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					     Associate of
Business Administration
 (with Communication
       Studies
 in English / Chinese)


Programme Handbook
     2008 – 2009
This handbook is for reference only. The contents therein are subject to change.
                  Mission

The Division aims to provide high quality
associate degree programmes in the areas of
business to prepare students for further academic
pursuit and professional careers.
                                                                           CONTENTS
                                                                                                  Page


1.    Introduction ..................................................................................... 1

2.    Programme Entrance Requirements ............................................... 4

3.    Charter for Programme Leaders and Students ................................ 6

4.    Programme Description................................................................... 7

5.    Programme Curriculum ................................................................... 9

6.    Progression Time - table ............................................................... 12

7.    Course Descriptions……………………………………………………14

8.    Arrangements for
      Coursework & Examinations ......................................................... 20

9.    Communication Channels
      between Students and Staff .......................................................... 24

10. Opportunities for Further Studies .................................................. 25

11. Learning in Class and
    Learning by Yourself ...................................................................... 27

12. Quality Assurance and You ........................................................... 28

13. Academic Honesty and Research Ethics....................................... 29

14. Useful Sources of Information ....................................................... 31

15. Staff List ....................................................................................... 32

16. Academic Calendar ...................................................................... 38
                                                         Introduction
      1
This handbook provides you with important information you need for your
specific programme. You should read it carefully and keep the handbook for
reference throughout your time at CCCU.


The Associate Degree programme you have chosen is one of the many high
quality programmes being offered by the Community College of City
University, City University of Hong Kong.

There are five academic units in the College, namely the Divisions of
Commerce, Computer Studies, Language Studies and Social Studies, and the
Centre for Lifelong Learning. Together they offer a wide and expanding range
of Associate Degree programmes and a Pre-Associate Degree programme,
and other shorter programmes for the benefit of the Hong Kong SAR and the
wider region.

The following Associate Degree programmes will be offered in the 2008/09
academic year:

Offering Unit                Programme
Division of Commerce         Associate of Business Administration
                                  (Accountancy)
                                  (China Business Management)
                                  (Electronic Commerce and Web Technology) *
                                  (Financial Services)
                                  (General Management)
                                  (Global Business)
                                  (Global Logistics and Trade Finance)
                                  (Hospitality Management)@
                                  (Human Resources Management)
                                  (Marketing)
                                  (with Communication Studies in
                                  English/Chinese)#




1
Division of Computer         Associate of Business Administration
Studies                             (Electronic Commerce and Web Technology) *
                             Associate of Engineering
                             Associate of Science in
                                    Applied Business Statistics
                                    Airport Operations and Aviation Logistics
                                    Creative and Interactive Media Production
                                    Information Systems Development
                                    Information Technology
                                    Network and Systems Administration
Division of Language         Associate of Arts in
Studies                             Applied Chinese Studies
                                    Applied Japanese Studies
                                    Bilingual Communication Studies
                                    Digital Visual Design
                                    English for Professional Communication
                                    Media and Publication Design
                                    Public Relations and Communication
                                    Translation and Interpretation
                             Associate of Business Administration
                                 (with Communication Studies in
                                English/Chinese)#
Division of Social Studies   Associate of Business Administration
                                  (Hospitality Management)@
                             Associate of Social Science
                             Associate of Social Science in
                                    Applied Psychology
                                    Applied Social Studies
                                    Applied Studies in Urban Living
                                    Customer Service Management
                                    Leisure and Tourism Management
                                    Public Administration and Management
                                    Social Work ^
Community College            Pre-Associate Degree Programme




                                                                            2
* This programme is jointly offered by the Division of Commerce & Division of Computer
  Studies
@
    This programme is jointly offered by the Division of Commerce & Division of Social
    Studies
# This programme is jointly offered by the Division of Commerce & Division of Language
  Studies.
^ Offered in both government and non-government funded modes




3
                                              Programme Entrance
      2                                             Requirements

To be eligible for admission, an applicant must satisfy any one of the following
programme entrance requirements:


Programme entrance Requirement

1. E in 1 HKALE subject; or E in 2 HKALE AS subjects; and E in 5 HKCEE
   subjects. Passes in HKCEE must include one of the following:

   Mathematics,
   Additional Mathematics
   Pure Mathematics
   Applied Mathematics,
   or equivalent

   AND

   For the English Communication Studies option, one of the following English
   language requirements:

              E in HKALE AS Use of English
              E in HKALE English Literature
              D in HKCEE English Language (Syllabus B), or
              D in HKCEE English Literature
              Score of 550 (paper-based test) or score of 213 (computer-based test)
               in Test of English as a Foreign Language (TOEFL)
              Score of 5.5 in International English Language Testing System (IELTS)
              B in any Pre-AD English Course
              or equivalent qualifications

      OR

   For the Chinese Communication Studies option, one of the following Chinese
   language requirements:

              E in HKALE AS Chinese Language and Culture
              E in HKALE Chinese Literature
              D in HKCEE Chinese Language
              D in HKCEE Chinese Literature
              B in any Pre-AD Chinese course
              Or equivalent qualifications




                                                                                 4
    2. Holders of a recognized diploma in accountancy, business studies or
       corporate administration.

    3. Qualifications attained by study at a local international school, or a non-
       local high school, at Grade 12 or equivalent.

    4. Pre-Associate Degree qualification.

    5. Mature applicants i.e. applicants of at least 23 years of age by 1 September of
       the year of admission and can demonstrate aptitude and suitability for the
       programme applied for.




