Anheuser-Busch Companies, Inc. - Strategic SWOT Analysis Review
Reference Code: GDCPG27321SA Publication Date: MAY 2011
One Busch Place Phone +1 314 5772000 Revenue NA
St. Louis, MO Fax +1 314 5772900 Net Profit NA
63118 Website www.anheuser-busch.com Employees NA
United States Exchange Industry Consumer Packaged Goods
Company Overview
Anheuser-Busch Companies, Inc. (Anheuser-Busch) is a leading brewer of beer. It is a producer of one of the world’s largest
selling beer brands, Budweiser and Bud Light. Anheuser-Busch under the management of its parent company Anheuser-Busch
InBev NV/SA and through its subsidiary, Anheuser-Busch, Inc. (ABI), produces and distributes beer under different brand names
such as Budweiser, Michelob, Busch, and Natural. It also offers specialty beers, non-alcohol brews, malt liquors, specialty malt
beverages and energy drinks. Anheuser-Busch owns 12 brewing facilities in the US and operates several others through
breweries and strategic production contracts.
Key Executives SWOT Analysis
Name Title Anheuser-Busch Companies, Inc., SWOT Analysis
David A. Peacock President, Anheuser- Strengths Weaknesses
Busch, Inc.
Leading Presence in the US Declined Performance in the US
Marcio Froes President, Labatt
market
Business Unit in
Canada Strong Support from the Parent
Company Overdependence on Wholesalers
Peter J. Kraemer Vice President, Supply
Thomas J. Adamitis Vice President, of
Procurement
Opportunities Threats
Kirk E. Norris Vice President,
Anheuser-Busch
Marketing Initiatives Increasing Demand for Wine in the
Packaging Group
US
Source: Company Website, Primary and Secondary
Research, GlobalData Growing Beer Market in China
Intense Competition
Key Competitors
Companhia de Bebidas das Americas - AmBev Source: Company Website, Primary and Secondary Research, GlobalData
SABMiller plc
The Boston Beer Company, Inc.
Molson Coors Brewing Company
Heineken N.V.
Source: Company Website, Primary and Secondary
Research, GlobalData
Recent Developments
May 17, 2010: Anheuser-Busch Installs Solar Array With 3,000 PV Solar Panels At New Jersey Brewery
Feb 01, 2010: Anheuser-Busch Launches Select 55 Beer Throughout US
Source: Annual Report, Company Website, Primary and Secondary Research, GlobalData
Anheuser-Busch Companies, Inc. - Strategic SWOT Analysis Review Reference Code: GDCPG27321SA
Source : www.globalcompanyintelligence.com Page 1
Table of Contents
Table of Contents........................................................................................................................................................................................................... 2
List of Tables .................................................................................................................................................................................................................. 3
Section 1 - About the Company ..................................................................................................................................................................................... 4
Anheuser-Busch Companies, Inc. - Key Facts .............................................................................................................................................................. 4
Anheuser-Busch Companies, Inc. - Key Employees ..................................................................................................................................................... 5
Anheuser-Busch Companies, Inc. - Major Products and Services ................................................................................................................................ 6
Anheuser-Busch Companies, Inc. - History ................................................................................................................................................................... 7
Anheuser-Busch Companies, Inc. - Company Statement.............................................................................................................................................. 9
Anheuser-Busch Companies, Inc. - Locations And Subsidiaries ................................................................................................................................. 12
Head Office............................................................................................................................................................................................................ 12
Other Locations & Subsidiaries ............................................................................................................................................................................. 12
Joint Venture.......................................................................................................................................................................................................... 13
Section 2 – Company Analysis .................................................................................................................................................................................... 14
Anheuser-Busch Companies, Inc. - Business Description........................................................................................................................................... 14
Anheuser-Busch Companies, Inc. - SWOT Analysis ................................................................................................................................................... 15
SWOT Analysis - Overview ................................................................................................................................................................................... 15
Anheuser-Busch Companies, Inc. - Strengths....................................................................................................................................................... 15
Strength - Leading Presence in the US........................................................................................................................................................... 15
Strength - Strong Support from the Parent Company ..................................................................................................................................... 15
Strength - Diversified Business Portfolio......................................................................................................................................................... 15
Anheuser-Busch Companies, Inc. - Weaknesses ................................................................................................................................................. 16
Weakness - Declined Performance in the US market..................................................................................................................................... 16
Weakness - Overdependence on Wholesalers............................................................................................................................................... 16
Anheuser-Busch Companies, Inc. - Opportunities................................................................................................................................................. 16
Opportunity - Marketing Initiatives................................................................................................................................................................... 16
Opportunity - Growing Beer Market in China .................................................................................................................................................. 16
Opportunity - Strong Growth in Non-Alcoholic Market .................................................................................................................................... 16
Anheuser-Busch Companies, Inc. - Threats.................................................................................................................................