Groupe ADEO SA - Strategic SWOT Analysis Review

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					                             Groupe ADEO SA - Strategic SWOT Analysis Review
        Reference Code: GDRT65159SA                                                                                          Publication Date: AUG 2012

          Rue Chanzy- Lezennes, Lille Cedex 9                Phone             +33 3 2880800                    Revenue         14,100 (million EUR)
          Lezennes, Nord-Pas-de-Calais                       Fax                                                Net Profit      NA
          59712                                              Website           www.groupe-adeo.com              Employees       66,000 (Estimated)
          France                                             Exchange                                           Industry        Retailing

       Company Overview
       Groupe ADEO SA (ADEO) is a in store retail company. The company undertakes the sale of do-it-yourself (DIY )products. ADEO
       offers a wide range of products such as building products, decorative products, gardening products, kitchen products, bathroom
       accessories and storage goods. It operates through various store formats which consist of hypermarkets, local small- and
       medium-sized stores and discount stores. The company operates its business through various store brands such as Leroy Merlin,
       Aki, Bricoman, Weldom, Zodio, Bricocenter, Kbane and DomPro.
       Key Executives                                                             SWOT Analysis
                     Name                                Title                     Groupe ADEO SA, SWOT Analysis
         Philippe Daille                   Director                                Strengths                            Weaknesses
         Regis Degelcke                    Director
                                                                                   Wide Network of Stores               Absence in e-commerce
         Pascal Delfosse                   Director                                                                     Business
                                                                                   Broad Product Offerings
         Patrice Olivier                   Director
         Damien Deleplanque                Chief Executive Officer,
                                           Groupe ADEO                             Opportunities                        Threats
        Source: Company Website, Primary and Secondary Research,
        GlobalData                                                                 Growth in Global Home                Modest Economic Growth in the
                                                                                   Improvement Industry                 Euro Zone

        Key Competitors                                                            Demand for Renovation and            Intense Competition
         Wickes Building Supplies Limited                                          Refurbishment Services

         Wyevale Garden Centres Limited
         Kingfisher Plc                                                           Source: Company Website, Primary and Secondary Research, GlobalData

         Home Hardware Stores Limited
        Home Centers (DIY) Ltd.
        Source: Company Website, Primary and Secondary Research,
        GlobalData




Groupe ADEO SA - Strategic SWOT Analysis Review                                                                                 Reference Code: GDRT65159SA
Source : www.globalcompanyintelligence.com                                                                                                                Page 1
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       Table of Contents
       Table of Contents ............................................................................................................................................................................... 2
          List of Tables .................................................................................................................................................................................. 3
       Section 1 - About the Company.......................................................................................................................................................... 4
       Groupe ADEO SA - Key Facts ........................................................................................................................................................... 4
       Groupe ADEO SA - Key Employees .................................................................................................................................................. 5
       Groupe ADEO SA - Major Products and Services.............................................................................................................................. 7
       Groupe ADEO SA - History ................................................................................................................................................................ 8
       Groupe ADEO SA - Locations And Subsidiaries .............................................................................................................................. 10
          Head Office ................................................................................................................................................................................... 10
          Other Locations & Subsidiaries ..................................................................................................................................................... 10
       Section 2 – Company Analysis ......................................................................................................................................................... 12
       Groupe ADEO SA - Business Description ........................................................................................................................................ 12
       Groupe ADEO SA - SWOT Analysis ................................................................................................................................................ 13
          SWOT Analysis - Overview........................................................................................................................................................... 13
          Groupe ADEO SA - Strengths ...................................................................................................................................................... 13
             Strength - Wide Network of Stores ............................................................................................................................................ 13
             Strength - Broad Product Offerings ........................................................................................................................................... 13
             Strength - Substantial Suppliers Network .................................................................................................................................. 13
          Groupe ADEO SA - Weaknesses ................................................................................................................................................. 13
             Weakness - Absence in e-commerce Business ........................................................................................................................ 13
          Groupe ADEO SA - Opportunities ................................................................................................................................................ 14
             Opportunity - Growth in Global Home Improvement Industry .................................................................................................... 14
             Opportunity - Demand for Renovation and Refurbishment Services ......................................................................................... 14
             Opportunity - Demand from Emerging Markets ......................................................................................................................... 14
          Groupe ADEO SA - Threats.......................................................................................................................................................... 14
             Threat - Modest Economic Growth in the Euro Zone ................................................................................................................ 14
             Threat - Intense Competition ..................................................................................................................................................... 14
       Groupe ADEO SA - Key Competitors ............................................................................................................................................... 15
       Groupe ADEO SA, Recent Deals Summary ..................................................................................................................................... 16
       Section 3 – Appendix ....................................................................................................................................................................... 17
          Methodology ................................................................................................................................................................................. 17
          About GlobalData ....................
				
DOCUMENT INFO
Description: Groupe ADEO SA (ADEO) is a in store retail company. The company undertakes the sale of do-it-yourself (DIY )products. ADEO offers a wide range of products such as building products, decorative products, gardening products, kitchen products, bathroom accessories and storage goods. It operates through various store formats which consist of hypermarkets, local small- and medium-sized stores and discount stores. The company operates its business through various store brands such as Leroy Merlin, Aki, Bricoman, Weldom, Zodio, Bricocenter, Kbane and DomPro. It operates business through 25 companies in 13 countries which includes Brazil, Cyprus, Italy, Portugal, Russia, China, France and others. ADEO is headquartered in Lille, France.
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PARTNER GlobalData
GlobalData is an industry analysis specialist, providing business information products and services. GlobalData’s highly qualified team of analysts, researchers, and solution consultants use proprietary data sources, tools and techniques to gather, analyze and represent the latest and the most reliable information essential for a business to sustain a competitive edge. GlobalData is a UK-based company with presence across North America, Europe and Asia Pacific and has a broad product offering that ranges from interactive databases, reports and custom solutions. It is a comprehensive source of insights and analysis with coverage across the oil & gas, power, alternative energy, nuclear power, petrochemicals, medical equipment and healthcare industries. GlobalData has a broad range of coverage over key market segments. It has a global scope, covering a wide range of countries constituting more than 90% of global revenues in each of the industries it covers. With a large dedicated research and analysis capability, GlobalData employs rigorous primary and secondary research techniques in developing unique data sets and research materials. Its status as an independent research company allows Analysts to conduct trade interviews with key industry players. Access to unique databases of in-house market information further strengthens research and analysis capabilities. Materials are reviewed shaped by an expert panel of leading industry figures and representatives from key players in the relevant industries. Sectors and Geographies Covered GlobalData has a broad range of coverage over key market segments. It has a global scope, covering a wide range of countries constituting more than 90% of global revenues in each of the industries it covers. Research Methodology With a large dedicated research and analysis capability, GlobalData employs rigorous primary and secondary research techniques in developing unique data sets and research materials. Its status as an independent research company allows Analysts to conduct trade interviews with key industry players. Access to unique databases of in-house market information further strengthens research and analysis capabilities. Materials are reviewed shaped by an expert panel of leading industry figures and representatives from key players in the relevant industries.