5
                                           Charter for Programme
      3                                     Leaders and Students

The Charter
To create the best possible conditions for teaching and learning for both students and
staff, I commit myself to observing the following:

Student

1. Setting a goal of success in mind
2. Attending lectures and tutorials/lab sessions regularly and be on time
3. Submitting assignments by the deadline
4. Preparing material as requested by the instructor
5. Actively participating in classroom discussion and activities
6. Taking an active and enquiring approach to my studies
7. Acknowledging the source of material I have cited or copied (including work of
   other students)
8. Regularly checking CityU email
9. Being personally responsible for acquiring the required credit units to graduate


Programme Leaders

1. Being accessible to students within working hours
2. Replying to email or voice messages promptly
3. Being understanding and supportive to students
4. Holding meeting with class representative for feedback and close communication
5. Working closely with teaching staff in upholding quality education
6. Cultivating a stimulating teaching and learning environment
7. Maintaining and developing the programme meeting the needs of the society



  _______________            _________________            ___________________
     Student                 Programme Leader           (Deputy) Programme Leader


_________________________
            Date

                                                                                      6
                                         Programme Description
       4
Mode of Attendance
Full-time (FT), 2 years

The overall aim of this program is to underpin a set of business courses with language
and communication components to meet employers’ needs for graduates who possess
sound business knowledge with a good command of communication skills.

Programme Aims
The programme aims to:

 Provide a broad-based business education incorporating English/Chinese
    communication skills;
 Prepare students as associate professionals at work; and
 Equip students with relevant knowledge and skills for further studies in
    business- related programs.



Programme Intended Learning Outcomes (PILOs):


Upon successful completion of this programme, students should be able to:

 Demonstrate skills in solving problems that are likely to be encountered in
    business practices;
 Apply relevant business knowledge in analyzing various business scenarios;
 Demonstrate understanding of ethical and professional practices in both local and
    international dimensions;
 Apply presentational skills, understanding of principles of communication, and
    fluent, accurate and appropriate use of the English/Chinese language for
    individual and corporate communication requirements.




7
Career Prospects
Graduate of this programme may find employment opportunities at associate
professional positions in various business sectors. They will likely be hired by firms
involved in businesses which demand employees with both professional language
abilities   and   management    skills   in   retail,   financial   services,   marketing
communications, international or global business, and China business management.




                                                                                       8
                                         Programme Curriculum
        5
     1. Programme Structure

     The Programme is organized on the basis of credit units with a minimum of 60
     credit units. The programme provides a broad-based business and management
     education with minor on communication studies in English or Chinese.


                   English for Academic Studies (3 credit units)
                          Or other language if exempted



                                         +

                               14 Business Courses
                                  (42 credit units)



                                         +
    Communication Studies -                              Communication Studies -
        English Option                                      Chinese Option
       (15 credit units)                                    (15 credit units)


     2. Language Attainment Requirement

     All students are required to take English for Academic Purpose & English for
     Work Purpose in order to satisfy the CCCU English requirement.

     i. English for Academic Purpose (EAP)

     For students who have obtained one grade above the minimum University English
     Language Requirement, they will be exempted from taking EL1000. Otherwise,
     the following EAP is necessary.


Course Code               Course Title                    Level     Credit Units
EL1000                    English for Academic Studies      A1           3




9
   For Students who are exempted from taking EAP, they need to take one of the
   following language courses of 3 credits units:

Course Code     Course Title                     Level     Credit Units Remarks
LS12201         Chinese for Commerce                A1            3     For students in
                                                                        English option
LS12189         Practical Business English           A1           3     For students in
OR              OR                                                      Chinese option
LS10180         Oral Presentation Skills


      ii. English for Work Purpose (EWP)
   LS22114 English Communication Skills for Business will be the required EWP
   course for the Chinese option. However, this course is exempted for the English
   option as the corporate and business communication is well covered in other English
   courses.

      3. Program-specific Business Courses

      All students need to study 8 foundation courses and six required business courses,
      carrying a total of 42 credit units.

      Common Core ABA Foundation Business Courses (24 credits)

       Course Code         Course Title
       CM 10161            Business Information Systems
       CM10163             Business Statistics
       CM10250             Financial Accounting
       CM10252             Cost Management
       CM10311             Marketing
       CM10332             Principles of Management
       CM10401             Principles of Microeconomics
       CM10402             Principles of Macroeconomics

      Required Business Courses (18 credits)

       Course Code         Course Title
       CM10406             Foundations of Financial Services
       CM10423             International Business
       CM20199             Global Business Strategy
       CM20316             Marketing Communications
       CM20333             China Business Management
       CM20601             Business Project for ABA(with Communication Studies
       or                   in English) or
       CM20602             Business Project for ABA(with Communication Studies
                            in Chinese)


                                                                                     10
     4. Communication Studies

     For English option, students need to study 15 credits of English courses which
     focus on areas like communication theories, critical thinking, corporate and
     business communication skills and desktop publishing skills.


