Under the Radar
November 10, 2011
Tuesday, November 8, 2011
All Your Purchases in One Place
Link Track Manage
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Tuesday, November 8, 2011
Why is this a Problem?
• US consumers receive 8 billion electronic receipts annually from online commerce
• Represents 10 - 12 % of total retail
• Online retail, daily deals, travel
• Fastest growing segment of electronic receipts are from in store purchases
• Apple, Gap, Nordstrom, Sears, Kmart, Patagonia, Whole Foods, & many more
• Electronic payment systems are further accelerating the transition to electronic receipts
• 94% of US internet users have made an online purchase
• The US ranks 8th globally in % of people who shop online
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Tuesday, November 8, 2011
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Tuesday, November 8, 2011
Slice Availability
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Tuesday, November 8, 2011
Unique Information Assets
• Detailed consumer purchase information
• Item level detail - sku level attributes and item taxonomy
• Historical - Identify purchase patterns and timing
• Cross merchant - thousands of merchants
• Updated in near real-time
• Prior purchase behavior is the best predictor of future purchase behavior
• Usersʼ personal information is always kept private and secure
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Tuesday, November 8, 2011
Empowering Consumers, Brands & Retailers
• Consumers:
• Highly relevant product recommendations
• Custom curated offers
• Provide retailers and brands with a unique information for:
• Lead generation - customer acquisition & conquesting
• Customer retention & loyalty - percent of wallet
• Next generation capabilities:
• Improved ad targeting systems
• Social product discovery (link social and purchase graph) - i.e. “What cameras have my friends purchased?”
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Tuesday, November 8, 2011
Strategic Relationships
• Email Providers
• Brands & Retailers
• Social Networks & Search Providers
• Data Informatics Companies
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Tuesday, November 8, 2011
About Us
Scott Brady, CEO Harpinder Madan, Product Eric Botto, Engineering
• Team
– Experienced founding team, met at the Stanford GSB and worked together for 11 years
– Previously founded FiberTower, raised $223 million, sold in $1.5 billion merger
– Scott was also the co-founder CTO at SQL Financials and Clarus
– 36 people, headquartered in Palo Alto and a development center in Ukraine
– Technical Advisory Board - Sep Kamvar (Stanford CS Professor, ex-Google), Taher Haveliwala (ex-
Google), Damon Horowitz (Google, founder Aardvark)
• Funding
– $9.4M Series A
– Lightspeed, DCM, Eric Schmidt (Innovation Endeavors), Mike Maples (Floodgate), Mark Goines,
Rick Thompson, and Michael Birch
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Tuesday, November 8, 2011