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Threats and Opportunities in the IT Industry - 2011-2012: Survey Brief by ICDResearch

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IT, Global, Threats, Opportunities, Procurement Budget, Leading Business Concerns, Buyer, Supplier, Company, Turnover, Secure Buyer Business, Purchasing Decision Authority.

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									                                Technology
                                       Panel Report




Threats and Opportunities in the IT
Industry - 2011-2012: Survey Brief

Reference code: SR098SB

Published: Oct 2011




ICD Research

John Carpenter House
7 Carmelite Street
London EC4Y 0BS
United Kingdom
Tel: +44 (0) 20 7936 6400
Fax: +44 (0) 20 7336 6813
Website: www.icd-research.com




                                www.icd-research.com
 TABLE OF CONTENTS



TABLE OF CONTENTS

1      Introduction ........................................................................................................................... 5
    1.1 What is this report about? ................................................................................................................ 5
    1.2 Definitions ........................................................................................................................................ 5
    1.3 Methodology .................................................................................................................................... 6
    1.4 Profile of survey respondents ........................................................................................................... 8
        1.4.1     Profile of buyer respondents ....................................................................................................................... 8
        1.4.2     Profile of supplier respondents ................................................................................................................. 10
2      Threats and Opportunities for the IT Industry .................................................................. 12
    2.1 Leading business concerns for 2010–2011 .....................................................................................13
        2.1.1     Leading business concerns for the period by company type ................................................................... 16
        2.1.2     Leading business concerns by company turnover ................................................................................... 17
    2.2 Key supplier actions to maintain and win buyer business ................................................................18
        2.2.1     Actions to maintain and secure buyer business by buyers ...................................................................... 18
        2.2.2     Actions to maintain and secure buyer business by turnover .................................................................... 21
        2.2.3     Actions to maintain and secure buyer business by procurement budget ................................................. 23
        2.2.4     Actions to maintain and secure buyer business by purchasing decision authority .................................. 24
3      Appendix .............................................................................................................................. 25
    3.1 Methodology ...................................................................................................................................25
    3.2 Contact us .......................................................................................................................................25
    3.3 About ICD Research .......................................................................................................................25
    3.4 Disclaimer .......................................................................................................................................26




Threats and Opportunities in the IT Industry - 2011-2012: Survey Brief                                                                                         Page 2

© ICD Research. This product is licensed and is not to be photocopied                                                                           Published: Oct 2011
 TABLE OF CONTENTS



LIST OF FIGURES

Figure 1: Leading Business Concerns (%), 2011–2012 ...................................................................................................................................... 14
Figure 2: Leading Business Concerns (%), 2011–2012 ...................................................................................................................................... 15
Figure 3: Actions to Maintain and Secure Buyer Business - Buyer Responses (%), 2011 .................................................................................. 19
Figure 4: Actions to Maintain and Secure Buyer Business - Buyer vs. Supplier Responses (%), 2011 ............................................................... 20
Figure 5: Actions to Maintain and Secure Buyer Business by Company Turnover (%), 2011 .............................................................................. 22
Figure 6: Actions to Maintain and Secure Buyer Business, Purchasing Decision Authority (%), 2011 ................................................................. 24




Threats and Opportunities in the IT Industry - 2011-2012: Survey Brief                                                                                                               Page 3

© ICD Research. This product is licensed and is not to be photocopied                                                                                              Published: Oct 2011
  TABLE OF CONTENTS



LIST OF TABLES

Table 1: Total European Technology Industry Survey Respondents by Company Type, 2011 .............................................................................. 8
Table 2: Buyer Respondents by Job Role (%), 2011............................................................................................................................................. 8
Table 3: Buyer Respondents by Global Company Turnover (%), 2011 ................................................................................................................. 9
Table 4: Buyer Respondents by Total Number of Employees in Organizations (%), 2011 ..................................................................................... 9
Table 5: Supplier Respondents by Job Role (%), 2011 ....................................................................................................................................... 10
Table 6: Supplier Respondents by Global Company Turnover (%), 2011 ............................................................................................................ 10
Table 7: Supplier Respondents by Total Number of Employees in Organizations (%), 2011 ............................................................................... 11
Table 8: Leading Business Concerns (%), 2010–2011, 2011–2012 .................................................................................................................... 14
Table 9: Leading Business Concerns by Company Type (%), 2011–2012 .......................................................................................................... 16
Table 10: Leading Business Concerns by Company Turnover (%), 2011–2012 .................................................................................................. 17
Table 11: Actions to Maintain and Secure Buyer Business - Buyer Responses (%), 2011 ................................................................................. 19
Table 12: Actions to Maintain and Secure Buyer Business - Buyer vs. Supplier Responses (%), 2011 ............................................................... 20
Table 13: Actions to Maintain and Secure Buyer Business by Company Turnover (%), 2011 ............................................................................. 21
Table 14: Actions to Maintain and Secure Buyer Business by Procurement Budget (%), 2011 ........................................................................... 23




Threats and Opportunities in the IT Industry - 2011-2012: Survey Brief                                                                                                                 Page 4

© ICD Research. This product is licensed and is not to be photocopied                                                                                                 Published: Oct 2011
 INTRODUCTION



1       Introduction

1.1 What is this report about?

        This European report is the result of an extensive survey drawn from ICD Research’s exclusive panel of
        leading technology industry companies. As most countries emerge from the effects of recession, this report
        provides the reader with a definitive analysis of industry outlook and explores how opportunities and demand
        are set to change in 2011–2012. Furthermore, this report not only grants access to the opinions and strategies
        of business decision make
								
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