      Course Code       Course Title
      LS12182           Communication and Critical Thinking
      LS12750           Fundamentals of Communication
      LS12427           English Language Enrichment
      LS12641           Improving Communication with Desktop Publishing
      LS22732           Building a Professional Image I
      LS22733           Building a Professional Image II


     For Chinese option, students also need to study 15 credits of courses covering
     areas like Chinese writing, essentials of Chinese language and Putonhgua


      Course Code       Course Title
      LS12221           Essentials of Chinese Language
      LS12223           Practical Chinese Writing
      LS12460           Communication through Translation I
      LS12521           Communication in Putonghua
      LS22521           Advanced Putonghua
      LS22114           English Communication Skills for Business




11
                                               Progression Time-table
            6
.

Programme: ABA (with Communication Studies in English/Chinese)
Year One

    Semester A                            CU     Semester B                           CU
    CM10250                               3      CM10161                              3
    Financial Accounting                         Business Information Systems

    CM10332                               3      CM10163                              3
    Principles of Management                     Business Statistics

    CM10401                               3      CM10252                              3
    Principles of Microeconomics                 Cost Management

                                                 CM10311                              3
    For English Option                           Marketing
    LS12812
    Communication and Critical Thinking   3
                                                 ELC 1000#                            3
    LS12750                                      English for Academic Studies
    Fundamentals of Communication         3

    For Chinese Option                           For Chinese Option
    LS12221                                      LS12223                              2
    Essentials of Chinese Language        2      Practical Chinese Writing

    LS22114
    English Communication Skills for      3
    Business
    Total            English Option       15                                          15
                     Chinese Option       14                                          17

# If exempted, students in English Option can take LS12201 Chinese for Commerce
while those in Chinese Option can take either LS12189 Practical Business English or
LS10180 Oral Presentation Skills




                                                                                12
Programme: ABA (with Communication Studies in English/Chinese)
Year Two

Semester A                          CU   Semester B                            CU

CM10406                             3    CM10402                               3
Foundations of Financial Services        Principles of Macroeconomics

CM10423                             3    CM20199                               3
International Business                   Global Business Strategy

CM20316                             3    For English Option
Marketing Communications                 CM20601                               3
                                         Business Project for ABA(with
CM20333                             3    Communication Studies in English)
China Business Management
                                         LS12641                               3
                                         Improving Communication with
For English Option                       Desktop Publishing
LS12427                             2
English Language Enrichment              LS22733                               2
                                         Building a Professional Image II
LS22732                             2
Building a Professional Image I          For Chinese Option
                                         CM20602                               3
For Chinese Option                       Business Project for ABA(with
LS12521                             3    Communication Studies in Chinese)
Communication in Putonghua
                                         LS12460                               2
                                         Communication through Translation I

                                         LS22521                               3
                                         Advanced Putonghua
Total            English Option     16                                         14
                Chinese Option      15                                         14




13
                                                Course Descriptions
      7
Business Courses

Business Information Systems                                               CM10161
The aim of this course is to provide students with the necessary basic knowledge in
information technology that enables students to understand the various information
systems which exist in business organisations.


Business Statistics                                                       CM10163

The course aims to enable students to describe, interpret, analyse data and make
inferences and decisions in the business world, with the aid of a standard statistical
package.


Financial Accounting                                                      CM10250

This course aims to enable students to possess an understanding of accounting process
and fundamental concepts of financial accounting, and to apply the techniques and
concepts for the comprehension of financial statements of a business entity.


Cost Management                                                           CM10252

The aim of this course is to give an introductory knowledge of cost management to
students to enable them to cope with the basic issues relating to cost and management
accounting.


Marketing                                                                 CM10311

The course aims to provide students with an understanding of marketing process and
fundamental concepts of marketing, and to apply the techniques and strategies in real
life situations.


Principles of Management                                                  CM10332

The aim of this course is to provide students with an integrated view of organization
theory and management practice. It helps students to understand the factors and
forces involved in making business organization work effectively and efficiently.



                                                                                   14
Principles of Microeconomics                                             CM10401

This course aims to provide students with an understanding of the basic economic
theories, concepts and techniques; and to enable students to examine and analyze the
decision making behaviour of individual households, firms and markets from the
economic viewpoint.


Principles of Macroeconomics                                             CM10402

This course aims to develop students’ capacity to use economic concepts and
techniques to analyze the behavior of the macro economy.


Foundations of Financial Services                                        CM10406

This course aims to provide students with a fundamental knowledge of various
financial services in Hong Kong.


International Business                                                   CM10423

To provide students with the managerial decision-making knowledge and skills
required for international business operations.


Global Business Strategy                                                 CM20199

This course aims to provide students with the knowledge of global business
environment, and the understanding of global business strategy formulation.


Marketing Communications                                                 CM20316

This course aims to provide students with the knowledge of the methods by which a
business communicates with its market(s), as well as how to evaluate such methods.


China Business Management                                                CM20333

This course aims at providing students with an understanding of the business
environment and practices in China. Emphasis will be placed on socio-cultural
environment and current trends in China. Problems and prospects of doing business in
China will also be examined.




15
Business Project for ABA (with Communication Studies in English)             CM20601

The aim of this course is to develop students’ ability to think, act, evaluate, organize
and carry and carry through to completion a business project with emphasis on
practical business concerns that reflect their interest. They need to apply and integrate
knowledge and skills acquired earlier in the programme, and gain hands-on
experiences throughout the process.


Business Project for ABA (with Communication Studies in Chinese)             CM20602

The aim of this course is to develop students’ ability to think, act, evaluate, organize
and carry and carry through to completion a business project with emphasis on
practical business concerns that reflect their interest. They need to apply and integrate
knowledge and skills acquired earlier in the programme, and gain hands-on
experiences throughout the process.




                                                                                      16
English Courses

Communication and Critical Thinking                                         LS12182

The aim of the course is to develop students’ critical thinking through reading, writing
and discussing current local issues. In the process students will learn to express,
support and examine their ideas in English with fluency and accuracy.


