Tuesday, November 8, 2011
Vivek Sharma
Co-Founder & CEO
Tuesday, November 8, 2011
What does
Movable Ink do?
Tuesday, November 8, 2011
We breathe life
into email.
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Regular Email
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Macy’s
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Hmm...
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We can do better.
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Build emails that are
social, localY, and real-time.
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Real-Time Email
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Retail
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Retail
Live
Countdown
Clocks for
timed offers
& holiday or
seasonal
promotions.
Tuesday, November 8, 2011
Retail
Live
Countdown
Clocks for
timed offers
& holiday or
Drive Foot seasonal
Traffic with promotions.
Local maps
displaying
stores near
the user.
Tuesday, November 8, 2011
Retail
Live
Countdown
Clocks for
timed offers
& holiday or
Drive Foot seasonal
Traffic with promotions.
Local maps
displaying
stores near
the user.
Create a true
sense of
urgency with
Live In-Store
inventory.
Tuesday, November 8, 2011
Retail
Live
Countdown
Clocks for
timed offers
& holiday or
Drive Foot seasonal
Traffic with promotions.
Local maps
displaying
stores near
the user.
Increase
engagement
Create a true with
sense of customers
urgency with through
Live In-Store social
inventory. influence
Tuesday, November 8, 2011
Daily Deal
Test several Test performance
creative of button style,
variations. color, copy, and
Optimize for call-to-action.
highest click
through rate.
Use real-time
elements like time
left in deal to
create a sense
of urgency.
Persuade using
social proof.
Friends of mine
have bought
the same deal.
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Events
Show RSVPs
in real-time
Latest
comments
updated on
re-opens
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World Premiere:
Live Streaming Emails
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App Gallery
Real-Time Content Real-Time Ads
Countdown Timer Creative Optimization
Local Maps Geo-Targeting
Mobile Optimization Device Targeting
Dynamic Promotions Inventory Filtering
Facebook RSVPs Twitter Comments
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Results for Kupikupon
35%
clickthroughs
on average
33
campaigns run
over 3 months
Top 3
deals site in 7
countries
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Customers
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How do we reach them?
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Partners
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Email Service Providers
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Digital Agencies
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Pricing
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Investors
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Vivek Sharma
CEO
4th Startup
Ex-engineer
Built relationship marketing
software (Blue Martini)
used by Nordstrom, Saks,
Levis & Kohls
Ran US East & EMEA for
cloud computing company,
Engine Yard
Tuesday, November 8, 2011
Michael Nutt
CTO
3rd Startup
Senior Engineer at Gilt
Groupe
Engineer at Limewire
Active open source
contributor: Ruby, Rails,
Hummingbird
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Can
take your email marketing
to the next level?
Tuesday, November 8, 2011
Vivek Sharma
vivek@movableink.com
email
demo@movableink.com
to get the demo
Tuesday, November 8, 2011