Vodka in Italy to 2015: Databook by ICDResearch

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VODKA IN ITALY TO 2015:
DATABOOK
Reference code: AD0264DB

Published: November 2011




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 TABLE OF CONTENTS


TABLE OF CONTENTS

1       Introduction .......................................................................................................................... 5
1.1       What is this Report About? ............................................................................................................. 5
1.2       Definitions....................................................................................................................................... 5
1.3       Summary Methodology ................................................................................................................... 6
2       Italy Vodka Market Analysis ................................................................................................ 8
2.1       Vodka Market Growth Dynamics (Volume Analysis), 2005–15 ....................................................... 8
2.2       Vodka Market Consumption Analysis, 2005–15 .............................................................................. 9
2.2.1     Vodka Market Volume Analysis, 2005–15 ......................................................................................................... 9
2.2.2     Vodka Market Value Analysis, 2005–15 .......................................................................................................... 10
2.3       Vodka Market Brand Shares (Volume Analysis), 2005–10 .............................................................12
2.4       Vodka Consumption by Major Brands ............................................................................................13
2.5       Vodka Consumption by Channels ..................................................................................................14
2.5.1     Vodka Consumption by Channel, 2005–15 ..................................................................................................... 14
2.5.2     Vodka Off-premise Consumption, 2005–15 ..................................................................................................... 15
2.5.3     Vodka On-premise Consumption, 2005–15 ..................................................................................................... 16
2.6       Vodka Market Value by Channels ..................................................................................................17
2.6.1     Vodka Market Value by Channel, 2005–15 ..................................................................................................... 17
2.6.2     Vodka Off-premise Market Value, 2005–15 ..................................................................................................... 19
2.6.3     Vodka On-premise Market Value, 2005–15 ..................................................................................................... 21
2.7       Vodka Volume by Price Segment, 2005–15...................................................................................23
2.8       Vodka Volume by Alcoholic Strength, 2005–15 .............................................................................25
2.9       Vodka Consumption by Segments, 2005–15 .................................................................................27
2.10      Unflavored Vodka Consumption Analysis ......................................................................................29
2.10.1 Unflavored Vodka Consumption, 2005–15 ...................................................................................................... 29
2.10.2 Unflavored Vodka Consumption by Price Segment, 2005–15......................................................................... 30
2.10.3 Unflavored Vodka Consumption by Alcoholic Strength, 2005–15 ................................................................... 31
2.11      Flavored Vodka Consumption Analysis .........................................................................................33
2.11.1 Flavored Vodka Consumption, 2005–15 .......................................................................................................... 33
2.11.2 Flavored Vodka Consumption by Price Segment, 2005–15 ............................................................................ 34
2.11.3 Flavored Vodka Consumption by Alcoholic Strength, 2005–15 ....................................................................... 35
3       Appendix ............................................................................................................................ 37
4       Methodology ...................................................................................................................... 40
4.1       Contact us .....................................................................................................................................40
4.2       About ICD Research ......................................................................................................................40
4.3       Disclaimer......................................................................................................................................40



Vodka in Italy to 2015: Databook                                                                                                                      Page 2

© ICD Research. This product is licensed and is not to be photocopied                                                                  Published: Nov 2011
 TABLE OF CONTENTS


LIST OF FIGURES

Figure 1: Italy Vodka Market Dynamics by Segments, 2005–15 ........................................................................................................................... 8
Figure 2: Italy Vodka Consumption (Liters m) and Growth (year on year), 2005–15.............................................................................................. 9
Figure 3: Italy Vodka Market Value (EUR m) and Growth (year on year), 2005–15 ............................................................................................. 10
Figure 4: Italy Vodka Consumption by Major Brands (Liters m), 2005–10 ..............................
								
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