English Language Enrichment                                                 LS12427

This course aims to further develop students’ language skills in English through the
explanation, analysis, re-presentation, and discussion of a variety of topical, socio-
cultural, political, economic, and ethical issues presented through published texts; and
to broaden students’ background knowledge.


Improving Communication with Desktop Publishing                             LS12641

This course aims to develop students’ knowledge of desktop publishing principles; to
develop students’ basic skills in desktop publishing; acquaint students with desktop
publishing terminology; and to give students extensive hands-on experience in
desktop publishing.


Fundamentals of Communication                                               LS12750

This course aims to introduce students to the main concepts of communication studies
and to universal and culturally specific aspects of communication. Students will
develop an awareness of why communication can break down, as well as how it can
be improved in a variety of contexts.


Building a Professional Image I                                             LS22732

This course aims to develop students’ command of skills relating to image-building as
applied to corporate communication concerning personal image.


Building a Professional Image II                                            LS22733

This course aims to develop students’ command of skills relating to image-building as
applied to personal communication. The course will explore the concept of personal
image and apply it to communication involved in job-seeking and in self-assertion
within an organization. It will develop students’ ability to manipulate their
communication in order to present themselves and their views effectively both within
and outside their organizations.




17
Chinese Courses

Essentials of Chinese Language                                              LS12221

Upon completion of this course, students should be able to identify the basic
characteristics of standard modern Chinese Language in its morphological,
phonological, etymological and grammatical aspects; demonstrate ability to write
accurate and standard modern Chinese Language; apply the knowledge of standard
modern Chinese in communication in both written and oral forms with appropriate
and effective presentation strategies and to select appropriate reference materials such
as dictionaries and encyclopedias to meet different needs.


Practical Chinese Writing                                                   LS12223

Upon completion of this course, students should be able to identify the characteristics
and functions of different kinds of common practical Chinese writings; differentiate
between the formats of different kinds of practical Chinese writings; use suitable
formats, effective word choices and writing styles to meet the needs of different
situations.


Communication in Putonghua                                                  LS12521

Upon completion of this course, students should be able to transcribe and produce
transcriptions using Hanyu Pinyin romanisation; demonstrate the ability to
communicate in Putonghua in daily conversations and discussions; demonstrate the
ability to understand radio and television programmes in Putonghua; identify the basic
differences between Cantonese and Putonghua lexical items.


Advanced Putonghua                                                          LS22521

Upon completion of this course, students should be able to transcribe and produce
accurate transcriptions using Hanyu Pinyin Romanization; demonstrate the ability to
communicate clearly and fluently in Putonghua in formal and informal discussions;
demonstrate the ability to understand radio and television programs in Putonghua;
identify the differences between Cantonese and Putonghua colloquial terms.



Communication through Translation I                                         LS12460

This course aims to introduce students to the nature and problems of translating from
English to Chinese; to provide extensive practice in translation from English into
Chinese; and to broaden students background knowledge to enable them to situate
texts in their context and to translate them in an informed manner.




                                                                                      18
English Communication Skills for Business                                  LS22114

This course aims to develop the students’ English language competence in academic
and business contexts; demonstrate confidence in oral communication skills in
business-related situations; use appropriate form, structure and principles of business
writing in handling business documents; use English in a variety of tasks, simulations
and projects which require the integration of language skills; master communication
skills necessary for their profession.




19
                                              Arrangements for
      8                             Coursework & Examinations

 The assessment of students’ performance is an appraisal of the extent to which
 students are attaining or have attained the courses intended learning outcomes and
 aims of the programme.

 All courses are assessed by a combination of periodic assessments of coursework and
 formal examinations at specified times of the year or solely by coursework, in
 accordance with the nature of individual courses. Activities for coursework
 assessment include individual and team assignment, written assignments, formal oral
 presentation, formal and informal class tests and quizzes, and assessment of students’
 participation in class activities.

                                                         Assessment
                                                         method                  Exam Duration
             Courses: Year 1                      CU Sem
                                                            C       E            (Hrs)
                                                            %       %
CM10250       Financial Accounting                 3  A    30       70                    2
CM10163       Business Statistics                  3     A       40        60             2
CM10401       Principles of Microeconomics         3     A       30        70             2
CM10332       Principle of Management              3     A       60        40             2
CM10311       Marketing                            3     B       40        60             2
CM10252       Cost Management                      3     B       30        70             2
CM10161       Business Information Systems         3     B       30        70             2
              Communication and Critical
LS12182#                                           3     A       100       0               -
             Thinking
LS12750#      Fundamentals of Communication        3     A       100       0               -
LS12221@      Essentials of Chinese Language       2     A       100       0               -
LS12223@      Practical Chinese Writing            2     B       100       0               -
              English Communication Skills for
LS22114@                                           3     A       80        20             1.5
             Business
              ELC or other language if
                                                   3     B
             exempted




                                                                                    20
                                                               Assessment
                                                               Method
                                                                                Exam
                                                               C      E
             Courses: Year 2                        CU   Sem                   Duration
                                                               %      %
                                                                                (Hrs)
CM10423      International Business                  3    A     50        50      2
CM10402      Principles of Macroeconomics            3    A     30        70      2
CM10406      Foundations of Financial Services       3    B     50        50      2
CM20333      Chinese Business Management             3    A     30        70      2
             Business Project for ABA (with
             Communication Studies in English) OR
CM20601 or
             Business Project for ABA (with          3    B     100       0       0
CM20602
             Communication Studies in Chinese)


