SPONSORSHIP _amp; EXHIBITION PROSPECTUS

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					SPONSORSHIP
& EXHIBITION
PROSPECTUS



VII World Avocado Congress 2011
c/- Event Planners Australia
6 Allison Street
Bowen Hills Qld 4006
Australia
T: +61 7 3858 5531
F: +61 7 3858 5499
sponex@worldavocadocongress2011.com
www.worldavocadocongress2011.com
                                                                                            Monday 5 - Friday 9           September 2011



Table of Contents                                                                                                         Invitation
Invitation �����������������������������������������������������������������������������������������������������������3   Avocados Australia on behalf of the International Avocado Society
                                                                                                                          invites you to participate in the VII World Avocado Congress,
                                                                                                                          which is being held in the tropical paradise of Cairns, Australia
Congress Organising Committee ���������������������������������������������������������������������������4                from 5--9 September 2011.

Congress Fast Facts ��������������������������������������������������������������������������������������������4         Held only every four years, this world congress presents
                                                                                                                          a unique opportunity. See an avocado growing country
                                                                                                                          that is usually hidden away by distance and showcase your
Congress History ������������������������������������������������������������������������������������������������4
                                                                                                                          product/s or service/s on a multi-national scale. This event will
                                                                                                                          be the largest gathering of avocado growers, allied industries
Delegate Profile ������������������������������������������������������������������������������������������������ 5       and government agencies worldwide; offering an opportunity
                                                                                                                          to hear and discuss leading edge issues with global experts. We
Cairns Convention Centre ������������������������������������������������������������������������������������ 5           expect over 1000 delegates from around the world and from all sectors
                                                                                                                          of the industry to attend.
Themes �������������������������������������������������������������������������������������������������������������6     This congress has many educational highlights and the program includes a line up of national and internationally
                                                                                                                          renowned speakers who will address a wide spectrum of current avocado issues and challenges. With key
Preliminary Program ��������������������������������������������������������������������������������������������6         opinion leaders and decision makers present, the congress is the ultimate international forum for worldwide
                                                                                                                          avocado and allied industry stakeholders to exchange ideas, see the latest international findings and learn
Top Ten Benefits of Sponsoring and/or Exhibiting������������������������������������������������������ 7                  new technological developments.

                                                                                                                          We sincerely hope to welcome you on board the essential global marketing platform which is the
Sponsorship Opportunities and Inclusions ���������������������������������������������������������������8                 VII World Avocado Congress in 2011.

VII World Avocado Congress Industry Exhibition ����������������������������������������������������� 12

Exhibition Booth Types & Rates ���������������������������������������������������������������������������� 12
                                                                                                                          Antony Allen
Exhibition Inclusions ������������������������������������������������������������������������������������������ 12       President Elect of the International Avocado Society and
                                                                                                                          Chief Executive Officer Avocados Australia
Proposed Exhibition Timetable�����������������������������������������������������������������������������13

Exhibition Staff �������������������������������������������������������������������������������������������������13

General Terms and Conditions for Event Sponsorship and Exhibition ��������������������������14

VII World Avocado Congress - Application to Sponsor ��������������������������������������������16

VII World Avocado Congress - Application to Exhibit �����������������������������������������������18




2                                                         Sponsorship & Exhibition Prospectus                                       www.worldavocadocongress2011.com                                                                   3
                                                                                Monday 5 - Friday 9      September 2011



 Congress Organising Committee                                                                           Delegate Profile
•	Antony Allen                                                                                           Approximately 1000 delegates from the following backgrounds are expected to attend:
•	 Henry Kwaczynski
•	 Jim Kochi                                                                                              •	 Individual growers
•	 John Walsh                                                                                             •	 Importers and exporters
•	 Lachlan Donovan                                                                                        •	 Listed and larger companies in the field of avocado production
•	 Joanna Embry                                                                                           •	 International agricultural organisations
                                                                                                          •	 Government agencies
Supporting the Organising Committee:                                                                      •	 Research scientists and academics
                                                                                                          •	 Farm suppliers (implements, fertiliser, infrastructure, irrigation)
•	 Nataly Rubio                                                                                           •	 Packing and transport
•	 Maree Tyrrell                                                                                          •	 Distribution
                                                                                                          •	 Major retailers

  Congress Fast Facts                                 Congress History                                    •	 Investors, bankers, insurance, asset managers, quality assurers and risk managers


•	 Dates: 5--9 September 2011                         The World Avocado Congress is held every four
•	Venue: Cairns Convention Centre, Queensland,        years and delegate numbers continue to increase    Cairns Convention Centre
   Australia                                          each time the event is held� Previous congresses
•	Approximately 1000 delegates expected from          have been held as follows:
   all around the world
•	 Largest gathering of avocado growers, allied       2007: Chile                1995: Israel                                                       The Cairns Convention Centre is a world class meetings venue
   industries and government agencies                 2003: Spain                1991: California                                                   in the tropical paradise of Cairns, fringed by the Great Barrier
•	 National and internationally renowned speakers     1999: Mexico               1987: South Africa                                                 Reef and world heritage rainforest�
   addressing a wide range of current avocado
   issues and challenges                              The last congress was held in Viña del Mar in                                                 The Convention Centre is a purpose-built, international
                                                      Chile from the 12--16 November 2007 with 1100                                                 standard meetings facility in the very heart of the Asia Pacific
Visit www�worldavocadocongress2011�com for            participants (250 locals and 850 foreigners)�                                                 region� It’s proximity to Cairns International Airport makes it
the latest information�                                                                                                                             the most convenient of convention locations�
                                                      The congress consisted of a three day academic
For more information on sponsorship and exhibition    program (67% scientific and 33% commercial) and                                               The industry exhibition will be located on the first floor foyers
sales opportunities:                                  a one day technical tour�                                                                     at the Cairns Convention Centre�
E: sponex@worldavocadocongress2011�com
T: +61 7 3858 5531 F: +61 7 3858 5499



