iContact
to
Present
and
Exhibit
at
SES
San
Francisco
Conference
Search
and
Social
Media
Event
to
Be
Held
as
Part
of
Connected
Marketing
Week,
August
15-‐19,
2011
SAN
FRANCISCO
–
SES
San
Francisco
Conference
–
Aug.
15,
2011—
iContact
Corp.,
a
leading
email
marketing
and
social
media
marketing
company,
announced
today
that
it
is
exhibiting
as
a
Gold
Sponsor
at
SES
San
Francisco,
booth
506.
During
the
show,
company
executives
will
be
available
to
discuss
the
strategies
of
using
email
and
social
media
marketing
to
succeed
and
grow.
SES
San
Francisco
is
one
of
several
events
to
take
place
during
Connected
Marketing
Week,
August
15-‐19,
2011.
More
than
6,000
marketers
and
agency
professionals
are
expected
to
gather
at
Moscone
West
for
the
largest
search
marketing
conference
on
the
West
Coast.
The
exhibition
floor
will
be
open
August
16
and
17.
“Email
and
social
media
are
essential
elements
of
any
marketing
program
for
businesses
looking
to
further
connect
customers
with
their
brand.
When
done
effectively,
these
strategies
drive
return
site
visitors
and
repeat
customers,
while
also
turning
prospects
into
lifetime
evangelizers,”
said
Jeff
Revoy,
chief
product,
marketing
and
strategy
officer
at
iContact.
“Marketers
are
constantly
working
on
ways
to
gain
a
longer
and
louder
share
of
voice
and
add
value
for
their
customers.
As
a
leader
in
email
and
social
media
marketing,
iContact
is
pleased
to
offer
this
guidance
to
participants
of
one
of
the
largest
search
and
online
marketing
conferences
in
the
world.”
Writing
content
that
appeals
to
social
audiences
to
gain
traffic,
links
and
ultimately,
business
is
not
as
simple
as
it
sounds.
It's
even
harder
for
the
less
sexy
brands
to
make
their
content
appealing
and
exciting.
Revoy
will
participate
in
a
panel
discussion
looking
into
examples
of
how
less
attractive
brands
gained
meaningful
traction
through
social
media
without
having
to
spend
a
fortune.
The
session
titled
“Like
Me!
Social
&
Viral
Content
Tips
for
Making
Your
Brand
More
Sexy,”
will
cover
new
and
effective
approaches
to
viral
content
and
provide
top
tips
on
how
to
keep
your
brand
content
attractive
and
fresh
while
remaining
relevant
to
your
brand
identity.
• Like
Me!
Social
&
Viral
Content
Tips
for
Making
Your
Brand
More
Sexy
Tuesday,
August
16,
1:00-‐2:00
p.m.
PT
Revoy
will
also
present
a
session
titled
“Engaging
Post
Click
Using
Email
Marketing
and
Social
Media
Marketing,”
focusing
on
how
every
day
marketers
can
create
engagement
through
email
marketing
and
social
media
post-‐click.
Whether
it’s
creating
relevant
messaging
post
search
or
delivering
viral
content
via
email
that
translates
to
an
organization’s
social
media
channel,
learn
five
critical
tactics
for
taking
respondents
beyond
the
click.
Revoy
will
provide
real-‐world
examples
for
the
novice
to
the
sophisticated
marketer.
• Engaging
Post
Click
Using
Email
Marketing
and
Social
Media
Marketing
Tuesday,
August
16,
3:30-‐3:50
p.m.
PT
About
iContact
Based
in
Raleigh,
NC,
iContact
is
a
purpose-‐driven
company
making
email
marketing
and
social
media
marketing
easy
for
small
and
midsized
companies
and
causes
to
grow
and
succeed.
More
than
700,000
customers
have
used
iContact
and
the
company
maintains
B
Corporation
status,
a
-more-
certification
awarded
to
companies
meeting
comprehensive
and
transparent
social
and
environmental
performance
standards.
As
part
of
its
ongoing
social
mission,
iContact
applies
the
4-‐1s
Corporate
Social
Responsibility
Model,
donating
1
percent
from
each
of
its
payroll,
equity,
product
and
employee
time
to
community
volunteering
and
to
its
local
and
global
community.
Visit
us
online
at
iContact.com,
on
Twitter
@iContact,
at
iContact
LinkedIn
Group,
and
on
our
Facebook
Fan
page.
About
SES
Incisive
Media's
SES
is
a
leading
global
conference
and
training
series
focused
on
search
engine
marketing.
Other
Incisive
resources
for
interactive
marketers
include
ClickZ
for
digital
marketing
news,
information,
commentary,
advice,
opinion
and
research
and
Search
Engine
Watch,
which
provides
news
and
information
about
search,
analysis
of
the
search
engine
industry
and
tools
for
improving
search
marketing
effectiveness.
Incisive
Media
is
a
leading
global
provider
of
specialized
business
news
and
information,
in
print,
in
person
and
online.
The
company's
principal
markets
include
financial
services,
legal
services,
commercial
real
estate,
marketing
services
and
risk
management.
Incisive
Media's
market-‐
leading
brands
include
Accountancy
Age,
Computing,
Investment
Week,
Legal
Week,
Post,
Risk,
and
SES
Conference
and
Expo.
For
more
information,
visit
www.incisivemedia.com.
For
more
news
and
event
updates
visit
the
SES
press
room.
###