CM20199      Global Business Strategy                3    B     50        50      2
CM20316      Marketing communication                 3    A     50        50      2
LS 12427#    English Language Enrichment             2    A     40        60      2
             Improving Communication with
LS 12641#                                            3    B     100       0       -
             Desktop Publishing
LS 22732#    Building a Professional Image I         2    A     100       0       -
LS 22733#    Building a Professional Image II        2    B     100       0       -
LS12521@     Communication in Putonghua              3    A     100       0       -
LS12460@     Communication through Translation I     2    B     60        40      2
LS22521@     Advanced Putonghua                      3    B     100       0       -




 21
Grading of Courses
Courses are graded according to the following schedule:

 Letter     Grade       Grade Definitions
 Grade      Point
 A+         4.3         Excellent:     Strong evidence of original thinking; good
 A          4.0                        organization, capacity to analyse and synthesize;
 A-         3.7                        superior grasp of subject matter; evidence of
                                       extensive knowledge base.


 B+         3.3         Good:          Evidence of grasp of subject, some evidence of
 B          3.0                        critical capacity and analytic ability; reasonable
 B-         2.7                        understanding of issues; evidence of familiarity
                                       with literature.
 C+         2.3         Adequate:      Student who is profiting from the university
 C          2.0                        experience; understanding of the subject; ability to
 C-         1.7                        develop solutions to simple problems in the
                                       material.
 D          1.0         Marginal:      Sufficient familiarity with the subject matter to
                                       enable the student to progress without repeating
                                       the course.
 F          0.0         Failure:       Little evidence of familiarity with the subject
                                       matter; weakness in critical and analytic skills;
                                       limited, or irrelevant use of literature.
 P                      Pass:          “Pass” in a pass-fail course. Courses to be graded
                                       on a pass-fail basis for a programme are
                                       specifically identified under the programme in the
                                       course catalogue.




                                                                                   22
 Operational Grades

 IP   In Progress      An IP grade is shown where students will register in subsequent
                       Semesters to complete the assessment of the course.


 I    Incomplete       A grade of incomplete may be granted
                       (1) where there are extenuating circumstances that have prevented
                       a student from completing required work, or attending the
                       examination;
                       (2) at the discretion of the Assessment Panel. Where an “I” grade
                       is assigned, the Assessment Panel will approve a schedule for the
                       completion of work, or a supplementary examination.        An “I”
                       grade will be converted into a “F” grade four weeks after the “I”
                       grade is first reported to the Academic Regulations and Records
                       Office, unless an alternative grade has been assigned.


 S    Dissertation     In a dissertation-type course, an “S” grade is assigned by the
      Submitted        Course Examiner when a student’s dissertation has been
                       submitted for assessment.


 X                     Assigned when a student is permitted to drop the course
                       after the normal drop date.



*Student should visit
http://www.cityu.edu.hk/arro/studguide/acadreg/revacadreg.html and pay special
attention to the academic information and academic regulations provided by the
Academic Regulations and Records Office (ARRO).

*There is an Assessment Panel which will consider students’ performance in all
components of the assessment for all courses in the programme.




23
                                     Communication Channels
     9                               between Students & Staff

If you wish to discuss the organization and content of the programme, you should
speak to the Programme Leader, Deputy Programme Leader or your class
representatives.

If you have any non-academic problems, you are encouraged to talk to any teachers
with whom you feel comfortable. In appropriate circumstances, you will be referred to
a Student Counsellor.

Programme Leader and Deputy Programme Leader are as follows:

 Programme Leader                    :   Dr. K. W. Luk, Division of Commerce
                                         Tel: 2788 7898
                                         e-mail: cmkwluk@cityu.edu.hk
 Deputy Programme Leader             :   Mr. Jim Chan, Division of Language Studies
                                         Tel: 2788 7486
                                         e-mail: lstjchan@cityu.edu.hk

If none of the above channels is appropriate or satisfactory, you can request an
interview with the Head of Division.

A regular opportunity for communication between students and staff exists in the
Division in the form of the Programme Committee, in which student feedback on the
programme is considered. Members of the Programme Committee are the Head of
Division, the Programme Leader, Deputy Programme Leader, staff teaching the
programme, and student representatives from each year of the programme. The duties
of the Committee are to maintain the quality of the programme and to develop policy
to meet the needs of the programme. There is also a Joint Staff-Student Consultative
Committee meeting held once in each semester. Both student representative and
programme leaders are invited to the meeting to share their views on teaching and
learning.




E-mail
Check your e-mail regularly as many notices will be sent to you this way.




