Under
the
Radar
2011
November
10,
2011
Confiden'al
materials
prepared
and
delivered
by
Viralogy,
Inc.
for
receipt
and
review
only
by
any
partner
subject
to
a
valid
and
enforceable
Viralogy,
Inc.
confiden'ality
agreement.
Any
receipt,
review,
or
misuse
of
any
of
the
content
exchanged
hereunder
by
any
party
not
a
party
to
this
confiden'al
exchange
shall
be
subject
to
any
and
all
rights
available
under
the
law.
All
rights,
'tle
and
interest
to
the
materials
shall
remain
with
Viralogy,
Inc.
Copyright
©
2011
Viralogy,
Inc.
All
rights
reserved.
Tuesday, November 8, 2011
Introduc)on
Adam Gervin
Co-Founder
VP Business Development
Confidential. Copyright © 2011 Viralogy, Inc. 2
Tuesday, November 8, 2011
Introduc)on
In-Store Social CRM Platform
for Local Business
Confidential. Copyright © 2011 Viralogy, Inc. 3
Tuesday, November 8, 2011
Local
Business
Challenge
Differentiation
Confidential. Copyright © 2011 Viralogy, Inc. 4
Tuesday, November 8, 2011
Local
Business
Challenge
• Service
• Product
• Communication
Confidential. Copyright © 2011 Viralogy, Inc. 5
Tuesday, November 8, 2011
Local
Business
Problem
• Service
• Product
• Communication
Confidential. Copyright © 2011 Viralogy, Inc. 6
Tuesday, November 8, 2011
Knowledge
is
Sales
60%
• Upsell & Cross-sell
• Personalization
• VIP Services
Sales
Confidential. Copyright © 2011 Viralogy, Inc. 7
Tuesday, November 8, 2011
In‐Store
Social
CRM
Putting a little bit of
inside local stores, @ POS
Confidential. Copyright © 2011 Viralogy, Inc. 8
Tuesday, November 8, 2011
SKU‐Level
Sales
Data
• Turnkey
• Universal
• Realtime
Confidential. Copyright © 2011 Viralogy, Inc. 9
Tuesday, November 8, 2011
Interac)vity
@
POS
• Data individualization
Confidential. Copyright © 2011 Viralogy, Inc. 10
Tuesday, November 8, 2011
Interac)vity
@
POS
• Data individualization
• JIT Sales Enhancement
Confidential. Copyright © 2011 Viralogy, Inc. 11
Tuesday, November 8, 2011
Individualiza)on
Loyalty 2.0
Confidential. Copyright © 2011 Viralogy, Inc. 12
Tuesday, November 8, 2011
Individualiza)on
Loyalty 2.0
• 6 Seconds to Join
Confidential. Copyright © 2011 Viralogy, Inc. 12
Tuesday, November 8, 2011
Individualiza)on
Loyalty 2.0
• 6 Seconds to Join
• Nothing to Carry
Confidential. Copyright © 2011 Viralogy, Inc. 13
Tuesday, November 8, 2011
Individualiza)on
Loyalty 2.0
• 6 Seconds to Join
• Nothing to Carry
Confidential. Copyright © 2011 Viralogy, Inc. 14
Tuesday, November 8, 2011
1.
Individualiza)on
Loyalty 2.0
• 6 Seconds to Join
• Nothing to Carry
• One Shopping ID
Confidential. Copyright © 2011 Viralogy, Inc. 15
Tuesday, November 8, 2011
1.
Individualiza)on
signup
mobile #
mobile return
social DOB
connect
redeem
email
Confidential. Copyright © 2011 Viralogy, Inc. 16
Tuesday, November 8, 2011
2.
Sales
Enhancement
• Upsell & Cross-sell
• Personalization
• VIP Services
Confidential. Copyright © 2011 Viralogy, Inc. 17
Tuesday, November 8, 2011
Go‐to‐Market
Large Account Sales
• Regional & Natl. chains
• Days vs. Months
• Scaled service pricing
Confidential. Copyright © 2011 Viralogy, Inc. 18
Tuesday, November 8, 2011
Go‐to‐Market
Large Account Sales Self-Serve
• Regional & Natl. chains • Web-based sales
• Days vs. Months • Download & Deploy
• Scaled service pricing • Scaled service pricing
Confidential. Copyright © 2011 Viralogy, Inc. 18
Tuesday, November 8, 2011
Early
Data
• Seed Stage
• Deployed late 9/2011
• 40% + of transactions
• 260 deployed (Q1)
2 regional brands
4 national brands
• Pilots to > 3000 locations
Confidential. Copyright © 2011 Viralogy, Inc. 19
Tuesday, November 8, 2011
Connec)ons
• Regional or national chains
• 20+ locations
• Any POS technology
• Fast Casual
Casual Dining
Retail
Hospitality
Confidential. Copyright © 2011 Viralogy, Inc. 20
Tuesday, November 8, 2011
Team
Yu-Kai Chou
Co-Founder, CEO
Stephen Johnson
Co-Founder, CPO
Jun Loayza
Co-Founder, CMO
Adam Gervin
Co-Founder,VP Bus Dev
Confidential. Copyright © 2011 Viralogy, Inc. 21
Tuesday, November 8, 2011
Tuesday, November 8, 2011