                                                                                                         Confirm early and                                              Register early for maximum benefit will
                                                                                                                                                                      ensure you a higher level of exposure� An
                                                                                                                                                                      extensive promotional campaign including

                                                                                                             maximise your
                                                                                                                                                                        advertisements, direct mail campaigns,
                                                                                                                                                                       email broadcasts and web presence will
                                                                                                                                                                         be implemented in the lead up to the
                                                                                                                                                                       VII World Avocado Congress, enabling
                                                                                                                  exposure                                            wide exposure for your organisation both
                                                                                                                                                                             prior to and at the congress�




 4                                                   Sponsorship & Exhibition Prospectus                          www.worldavocadocongress2011.com                                                                      5
                                                                     Monday 5 - Friday 9    September 2011



Themes                                                                                      Top Ten Benefits of Sponsoring and/or Exhibiting
                                                                                            •	 Raise your profile by showing your support for this vibrant
                                                                                               industry
•	 Genetic Resources
•	 Pests and Diseases
                                                                                            •	 Reinforce your credentials as an industry key player
•	 Culture Management
•	 Post Harvest/Processing
                                                                                            •	 Launch a new product or service and generate media
•	 Marketing
                                                                                               interest
•	 Commercial Stream
                                                                                            •	 Meet the movers and shakers in the world avocado
                                                                                               industry
Preliminary Program
                                                                                            •	 Reinforce relationships with existing clients and develop
                                                                                               new contacts
                Date               time                    Overview Of key activities

Monday 5 September 2011      1200 – 1600 hours   exhibition set up                          •	 Discover the current trends and challenges in the industry
                             1500 – 2000 hours   registration open
                             1800 – 2000 hours   welcome reception in industry exhibition   •	 Receive a quality database for future marketing
Tuesday 6 September 2011     0830 – 1030 hours   Plenary
                             1030 – 1100 hours   morning tea in industry exhibition         •	 Be recognised as a supporter of the congress through an
                             1100 – 1230 hours   concurrent sessions                           extensive promotional campaign
                             1230 – 1330 hours   Lunch
                             1330 – 1500 hours   concurrent sessions
                                                                                            •	 Deduct it! Sponsorship is not used to provide food and
                                                                                               beverage, making it a legitimate tax deductible expense�
                             1500 – 1530 hours   afternoon tea in industry exhibition
                                                                                               All prices include the Australian Goods and Services Tax
                             1530 – 1700 hours   concurrent sessions
                                                                                               (GST of 10%) which may be claimed back as an input
Wednesday 7 September 2011   0830– 1030 hours    concurrent sessions
                                                                                               tax credit by organisations registered to conduct business
                             1030 – 1100 hours   morning tea in industry exhibition            in Australia�
                             1100 – 1230 hours   concurrent sessions
                             1230 – 1330 hours   Lunch                                      •	 Accelerate the buying process
                             1330 – 1500 hours   concurrent sessions
                             1500 – 1530 hours   afternoon tea in industry exhibition
                             1530 – 1700 hours   concurrent sessions
Thursday 8 September 2011    0700 – 1200 hours   field trip
                             1200 – 1330 hours   Lunch
                             1330 – 1700 hours   culture activity
Friday 9 September 2011      0830 – 1030 hours   concurrent sessions
                             1030 – 1100 hours   morning tea in industry exhibition
                             1100 – 1230 hours   concurrent sessions
                             1230 – 1330 hours   Lunch
                             1330 – 1500 hours   concurrent sessions
                             1500 – 1530 hours   afternoon tea in industry exhibition
                             1530 – 1700 hours   concurrent sessions
                             1900 – 2330 hours   Gala Dinner




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                                                                                                             Monday 5 - Friday 9        September 2011



Sponsorship Opportunities and Inclusions                                                                                                       CATEGORY                        PREMIuM RIPE
                                                                                                                                                                                AuD 55,000
                                                                                                                                                                                                                       GOlD RIPE
                                                                                                                                                                                                                      AuD 33,000
                                                                                                                                                                                                                                                          SIlVER RIPE
                                                                                                                                                                                                                                                         AuD 11,000

