Aarkstore announce a new report " Google in Mobile 2011: Building
a Sustainable Competitive Advantage " through its vast collection
of market research report
http://www.aarkstore.com/reports/Google-in-Mobile-2011-Building-a-Sustainable-Competitive-
Advantage-149244.html
Google's Success in Mobile Search & Advertising - How is it Consolidating its Position?
Google has been dominating desktop internet search and advertising for almost a decade now. It has deployed an
aggressive strategy which is swiftly occupying the mobile space. Google is dominating the global mobile search market with
a market share of 97% for mobile searches worldwide. Optimising its core expertise, Google has managed to anticipate the
mobile demand and is constantly optimising its services to anticipate future trends. Company estimates Google's mobile
search advertising revenues to reach $2.85 billion by 2016.
Google is currently facing a difficult task in forming a more cohesive internal strategy, which, if left too long, might see its
strategic advantage in mobile evade it. This report analyses Google's unique business methods, how it is leveraging its core
competencies to consolidate its position and whether its strategies are effective in overcoming market barriers and
industry challenges.
Expanding Core Competencies - Can You Afford to Stand Back?
Google is adding value to its existing online services and products by ensuring their availability on mobile platforms. Geo-
target targeted information and data collection are enabling it to harness the full potential of mobile advertising. Its
accelerated deployment of free services and open-source models is squeezing out competitors and conferring upon it a
significant competitive advantage, allowing it to quickly overtake established market players. By 2016, Company expects
Google's Android to hold a 46% market share in the mobile OS segment. Find out in this report what areas Google is
investing and if it is successful in acquiring and increasing its market share.
Capitalising on Mobile Success - Strategies and Potential Revenues
Google is committing considerable resources in order to better assert its market position, spending in 2010 more than
$3.76 billion in research and development and $7.31 billion in acquisitions. It has been active in seeking new partnerships
and making numerous acquisitions in order to offer competitive products. In addition, Google is expanding into new
markets and investing in new technologies which it believes will shape the future of mobile. This report investigates
Google's ventures and projects and evaluates their potential with regards to product innovation, evolution in the mobile
segment and the demands of the market.
Why is Google so Important?
The mobile industry is undergoing significant structural changes as a result of convergence and technological progress.
Google is quickly dominating a broad spectrum of activities pertinent to industries beyond data services and the internet. It
is proving to be one of the biggest and fastest-growing conglomerates in digital services and its enterprises affect
everyone, from end-users to multi-national corporations. It is staking a place in the mobile operating system with Android
in a bid to turn it into a multi-purpose OS but it is also facing significant challenges due to fragmentation issues. The
success and the challenges of this particular mobile venture affect a vast and diverse number of companies and
associations. Read this report to understand the intricacies of industry relationships which have evolved around the
Android OS.
What is Different about this Report?
We conducted an independent and unbiased non-vendor affiliated assessment of Google in mobile. This report offers a
global and holistic view on a company whose name has found its way into the English language dictionary in just over a
decade. We believe our research will help you to better assess the market potential of the company.
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