                                                                                  24
                                                Opportunities for
     10                                          Further Studies

Graduates of the programme, Associate of Business Administration (with
communication Studies in English/Chinese), can expect to get some exemptions from
the degree programmes offered by the following universities:

Institution :        City University of Hong Kong
Programme :          All BBA programmes
Year of              Block credit transfer of a maximum of 30 credits (equivalent
Articulation / :     to 1 year of full-time study) will be given.
Credit Transfer
Institution :        City University of Hong Kong
Programme :          BSocSc (Hons) Policy Studies and Administration
Year of              Block credit transfer of a maximum of 30 credits (equivalent
Articulation / :     to 1 year of full-time study) will be given.
Credit Transfer
Institution :        Macquarie University
Programme :          Bachelor of Business Administration
Year of              AD graduates can complete this top-up programme offered in
Articulation / :     HK in 15 months (full-time).
Credit Transfer
Institution :        Napier University
Programme :          Bachelor of Arts / Bachelor of Arts (Honours) Marketing
                     Management with Business Studies
Year of              AD graduates can complete this top-up programme offered in
Articulation / :     HK in 15 months (full-time). May be required to take
Credit Transfer      additional marketing modules.
Institution :        Other local universities
Programme :          Graduates can continue their studies in relevant degree
                     programmes offered by other local universities, such as
                     CUHK, HKU, PolyU, BaptistU, LingnanU, OUHK.
Year of              Credit transfer may be considered on individual basis.
Articulation / :
Credit Transfer




25
Institution :      Other overseas universities
Programme :        The College has established articulation arrangements, with
                   advanced standing, with about 60 overseas universities in UK,
                   USA, Canada, Australia, New Zealand, Japan, Korea and the
                   Mainland. For details, please refer to website:
                   www.cityu.edu.hk/cccu.
Year of            Credit transfer may be considered on individual basis.
Articulation / :
Credit Transfer
Institution :      Oxford Brookes University
Programme :        Bachelor of Arts (Honours) International Business
                   Management
Year of            AD graduates can complete this top-up programme offered in
Articulation / :   HK in 1 year (full-time).
Credit Transfer




                                                                              26
                                               Learning in Class and
      11                                        Learning by Yourself

During your time at CCCU, you will be expected to go to class regularly, to attend
lectures and tutorials, to do your assignments and to participate in group work. BUT
THAT IS NOT ENOUGH. You must be prepared to enhance your skills and
knowledge independent of your teachers outside the classroom. When you have a gap
between classes, you should use that time to work in the library, to read, to revise, to
discuss a topic with your classmates, or to view some of the non-print material such as
compact discs, laser discs or video cassettes. You should make full use of the e-
resources that open your eyes to a world of academic papers and profound knowledge.
It is in your interest to broaden your horizons and to take an active part in university
and student activities. To have a broad outlook and commitment to the community
are both very important for success for people living and working in an international
business environment.

Reading

One of the most important things you must do is to READ regularly throughout your
time at CCCU. Your reading should take two forms:-

1. Reading for information
This builds up your general background knowledge, about people and places, events
and ideas, business operation and ventures. When you come across a term or
reference you do not understand, do not just pass over it - look it up in a dictionary or
encyclopedia or ask one of your teachers to explain it to you. Even if you read only
one short article from a newspaper or periodical every week, after two years, you will
have gained a considerable amount of information in addition to what you have learnt
in class.

2. Reading for form
This is very important for developing your language skills and knowledge. Reading
for form builds up your knowledge of how something is said in a language, of what
words go with what. It increases your range of vocabulary and expressions in a
language and helps you to read and write more naturally. Good grammar is not
enough; what counts is the appropriate use of language for that particular topic or
context. You should, therefore, as part of your own regular reading, keep a “word
log” in which you note down vocabulary and phrases related to business and
languages, and the ways of saying something. Again, if you do this on a regular basis,
over two years, you will have greatly increased your grasp of your option languages,
i.e. English or Chinese

Revealing
Enriching
Adding Value
Deciding

27
                                  Quality Assurance and You
    12
CCCU places great emphasis on maintaining and improving the quality of its
programmes. Every semester you will be asked to evaluate the quality of the teaching
which you receive. You will be invited to do on-line evaluation to give feedback on
how well the lecturer teaches. It is very important that you fill in these forms so that
the lecturer can constantly improve his/her teaching.


Your teacher may discuss with you the feedback he/she received from you, when it is
available before the end of the course. This shows you that we take the procedure
seriously and involves you in responsible participation in the two-sided process of
maintaining and enhancing quality.


And, of course, you are responsible for your own performance - teachers are
encouraged by students who are genuinely interested in what they are being taught,
who take the initiative to find out more for themselves, who prepare seriously for
tutorials and lectures by reading the handouts, who proof-read assignments before
they hand them in, and who make an effort to improve their language skills and
broaden their background knowledge by wide general reading in their option
languages.




                                                                                     28
                                                   Academic Honesty &
     13                                                Research Ethics


You must pursue your studies with academic honesty, which is central to the conduct
of academic work. You are expected to present your own work, give proper
acknowledgement of other's work, and honestly report findings obtained. Please visit
(http://www.cityu.edu.hk/arro/studguide/conductnbehaviour/index.html).

Students who commit an act of academic dishonesty which jeopardizes the integrity
of the learning and assessment process may be charged and be liable to disciplinary
actions.

When you are conducting and reporting research, you should not only follow proper
conventions for in-text citations and references as referred to in the above website and
as instructed by your tutors, but you must also follow important principles in research
ethics, especially: 1) respect the participants (i.e., subjects), 2) do not harm the
participants, and 3) ask participants’ permission to do certain things, such as
permission to tape-record an interview.


The following are examples of academic dishonest behaviour. You must refrain from
such behaviour.


        Plagiarism, i.e., the failure to properly acknowledge the use of another
         person's work. (See notes below)
        Submission for assessment of material that is not the student's own work.
        Misrepresentation of a piece of group work as the student's own individual
         work.
        Collusion, i.e., obtaining assistance in doing work which is meant to be solely
         the student's own work.
        Unauthorized access to an examination/test paper.
        Use of unauthorized material in assessment.
        Communicating unauthorized information during assessment.
        Use of fabricated data claimed to be obtained by experimental work, or data
         copied or obtained by unfair means.
        Impersonating another student at a test or an examination or allowing oneself
         to be impersonated.



