7-1001 Tower #1 Zhen Wu Jia Yuan, Xi Cheng District, Beijing, 100045, P.R.China
Mobile: +86-13466617940 Email: email@example.com
An enthusiastic, dedicated and focused professional who has worked in the UK for over 3 years after
obtaining a degree in International Business; he has recently moved back to Beijing. His professional
experience covers sales administration, events, trade shows, hotel management, marketing and
communications. A strong team player with flexible, confident and articulate manner paired with sound
interpersonal and organisational skills. In 2007, he joined tourism and hospitality industry specialising in
multi-channel marketing in both B2B and B2C environments and was promoted to Marketing Manager in
2009. He has a proven track record of interacting with people across all levels using fluent Chinese and
English and works effectively under the pressure. He is looking for a rewarding role within a dynamic
Oct 2007 – Present Millennium Gloucester Hotel & Millennium Bailey’s Hotel
4* Deluxe hotels – 821 rooms, 4 restaurants & bars 25 meeting rooms
Responsible for developing and implementing all marketing activities, PR,
e-commerce and trade shows for both of Millennium Gloucester Hotel and
Millennium Bailey’s Hotel, reporting to the Director of Sales & Marketing.
Planning and conducting planned email marketing campaigns targeting both
business and consumers.
Developing and maintaining the three corporate websites, highlighting key
revenue-generating areas as well as promoting of hotels’ new offerings.
Creating a wide range of collateral and literature including as press release,
flyers, brochures, editorials and newsletters.
Liaising with Director of Sale & Marketing and other stakeholders to complete
an annual marketing activity plan and budget targeted at key revenues streams.
Sustaining collaborative relationship with several tourist boards and associations
including VisitLondon, MIA, Eventia and West London Chamber of Commerce.
Implemented printed advertising paired with online exposures with advertising
partners, including: Conference News, Events and C&IT.
Conducting evaluation and analysis report for each event/promotion campaign
with the objective of justifying the return on investment (ROI).
Organising participation in international travel and event trade shows including
Imex (Frankfurt), International Confex (London) and EIBTM (Barcelona).
Achieved £300,000 wedding revenue in 2009 as a result of an improved
business-to-consumer communication strategy and enhanced reputation of the
hotel in the local wedding market.
Despite of a £90k marketing budget cut in 2009, the ROI of advertising
increased with enhanced national and global presence through promoting more
cost-effective digital marketing methods and direct logistics via gift box concept.
Successfully expanded the sales territory to a wider European audience through
innovative hotel gift box set, contributing profitable returns and revenues.
Jul 2005 – Jul 2006 Ginsters Ltd Head Office – Samworth Brothers Ltd
One of the top 10 UK food companies, Ginsters posted £200 million revenue in 2005
Commercial Assistant - Intern
Prepared agendas/information for meetings, and ensure Director is fully briefed
ahead of time of meeting content, information required etc.
Coordinated multiple diaries and prioritized appointments.
Handled large amounts of data and CRM database, identifying new sales leads
and consolidating lead database on a timely basis.
Compiled and analysed sales lead data, supported director of sales and
commercial managers to complete end-of-month reports.
Produced letters, memos, reports, agendas, minutes and presentations as
Maintained complete confidentiality at all times to secure all business
Devising office systems while maintaining accurate and easily accessible up to
Planned, organized and conducted PR events with aim of promoting the product
as well as increasing the brand awareness.
Liaised with 15 national sales offices and their site managers, ensuring strategies
and policies are coordinated consistently.
Communicating new package details, promotions and other marketing messages
to key accounts and intermediaries.
Ensured all customer enquiries and complaints were dealt in an efficient and
Trained new members of staff.
Summer 2001-2003 Beijing Golden Ding Ding Technology Development Ltd
Beijing International Radio & TV Exhibition (BIRTV) 2001-03
Assistant to Director
Demonstrated the highly configured digital products whilst conducting
presentation to the stand visitors.
Preparation for client’s meeting and exhibition activities.
Ensured translation of materials between English and Chinese
Developed business contact with visitors and existing clients
Planned the business trips for the overseas suppliers.
Assisted key clients from UK, Denmark, France and USA with their business
schedules and meetings during the course of the exhibition.
Summer 2000 China Forestry Imports & Exports Co., Ltd
International Exhibition on Furniture Manufacturing Equipment Fair 2000
Ensured all enquires and complains were handled in a timely and efficient
manner via email or telephone.
Liaised with the operations manager to ensure the exhibition runs smoothly,
acting as contact point during course of the fair.
Provided administrative supports to the exhibition managers.
Other duties included processing all exhibitors’ contracts and invoices, manual
registration of exhibitors, and handing out exhibitor passes and packs.
Education & Qualifications
2002 - 2007 BA (Hons) International Business (University of Plymouth, United Kingdom)
Grade: 2nd Class; Subjects: International Marketing, Global Enterprise, Finance,
Accounting, Economics, Statistics, Business Management, Corporate strategy
2000 - 2002 Diploma in International Business (International Business University of Beijing)
A-Level Equivalent: 5 A’s and 2 B’s
Subjects: Economics, Business English, Business Studies, Accounting, IT, Finance
Scholarship awarded for academic excellence.
Languages: English (fluent written and spoken) and Chinese (fluent written and spoken).
IT skills: Proficient in using MS Word, Excel and PowerPoint, Photoshop, HTML,
Salesforce, Open CMS, EmailVision, Google Analytics, Delphi and Fedelio.
Interests: Swimming, travelling, badminton, gym, classical art, cooking, music and movies.
Date of Birth: 5th September 1981
Nationality: Chinese (Resident of Beijing)
Name: Anita Chaudhary
Title: Cluster Sales Manager, Thistle Hotels London
Formerly: Sales Manager, Millennium Gloucester & Millennium Bailey’s Hotel, London
Contact: firstname.lastname@example.org + 44(0) 776 5221 985
Name: Lee Liddell
Title: Financial Controller, Millennium Gloucester & Millennium Bailey’s Hotel, London
Contact: email@example.com + 44(0) 07970030164