Local Search Marketing: Redefine Your Business
Why Switch to Local Search?
• Local search marketing helps people reach your business when
they search for related terms on the Internet.
• Almost everyone today uses the web to look for a service, shop,
perform market research and identify the company they wish to deal
with.
• It is a form of direct marketing; your promotional material reaches
out to real potential customers who are already making an effort to
find you.
• It’s a completely free process and no search engine requires
payment to register your business with them.
• Small businesses do not have enough budget for advertising, so
LSM is a very cost-effective way to increase your brand awareness
and recognition online.
Local Search Stats
• Every month 60% of customers use Google to find local businesses.
• About 77% of online activity is related to local contents.
• There are about 80 million smartphone users in the US.
• About 45% of all Google Maps traffic is from mobile phones.
• 60% of local searches result in purchases.
Accelerate Your Local Success
• Submit and optimize your website to Goggles Places, Yahoo! Local
and Bing Local.
• Get listed, claim your listing and update your business information on
leading local directories.
• Submit your profile on local business listing websites, like Super
Pages, Yellow Pages and Yelp.
• Write reviews on Google Places, Yahoo! Local, Bing Local and local
business sites.
• Create PowerPoint presentations and videos.
• Optimize your website for local keywords.
• Discover your local social networks.
• Use Flickr and Picasa for photos of your business.
Analyze Your Local Business and Mobile Markets
How to Attract Local Customers
• Creative content on your website.
• Local search engine listings.
• Promote your newsletter.
• Use relevant social networks.
• Upload and spread YouTube videos.
• Run a poll.
• Respond to customers’ questions ASAP.
• Gather customer testimonials and photos.
Basics of Google Places
• Go to http://www.google.com/places/ to create your business listing.
• Fill in your company’s basic information, including company name,
street address and telephone number.
• Include a link back to your website.
• Write your business description and include keywords.
• Ensure all your information is correct.
Basics of Bing Local
• Go to https://ssl.bing.com/listings/ListingCenter.aspx to create your
business listing.
• Fill in your company’s basic information.
• Make sure to include your business specialties (products and
services).
• Include your website.
• Fill in your business details, including business description and
company tagline.
Use Social Networks to Promote
Your Local Business
Promote Your Local Business: Facebook
• Claim your business on Facebook Places.
• Complete the profile page with address and phone number.
• Post photos and videos.
• Set up a fan page for your business.
• Connect with people, especially people in your area.
• Post relevant content.
• Engage with and respond to your Fans.
Promote Your Local Business: Twitter
• Twitter helps you cater to your specific location and find prospective
customers with the advanced search.
• Let your customers know that you also use Twitter for
communication, updates and special promotions.
• Connect with industry influencers and build your brand.
• Tweet about events and business updates.
Local Business Directories
Building Relationship With Trust
• Understand the true purpose of marketing.
• Identify and build your brand.
• Find and tap into what customers want.
• Understand what customers are actually
paying for.
• Word-of-mouth marketing isn't new. Give
people a reason to talk about you.
• Technology is not enough. Find the right
balance of online and traditional marketing
strategies.
• Be transparent.
Your Business Future
• Search Results Rankings
• E-Commerce
• Social Networks
• Go Mobile
Let’s grab the marketplace from multiple
positions and increase our success,
influence & bottom-line.
Contact us to learn more.
714.202.9651
Thank You!