29
 Plagiarism

 Plagiarism is presenting someone else’s work as if it were your own, whether you
 mean to or not. ‘Someone else’s work’ means anything that is not your own even if it
 is presented in your own style including the work of other students, friends, family
 members or staff. It includes material from books, journals or any other printed
 source as well as information from the Internet, software programs and other
 electronic material, designs and ideas.




Warning:

The submission by a student of the words, ideas, images, or data of another
person as the student's own in any assignment in the programme will result in
your assignment being invalid and unacceptable to your tutor. If your tutor
suspects plagiarism you will be reported to the programme leader for further
disciplinary action in accordance with the Codes & Practices of CCCU (see
Quality Assurance Handbook Section 3.3 (page 94).




                                                                                 30
                                                      Useful Sources of
     14                                                   Information


There are other places in which you will find more information about the College.
Some of the most useful sources are:

The Prospectus
This is a very useful guide for all Community College of City University students and
is particularly valuable for students in their first year of study.


Student Guide
Provided by the Academic Regulations and Records Office (ARRO), this is an index
to information on regulations and arrangements under the credit unit system, and the
University academic and support environment.
http://www.cityu.edu.hk/arro/studguide/acadreg/revacadreg.html


The Programme Handbook (the booklet you are reading now)
This is essential for understanding the programme aim, programme structure, course
content and so on.


Lecturers Teaching You
The staff members are here to help students. If you want to know something about the
course you have enrolled in, the program, or the university, please ask them.


General Office at the Kowloon Tong Campus
For general enquiries, please come to the P6406, Academic Building, Kowloon Tong
Campus or call 2788-9760. E-mail:cmgo@cityu.edu.hk


General Office at the Telford Annex
For general enquiries, please come to the Room 211 General Office, Telford Annex,
or call 2707-4720. E-mail:telford.col@cityu.edu.hk


The Course Information Web-Site
http://www.cityu.edu.hk/arro/arro_new/frame_programme.htm

You can find useful information related to courses and details of the Programme from
this website.

The CM Website http://www.cityu.edu.hk/cm
The LS Website http://www.cityu.edu.hk/ls


31
                                                             Staff List
     15
Division of Commerce

Head of Division

Fu Chi-ming, Peter
DipSW HKP, BA W. Ont., MBA HKU, DipEd CUHK ,PhD Reading, MAIB

Principal Lecturer

Shea Koon-wah
DipM(UK, Mktg), Dip(Accy) QLDU, MBA Cran I T, FCPA(Practising)(Hong Kong),
FCCA, ACMA, ACIS, FCPA(Aust.)

Senior Lecturers

Chiang Yuk-shui, Kenneth
BSocSc HKU, MBA CUHK, PGCertEd HKU, MAQAB CityU, MHKIM, FSBT

Choi Ha-chu, Teresa
BEcon DipEd MEd Syd, CPA (Aust)

Joseph, Mohan
BCom Delhi, MBA Hull, FCIB

Liew Giew-leong, Julian
LLB Peking, MMgtm Macquarie, CPA (HK), CA (NZ)

Luk Kwai-wing
BMgt(Hons) Northland Open, MBA in Int’l Banking & Finance Birm, DBA
Macq. DipMP, Dip in Banking, AHKIB .

Lecturers

Chiu Sin-wai, Kennix
BBA, PGDPM New England, MBA Adelaide, CPA (Aust.), FCPA

Chow, Po-kin, Jack
BA (Hons) PolyU, MSc NUI, MCIM, MHKIM, ProM

Chow Yau-choi, Matthew
BS(Hons) Vic; MS MSU; MBT UNSW; DBA Newcastle; FCIArb; MIEEE;
MACS; MNYAS; AIMR




                                                                      32
Fong Chiu, Samuel
HonDip Shue Yan, MBA Murdoch

Fong Chun-cheong Steve
PhD Curtin, MA Kent, Grad Cert O&DL S Qld, BBA(Accy) S Qld, PD(Business)
HKP, Dip in Tax Cert Tax CityU; FAIA(Acad), MCILT

Fung Pak-hong, Horatio
BBA CUHK; MBA Warwick

Ho Pui-shan, Shirie
BA City HK, Master in Financial Management London

Hau San-ming, Samuel
BSc MA Texas

Ho Pak-wah, Sunny
Dip, HighDip HKPU, Dip CUHK, MBA Warwick, MCIM

Hu Wai-han, Vivian
BBA, Baptist, MEcon, HKU

Hui Fong-kong, Ken
BSc HKU, MSc CityU, PGCertEd HKP, MHKLA

Lam Chi-yan, Timothy
HighDip HKP, MBA Leicester, MSocSc HKU RFP

Lee, Albert Bing-sang
MAIA City HK, CPA, FCMA England, FCIS England, FTIHK Hong Kong, FCS
Hong Kong, ACIARB England, MIHRM Hong Kong

Lee Chun-choi, Bernard
BEd (Hons), BSc (Hons), GradDip, MSc HKU, MBA Edinburg, DBA Newcastle,
MCIM, MHKIM, FiProA, Chartered Marketer

Ma Kwai-hing, Lawrence
BA Winnipes, MSc Manitoba

Man Lai-chun, Fion
MEd(Bus) BEd(Bus) UM

MIRPURI, Dimple G.
GDip ICM UK, MSc (Marketing) NUI, Dip CUHK, MBus Newcastle, MCIM