                                                                                                                                        Congress materials           Sponsor logo printed on
Flexibility is the key and we are happy to discuss with you how best we can                                                             Please note that the         delegate satchels
tailor a package of benefits to complement your overall marketing objectives and                                                        congress logo will also      OR
                                                                                                                                        appear alongside
budget� There are three sponsorship levels available� Please refer to page14 for                                                                                     Sponsor logo printed on
full terms and conditions of sponsorship�                                                                                                                            lanyards
                                                                                                                                        Satchel insert           Sponsor may supply up to two              Sponsor may supply one item (up Sponsor may supply one item (up
                                                                                                                                        Sponsor to supply        items (up to 12 pages in total for        to 8 pages in total for brochures) to 2 pages in total for brochures)
        CATEGORY                      PREMIuM RIPE                            GOlD RIPE                            SIlVER RIPE          lightweight inserts.     brochures)
                                       AuD 55,000                            AuD 33,000                           AuD 11,000            Quantity to be confirmed
                                                                                                                                        Signage
 Number available                      Maximum 2                             Maximum 6                              unlimited           location is at discretion
 CONGRESS REGISTRATIONS                                                                                                                 of the congress manager;
                                                                                                                                        pull up banner/s to be    Sponsor may supply 3 banners             Sponsor may supply 2 banners       Sponsor may supply 1 banner
 Registrations included                     4                                        2                                  2               retractable 1m W x 2m
 Congress registration includes: Session attendance, morning/afternoon teas and lunches, the welcome reception, happy hour,             H free standing and
 delegate satchel & handbook with program and security nametag                                                                          supplied by sponsor
 INDUSTRY EXHIBITION                                                                                                                    On-site congress signage logos featured on relevant congress signage
 3m x 3m exhibition         2 booths or up to 18m2                1 booth or up to 9m2 space-only       1 tabletop display.             Delegate gift                Opportunity to provide a gift         Opportunity to provide a gift
 booth.                     space-only
                                                                                                                                        Endorsement                  Premium Ripe Sponsor                  Gold Ripe Sponsor                  Silver Ripe Sponsor
 Subject to availability
                                                                                                                                                                     World Avocado Congress 2011           World Avocado Congress 2011        World Avocado Congress 2011
 PRINT & PROMOTIONAL MATERIAL
                                                                                                                                                                     Specific to your category, the sponsor may use the above wording in your corporate media releases,
 logos and other printed material may, at our sole discretion, be reproduced in colour (where possible), OR the nominated congress                                   stationery etc. until January 2012
 spot colour/s OR mono depending on method of production. You must provide suitable material to meet our publication                                                 This entitlement is subject to approval by congress managers
 requirements and deadlines. Please provide all material at 300 DPI at 100% in either JPEG or EPS format including, where possible,                                  Each time the logo is used, approval must be granted by the congress managers before it can be
 RGB or Pantone colour equivalents. Where applicable, advertisements are to be supplied by the sponsor                                                               published
 VII World Avocado          200 word promotional                  100 word promotional                  50 word promotional paragraph   PROGRAM RECOGNITION (see glossary on page 10 for descriptions and inclusions)
 Congress 2011 website      paragraph                             paragraph
                                                                                                                                        Opening session              Verbal recognition in your sponsorship category by session chair
                            logo hyperlinked to sponsor’s website until January 2012
                                                                                                                                                                     logo on sponsor PowerPoint slide
                            Note: Sponsor must provide a reciprocal link to have this entitlement
                                                                                                                                        Closing session              Verbal recognition in your sponsorship category by session chair
 Email alerts               Recognition as a sponsor within your chosen category
                                                                                                                                                                     logo on sponsor PowerPoint slide
                            logo hyperlinked to sponsor’s website
                                                                                                                                        Thank you sponors slide      Sponsor logo on ‘Thank you sponsors’ slide in all sessions
 Registration brochure      Recognition as a sponsor within your chosen category
 Subject to print deadlines                                                                                                             Session sponsorship          Provide a session chair and
                            logo on front cover                logo inside within your category                                                                      opportunity to give a 5 minute
                                                                                                                                                                     promotional speech during a
                            100 word promotional                  50 word promotional paragraph inside
                                                                                                                                                                     plenary session
                            paragraph inside
                                                                                                                                        Commercial stream            Opportunity to provide your own speaker to present in a 30 minute
Handbook                    Recognition as a sponsor within your chosen category
                                                                                                                                        presentation                 slot in the commercial stream
Advertisement placement     logo on front cover and inside        logo inside within your category
will be at the discretion                                                                                                               ADDITIONAL OPPORTUNITIES (see glossary on page 10 for descriptions and inclusions)
of the congress             100 word promotional                  50 word promotional paragraph inside
                            paragraph inside (including                                                                                 Naming/                      Welcome Reception                     lunch on one day (Tuesday,         Morning tea or afternoon tea on
managers                                                                                                                                branding rights                                                    Wednesday or Friday)               one day (Tuesday, Wednesday
                            contact details)
                                                                                                                                                                                                                                              or Friday)
                            1 x full page colour advert           1 x full page mono advert             1 x half page landscape mono
                            (inside front or back cover)                                                advert                                                       OR                                    OR

Delegate list               Electronic version of delegate list   Electronic version of delegate list                                                                Gala Dinner                           Speakers support centre
Subject to privacy          28 & 14 days prior to congress        14 days before the congress                                           Hospitality suite            Opportunity to use a room in the      Opportunity to use a room in the
legislation provisions      (enables the sponsor to send          (enables the sponsor to send                                                                       congress venue as a hospitality       congress venue as a hospitality
and excludes email          invitations to any hosted function)   invitations to any hosted                                                                          suite for three days during the       suite on one day of the event
addresses                                                         functions)                                                                                         event
                            Hard copy available at the congress (delegate name/organisation/state/country of origin only)
                                                                                                                                        Host a symposium             Opportunity to host a symposium
                            Electronic version of delegate list after the congress                                                                                   outside of core congress
                                                                                                                                                                     program (breakfast or evening)




8                                                                   Sponsorship & Exhibition Prospectus                                            www.worldavocadocongress2011.com                                                                                             9
                                                                                                              Monday 5 - Friday 9            September 2011


