Spirits in Portugal to 2015: Databook

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					                               SPIRITS




SPIRITS IN PORTUGAL TO 2015:
DATABOOK
Reference code: AD0347DB

Published: October 2011




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 TABLE OF CONTENTS


TABLE OF CONTENTS

1       Introduction .......................................................................................................................... 5
1.1       What is this Report About? ............................................................................................................. 5
1.2       Definitions....................................................................................................................................... 5
1.3       Summary Methodology ................................................................................................................... 9
2       Portugal Spirits Market Overview ..................................................................................... 11
2.1       Market Dynamics by Volume .........................................................................................................11
2.1.1     Overall Spirits Consumption, 2005–15 ............................................................................................................ 11
2.1.2     Per-capita Spirits consumption, 2005–15 ........................................................................................................ 12
2.1.3     Overall Spirits Market Growth Dynamics by Volume ....................................................................................... 13
2.1.4     Spirits Consumption by Category, 2010–15 .................................................................................................... 14
2.1.5     Spirits Consumption – Trends and Forecasts .................................................................................................. 15
2.1.6     Portugal Spirits Consumption by Price Segment, 2005–15 ............................................................................. 16
2.1.7     Portugal Spirits Consumption by Alcoholic Strength, 2005–15 ....................................................................... 18
2.1.8     Spirits distribution – Off and On-premise Trade, 2005–15 .............................................................................. 19
2.1.9     Overall Off-premise Spirits Consumption by Category .................................................................................... 20
2.1.10 Overall On-premise Spirits Consumption by Category .................................................................................... 22
2.2       Market Dynamics by Value ............................................................................................................24
2.2.1     Overall Spirits Market Value, 2005–15 ............................................................................................................ 24
2.2.2     Spirits Per-capita Spend, 2005–15 .................................................................................................................. 25
2.2.3     Overall Spirits Growth Dynamics by Market Value .......................................................................................... 27
2.2.4     Spirits Market Value by Category, 2010–15 .................................................................................................... 28
2.2.5     Spirits Market Value - Trends and Forecasts ................................................................................................... 30
2.2.6     Spirits Distribution – Off and On-premise Market Value, 2005–15 .................................................................. 32
2.2.7     Overall Off-premise Spirits Sales by Category ................................................................................................ 34
2.2.8     Overall On-premise Spirits Sales by Category ................................................................................................ 37
3       Appendix ............................................................................................................................ 40
4       Methodology ...................................................................................................................... 46
4.1       Contact us .....................................................................................................................................46
4.2       About ICD Research ......................................................................................................................46
4.3       Disclaimer......................................................................................................................................46




Spirits in Portugal to 2015: Databook                                                                                                                   Page 2

© ICD Research. This product is licensed and is not to be photocopied                                                                     Published: Oct 2011
 TABLE OF CONTENTS


LIST OF FIGURES
Figure 1: Portugal Spirits Consumption (Liters m) and Growth (year on year), 2005–15 ..................................................................................... 11
Figure 2: Portugal Per-capita Spirits Consumption (liters/head & year-on-year growth), 2005–15 ....................................................................... 12
Figure 3: Portugal Spirits Market Dynamics, by Volume 2005–15 ....................................................................................................................... 13
Figure 4: Portugal Spirits Consumption (Liters m) by Category, 2005–15 ........................................................................................................... 14
Figure 5: Portugal Spirits Consumption by Category – Trends & Forecasts, 2005 Vs. 2010 Vs. 2015................................................................. 15
Figure 6: Portugal Spirits Consumption (Liters m) by Price Segment, 2005–15 .................................................................................................. 16
Figure 7: Portugal Spirits Consumption (Liters m) by Alcoholic Strength, 2005–15 ............................................................................................. 18
Figure 8: Spirits Distribution – Off and On-premise Trade, 2005–15 ................................................................................................................... 19
Figure 9: Portugal Off-premise Spirits Consumption (Liters m) by Category, 2005–15 ........................................................................................ 20
Figure 10: Portugal On-premise Spirits Consumption (Liters m) by Category, 2005–15 ...................................................................................... 22
Figure 11: Portugal Spirits Market Value (EUR m) and Growth (year on year), 2005–15 .................................................................................... 24
Figure 12: Portugal Per-capita Spirits Consumption (EUR/head & year-on-year growth), 2005–15 ..................................................................... 25
Figure 13: Portugal Spirits Market Dynamics, by Category, by Market Value 2005–15 ....................................................................................... 27
Figure 14: Portugal Spirits Market Value (EUR m) by Category, 2005–15 .......................................................................................................... 28
Figure 15: Portugal Spirits Market Value (EUR m) by Category – Trends & Forecasts, 2005 Vs. 2010Vs. 2015 ................................................. 30
Figure 16: Portugal Spirits Distribution – Off and On-premise Market Value (EUR m), 2005–15 .........................................................................
				
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Description: This report is the result of ICD Research’s extensive market research covering the spirits industry in Portugal. It provides detailed historic and forecast consumption volume and values, at category level. 'Spirits in Portugal to 2015: Databook' provides a top-level overview and detailed insight into the operating environment of the spirits industry in Portugal. It is an essential tool for companies active across the Portugal alcoholic drinks value chain and for new players considering entering the market.
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