VIEWS: 6,148 PAGES: 4 CATEGORY: Sales & Marketing POSTED ON: 8/8/2008
This is an example of competitive advantages of the hotel industry. This document is useful for conducting competitive advantages of the hotel industry.
MANAGEMENT The founders of Bayview Hospitality Inc. have been in the hospitality business since 1987 with a proven history of developing, owning and operating hotels. Bayview provides investment , management and development leadership with a strong focus on providing best practices and operational excellence. A substantial competitive advantage for superior returns and operating performance because of: ability to operate hotels with an ownership mindset; relationship with Hilton and a seat on the Homewood Suites Owner’s Advisory Council ; relationships with third party and institutional investors in hotel related projects. network of established contacts, including long-term relationships with hotel brands , lenders and owners; flexibility in responding to market conditions and opportunities, and experience in buying, selling and successfully operating hotel properties during different market cycles. development, construction, and opening of new hotels within agreed time lines and budgets and record ramp up to above fair market share. Excellent history of superior performance and execution with annualized returns on equity of 20% , or more. CASE STUDIES OF PROJECTS ECONO LODGE, CORNWALL , ONTARIO 1987- 1995 Acquired an independent 70 Room limited service hotel in 1987. Completely renovated and branded as Econo Lodge and operated it successfully despite a tough economic downturn and unprecedented Supply of New rooms in this market. Stayed active in the community as an active member of the Kiwanis Club and was involved in many community initiatives. Sold in 1995 at a substantial profit. QUALITY INN & SUITES, TORONTO, ONTARIO 1995-2000 Acquired this under-performing corporately owned 193 Room full service hotels from Holiday Inns of Canada (now Six Continents) which was previously a Holiday Inn, renovated and re-positioned the hotel successfully in the market as a Quality Inn & Suites and improved market share tremendously. Put together Equity Partners as well as arranged financing in a very difficult Lending climate in 1995. Nominated and served as a member of the Choice Hotels Canada Marketing Committee. Planned and executed a major renovation and refurbishment project. Operated the hotel successfully and sold interest in this hotel in 2000 at a substantial profit. RAMADA PLAZA HOTEL – TORONTO DONVALLEY (401/404) 1996-2000 Acquired the under-performing and foreclosed 285 Room full service Ramada Plaza Hotel-Toronto DonValley from Lender in 1996, put together Equity partners, arranged financing, completed renovations and took responsibility for operations. Planned and executed a major renovation and refurbishment project worth over 2 million . Re-positioned the hotel successfully in the market, received many awards for superior Quality Assurance and Customer Service and delivered excellent returns to the owners. As President of Buckingham Hospitality Inc, managed multiple hotel properties and annual Revenues of approx $ 20 million, over 350 employees and providede leadership to 20 management level personnel. Sold interest in 2000 at a substantial profit. DAYS HOTEL & CONFERENCE CENTRE – TORONTO AIRPORT EAST (400/401) 1998 - PRESENT Purchased this hotel previously operating as a Ramada Plaza Hotel Toronto Airport East and took management responsibility in July 2001 for this 200 room full service hotel at Highways 400/401 in Toronto. This hotel had been under-performing for a period of time and required significant effort in market re-positioning, product-capital improvements as well as management direction. Despite a tough market following 9/11, this hotel continues to improve its market share and profitability. It met and exceeded “Plaza” standards after numerous initiatives to improve service and product standards. Hired and put together a new management team and got involved as a “hands own” operator to ensure the implementation of the Business Development Plan. The hotel was converted to a Days Hotel & Conference Centre –Toronto Airport East effective October 01, 2004. HOMEWOOD SUITES BY HILTON – MISSISSAUGA, OAKVILLE AND CAMBRIDGE, ONTARIO 2003- PRESENT Bayview Hospitality Inc. purchased two separate sites at the AMC anchored Entertainment Centrums and secured brand licenses for the development of two Homewood Suites by Hilton properties in Mississauga and Oakville in 2003. Organized equity capital , construction and permanent financing to fund the above transactions. Construction was completed within twelve months of ground breaking in Mississauga and nine months of ground breaking in Oakville. Mississauga opened in June 2005, and Oakville opened in February 2006. Both hotels ramped up to market occupancies within three months of opening and are leaders in REVPAR in their respective markets as per STAR Reports. Hilton awarded an “Outstanding Achievement Award” in 2004 for building the first newly built Homewood Suites in Canada and launching the brand so successfully. The two Homewood Suites have been recognized with many awards in terms of Guest Satisfaction, Housekeeping and Maintenance standards. The hotels are also leaders in their respective markets and enjoy a premium market share. A 3.5 acre site was purchased in Cambridge in March 2006 for the Homewood Suites by Hilton – Cambridge, and construction commenced in October 2006. A portion of the site is being provisioned for a future Hampton Inn & Suites next to the Homewood Suites pad. We are actively pursuing development opportunities for extended stay hotels and mid scale hotels across Canada. HOTELS CURRENTLY UNDER MANAGEMENT /DEVELOPMENT HOMEWOOD SUITES BY HILTON- TORONTO/ MISSISSAUGA (OPENED JUNE 2005) 6430 Edwards Boulevard Mississauga, Ontario L5T 2Y3 Website: www.homewoodyyz.com HOMEWOOD SUITES BY HILTON- TORONTO/OAKVILLE (OPENED FEB, 2006) 2095 Winston Park Drive Oakville, ON L6H 6P5 Website: www.homewoodyyz.com HOMEWOOD SUITES BY HILTON- CAMBRIDGE/ WATERLOO (UNDER CONSTRUCTION) 800 Jamieson Parkway, Cambridge, ON N3L 1T6 DAYS HOTEL & CONFERENCE CENTRE- TORONTO AIRPORT (MANAGED SINCE 1998) 1677 Wilson Avenue Toronto, ON M3L 1A5 Website: www.daysto.com FOUNDER’S CORE VALUES HIGH STANDARDS Bayview Hospitality is determined and focused on being the best in every business we operate and strive to innovate seek and embrace best practices in the industry. We differentiate ourselves by our high quality of service, lodging standards, location, and facilities. We strive to build a positive attitude and trusting relationship with our guests and our associates’ by our high standards of quality, integrity and professional behavior. We recognize the contribution of our associates and the significant impact it has on our business. We seek to provide the highest quality product for our guests and associates. We associate ourselves with only the highest quality franchise companies in the hotel industry . ETHICAL VALUES & INTEGRITY We fulfill our commitments to our stakeholders and associates. We operate in an open environment, avoiding hidden agendas. We keep our associates informed. We dedicate ourselves to fair treatment for everyone. We listen, seek out, and seriously consider input from our associates. We expect honest interaction among everyone in the stakeholder community. WORK ENVIRONMENT We seek to provide satisfying long-term employment for our associates. We value our associates as professionals and individuals. We recognize and reward the performance of our associates. We aim to succeed through teamwork (sharing, cooperation and mutual support). We seek out and value the ideas of our associates. We aim to ensure that employment at a Bayview Hotel is a source of genuine pride for our associates and their families. PROFITABILITY Bayview is focused on efficient use of resources and effective operations that promote accountability and profitability. Our associates as true partners in our business. We seek to increase profitability by continually seeking improvements in all areas of our business. We dedicate ourselves to achieving great results for all our stakeholders.
Pages to are hidden for
"Competitive Advantages of the Hotel Industry"Please download to view full document