Tommy Hilfiger Corporation - Strategic SWOT Analysis Review
Reference Code: GDRT33716SA Publication Date: MAY 2011
9 F Novel Industrial Building, 850- Phone Revenue
+852 22 160668 1,600 (million EUR)
870 Lai Chi Kok Road
Cheung Sha Wan Fax Net Profit NA
Website www.tommy.com Employees 8,000
Hong Kong Special Administrative Industry
Exchange Retailing
Region of China
Company Overview
Tommy Hilfiger Corporation (Tommy Hilfiger) is engaged in designing, sourcing and marketing of apparels through a network of
stores. It is a lifestyle brand and offers its own branded products. The product line of the company includes menswear,
womenswear, children's apparel, denim collections and sportswear. It also offers licensed items including accessories,
fragrances and home furnishings. Tommy Hilfiger offers its merchandise through company- owned retail stores, specialty and
department stores and other channels. Tommy Hilfiger Corporation along with its subsidiaries principally operates in North
America, Europe and other international locations.
Key Executives SWOT Analysis
Name Title Tommy Hilfiger Corporation, SWOT Analysis
Fred Gehring Chief Executive Officer Strengths Weaknesses
Tommy Hilfiger Founder
Efficient Retailing Network Geographic Concentration
Avery Baker Executive Vice
President, Global Broad Product Portfolio Private Ownership
Marketing
Ludo Onnink Chief Financial Officer
Daniel Grieder Chief Executive Opportunities Threats
Officer, Tommy Hilfiger
Europe B.V.
Increasing Online Services Rising Manpower Cost
Source: Company Website, Primary and Secondary
Research, GlobalData
Emerging Markets Providing Ladder Global Economic Slowdown
for Growth
Key Competitors
THE GAP, INC.
Source: Company Website, Primary and Secondary Research, GlobalData
Abercrombie & Fitch Co.
Reebok International Ltd.
Polo Ralph Lauren Corporation
Phillips-Van Heusen Corporation
Source: Company Website, Primary and Secondary
Research, GlobalData
Recent Developments
Feb 24, 2010: Tommy Hilfiger to expand in India
Jan 25, 2010: Tommy Hilfiger announces launch of capsule collection
Source: Annual Report, Company Website, Primary and Secondary Research, GlobalData
Tommy Hilfiger Corporation - Strategic SWOT Analysis Review Reference Code: GDRT33716SA
Source : www.globalcompanyintelligence.com Page 1
Table of Contents
Table of Contents........................................................................................................................................................................................................... 2
List of Tables .................................................................................................................................................................................................................. 3
Section 1 - About the Company ..................................................................................................................................................................................... 4
Tommy Hilfiger Corporation - Key Facts ........................................................................................................................................................................ 4
Tommy Hilfiger Corporation - Key Employees ............................................................................................................................................................... 5
Tommy Hilfiger Corporation - Key Employee Biographies............................................................................................................................................. 6
Tommy Hilfiger Corporation - Major Products and Services .......................................................................................................................................... 7
Tommy Hilfiger Corporation - History............................................................................................................................................................................. 8
Tommy Hilfiger Corporation - Company Statement ..................................................................................................................................................... 10
Tommy Hilfiger Corporation - Locations And Subsidiaries........................................................................................................................................... 11
Head Office............................................................................................................................................................................................................ 11
Other Locations & Subsidiaries ............................................................................................................................................................................. 11
Section 2 – Company Analysis .................................................................................................................................................................................... 12
Tommy Hilfiger Corporation - Business Description .................................................................................................................................................... 12
Tommy Hilfiger Corporation - SWOT Analysis............................................................................................................................................................. 13
SWOT Analysis - Overview ................................................................................................................................................................................... 13
Tommy Hilfiger Corporation - Strengths ................................................................................................................................................................ 13
Strength - Efficient Retailing Network ............................................................................................................................................................. 13
Strength - Broad Product Portfolio .................................................................................................................................................................. 13
Strength - Brand Equity................................................................................................................................................................................... 13
Tommy Hilfiger Corporation - Weaknesses ........................................................................................................................................................... 13
Weakness - Geographic Concentration .......................................................................................................................................................... 13
Weakness - Private Ownership....................................................................................................................................................................... 14
Tommy Hilfiger Corporation - Opportunities .......................................................................................................................................................... 14
Opportunity - Increasing Online Services........................................................................................................................................................ 14
Opportunity - Emerging Markets Providing Ladder for Growth ................................................