Cadbury Limited - Strategic SWOT Analysis Review

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					                            Cadbury Limited - Strategic SWOT Analysis Review

      Reference Code: GDCPG28006SA                                                                                        Publication Date: MAY 2011

      Cadbury House, Sanderson                 Phone                                                     Revenue
                                                                 +44 1895 615000                                           5,384 (million GBP)
      Road,
      Middlesex                                Fax               +44 1895 615001                         Net Profit         NA
      UB8 1DH                                  Website           www.cadbury.com                         Employees          46,517
                                                                                                         Industry          Consumer Packaged
      United Kingdom                           Exchange
                                                                                                                           Goods

      Company Overview
      Cadbury Limited (Cadbury) is one of the leading confectionery manufacturers in the world. It manufactures and sells
      confectioneries such as cocoa powder, candy, cough drop, chewing gum, milk chocolate bar, sugar-coated gum, and breath
      freshener. These products are marketed under various brands such as Cadbury, Creme Egg, Green and Black's, Trident,
      Dentyne, Hollywood, Bubbaloo, Halls, Cadbury Eclairs, Bassett’s, and Natural Confectionery. Cadbury operates in over 60
      countries with about 35,000 direct and indirect suppliers. The company’s manufacturing facilities are based in South Africa,
      Swaziland, Botswana, Namibia, Kenya, Egypt, Lebanon, Morocco, Ghana and Nigeria.

     Key Executives                                                 SWOT Analysis
                Name                          Title                 Cadbury Limited, SWOT Analysis
      Todd Stitzer                Chief Executive Officer           Strengths                      Weaknesses

      Andrew Bonfield             Chief Financial Officer
                                                                    Strong Growth Prospects                     Limited Liquidity Position
      Roger Carr                  Chairman
      Wolfgang Berndt             Independent Non-                  Strong Focus towards Innovation             Limited Operating Margin
                                  Executive Director
      Guy Elliott                 Senior Independent
                                  Non-Executive Director            Opportunities                              Threats
      Source: Company Website, Primary and Secondary Research,
      GlobalData
                                                                    Emergence of Low Calorie                    Growing Demand for Private Label
                                                                    Chocolates Market                           Products
     Key Competitors
                                                                    Strategic Acquisitions                      Government Regulations
      The Hershey Company
      Mars, Incorporated
      Lifeway Foods, Inc.                                            Source: Company Website, Primary and Secondary Research, GlobalData

      American Dairy, Inc.
     Nestle SA
      Source: Company Website, Primary and Secondary Research,
      GlobalData




     Recent Developments
      Feb 02, 2010:                          Cadbury To Shut Down Ringwood Distribution Center In Australia

      Jan 19, 2010:                          Cadbury Accepts Kraft’s $19.7bn Takeover Offer
      Jan 14, 2010:                          Cadbury FY09 Revenue Increases
      Jan 12, 2010:                          Cadbury Turns Down Kraft Bid, Cites Strong FY09 Results

      Source: Annual Report, Company Website, Primary and Secondary Research, GlobalData




Cadbury Limited - Strategic SWOT Analysis Review                                                                                 Reference Code: GDCPG28006SA

Source : www.globalcompanyintelligence.com                                                                                                             Page 1
      Table of Contents
      Table of Contents........................................................................................................................................................................................................... 2
      List of Tables .................................................................................................................................................................................................................. 3
      Section 1 - About the Company ..................................................................................................................................................................................... 4
      Cadbury Limited - Key Facts.......................................................................................................................................................................................... 4
      Cadbury Limited - Key Employees................................................................................................................................................................................. 5
      Cadbury Limited - Key Employee Biographies............................................................................................................................................................... 6
      Cadbury Limited - Major Products and Services............................................................................................................................................................ 7
      Cadbury Limited - History............................................................................................................................................................................................... 8
      Cadbury Limited - Company Statement ....................................................................................................................................................................... 10
      Cadbury Limited - Locations And Subsidiaries ............................................................................................................................................................ 12
            Head Office............................................................................................................................................................................................................ 12
            Other Locations & Subsidiaries ............................................................................................................................................................................. 12
      Section 2 – Company Analysis .................................................................................................................................................................................... 15
      Cadbury Limited - Business Description ...................................................................................................................................................................... 15
      Cadbury Limited - SWOT Analysis............................................................................................................................................................................... 17
            SWOT Analysis - Overview ................................................................................................................................................................................... 17
            Cadbury Limited - Strengths .................................................................................................................................................................................. 17
                  Strength - Strong Growth Prospects ............................................................................................................................................................... 17
                  Strength - Strong Focus towards Innovation................................................................................................................................................... 17
                  Strength - Dominant Market Position .............................................................................................................................................................. 17
                  Strength - Steady Revenue Growth ................................................................................................................................................................ 17
                  Strength - Global Presence............................................................................................................................................................................. 17
            Cadbury Limited - Weaknesses............................................................................................................................................................................. 18
                  Weakness - Limited Liquidity Position............................................................................................................................................................. 18
                  Weakness - Limited Operating Margin............................................................................................................................................................ 18
                  Weakness - Quality Control Issues ................................................................................................................................................................. 18
            Cadbury Limited - Opportunities ............................................................................................................................................................................ 18
                  Opportunity - Emergence of Low Calorie Chocolates Market .............
				
