WINE
WINE IN CHINA TO 2015:
DATABOOK
Reference code: AD0523DB
Published: November 2011
www.icd-research.com
TABLE OF CONTENTS
TABLE OF CONTENTS
1 Introduction ........................................................................................................................... 5
1.1 What is this Report About? ............................................................................................................... 5
1.2 Definitions ........................................................................................................................................ 5
1.3 Summary Methodology .................................................................................................................... 6
2 China Wine Market Analysis................................................................................................. 8
2.1 Market Dynamics ............................................................................................................................. 8
2.2 Overall Wine Consumption, 2005–15 ............................................................................................... 9
2.3 Wine Consumption by Category Overview ......................................................................................11
2.4 Wine Consumption by Major Brands (Top 10) .................................................................................14
3 Appendix .............................................................................................................................. 16
3.1 Methodology ...................................................................................................................................18
3.2 Contact us .......................................................................................................................................18
3.3 About ICD Research .......................................................................................................................18
3.4 Disclaimer .......................................................................................................................................18
Wine in China to 2015: Databook Page 2
© ICD Research. This product is licensed and is not to be photocopied Published: Nov 2011
TABLE OF CONTENTS
LIST OF FIGURES
Figure 1: China Wine Market Dynamics, By Category, 2005–15 ........................................................................................................................... 8
Figure 2: China Wine Consumption (Liters m) and Growth (year on year), 2005–15 ............................................................................................. 9
Figure 3: China Per-capita Wine Consumption (liters/head & year-on-year growth), 2005-2015 ......................................................................... 10
Figure 4: China Wine Consumption (% vol), by Category, 2010.......................................................................................................................... 11
Figure 5: China Wine Consumption (Liters m) by Category, 2005–15 ................................................................................................................. 12
Figure 6: China Wine Consumption Market Shares (% vol) by Category, 2005–15 ............................................................................................. 13
Figure 7: China Wine Consumption (Liters m), by the Top 10 brands, 2005–10.................................................................................................. 14
Wine in China to 2015: Databook Page 3
© ICD Research. This product is licensed and is not to be photocopied Published: Nov 2011
TABLE OF CONTENTS
LIST OF TABLES
Table 1: ICD Research Wine Type/Category Definitions ....................................................................................................................................... 5
Table 2: China Wine Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (US$m 2015), by category ... 8
Table 3: China Wine Consumption (Liters m) and Growth (year on year), 2005–15 .............................................................................................. 9
Table 4: China Per-capita Wine Consumption (liters/head & year-on-year growth), 2005–15.............................................................................. 10
Table 5: China Wine Consumption (Liters m), by Category, 2005–10 ................................................................................................................. 12
Table 6: China Wine Consumption (Liters m), by Category, 2010–15 ................................................................................................................. 12
Table 7: China Wine Consumption, Market Shares (% vol) by Category, 2005–15 ............................................................................................. 13
Table 8: China Wine Consumption (Liters m), by the Top 10 brands, 2005–10 ................................................................................................... 14
Table 9: China Wine Consumption (% vol), by the Top 10 brands, 2005–10 ............................................................................