                                                                                                                                              Plenary session sponsorship
                                                                  GlOSSARY
                                                                                                                                              Opportunity to provide a session chair and opportunity to give a 5 minute promotional speech during a          AUD 2,500
 Session sponsorship                                                   Commercial stream presentation                                         plenary session.
 •	    Organising committee will work with sponsor to determine        •	   An abstract will need to be submitted to the Organising
                                                                                                                                              Concurrent session sponsorship
       the most suitable session to sponsor (allocated on a first           Committee to approve suitability of presentation content.
       come first served basis).                                       •	   Abstract will be published in the congress handbook.              Opportunity to provide a session chair and opportunity to give a 2 minute promotional speech during a          AUD 1,500
 •	    Session chair is subject to approval by Program Committee.      •	   Speaker name will need to be provided in accordance with          plenary session.
 •	    Verbal acknowledgment of sponsorship at the beginning                congress managers deadlines.                                      Espresso coffee cart
       and end of chosen session.                                      •	   Verbal acknowledgment of sponsorship by session chair at
                                                                            beginning of speaker presentation.                                Includes provision of one coffee cart, barista and complete coffee service during exhibition hours. Sponsor    AUD 8,000
 •	    Sponsor logo on PowerPoint slide prior to session.
                                                                       •	   Sponsor logo may appear on speaker presentation                   may provide their own branded take away cups/serviettes etc (at sponsor’s expense) and display a free
 •	    Sponsor may supply 1 x retractable banner for display on
                                                                            PowerPoint slides.                                                standing banner next to the cart. Sponsor may supply a branded t-shirt for the barista to wear. In addition,
       stage during the session.
                                                                                                                                              the sponsor will receive logo recognition in the program book and an electronic delegate list after the
 •	    Promotional speech may have the use of PowerPoint slides,
                                                                                                                                              congress.
       however timings must be strictly adhered to.
                                                                                                                                              Happy hours
 Gala dinner (naming/branding rights)                                  Welcome reception (naming/branding rights)
 •	    Acknowledgment in program as gala dinner sponsor.               •	   Acknowledgment in program as welcome reception sponsor.           Opportunity to host a happy hour on selected day after the conclusion of sessions (Tuesday, Wednesday          AUD 5,000
 •	    3 complimentary gala dinner tickets.                            •	   3 complimentary welcome reception tickets.                        or Friday) . A suitable room within the congress venue will be provided by the congress managers. All
 •	    Sponsor’s logo on dinner menu.                                  •	   Opportunity to provide pull-up banner/s at the venue.             other costs, including food and beverage, to be met by host company. Happy hour and host company
 •	    Opportunity to provide merchandising material and pull up       •	   Opportunity to provide merchandising material and pull up         name will be included in the registration brochure as an additional social function for delegates to book
       banner/s at the dinner.                                              banner/s at the welcome reception.                                and attend.
 •	    Formal acknowledgment during the dinner and opportunity         •	   Formal acknowledgment during the welcome reception and            Field Trip & Cultural Activity
       to respond with a brief speech (5 minutes).                          opportunity to respond with a brief speech (5 minutes).           Naming rights to a field trip. All costs to be met by host company. Field trip details and host company    AUD 5,000
 •	    Opportunity to host two VIP tables (any additional tickets                                                                             name will be included in the registration brochure as an additional program function for delegates to book
       required to be purchased by the sponsor).                                                                                              and attend.
 Lunch (naming/branding rights)                                        Morning or afternoon tea (naming/branding rights)                      Delegate notepads
 •	    Acknowledgment in program as lunch sponsor.                     •	   Acknowledgment in program as morning or afternoon tea
 •	    Acknowledgment and your logo displayed on screen in                  sponsor.
                                                                                                                                              Opportunity to place branded notepads into each delegate satchels (notepads to be supplied by sponsor).        AUD 1,100
       session room/s prior to the lunch break.                        •	   Acknowledgment and your logo displayed on screen in               Delegate pens
 •	    Sponsor may supply retractable banner/s for display in the           session room/s prior to the morning or afternoon tea.             Opportunity to place branded pens into each delegate satchels (pens to be supplied by sponsor).                AUD 1,100
       catering area.                                                  •	   Sponsor may supply retractable banner/s for display in the
                                                                                                                                              Sweet sensations
                                                                            catering area.
                                                                                                                                              Treat the delegates to something a bit different. Some suggestions are: ice cream cart; chocolate fountain;    Price on
 Speakers support centre (naming/branding rights)                      Opportunity to host a symposium                                        juice/smoothie bar; popcorn stand. You may provide your own branded merchandise, e.g. serviettes,
 •	    Acknowledgment in congress literature whenever the              •	   Congress will meet the cost of venue hire and basic
                                                                                                                                                                                                                                                             application
                                                                                                                                              plastic cups, popcorn bags, and display a free standing banner next to the distribution point.
       speakers support centre is mentioned.                                audiovisual within the congress venue, however all other costs
 •	    Opportunity to provide corporate signage and promotional             (including food & beverage) are to be met by the sponsor.         H2O to go
       materials, for example mouse pads, pens, notepads, for          •	   Speakers to be arranged by the sponsor.                           We will supply delegates with bottled water distributed in the exhibition and at the entrance to sessions.     Price on
       display in the centre                                           •	   Congress managers will include symposium details in the           The sponsor’s logo and short message will be printed on a label on each bottle.                                application
 •	    Opportunity to provide a screensaver to be used on the               official congress program and registration brochure and assist
                                                                                                                                              Novelty item
       desktop of all computers in the speakers support centre.             with promoting the event to potential attendees .
                                                                       •	   Acknowledgment in the program as symposium sponsor.               Possible items include:                                                                                        Price on
                                                                       •	   Opportunity to provide merchandising material and pull up         •	 Mouse mat.                                                                                                  application
                                                                            banner/s at the symposium.                                        •	 Water bottle/coffee thermos.
                                                                       •	   Sponsor logo on PowerPoint slide prior to symposium.              •	 Corporate gift, e.g. uSB, business card holder, radio.
                                                                                                                                              •	 Corporate clothing, e.g. cap, shirt.
Additional promotional opportunities for sponsors and exhibitors:                                                                             Satchel inserts (promotional material or delegate gift)
•	    Sponsors are entitled to first right to supply suitable items .
•	    Non sponsors may lodge an expression of interest if sponsors do not take up this offer.
                                                                                                                                              Brochures up to A4 size and less than 12 pages.                                                                AUD 2,500
                                                                                                                                              Inserts provided at company’s own expense (quantity required to be confirmed).
•	    Industry exhibitors are not permitted to bring in any external suppliers to their stand during the congress.
•	    These suppliers MuST be organised through the congress managers for insurance purposes.                                                 Advertising space

