November 28 – 29, 2011 Jointly organised by
Dubai International Convention & Exhibition Centre
Dubai, United Arab Emirates
www.reconmiddleeast.com
RECon Middle East & North Africa
The Global Shopping Centre Convention of the Middle East & North Africa
Strategies For A New Era
RECon Middle East & North Africa sets the stage year
after year providing an exclusive opportunity for the retail
real estate industry to come together to network, share
information, discuss ideas, evaluate opportunities and
develop business partnerships. The event has proven to
be the region’s only dedicated industry event for retail real
estate industry professionals.
The shopping centre industry is a powerful force in the
global economy. Faced with challenges brought on by a
tough economic environment and increased competition,
shopping centre leaders need to constantly evaluate their
businesses with a long term approach and a constant focus
on the future.
Reports indicate that the MENA region will have 20 million sq.m GLA by 2015 (Source: The Annual Report 2010 by Retail International).
In Africa and the Middle East, retail markets are by and large still emerging and undergoing significant structural changes.
A forward-thinking perspective, determination to progress and preparation to meet the demands of the ever changing
dynamics of the industry are important elements to achieve new heights.
Announcing 2011 Middle East and North Africa
Shopping Centre Awards
For many years, in various competitive programs, ICSC has honored the shopping centre industry’s
most cutting-edge properties, innovative solutions and creative responses to market trends. Now,
ICSC is focusing that same competitive template on the Middle East and North Africa, the sites of
many of the 21st century’s most dynamic retail trends.
These prestigious awards bestow some of the industry’s most coveted recognition for excellence in shopping centre design &
development, marketing and retail, as determined by a distinguished panel of industry experts.
The first Middle East & North Africa Shopping Centre Awards will be presented at the 2011 RECon Middle East & North
Africa in Dubai, UAE.
Download all the details and a complete call for entries at www.icsc.org/menaawards
Deadline for entries: September 22, 2011
Awards will be announced at the Awards ceremony on November 28, 2011, Dubai, UAE
Sponsorship Opportunities Available
Please contact reconmena@mecsc.org for further information.
Register today to take advantage of the Super Saver Offer
Conference
The only forum in the region addressing the issues of both the shopping
centre and retail industry.
The two day Conference will include presentations and panel sessions by noted
industry experts and professionals. ICSC/MECSC prides itself on maintaining
strong content integrity of conference topics and speakers. Speakers are selected
based solely on their expertise in topics identified by the Conference Committee
and Board of Advisors.
International and regional speakers will share experiences, analyze current
trends and help attendees gain insights to assist them to reformulate business
plans to ensure stability and growth.
2011 RECon Middle East & North Africa will explore topics related to:
• Asset Management and how to enhance the value of the asset
• Looking beyond the merchandise; Importance of Family Entertainment
Centres (FEC), the changing role and profile of F&B in a centre
• Putting your brands in the customers hands
• Better insights into retailers wants and needs
• Future trends in retail design & branding
NEW FEATURES!
Retail Runway
Retail Runway is a special feature within the conference program where retail brands new
to the MENA region or looking to expand operations in the region take to the stage in a
dynamic 10 minute presentation on their concepts, plans and expectations.
If you are a retailer or know of a retail brand interested in starting or expanding its operations in the Middle East
& North Africa, please email reconmena@mecsc.org with the following details:
• Company name, country of origin and contact details
• Brief introduction of company’s products and brands
• Current geographical region/countries of operation
• Which countries in the MENA region you are interested in
All entries will be reviewed by MECSC/ICSC and its board of advisors to determine the allocation of speaking slots. Entries will
be short listed and confirmed 6 weeks prior to the event.
Who Should Attend
• Architecture/Design/Engineering/Construction • Product & Service Providers to the
• Bankers/Investors/Financial Institutions Shopping Centre and Retail Industry
• Consulting/Market Research • Real Estate/Property Management
• Franchisors/ Franchisees • Retailers
• Furnishing/Equipment/Supplies/Services • Shopping Centre Developers/Management
• IT/Software/Hardware/Services • Visitor Analysis & People Counting
• Maintenance/Security/Facilities Management
Exhibition & Sponsorship Opportunities Available
Trade Exhibition
Retail Leasing / Brand Introduction & Expansion / Awareness Building
Promote your retail developments, retail concept, product or service to a quality audience of decision
makers at the Trade exhibition. Held con-current to the Conference, the two day exhibition offers an
exclusive opportunity for organizations to promote themselves, generate business leads and forge
new business alliances.
