What is an SEO Article?
SEO is an acronym for "Search Engine Optimization." An SEO article refers to content that is written
with the goal of increasing the volume of traffic to a particular website from search engines such as
Google, Bing, or Yahoo. The more traffic generated from an effective SEO article translates to more
business, more readers, or more money for that website. SEO Services
The building block of any successful SEO article is keyword selection. When choosing keywords for
the article, the writer must keep in mind not only the proper keywords to use but also the keywords to
avoid. A well-executed SEO article can produce impressive results when it has been targeted toward
words that are not extremely competitive. A keen article writer knows there is stiff competition for
certain keywords and recognizes the futility in vying for those words. For example, a commonly
searched keyword such as "law schools" may not produce optimal results; however, a more focused
keyword, "California law schools," would most likely have a greater potential for success.
A successful SEO article results from the delicate blending of science and art. While the primary goal
of an SEO article is to cause a website to rank highly in search results via keywords, it also must
provide well-written, coherent, and original text for the website. An ineffective article is one that
duplicates the content of other articles. Duplicating the article content of other websites is a futile
strategy due to the nature of search engines. When a search engine encounters duplicated content, it
scopes out the original source of that content. Once credit is given to the original source, copied content
will receive no credit. This not only translates to losing traffic to the website, but it can also produce
serious problems stemming from copyright violations.
A well-written SEO article will also avoid keyword stuffing and poor content stuffing. Keyword
stuffing is a means of filling an article with repetitive keywords in an attempt to drive traffic to a
website. Keyword stuffing is not only rather outdated, but it is also a very unethical practice. An
acceptable keyword density for an SEO article ranges from 3% to 5%. In other words, for every 100
written words, the keyword should be used between 3 to 5 times. Incidentally, the recommended length
of an SEO article is between 250 and 500 words. Proffessional Seo company
Finally, profitable SEO articles are very well written. Thoughtful articles create confidence in the
website and can result in increased website traffic as blogs or other websites link back to them. This
can, in turn, dramatically increase search engine ratings. An article that is unintelligible or contains
misspellings and bad grammar can obviously have very negative results for a website. It screams
unprofessionalism and will actually steer traffic away from that site.