Aarkstore.com announces, a new market research report is available in its vast collection:
The Latino Household Products Shopper
http://www.aarkstore.com/reports/The-Latino-Household-Products-Shopper-162434.html
With a population of 51 million that accounted for more than half of the growth of the American
population in the past decade, Latinos continue to expand their influence in the American consumer
market. Packaged Facts The Latino Household Products Shopper shows how Latinos have an especially
significant impact on the market for household products. Latino households spend more than any
other population segment on laundry and household cleaning supplies. In the past decade their
spending on these products grew at a rate that was nearly three times faster than that of other
households. On average, Latino households are 40% larger than other households, and they are much
more likely to use high volumes of a broad range of household products.
Experian Simmons National Consumer Study (NCS) data analyzed in The Latino Household Products
Shopper demonstrate that Latino shoppers are a prime audience for marketers of household products.
For example, they are less likely to select store brands and more likely to buy national brands for
most categories of household products. Yet, Latino shoppers are highly discriminating in their
purchasing decisions. The data also reveal that some national brands resonate exceptionally well while
others underperform in Latino households.
The report opens with a presentation of topline findings, including an overview of which national
household products brands perform best in Latino households. The next chapter analyzes current
spending by Latino households on household products and projects total spending by Latinos on
household products through 2016. The report continues with individual chapters on usage in Latino
households of floor cleaning products, general household cleaning products, kitchen and bathroom
cleaning products, laundry and dishwashing products, kitchen products and paper products. Each
chapter analyzes the volume and type of products used by Latino households and assesses the
comparative success of major national brands among Latino shoppers.
The Latino Household Products Shopper analyzes the usage within Latino households of 32 household
products tracked by Experian Simmons NCS. These include floor cleaning products (disposable wipes,
rug cleaners/shampoos, carpet deodorizers/fresheners and floor wax or polish); general household
cleaning products (household cleaners, window/glass cleaners and air freshener sprays/room
deodorants as well as light bulbs); kitchen and bathroom cleaning products (abrasive cleaners,
scouring pads/sponges, drain cleaners, oven cleaners, metal polishers/cleaners and toilet cleaners);
laundry and dishwashing products (boosters/pre-soaks/pre-cleaners, laundry soaps/detergents, fabric
softeners, bleach, spray starch, automatic dishwasher detergent and dishwashing liquid); kitchen
products (aluminum foil, plastic wrap, plastic freezer/sandwich bags, disposable food containers and
plastic garbage bags/trash liners); and paper products (picnic products-including disposable cups and
plates and charcoal-paper napkins, paper towels, facial tissues and toilet paper).
The principal source of primary research data used in the report is the Fall 2010 Experian Simmons
NCS, which was fielded between October 2009 and December 2010. The report also includes data
from Packaged Facts March 2011 Food Shopper Insights (FSI) Survey, an online survey of 2,000 U.S.
adults who had shopped for groceries within 24 hours of being surveyed. U.S. Government sources
include the 2010 Census and 2009 American Community Survey of the Census Bureau and data from
the Consumer Expenditure Survey of the Bureau of Labor Statistics (BLS).
Table of Contents :
Chapter 1 Executive Summary
Introduction
Background
Overview of the Report
Scope and Methodology
Scope of the Report
Methodology
The Latino Household Products Shopper: The Topline
Latinos Fit Profile of Big Spenders on Household Products in Grocery Stores
Purchase of Household Products More Likely to Be a Joint Decision in Latino Households
National Brands of Household Products More Popular with Latino Shoppers
Many National Brands Resonate Exceptionally Well with Latino Shoppers, Others Underperform
Latino Households Offer Growth Opportunities for Household Products Marketers
Latino Households More Likely to Use High Volumes of Household Products
Market Trends
Latinos Spend the Most on Laundry and Cleaning Supplies
Spending by Latinos on Laundry and Cleaning Supplies Shows Exceptional Growth over Long Term
Spending by Latino Consumer Units on Household Products Projected to Reach $9.5 Billion in 2016
Use of Floor Cleaning Products by Latino Households
Disposable Wipes Popular in Latino Households
Rug Cleaners and Shampoos Used Less
Latinos More Likely to Choose Glade Carpet Deodorizers
Floor Wax Gets Less Use in Latino Households
Use of General Household Cleaning Products by Latino Households
Heavy Use of Household Cleaners More Common
Fabuloso Brand Earns Latino Loyalty
Clean Windows Important in Latino Households
Air Fresheners Get High Priority
Related Reports :
Latino Foodservice Trends in the U.S.
Latino Consumers: Demographic Patterns and Spending Trends among Hispanic Americans, 8th
Edition
Chocolate Market in the U.S.: Trends and Opportunities in Premium, Gourmet and Mass Chocolate
Products
Ice Cream and Frozen Desserts in the U.S.: Markets and Opportunities in Retail and Foodservice, 6th
Edition
The Latino Household Products Shopper
Sugar, Sugar Substitute, and Sweetener Trends in the U.S., 3rd Edition
Snack and Dessert Trends in the U.S. Foodservice Market
Confections and Dessert: Culinary Trend Mapping Report
From: Aarkstore Enterprise
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