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Description: Cadbury Limited - Strategic SWOT Analysis Review Summary Cadbury Limited (Cadbury) is one of the leading confectionery manufacturers in the world. It manufactures and sells confectioneries such as cocoa powder, candy, cough drop, chewing gum, milk chocolate bar, sugar-coated gum, and breath freshener. These products are marketed under various brands such as Cadbury, Creme Egg, Green and Black's, Trident, Dentyne, Hollywood, Bubbaloo, Halls, Cadbury Eclairs, Bassett’s, and Natural Confectionery. Cadbury operates in over 60 countries with about 35,000 direct and indirect suppliers. The company’s manufacturing facilities are based in South Africa, Swaziland, Botswana, Namibia, Kenya, Egypt, Lebanon, Morocco, Ghana and Nigeria. It was formerly known as Cadbury plc. The company is headquartered in Uxbridge, the UK. Cadbury Limited Key Recent Developments… Feb 02, 2010: Cadbury To Shut Down Ringwood Distribution Center In Australia Jan 19, 2010: Cadbury Accepts Kraft’s $19.7bn Takeover Offer Jan 14, 2010: Cadbury FY09 Revenue Increases Jan 12, 2010: Cadbury Turns Down Kraft Bid, Cites Strong FY09 Results GlobalData’s Cadbury Limited - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products and services. This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better. Scope - Business description – A detailed description of the company’s operations and business divisions. - Corporate strategy – GlobalData’s summarization of the company’s business strategy. - SWOT analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats. - Company history – Progression of key events associated with th
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GlobalData is an industry analysis specialist, providing business information products and services. GlobalData’s highly qualified team of analysts, researchers, and solution consultants use proprietary data sources, tools and techniques to gather, analyze and represent the latest and the most reliable information essential for a business to sustain a competitive edge. GlobalData is a UK-based company with presence across North America, Europe and Asia Pacific and has a broad product offering that ranges from interactive databases, reports and custom solutions. It is a comprehensive source of insights and analysis with coverage across the oil & gas, power, alternative energy, nuclear power, petrochemicals, medical equipment and healthcare industries. GlobalData has a broad range of coverage over key market segments. It has a global scope, covering a wide range of countries constituting more than 90% of global revenues in each of the industries it covers. With a large dedicated research and analysis capability, GlobalData employs rigorous primary and secondary research techniques in developing unique data sets and research materials. Its status as an independent research company allows Analysts to conduct trade interviews with key industry players. Access to unique databases of in-house market information further strengthens research and analysis capabilities. Materials are reviewed shaped by an expert panel of leading industry figures and representatives from key players in the relevant industries. Sectors and Geographies Covered GlobalData has a broad range of coverage over key market segments. It has a global scope, covering a wide range of countries constituting more than 90% of global revenues in each of the industries it covers. Research Methodology With a large dedicated research and analysis capability, GlobalData employs rigorous primary and secondary research techniques in developing unique data sets and research materials. Its status as an independent research company allows Analysts to conduct trade interviews with key industry players. Access to unique databases of in-house market information further strengthens research and analysis capabilities. Materials are reviewed shaped by an expert panel of leading industry figures and representatives from key players in the relevant industries.