 Wireless lounge with internet kiosk                                                                                                          The listed rates entitle the company to either one full page or half page (landscape) advertisement in the     Full page colour:
                                                                                                                                              congress handbook, which will be distributed to all delegates at the event. Please note that sponsors are      AuD 2,200
 The wireless lounge with internet kiosk will be located in the industry exhibition area and will be available       AUD 11,000               entitled to complimentary advertising space in the handbook as per the table of entitlements.                  Full page mono:
 for use during the opening hours of the exhibition. The area will include an internet kiosk with 4 computer                                                                                                                                                 AuD 1,100
 terminals; it will be a wireless hotspot with comfortable lounge furniture and power points for laptop users                                                                                                                                                Half page colour:
 to connect to. The sponsor may provide screensavers and mouse mats for the kiosk terminals, signage                                                                                                                                                         AuD 1,100
 around the lounge, and staff at the lounge to assist users. Other benefits include logo recognition in the                                                                                                                                                  Half page mono:
 program book and an electronic delegate list after the congress.                                                                                                                                                                                            AuD 800
 Speakers support centre                                                                                                                     Please note:
 The speakers support centre includes:                                                                               AUD 5,000               •	   All prices are in Australian Dollars and are inclusive of 10% GST.
 •	 Opportunity to provide signage outside and/ or inside the centre.                                                                        •	   Advertisement sizes are approximate dimensions only. Print specifications and dimensions to be advised.
 •	 Opportunity to provide a company representative to meet and greet speakers in the centre.                                                •	   The sponsor is responsible for supplying artwork for printed materials.
 •	 Opportunity to provide merchandise and/ or catering in the centre (at sponsors expense).                                                 •	   All logos will be reproduced in congress colours OR black depending on method of print production. All logos must be 300 DPI at
                                                                                                                                                  100% in either JPEG or EPS format.
 Commercial stream
 Opportunity to provide your own speaker to present in a 30 minute slot in the commercial stream.                    AUD 2,500


10                                                                    Sponsorship & Exhibition Prospectus                                                  www.worldavocadocongress2011.com                                                                                      11
                                                                                                         Monday 5 - Friday 9             September 2011



VII World Avocado Congress Industry Exhibition                                                                                           Proposed Exhibition Timetable
                                                                                                                                         •	 Set up times are subject to change and will be
   The industry exhibition will be the hub of the event,                                                                                    reconfirmed with all exhibitors in the exhibitor                           Floorplan:
   hosting the internet kiosk and all morning and afternoon                                                                                 manual�                                                  When available, the exhibition floorplan will be
   refreshment breaks, providing a prime networking                                                                                                                                                     published on the congress website at
   arena for both delegates and exhibitors�                                                                                              •	 Should your custom-made stand require extra                www�worldavocadocongress2011�com
                                                                                                                                            time for set up, please contact the project
                                                                                                                                            manager to discuss�
Exhibition Booth Types & Rates                                                                                                                        DATE                   ACCESS TIME               COMPlETION TIME                 DESCRIPTION
                                                                                                                                          Monday 5 September         1200 hours                  1600 hours                  Exhibition set up
                                                            EARlYBIRD                                    STANDARD
                  BOOTH TYPE
                                                   PAYMENT RECEIVED uP TO AND                         PAYMENT RECEIVED
                                                                                                                                          Monday 5 September         1800 hours                  2000 hours                  Welcome reception
         (All PRICES INCluDE 10% GST)
                                                       INCluDING 3 JuNE 2011                          AFTER 3 JuNE 2011                   Tuesday 6 September        0800 hours                  1700 hours                  Exhibition open
 Shell scheme booth                                                                                                                       Wednesday 7 September      0800 hours                  1700 hours                  Exhibition open
 (3m x 3m = 9m2)                                        AuD 4,140 per booth                          AuD 4,900 per booth                  Thursday 8 September        N/A                        N/A                         Exhibition closed – field trips
 (Including back and side walls)
                                                                                                                                          Friday 9 September         0800 hours                  1530 hours                  Exhibition open
 Floor space only
                                                          AuD 425 per m   2
                                                                                                        AuD 510 per m   2
                                                                                                                                          Friday 9 September         1530 hours                  1800 hours                  Exhibitor dismantle
 (Minimum purchase 9m2)


