SPIRITS
VODKA IN POLAND TO 2015:
DATABOOK
Reference code: AD0345DB
Published: October 2011
www.icd-research.com
TABLE OF CONTENTS
TABLE OF CONTENTS
1 Introduction .......................................................................................................................... 5
1.1 What is this Report About? ............................................................................................................. 5
1.2 Definitions....................................................................................................................................... 5
1.3 Summary Methodology ................................................................................................................... 6
2 Poland Vodka Market Analysis ........................................................................................... 8
2.1 Vodka Market Growth Dynamics (Volume Analysis), 2005–15 ....................................................... 8
2.2 Vodka Market Consumption Analysis, 2005–15 .............................................................................. 9
2.2.1 Vodka Market Volume Analysis, 2005–15 ......................................................................................................... 9
2.2.2 Vodka Market Value Analysis, 2005–15 .......................................................................................................... 10
2.3 Vodka Market Brand Shares (Volume Analysis), 2005–10 .............................................................12
2.4 Vodka Consumption by Major Brands ............................................................................................14
2.5 Vodka Consumption by Channels ..................................................................................................15
2.5.1 Vodka Consumption by Channel, 2005–15 ..................................................................................................... 15
2.5.2 Vodka Off-premise Consumption, 2005–15 ..................................................................................................... 16
2.5.3 Vodka On-premise Consumption, 2005–15 ..................................................................................................... 17
2.6 Vodka Market Value by Channels ..................................................................................................18
2.6.1 Vodka Market Value by Channel, 2005–15 ..................................................................................................... 18
2.6.2 Vodka Off-premise Market Value, 2005–15 ..................................................................................................... 20
2.6.3 Vodka On-premise Market Value, 2005–15 ..................................................................................................... 22
2.7 Vodka Volume by Price Segment, 2005–15...................................................................................24
2.8 Vodka Volume by Alcoholic Strength, 2005–15 .............................................................................26
2.9 Vodka Consumption by Segments, 2005–15 .................................................................................28
2.10 Unflavored Vodka Consumption Analysis ......................................................................................30
2.10.1 Unflavored Vodka Consumption, 2005–15 ...................................................................................................... 30
2.10.2 Unflavored Vodka Consumption by Price Segment, 2005–15......................................................................... 31
2.10.3 Unflavored Vodka Consumption by Alcoholic Strength, 2005–15 ................................................................... 32
2.11 Flavored Vodka Consumption Analysis .........................................................................................34
2.11.1 Flavored Vodka Consumption, 2005–15 .......................................................................................................... 34
2.11.2 Flavored Vodka Consumption by Price Segment, 2005–15 ............................................................................ 35
2.11.3 Flavored Vodka Consumption by Alcoholic Strength, 2005–15 ....................................................................... 36
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