Leasing Fair
Developers & Retail Real Estate Management/Leasing Companies can promote and showcase
their developments and projects to prospective retailers and investors at the Leasing Fair.
Retail Zone / Retail Runway
An exclusive opportunity for regional and international Retailers/Franchisors to showcase new
and existing retail brands and concepts including F & B, Apparel, Jewelry, Entertainment,
Electronics, Specialty, etc. to shopping centre leasing professionals and prospective franchisees
from across the region.
Trade Expo
An excellent opportunity for companies looking to develop business opportunities and strengthen
partnerships with the Shopping Centre & Retail Industry. Meet with decision makers and promote
your products and services to a focused audience comprising of key personnel from the industry.
A sampling of some of the past exhibitors
Leasing Fair Retail Zone Trade Expo
• Al Futtaim Group Real Estate, UAE • 3MY Group of Cos., UAE • Actron AB, Sweden
• Al Ghurair City, UAE • Apparel Group, UAE • Al Hokair Group, Saudi Arabia
• Al Othaim Group, Saudi Arabia • Barista, UAE • ASI – Total Leisure Systems, UAE
• Al Salmiya Enterprise Dev. Co., Kuwait • Batley Partners, UAE
• Bowling City, UAE
• Al Tajamouat for Touristic Projects, Jordan • Becker Group, UK
• Build-A-Bear, USA
• APMC, Egypt • Blueprint Projects, UK
• Coldstone Creamery, USA
• Aswaq Management Services, UAE • Central Specialties Ltd., USA
• Bahrain Financial Harbour, Bahrain • ETA Star Retail Group UAE • Concept Int'l. Design, Thailand
• BurJuman, UAE • Grand Optics, UAE • CR2 Architects, UAE
• Citystars Egypt, Egypt • Hot Brands, UAE • Footfall Ltd., UK
• Colliers International, UAE • Madura Garments, India • Grottini Shop Systems, Italy
• Dubai Properties, UAE • Nakheel Retail Corp, UAE • Group 4 Securicor, UAE
• Emaar Malls, UAE • Peter England Fashion & • Jacky’s ME, UAE
• Ilyas & Mustafa Galadari Group, UAE Retail Ltd., India • James Toomey Architects, UAE
• Majid Al Futtaim Properties, UAE • KOL Corporation, UAE
• Sidra Investments
• Nakheel, UAE • Omnix Media Networks, UAE
(Tiffin Bites), UAE
• PMDC, Saudi Arabia • Prodco International, UAE
• Sultan Gida San ve.Turkay
• RMZ Corp, India • Retouche, UAE
• Silverbird Group, Nigeria Turizm A.S., Turkey • SDD Retail, UK
• Tamdeen Shopping Centre Dev. Co., Kuwait • The Mobile Store, India • Secure Parking Corp., UAE
• Today Homes & Infrastructure, India • Tim Hortons, Canada • Techtronics, UAE
• Kinan/Modern Marafiq, Saudi Arabia • Yellow Hat, UAE • Westech, UAE
Register Today
By Mail: MECSC, PO Box 43972, Dubai, UAE
Tel: +971 4 3597909
November 28 – 29, 2011 Fax: +971 4 3558818
Dubai International Convention & Exhibition Centre By Email: reconmena@mecsc.org
Dubai, United Arab Emirates Website: www.reconmiddleeast.com
CONFERENCE REGISTRATION FORM
Please submit one form for each delegate, even if paying for a Conference Registration Fees
group. Photocopied forms may be used for additional delegates.