Exhibition Inclusions
                                                                                                                                         Exhibition Staff
            ITEM                   BOOTH               SPACE ONlY                               DESCRIPTION
One fulltime exhibitor                                                  •	    Welcome reception ticket                                   All exhibition staff must be registered and wear a name badge� No staff member
registration                                                            •	    Morning and afternoon teas and lunches                     will be permitted in the exhibition area without an official congress name
                                        √                   √           •	    Congress satchel                                           badge� The exhibition application form entitles your organisation to exhibit
                                                                        •	    Congress handbook
                                                                                                                                         at the congress� It does not constitute a staff registration permitting your staff
Carpeting                               √                   √           Carpeted floor provided
                                                                                                                                         member to attend the event�
Fascia panel                            √                               Exhibitor name on fascia panel
Walls                                                                   2.4m high matt anodised aluminium frame with white               Exhibition staff registration forms and costs will be forwarded to you in due course as part of the exhibitor
                                        √                               laminated infill walls (1 back wall and 2 side walls) (make      manual� As indicated in the inclusions table above, each purchased 3mx3m booth or equivalent floor
                                                                        specific to your event)
                                                                                                                                         space will be entitled to receive one complimentary fulltime exhibitor registration� Additional exhibition staff
lights                                  √                               2x150w spots per 9m2 mounted on light track inside fascia
                                                                                                                                         will have the option to purchase a discounted exhibitor registration (a catering pack) or a fulltime delegate
Power                                                                   One single power point with a maximum loading of 5 amps.
                                        √                   √                                                                            registration�
                                                                        Additional power can be purchased on request
Additional equipment                                                    Available for hire from exhibition supplier at exhibitor’s own
                                                                        expense
                                                                                                                                                                     For all queries regarding sponsorship and the industry exhibition
                                                                                                                                                                     please contact:
listing in congress                                                     Exhibitor company name
handbook                                                                Booth location
                                        √                   √           80 word promotional paragraph                                                                VII World Avocado Congress 2011
                                                                        Full contact details                                                                         c/- Event Planners Australia
Website hyperlink                       √                   √           Hyperlink to exhibitor’s website from the congress website                                   6 Allison Street
Delegate list                                                           Hard copy provided on site                                                                   Bowen Hills Qld 4006
(subject to privacy                     √                   √           Electronic copy provided 2 weeks after the congress                                          T: +61 7 3858 5531
legislation)
                                                                                                                                                                     F: +61 7 3858 5499
Additional exhibitor                                                    Access to a reduced exhibitor registration rate which
registration                                                            includes entry to catered functions                                                          sponex@worldavocadocongress2011.com
                                                                                                                                                                     www.worldavocadocongress2011.com
Please note:
For floor space only, a custom designed exhibition booth must be erected on the floor space. A CAD drawing, engineering specifications                               Managed by Event Planners Australia – designing and delivering
and an artist’s impression will be required and is subject to approval by the Cairns Convention Centre and the project manager.                                      spectacularly successful meetings and events www.eventplanners.com.au



12                                                                Sponsorship & Exhibition Prospectus                                              www.worldavocadocongress2011.com                                                                       13
                                                                                        Monday 5 - Friday 9         September 2011



 General Terms and Conditions for Event Sponsorship and Exhibition                                                  General Terms and Conditions for Event Sponsorship and Exhibition
Things you need to know                                                                                            Print entitlements

The following terms and conditions apply to your application to sponsor and/or exhibit�                            •	 Logos and/or company names will be reproduced in the event colour/s, full colour, or mono, at
•	 You (sponsoring/exhibiting organisation) by returning a completed, signed and dated form                           our discretion� All logos must be at least 300 DPI at 100% in EPS (preferred for print) and JPEG
    accepts these terms and conditions�                                                                               (preferred for website) format�
•	 We/Us (Event Planners Australia ABN 76 108 781 988) representing the local organising                           •	 No print or web recognition will be given unless payment terms have been met�
    committee and the host body do not accept responsibility for any errors, omissions or changes�
•	 Details may change without notice� Please refer to the event website for the latest information�                Sponsor notes

 Financial facts                                                                                                   •	 If you are entitled to host an endorsed private function, you do so at your own expense and at a
                                                                                                                      time/date we approve�
•	 Phone or unpaid bookings will not be accepted�                                                                  •	 Sponsorship of speakers and sessions are subject to separate terms and conditions�
•	 We will issue a tax invoice which is payable within 14 days� If you miss the payment date, any
   time dependent discounts will be forfeited i�e� you will be billed at the next highest level (early rate        Exhibitor notes
   to standard, etc)�
•	 You will not receive any sponsorship or exhibition entitlements, including allocation of booth                  •	 You may not assign, share, sub-let, or grant licences for the whole or part of the booth without
   location (allocated to sponsors first and then to exhibitors), until all monies have been paid�                    our prior approval�
•	 All prices are quoted in Australian dollars and include GST�                                                    •	 We reserve the right to ask you to remove any display items we deem as unacceptable�
•	 If you pay by electronic funds transfer or an international cheque you agree to pay any bank                    •	 You must conduct business only from within the confines of your booth� You may not tout, or place
   charges and must include these in the amount you transfer�                                                         any material, outside your booth/space causing obstruction of the aisles�
•	 If you pay via credit card, a merchant fee may be charged if detailed on the application form�                  •	 You will be responsible for any reasonable costs of repairing the booth or premises should you
   Debits to your credit card, except for accommodation, will appear as Event Planners Australia on                   paint, mark or damage any fixtures or fabric�
   your statement�                                                                                                 •	 Food, beverage or prohibited items are not permitted at the event unless prior arrangements are
                                                                                                                      made with us�
 If you need to cancel                                                                                             •	 Any supplier you use on site must conform to the venue’s OH&S, insurance and other regulations�
                                                                                                                   •	 You are solely responsible for any physical loss or damage to your own property�
•	 You must notify us in writing if you need to cancel�                                                            •	 You must hold a current broadform liability insurance policy for a minimum of AUD10,000,000�
•	 Cancellations made before the early bird cut off date will be refunded less 50% of the total                       Please forward the name of your insurer, your policy number and its renewal date to us at least
   purchase price�                                                                                                    four weeks prior� Entry to the venue will be denied if you have not provided this information� If you are
•	 Cancellations made after this date will not be refunded�                                                           unable to organise insurance cover as required, please contact the organisers to discuss options�
•	 Your non payment does not cancel your contractual obligations to us�
                                                                                                                   Privacy statement
 In the unlikely case that the event is cancelled
                                                                                                                   •	 Your name and contact information, including electronic address, may be used by parties directly related
•	 The extent of refunds will be a matter for the host organisation (the underwriter) to decide� We                   to the event such as the organisers and approved stakeholders, for relevant purposes such as promotion,
   have no responsibility for making refunds and attempts to cancel cheques or credit card payments                   networking, and administration of this, and future events of this type� If you do not consent, please advise
   will be rejected by our bank�                                                                                      us�
                                                                                                                   •	 In addition, your name, organisation and country/state of origin may be published on the delegate list
You and your staff – onsite
                                                                                                                      which is provided to delegates, exhibitors and sponsors at the event� If you do not wish your details to
                                                                                                                      be included in this list, please contact us�
•	 Your application to sponsor or exhibit does not constitute an attendee registration� You will need
   to do that separately on the relevant form�
•	 All exhibition staff must be registered using the relevant form i�e� complimentary exhibitor registration, or
   by purchasing additional exhibitor staff registrations�




