Local Search Marketing Solutions

							Local Search Marketing: Redefine Your Business
         Why Switch to Local Search?
• Local search marketing helps people reach your business when
  they search for related terms on the Internet.
• Almost everyone today uses the web to look for a service, shop,
  perform market research and identify the company they wish to deal
  with.
• It is a form of direct marketing; your promotional material reaches
  out to real potential customers who are already making an effort to
  find you.
• It’s a completely free process and no search engine requires
  payment to register your business with them.
• Small businesses do not have enough budget for advertising, so
  LSM is a very cost-effective way to increase your brand awareness
  and recognition online.
               Local Search Stats
•   Every month 60% of customers use Google to find local businesses.
•   About 77% of online activity is related to local contents.
•   There are about 80 million smartphone users in the US.
•   About 45% of all Google Maps traffic is from mobile phones.
•   60% of local searches result in purchases.
  Accelerate Your Local Success

• Submit and optimize your website to Goggles Places, Yahoo! Local
  and Bing Local.
• Get listed, claim your listing and update your business information on
  leading local directories.
• Submit your profile on local business listing websites, like Super
  Pages, Yellow Pages and Yelp.
• Write reviews on Google Places, Yahoo! Local, Bing Local and local
  business sites.
• Create PowerPoint presentations and videos.
• Optimize your website for local keywords.
• Discover your local social networks.
• Use Flickr and Picasa for photos of your business.
Analyze Your Local Business and Mobile Markets
    How to Attract Local Customers
•   Creative content on your website.
•   Local search engine listings.
•   Promote your newsletter.
•   Use relevant social networks.
•   Upload and spread YouTube videos.
•   Run a poll.
•   Respond to customers’ questions ASAP.
•   Gather customer testimonials and photos.
        Basics of Google Places

• Go to http://www.google.com/places/ to create your business listing.
• Fill in your company’s basic information, including company name,
  street address and telephone number.
• Include a link back to your website.
• Write your business description and include keywords.
• Ensure all your information is correct.
            Basics of Bing Local

• Go to https://ssl.bing.com/listings/ListingCenter.aspx to create your
  business listing.
• Fill in your company’s basic information.
• Make sure to include your business specialties (products and
  services).
• Include your website.
• Fill in your business details, including business description and
  company tagline.
Use Social Networks to Promote
     Your Local Business
      Promote Your Local Business: Facebook

•   Claim your business on Facebook Places.
•   Complete the profile page with address and phone number.
•   Post photos and videos.
•   Set up a fan page for your business.
•   Connect with people, especially people in your area.
•   Post relevant content.
•   Engage with and respond to your Fans.
 Promote Your Local Business: Twitter
• Twitter helps you cater to your specific location and find prospective
  customers with the advanced search.
• Let your customers know that you also use Twitter for
  communication, updates and special promotions.
• Connect with industry influencers and build your brand.
• Tweet about events and business updates.
Local Business Directories
    Building Relationship With Trust
• Understand the true purpose of marketing.
• Identify and build your brand.
• Find and tap into what customers want.
• Understand what customers are actually
  paying for.
• Word-of-mouth marketing isn't new. Give
  people a reason to talk about you.
• Technology is not enough. Find the right
  balance of online and traditional marketing
  strategies.
• Be transparent.
         Your Business Future
•   Search Results Rankings
•   E-Commerce
•   Social Networks
•   Go Mobile
Let’s grab the marketplace from multiple
   positions and increase our success,
         influence & bottom-line.
Contact us to learn more.
     714.202.9651
Thank You!