Athens 30 October 2007
By: Daniela Wagner
President, Tralliance Partners International
way2doit.com - Confidential
The internet revolution is
here to stay!
way2doit.com - Confidential
Growth Trends
• Growth pattern follows overall evolution of purchasing
trends on the web – Anglo Saxon markets shift to
international markets
• 2000 to 2005: global travel retail sales grew from 6%
to 17% of all internet sales
• Now over 50% of all travel sold is sold online versus
offline (Easyjet set the trend)
• Complex travel sold online – cruises, packages, etc.
• Suppliers want to regain control over intermediaries
(2005: 11% sold via intermediaries, 6% by suppliers)
• 2006: announcement of aim by major tour operators to
drive buying online (Thomas Cook 20%, TUI 26%)
way2doit.com - Confidential
But what is next?
• So far, the companies have been in control…
– Marketing
– Banner ads
– PPC
– SEO
• Now that is changing and the consumer is
taking control….
– Communities
– blogs
– Trip Advisor
way2doit.com - Confidential
But what is next?
• What the consumer says about
your product is more important
than what you say about it!
• This is a great challenge for brands
and for small and large companies
alike
way2doit.com - Confidential
Think differently…
• Everyone must have a website – there are no excuses!
• Look at the way that you are promoting your business –
tour operators are no longer going to arrive on your
doorstep asking for rooms!
• Work out how to upload your product/service
information onto as many sites as possible – either
through intermediaries, or through ‘social communities’
• As Oscar Wilde said ‘There is only one thing worse than
being talked about and that is not being talked about’
• Remember – some people now spend more time on the
internet than they do in their jobs! (Second Life,
Facebook…)
way2doit.com - Confidential
way2doit.com - Confidential
way2doit.com - Confidential
way2doit.com - Confidential
One example – MASHUPS
It does not have to be
expensive…
way2doit.com - Confidential
Mashup’s
way2doit.com - Confidential
way2doit.com - Confidential
way2doit.com - Confidential
way2doit.com - Confidential
way2doit.com - Confidential
way2doit.com - Confidential
way2doit.com - Confidential
way2doit.com - Confidential
way2doit.com - Confidential
.travel partnerships
• .travel instead of .com – industry
specific organisation of the internet
• Working at a local level –
Tralliance Partners International
• Now cover 25 countries in Europe
and Latin America
• 25 Asian partners about to join
way2doit.com - Confidential
Greece
• PARTNER: Travel Media Applications
Theodore Koumelis (Managing Director
Travel Media Applications, Managing
Editor Travel Daily News)
• AUTHENTICATOR: SETE
George Drakopoulos (General Manager
SETE)
• Over 250 names sold in Greece
way2doit.com - Confidential
Thank you!
way2doit.com - Confidential