14                                                      Sponsorship & Exhibition Prospectus                                   www.worldavocadocongress2011.com                                                               15
                                                                                                         Monday 5 - Friday 9   September 2011



VII World Avocado Congress - Application to Sponsor                                                                            COMPlIMENTARY SPONSOR EXHIBITION BOOTH (Please tick ONE of the choices applicable to you)
                                                                                                                               I will require the complimentary exhibition booth/s applicable to our
                                                                                                                               sponsorship level                                                        □ Yes                        □ No
To apply, complete this form and send to:
                                                                                                                               I would prefer                                                           □ Shell scheme               □ Floor space only
                                                                                IMPORTANT: Your organisation’s
VII World Avocado Congress 2011                                              inclusions will be confirmed in writing           location: I do not wish to be located adjacent to these companies:
Event Planners Australia                                                       and will become effective once the              Please note: the congress managers will endeavour to allocate space in line with your request, however this cannot be guaranteed.
6 Allison St, Bowen Hills, Qld 4006                                           agreed payment has been received�                Fascia name signage (shell scheme booths only) Maximum of 30 characters including spaces
F: +61 7 3858 5499
E: sponex@worldavocadocongress2011�com

 SPONSOR DETAIlS
                                                                                                                               If you wish to purchase additional booths please complete an application to exhibit form
 On-site contact person                                              On-site mobile number
                                                                                                                               ADDITIONAl PROMOTIONAl OPPORTuNITIES (sponsors and exhibitors)
 Mr / Mrs / Ms / Miss / Dr / Prof             Given name                                   Family name                         Internet lounge                          AuD 11,000                      Delegate notepads                    AuD 1,100
                                                                                                                               Espresso coffee cart                     AuD 8,000                       Delegate pens                        AuD 1,100
 Organisation name (for invoicing purposes)
                                                                                                                               Happy hour                               AuD 5,000                       Satchel insert                       AuD 2,500
 Organisation name (for marketing purposes)                                                                                    Field trip & Cultural activity           AuD 5,000                       Plenary session                      AuD 2,500
                                                                                                                               Concurrent session                       AuD 1,500                       Speaker support centre               AuD 5,000
 Position                                                            Industry sector
                                                                                                                               Commercial Stream                        AuD 2,500
 Address                                                                                                                       ADVERTISING IN CONGRESS HANDBOOK
                                                                                                                               Full page colour                         AuD 2,200                       Full page mono               AuD 1,100
 State                                        Country                                  Postcode
                                                                                                                               Half page colour                         AuD 1,100                       Half page mono               AuD 800
 Email                                                               Telephone (       )                                       PAYMENT METHOD (Please tick your chosen method)
                                                                                                                               □ Australian cheque (payable to Event Planners Australia) International cheques will not be accepted.
 Fax (      )                                                        Website
                                                                                                                               □ Electronic funds transfer (EFT) into the following bank account:
                                                                                                                                        Bank: National Australia Bank                  Account name: Event Planners Australia Pty ltd
 SPONSORSHIP TYPES
                                                                                                                                        BSB:      084-255                              Account number: 59 650 0566
 Please indicate your chosen sponsorship level:                                                                                Please ensure that the amount transferred is equal to the total due INCluDING any bank charges. This means the total transfer
 □ Premium Ripe AuD 55,000               □ Gold Ripe AuD 33,000      □ Silver Ripe AuD 11,000                                  amount must cover your sponsorship payment as well as any fees charged by your bank. To assist in the prompt allocation of your
                                                                                                                               EFT payment, please fax remittance advice (which must include your name and organisation) to +61 7 3858 5499 or email to
 PREMIuM RIPE AuD 55,000 (Please tick TWO option in your chosen package of sponsorship)                                        sponex@worldavocadocongress2011.com immediately after payment.
 □ logo on delegate satchels             OR □ logo on lanyards                                                                 □ Credit card: charges as per this form (plus a 5% merchant fee) are to be debited to:
 Plus, the following:                                                                                                          □ MasterCard                             □ Visa                          □ American Express           □ Diners Club
 □ Naming rights to the gala dinner     OR □ Naming rights to the welcome reception                                            Card holder’s name                                                                                            Expiry       month /
                                                                                                                                                                                                                                             year
 GOlD RIPE AuD 33,000 (Please tick ONE option in your chosen package of sponsorship)                                           Credit card number                                                        Signature
 □ lunch on                                                          □ Tuesday 06/09                                           DEClARATION
                                                                     □ Wednesday 07/09                                         Please complete the following information regarding your broad form liability insurance policy
                                                                     □ Friday 09/09                                            If you are unable to organise insurance cover as required, please contact the organisers to discuss options
 OR
 □ Speakers support centre                                                                                                     Name of insurer:                                                          Policy number:
                                                                                                                               Date insurance falls due:        day / month / year                       Insured amount: AuD
 SIlVER RIPE AuD 11,000 (Please tick ONE option in your chosen package of sponsorship)
 □ Morning tea on                                                    □ Tuesday 06/09                                           □ Please tick if you do NOT wish to receive congress updates via email
                                                                     □ Wednesday 07/09
                                                                     □ Friday 09/09
                                                                                                                               My signature below denotes that I accept the points listed in the declaration, agree to be invoiced   Insert TOTAL AUD amount
 OR                                                                                                                            for the total amount payable, and am authorised to make the commitment on behalf of my                payable (excluding credit card
 □ Afternoon tea on                                                  □ Tuesday 06/09                                           organisation. I have read the sponsorship and exhibition prospectus; I understand and accept the      merchant fees)
                                                                     □ Wednesday 07/09                                         inclusions, and agree to abide by the terms and conditions of participating in this event
                                                                     □ Friday 09/09
                                                                                                                               Name (please print clearly):

