Critical Success Factors For Choosing a Marketing Agency in the Power Industry - 2011-2012: Survey Snapshot by ICDResearch

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Power, Global, Buyer, Suppliers, Region, Critical Success Factors, Company, Turnover.

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									                                        Power
                                       Panel Report




Critical Success Factors for Choosing a
Marketing Agency in the Power Industry -
2011-2012: Survey Snapshot

Reference code: SR068SS

Published: Oct 2011




ICD Research

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7 Carmelite Street
London EC4Y 0BS
United Kingdom
Tel: +44 (0) 20 7936 6400
Fax: +44 (0) 20 7336 6813
Website: www.icd–research.com




                                www.icd–research.com
 TABLE OF CONTENTS


TABLE OF CONTENTS

1      Introduction ........................................................................................................................... 5
    1.1 What is this report about? ................................................................................................................ 5
    1.2 Definitions ........................................................................................................................................ 5
    1.3 Methodology .................................................................................................................................... 6
    1.4 Profile of survey respondents ........................................................................................................... 8
        1.4.1     Profile of buyer respondents ....................................................................................................................... 8
        1.4.2     Profile of supplier respondents ................................................................................................................. 10
2      Critical Success Factors for Choosing a Marketing Agency ........................................... 12
        2.1.1     Critical success factors by region ............................................................................................................. 13
        2.1.2     Critical success factors by company turnover .......................................................................................... 15
3      Appendix .............................................................................................................................. 17
    3.1 Methodology ...................................................................................................................................17
    3.2 Contact us .......................................................................................................................................17
    3.3 About ICD Research .......................................................................................................................17
    3.4 Disclaimer .......................................................................................................................................17




Critical Success Factors For Choosing a Marketing Agency in the Power Industry - 2011-2012:
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Survey Snapshot

© ICD Research. This product is licensed and is not to be photocopied                                                                           Published: Oct 2011
  TABLE OF CONTENTS


LIST OF FIGURES

Figure 1: Critical Success Factors: Power Industry Suppliers (% ), 2011 ............................................................................................................ 13
Figure 2: Critical Success Factors by Region (%), 2011 ..................................................................................................................................... 14
Figure 3: Critical Success Factors by Company Turnover (%), 2011 .................................................................................................................. 16




Critical Success Factors For Choosing a Marketing Agency in the Power Industry - 2011-2012:
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Survey Snapshot

© ICD Research. This product is licensed and is not to be photocopied                                                                                                 Published: Oct 2011
  TABLE OF CONTENTS




LIST OF TABLES

Table 1: Total Global Power Industry Survey Respondents by Company Type, 2011 ........................................................................................... 8
Table 2: Buyer Respondents by Job Role (%), 2011............................................................................................................................................. 8
Table 3: Buyer Respondents by Global Company Turnover (%), 2011 ................................................................................................................. 9
Table 4: Buyer Respondents by Total Number of Employees in Organizations (%), 2011 ..................................................................................... 9
Table 5: Buyer Respondents by Region (%), 2011 ............................................................................................................................................... 9
Table 6: Supplier Respondents by Job Role (%), 2011 ....................................................................................................................................... 10
Table 7: Supplier Respondents by Global Company Turnover (%), 2011 ............................................................................................................ 10
Table 8: Supplier Respondents by Total Number of Employees in Organizations (%), 2011 ............................................................................... 11
Table 9: Supplier Respondents by Region (%), 2011.......................................................................................................................................... 11
Table 10: Critical Success Factors: Power Industry Suppliers (% ), 2009–2011............................................................................................................ 12
Table 11: Critical Success Factors by Region (%), 2011..................................................................................................................................... 14
Table 12: Critical Success Factors by Company Turnover (% ), 2011 ................................................................................................................. 15




Critical Success Factors For Choosing a Marketing Agency in the Power Industry - 2011-2012:
                                                                                                                                                                                        Page 4
Survey Snapshot

© ICD Research. This product is licensed and is not to be photocopied                                                                                                  Published: Oct 2011
 INTRODUCTION




1       Introduction

1.1 What is this report about?

        This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading power
        industry companies. As most countries emerge from the effects of recession, this report provides the reader
        with a definitive analysis of the industry outlook and explores how opportunities and demand are set to change
        in 2011–2012. Furthermore, this report not only grants access to the opinions and strategies of business
        decision makers and competitors, but also examines their actions surrounding business priorities. The report
        also provides access to information categorized by region, company type and size.


        The report also examines:
         Revenue growth expectations: projects revenue growth expectations of major stakeholders of the industry.
         Market-specific growth opportunities: identifies top growth regions in order that companies can allocate
          their marketing activities and budgets effectively.
         Mergers and acquisitions: expectations surrounding merger and acquisition activity (M&A) and core
          influencing factors.
         Leading business concerns: identifies leading business concerns and subsequent efforts to negate them.
         Marketing expenditure trends: tracks the marketing budgets of supplier companies and forecasts the
          possible changes to expenditure.
         Key factors for marketing agency selection: provides insights into the marketing needs of competitors
          among supplier companies.


1.2 Definitions


        Fossil fuel power generation companies (buyer 1): These companies are involved in power generation
          through the burning of fossil fuels such as coal, natural gas and oil. This group also includes companies
          engaged in power distribution activities.

        Other power generation (buyer 2): These companies are involved in power generation using renewable
          resources such hydropower generation, as well as other non-conventional means such as nuclear power
          and alternative powe
								
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