IPC management
•   Lighting management
•   Vertical & horizontal movement
•   Multiplex, Food court
•   Optimum Space utilization, entertainment zoning
•   Services
•   Value adds
•   Re-orientation of Mall
•   Signage's & Mall Directory
•   NLI and much much more.

 While we will partner you & lead you
to success, we also take accountability
           for the learning

                                             Delhi Office:
Corporate Office:                            Flat No.24, Sector-9
Beyond Squarefeet Advisory Pvt. Ltd.         Pocket –II,DDA Flats (Near ITL
Neptune house, 3rd floor,                    School)
Karmastambh, L.B.S. Marg,                    Dwarka, New Delhi-110075.
Vikhroli (W), Mumbai – 400 083
T: +91.22.4215.5315
F: +91.22.4215.5314                          Doha Office:
E:                 P.O Box 55740,
                                             State of Qatar


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