                                                                                                                               Signature:                                                       Date     day / month
                                                                                                                                                                                                                                     AUD ____________________


16                                                               Sponsorship & Exhibition Prospectus                                        www.worldavocadocongress2011.com                                                                                        17
                                                                                                                 Monday 5 - Friday 9    September 2011



VII World Avocado Congress - Application to Exhibit
                                                                                                                                        PAYMENT METHOD (Please tick your chosen method)
To apply, complete this form and send to:                                                                                               □ Australian cheque (payable to Event Planners Australia) International cheques will not be accepted
                                                                                                 IMPORTANT: Your organisation’s         □ Electronic funds transfer (EFT) into the following bank account:
VII World Avocado Congress 2011                                                               inclusions will be confirmed in writing            Bank: National Australia Bank                  Account name: Event Planners Australia Pty ltd
Event Planners Australia                                                                                                                         BSB:     084-255                               Account number: 59 650 0566
                                                                                                and will become effective once the
6 Allison St, Bowen Hills, Qld 4006                                                            agreed payment has been received�        Please ensure that the amount transferred is equal to the total due INCluDING any bank charges. This means the total transfer
F: +61 7 3858 5499                                                                                                                      amount must cover your sponsorship payment as well as any fees charged by your bank. To assist in the prompt allocation of your
E: sponex@worldavocadocongress2011�com                                                                                                  EFT payment, please fax remittance advice (which must include your name and organisation) to +61 7 3858 5499 or e-mail to
                                                                                                                                        sponex@worldavocadocongress2011.com immediately after payment.
                                                                                                                                        □ Credit card: charges as per this form (plus a 5% merchant fee) are to be debited to:
                                                                                                                                        □ Master Card               □ Visa                  □ American Express               □ Diners Club
 EXHIBITOR DETAIlS                                                                                                                      Card holder’s name                                                                    Expiry     month / year
 On-site contact person                                                 On-site mobile number                                           Credit card number                                                 Signature
 Mr / Mrs / Ms / Miss / Dr /                  Given name                                       Family name                              DEClARATION
 Prof                                                                                                                                   Please complete the following information regarding your broad form liability insurance policy
 Organisation name (for invoicing purposes)
                                                                                                                                        Name of insurer:                                                 Policy number:
 Organisation name (for marketing purposes)                                                                                             Date insurance falls due:        day / month / year              Insured amount: AuD

 Position                                                               Industry sector                                                 □ Please tick if you do NOT wish to receive congress updates via e-mail

 Address                                                                                                                                My signature below denotes that I accept the points listed in the declaration,    Insert TOTAL AUD amount payable
                                                                                                                                        agree to be invoiced for the total amount payable, and am authorised to make      (excluding credit card merchant fees)
 State                                    Country                                     Post code                                         the commitment on behalf of my organisation. I have read the sponsorship and
                                                                                                                                        exhibition prospectus; I understand and accept the inclusions, and agree to abide
 E-mail                                                                 Telephone (       )                                             by the terms and conditions of participating in this event

 Fax (      )                                                           Website                                                         Name (please print clearly):
                                                                                                                                        Signature:                                              Date      day / month
 INDuSTRY EXHIBITION BOOTH REGISTRATION RATES                                                                                                                                                                                AUD
                                                         Earlybird
                                              No of                                   Standard
                                                         Payment received up to
 Booth type                                   booths or                               Payment received after 3     Total AuD
                                                         and
                                              m required
                                               2
                                                                                      June 2011
                                                         including 3 June 2011




                                                                                                                                                          you
 □ Shell scheme booth
                                                           AuD 4,140 per booth        AuD 4,900 per booth          AuD




                                                                                                                                                       ee
 (3mx3m = 9m2)




                                                                                                                                                      S
 □ Floor space only
                                                           AuD 425 per m2             AuD 510 per m2               AuD
 (Minimum purchase 9m2)




                                                                                                                                                          the
                                                                                                   TOTAl OWING AuD
 location: I do not wish to be located adjacent to these companies:



                                                                                                                                                       at
                                                                                                                                                             ss!
 Please note: the congress managers will endeavour to allocate space in line with your request, however this cannot be guaranteed.




                                                                                                                                                      Con gre
 Fascia name signage (shell scheme booths only) Maximum of 30 characters including spaces




18                                                                      Sponsorship & Exhibition Prospectus                                        www.worldavocadocongress2011.com                                                                                  19

				
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