Tequila & Mezcal in South Africa to 2015: Databook by ICDResearch

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TEQUILA & MEZCAL IN SOUTH
AFRICA TO 2015: DATABOOK
Reference code: AD0398DB

Published: October 2011




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 TABLE OF CONTENTS


TABLE OF CONTENTS

1       Introduction .......................................................................................................................... 5
1.1       What is this Report About? ............................................................................................................. 5
1.2       Definitions....................................................................................................................................... 5
1.3       Summary Methodology ................................................................................................................... 6
2       South Africa Tequila & Mezcal Market Analysis ............................................................... 8
2.1       Tequila & Mezcal Market Consumption Analysis, 2005–15 ............................................................. 8
2.1.1     Tequila & Mezcal Market Volume Analysis, 2005–15 ........................................................................................ 8
2.1.2     Tequila & Mezcal Market Value Analysis, 2005–15 ........................................................................................... 9
2.2       Tequila & Mezcal Market Brand Shares (Volume Analysis), 2005–10............................................11
2.3       Tequila & Mezcal Consumption by Major Brands...........................................................................12
2.4       Tequila & Mezcal Consumption by Channels .................................................................................13
2.4.1     Tequila & Mezcal Consumption by Channel, 2005–15 .................................................................................... 13
2.4.2     Tequila & Mezcal Off-premise Consumption, 2005–15 ................................................................................... 14
2.4.3     Tequila & Mezcal On-premise Consumption, 2005–15 ................................................................................... 15
2.5       Tequila & Mezcal Market Value by Channels .................................................................................16
2.5.1     Tequila & Mezcal Market Value by Channel, 2005–15 .................................................................................... 16
2.5.2     Tequila & Mezcal Off-premise Market Value, 2005–15 ................................................................................... 18
2.5.3     Tequila & Mezcal On-premise Market Value, 2005–15 ................................................................................... 20
2.6       Tequila & Mezcal Volume by Price Segment, 2005–15..................................................................22
2.7       Tequila & Mezcal Volume by Alcoholic Strength, 2005–15 ............................................................24
3       Appendix ............................................................................................................................ 26
4       Methodology ...................................................................................................................... 28
4.1       Contact us .....................................................................................................................................28
4.2       About ICD Research ......................................................................................................................28
4.3       Disclaimer......................................................................................................................................28




Tequila & Mezcal in South Africa to 2015: Databook                                                                                                    Page 2

© ICD Research. This product is licensed and is not to be photocopied                                                                  Published: Oct 2011
 TABLE OF CONTENTS


LIST OF FIGURES

Figure 1: South Africa Tequila & Mezcal Consumption (Liters m) and Growth (year on year), 2005–15 ................................................................ 8
Figure 2: South Africa Tequila & Mezcal Market Value (ZAR m) and Growth (year on year), 2005–15 ................................................................. 9
Figure 3: South Africa Tequila & Mezcal Consumption by Major Brands (Liters m), 2005–10 ............................................................................. 12
Figure 4: South Africa Tequila & Mezcal Consumption (Liters m) by Channel, 2005–15 ..................................................................................... 13
Figure 5: South Africa Tequila & Mezcal Off-premise Consumption (Liters m), 2005–15..................................................................................... 14
Figure 6: South Africa Tequila & Mezcal On-premise Consumption (Liters m), 2005–15..................................................................................... 15
Figure 7: South Africa Tequila & Mezcal Market Value (ZAR m) by Channel, 2005–15 ....................................................................................... 16
Figure 8: South Africa Tequila & Mezcal Off-premise Market Value (ZAR m), 2005–15 ...................................................................................... 18
Figure 9: South Africa Tequila & Mezcal On-premise Market Value (ZAR m), 2005–15 ...................................................................................... 20
Figure 10: South Africa Tequila & Mezcal Volume (Liters m) by Price Segment, 2005–15 .................................................................................. 22
Figure 11: South Africa Tequila & Mezcal Volume (Liters m) by Alcoholic Strength, 2005–15 ............................................................................. 24




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