Vodka in United Kingdom to 2015: Databook

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					                               SPIRITS




VODKA IN UNITED KINGDOM TO
2015: DATABOOK
Reference code: AD0471DB

Published: November 2011




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 TABLE OF CONTENTS


TABLE OF CONTENTS

1       Introduction .......................................................................................................................... 5
1.1       What is this Report About? ............................................................................................................. 5
1.2       Definitions....................................................................................................................................... 5
1.3       Summary Methodology ................................................................................................................... 6
2       UK Vodka Market Analysis .................................................................................................. 8
2.1       Vodka Market Growth Dynamics (Volume Analysis), 2005–15 ....................................................... 8
2.2       Vodka Market Consumption Analysis, 2005–15 .............................................................................. 9
2.2.1     Vodka Market Volume Analysis, 2005–15 ......................................................................................................... 9
2.2.2     Vodka Market Value Analysis, 2005–15 .......................................................................................................... 10
2.3       Vodka Market Brand Shares (Volume Analysis), 2005–10 .............................................................12
2.4       Vodka Consumption by Major Brands (Top 10) .............................................................................13
2.5       Vodka Consumption by Channels ..................................................................................................14
2.5.1     Vodka Consumption by Channel, 2005–15 ..................................................................................................... 14
2.5.2     Vodka Off-premise Consumption, 2005–15 ..................................................................................................... 15
2.5.3     Vodka On-premise Consumption, 2005–15 ..................................................................................................... 16
2.6       Vodka Market Value by Channels ..................................................................................................17
2.6.1     Vodka Market Value by Channel, 2005–15 ..................................................................................................... 17
2.6.2     Vodka Off-premise Market Value, 2005–15 ..................................................................................................... 19
2.6.3     Vodka On-premise Market Value, 2005–15 ..................................................................................................... 21
2.7       Vodka Volume by Price Segment, 2005–15...................................................................................23
2.8       Vodka Volume by Alcoholic Strength, 2005–15 .............................................................................25
2.9       Vodka Consumption by Segments, 2005–15 .................................................................................27
2.10      Unflavored Vodka Consumption Analysis ......................................................................................29
2.10.1 Unflavored Vodka Consumption, 2005–15 ...................................................................................................... 29
2.10.2 Unflavored Vodka Consumption by Price Segment, 2005–15......................................................................... 30
2.10.3 Unflavored Vodka Consumption by Alcoholic Strength, 2005–15 ................................................................... 31
2.11      Flavored Vodka Consumption Analysis .........................................................................................33
2.11.1 Flavored Vodka Consumption, 2005–15 .......................................................................................................... 33
2.11.2 Flavored Vodka Consumption by Price Segment, 2005–15 ............................................................................ 34
2.11.3 Flavored Vodka Consumption by Alcoholic Strength, 2005–15 ....................................................................... 35
3       Appendix ............................................................................................................................ 37
4       Methodology ...................................................................................................................... 40
4.1       Contact us .....................................................................................................................................40
4.2       About ICD Research ......................................................................................................................40
4.3       Disclaimer......................................................................................................................................40



Vodka in United Kingdom to 2015: Databook                                                                                                             Page 2

© ICD Research. This product is licensed and is not to be photocopied                                                                  Published: Nov 2011
 TABLE OF CONTENTS


LIST OF FIGURES

Figure 1: UK Vodka Market Dynamics by Segments, 2005–15 ............................................................................................................................. 8
Figure 2: UK Vodka Consumption (Liters m) and Growth (year on year), 2005–15 ............................................................................................... 9
Figure 3: UK Vodka Market Value (GBP m) and Growth (year on year), 2005–15 .............................................................................................. 10
Figure 4: UK Vodka Consumption by Major Brands (Liters m), 2005–10..........................................
				
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posted:11/7/2011
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Description: This report is the result of ICD Research’s extensive market research covering the vodka category in United Kingdom. It provides detailed historic and forecast consumption volume and values, at channel level. 'Vodka in United Kingdom to 2015: Databook' provides a top-level overview and detailed insight into the operating environment of the vodka category in United Kingdom. It is an essential tool for companies active across the United Kingdom alcoholic drinks value chain and for new players considering entering the market.
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