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Cong Xu


									                                                  Cong Xu
             7-1001 Tower #1 Zhen Wu Jia Yuan, Xi Cheng District, Beijing, 100045, P.R.China
                             Mobile: +86-13466617940      Email:


An enthusiastic, dedicated and focused professional who has worked in the UK for over 3 years after
obtaining a degree in International Business; he has recently moved back to Beijing. His professional
experience covers sales administration, events, trade shows, hotel management, marketing and
communications. A strong team player with flexible, confident and articulate manner paired with sound
interpersonal and organisational skills. In 2007, he joined tourism and hospitality industry specialising in
multi-channel marketing in both B2B and B2C environments and was promoted to Marketing Manager in
2009. He has a proven track record of interacting with people across all levels using fluent Chinese and
English and works effectively under the pressure. He is looking for a rewarding role within a dynamic
professional team.

Professional Experience

Oct 2007 – Present       Millennium Gloucester Hotel & Millennium Bailey’s Hotel
                         4* Deluxe hotels – 821 rooms, 4 restaurants & bars 25 meeting rooms

                         Marketing Manager

                              Responsible for developing and implementing all marketing activities, PR,
                               e-commerce and trade shows for both of Millennium Gloucester Hotel and
                               Millennium Bailey’s Hotel, reporting to the Director of Sales & Marketing.
                              Planning and conducting planned email marketing campaigns targeting both
                               business and consumers.
                              Developing and maintaining the three corporate websites, highlighting key
                               revenue-generating areas as well as promoting of hotels’ new offerings.
                              Creating a wide range of collateral and literature including as press release,
                               flyers, brochures, editorials and newsletters.
                              Liaising with Director of Sale & Marketing and other stakeholders to complete
                               an annual marketing activity plan and budget targeted at key revenues streams.
                              Sustaining collaborative relationship with several tourist boards and associations
                               including VisitLondon, MIA, Eventia and West London Chamber of Commerce.
                              Implemented printed advertising paired with online exposures with advertising
                               partners, including: Conference News, Events and C&IT.
                              Conducting evaluation and analysis report for each event/promotion campaign
                               with the objective of justifying the return on investment (ROI).
                              Organising participation in international travel and event trade shows including
                               Imex (Frankfurt), International Confex (London) and EIBTM (Barcelona).
                         Career Achievements:
                              Achieved £300,000 wedding revenue in 2009 as a result of an improved
                               business-to-consumer communication strategy and enhanced reputation of the
                               hotel in the local wedding market.
                              Despite of a £90k marketing budget cut in 2009, the ROI of advertising
                               increased with enhanced national and global presence through promoting more
                               cost-effective digital marketing methods and direct logistics via gift box concept.
                              Successfully expanded the sales territory to a wider European audience through
                               innovative hotel gift box set, contributing profitable returns and revenues.

Jul 2005 – Jul 2006   Ginsters Ltd Head Office – Samworth Brothers Ltd
                      One of the top 10 UK food companies, Ginsters posted £200 million revenue in 2005

                      Commercial Assistant - Intern

                         Prepared agendas/information for meetings, and ensure Director is fully briefed
                          ahead of time of meeting content, information required etc.
                         Coordinated multiple diaries and prioritized appointments.
                         Handled large amounts of data and CRM database, identifying new sales leads
                          and consolidating lead database on a timely basis.
                         Compiled and analysed sales lead data, supported director of sales and
                          commercial managers to complete end-of-month reports.
                         Produced letters, memos, reports, agendas, minutes and presentations as
                         Maintained complete confidentiality at all times to secure all business
                         Devising office systems while maintaining accurate and easily accessible up to
                          date filing.
                         Planned, organized and conducted PR events with aim of promoting the product
                          as well as increasing the brand awareness.
                         Liaised with 15 national sales offices and their site managers, ensuring strategies
                          and policies are coordinated consistently.
                         Communicating new package details, promotions and other marketing messages
                          to key accounts and intermediaries.
                         Ensured all customer enquiries and complaints were dealt in an efficient and
                          timely manner.
                         Trained new members of staff.

Temporary Work

Summer 2001-2003      Beijing Golden Ding Ding Technology Development Ltd
                      Beijing International Radio & TV Exhibition (BIRTV) 2001-03

                      Assistant to Director

                         Demonstrated the highly configured digital products whilst conducting
                          presentation to the stand visitors.
                         Preparation for client’s meeting and exhibition activities.
                         Ensured translation of materials between English and Chinese
                         Developed business contact with visitors and existing clients
                         Planned the business trips for the overseas suppliers.
                         Assisted key clients from UK, Denmark, France and USA with their business
                          schedules and meetings during the course of the exhibition.

Summer 2000           China Forestry Imports & Exports Co., Ltd
                      International Exhibition on Furniture Manufacturing Equipment Fair 2000

                      Exhibition Coordinator

                         Ensured all enquires and complains were handled in a timely and efficient
                          manner via email or telephone.
                         Liaised with the operations manager to ensure the exhibition runs smoothly,
                          acting as contact point during course of the fair.

                            Provided administrative supports to the exhibition managers.
                            Other duties included processing all exhibitors’ contracts and invoices, manual
                             registration of exhibitors, and handing out exhibitor passes and packs.

Education & Qualifications

2002 - 2007            BA (Hons) International Business (University of Plymouth, United Kingdom)
                          Grade: 2nd Class; Subjects: International Marketing, Global Enterprise, Finance,
                          Accounting, Economics, Statistics, Business Management, Corporate strategy

2000 - 2002            Diploma in International Business (International Business University of Beijing)
                          A-Level Equivalent: 5 A’s and 2 B’s
                          Subjects: Economics, Business English, Business Studies, Accounting, IT, Finance
                          and French.

                          Scholarship awarded for academic excellence.


Languages:                English (fluent written and spoken) and Chinese (fluent written and spoken).
IT skills:                Proficient in using MS Word, Excel and PowerPoint, Photoshop, HTML,
                          Salesforce, Open CMS, EmailVision, Google Analytics, Delphi and Fedelio.
Interests:                Swimming, travelling, badminton, gym, classical art, cooking, music and movies.

Personal Details

Date of Birth:            5th September 1981
Sex:                      Male
Nationality:              Chinese (Resident of Beijing)


Name:                  Anita Chaudhary
Title:                 Cluster Sales Manager, Thistle Hotels London
Formerly:              Sales Manager, Millennium Gloucester & Millennium Bailey’s Hotel, London
Contact:                + 44(0) 776 5221 985

Name:                  Lee Liddell
Title:                 Financial Controller, Millennium Gloucester & Millennium Bailey’s Hotel, London
Contact:          + 44(0) 07970030164


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