PLEASE REGISTER ME FOR THE CONFERENCE ON NOV. 28 -29, 2011
Mr/Mrs/Ms: *US$ 100 OFF the early bird rates
when you register before
First Name: September 26, 2011
Family Name: Early Bird – Payments received on/before October 24, 2011
MECSC/ICSC Member US$950 (AED 3,490)
Job Title:
Non Member US$1,350 (AED 4,955)
Company: Regular – Payments received after October 24, 2011
MECSC/ICSC Member US$1,150 (AED 4,220)
Postal Address:
Non Member US$1,550 (AED 5,690)
City: Post Code: Special Offer for Retailers
Retailer US$700 (AED 2,570)
Country:
PLEASE REGISTER ME FOR THE OPTIONAL EVENTS
Phone:
Shopping Centre Tour Nov. 27 US$100 (AED 367)
Fax: Shopping Centre Awards Nov. 28 US$100 (AED 367)
Post Conference Workshop Nov. 30 US$500 (AED1,835)
Mobile:
PLEASE REGISTER ME FOR MEMBERSHIP
Email: MECSC/ICSC Annual Membership Fee - US$ 200 (AED 735)
Website: TOTAL PAYMENTS
CONFERENCE • AWARDS • S.C. TOUR • WORKSHOP • MEM. FEE
MECSC/ICSC Membership No. (if member):
AED + + + +
Company’s Business Activity:
Add up AED amounts as per your choice of events. YOUR TOTAL =
S.C. Owner/Developer Retailer
S.C. Management Company Real Estate Payment Options (Please tick your choice below)
Architecture/Design/Development Branding/Retail Design
Option 1 - Credit Card
Charge my Visa Mastercard Amex
Consulting/Market Research Lending/Financial Institution
Product Supplier Service Provider Total AED:
Other (please specify): Name (please print):
How did you learn about us? Direct Mail Radio Card Number:
Newspaper Magazine Internet Word of Mouth Expiry Date:
Other (please specify): Signature:
Cancellation Policy Option 2 - Telegraphic Transfer (in UAE Dirhams)
If you are unable to attend, a substitute delegate may be arranged. Account Name: Middle East Council of Shopping Centres
For cancellations received in writing prior to October 28, 2011, full Bank: Mashreq Bank
refund of amount received will be made after deduction of bank Branch: Burjuman Branch
charges and US$150 towards administration charges. 50% refund Account No: 0690387476
for cancellations received prior to November 11, 2011. No refund Swift Code: BOMLAEAD
for cancellations received on or after November 12, 2011. Payment should be made net of all bank charges & commissions. Please clearly
mention the delegate name(s) on the transfer application and indicate that the
transfer is for RECon MENA 2011.
Accommodation - Hotel Reservations
Yes, I am interested to book my accommodation. Option 3 (For Local UAE companies only)
Please send me further details. Cheque/Bank Draft in UAE Dirhams made payable to Middle
No, I will make my own arrangements. East Council of Shopping Centres.
Note: *Program is subject to change without prior notice.
For all enquiries, please contact MECSC, PO Box 43972, Dubai, UAE
Tel: +971 4 359 7909 • Fax: +971 4 355 8818 • Email: register@mecsc.org • Website: www.mecsc.org
About the Organisers
Middle East Council of Shopping Centres
RECon Middle East & North Africa is jointly organized by the Middle East Council of Shopping Centres
(MECSC) and the International Council of Shopping Centers (ICSC).
MECSC is a not-for-profit trade association for the retail real estate industry in the Middle East & North
Africa. It represents over 750 members of shopping centre owners, developers, marketing managers,
leasing managers and specialists, retailers, consultants, property managers, financiers, accountants,
government officials and industry suppliers.
Middle East Council of Shopping Centres
P.O.Box 43972, Dubai, UAE
Tel: +971 4 3597909
Fax: +971 4 3558818
Email: reconmena@mecsc.org
Website: www.reconmiddleeast.com / www.mecsc.org
International Council of Shopping Centers
Founded in 1957, the International Council of Shopping Centers (ICSC) is the global trade association
of the shopping center industry. Its 55,000 members in the U.S., Canada and more than 80 other
countries include shopping center owners, developers, managers, marketing specialists, investors,
lenders, retailers and other professionals as well as academics and public officials.
As the global industry trade association, ICSC links with more than 25 national and regional shopping
center councils throughout the world.
International Council of Shopping Centers
1221 Avenue of the Americas
New York, New York 10020
USA
Website: www.icsc.org