Ng Ching-yee, Holly
Dip City HK, Higher Cert HKPU, PG Dip Chartered Institute of Marketing, UK,
MBA Leicester, MSc in E-commerce with PolyU

To Sum-kuen, Jay
BA, St Thomas, BBA New Brunswick, Dip, PG Cert, MPA HKU, MSc HKPU



33
Wong Man-lam, Benedict
MSc, PhD Louisiana, Dip Institute for Computer Studies, Canada, Cert HKIEd

Yeung King-wah, Jack
BA Lancaster, MSc London, PhD HKU

Yip Hing-fai, Albert
BEcon HKU, PCEd HKU, LLB London, LLM City HK

Wu Ming-kee
MSc HKP; MBA OpenU HK; MBCS; CITP; CEC

Yeung, Dickson
BBA (Hons) HKUST; PgCert in Education HKU; MBA CUHK; MBA ESADE,
Barcelona, Spain; 國家企業培訓師 (二級) 中華人民共和國 國務院 勞動和社會
保障部 (Beijing, China)

Yu, Tommy Tat-keung
BA(Hons) City HK; MSc London


Assistant Lecturer

Lee Choi-hung, Fion
BSc City HK


* Names are in alphabetical order

Enquiry ( 2788-9760)
For more information about our programme and the Division, you may visit
our homepage: http://www.bic.cityu.edu.hk/cm/




                                                                        34
                             Division of Language Studies
                                  Staff List 教職員名單

Head

Mr        HUNTER, Duncan Burns      韓登勤        BA Sus., Cert Ped. A-V, ENS St. Cloud, MPhil
          Principal Lecturer                   HKU, DipTrad ESIT, CPE MMU, PGDipLingSc
                                               Wales, PGDip FPS in Edu, Durham



Chinese Section 中文組



Dr     LI, Lavina Wan-no            李蘊娜        BA (Hons) MPhil PhD HKU
       Lecturer
       Programme Leader, AAACS


Ms     CHUEN, Yuk-li                全玉莉        BA Sichuan Int'l Studies U PRC, MED OUHK
       Lecturer

Ms     FONG, Helen Sing-ha          方星霞        BA(Hons) MPhil HKU
       Assistant Lecturer


Miss HO, May Mei-shan               何美珊        BA(Hons) HKBU, MA HKUST
     Lecturer

Mr     HO, Yiu-fai                  何耀輝        BA NTU, MPhil CUHK
       Lecturer

Miss MAN, Ying-ha                   文映霞        BA CUHK, MPhil CUHK
     Lecturer
Dr   PUN, Ling                      潘玲         HonDip Shue Yan College, MA Peking U, PhD
     Lecturer                                  Beijing Normal U

Dr     TSUI, Man-hon                崔文翰        BA( Hons), MPhil, PhD HKU
       Lecturer

Mr     WONG, Shek                   黃石         Dip Beijing Normal U, MBA Murdoch
       Lecturer




     35
English Section 英文組


                                             BA HKBU, MA (TESL) UCM, MA (Comm) UCM,
Dr     LEUNG, Benjamin Chi-sun         梁志新
                                             PhD Monash
       Programme Leader, AAEPC

Mr     FORDE, Kevin                    霍嘉雲   BSc Loughborough, RSADip (TEFLA) Int’l
       Lecturer                              House, MA (TESOL) Surrey U
       Deputy Programme Leader,
       AAEPC

Mr     CHAN, Andy Lung Jan             陳壟    BEcon HKU, DipEd CUHK, DipTrans, MIL, MS
       Lecturer                              Texas A&M, MA Virginia, MA Birmingham,
                                             Diploma of Advanced Studies, Universitat
                                             Rovira i Virgili (URV)

Mr     CHAN, Michael Che-ming          陳志敏   BSc (Hons) Surrey, Cert TESOL Trinity College,
       Lecturer                              MA CityU HK, MPhil CityU HK
       Deputy Programme Leader,
       AAMPD


Ms     CHOI, Mary Sau-yee
                                       蔡秀怡   BA Heriot Watt, MA Strasbourg, PGDE HKU
       Lecturer
       Deputy Programme Leader,
       AAPR&C

Miss   CHENG, Venice Ting-kwan         鄭庭筠   BA(Hons) POLYU, MA CUHK
       Lecturer

Ms     FUNG, Maria Mo-kit              馮慕潔   BComm. Concordia, CELTA RSA Cambridge
       Lecturer

Mr     HO, Jason Man-bo                何萬寶   BATI CityU HK, PGD CityU HK, MA HKU
       Lecturer



Mr     HUNTER, Duncan Burns            韓登勤   BA Sus., Cert Ped. A-V, ENS St. Cloud, MPhil
       Principal Lecturer                    HKU, DipTrad ESIT, CPE MMU, PGDipLingSc
                                             Wales, PGDip FPS in Ed, Durham

Mr     KING, Victor                     -    BA(Hons)CityU HK, DipEd CityU HK, MA App.
       Lecturer                              Ling. CUHK
       Programme Leader, AAMPD

Ms     LAU, Wanda Woon-yee             劉煥儀   BA(Hons) MA HKU, DipEd CUHK
       Vice Principal (Academic) and
       Principal Lecturer

Ms     ROGERS, Kate                     -    BA Ryerson, MA Windsor, CELTA, Ontario
       Lecturer




                                                                              36
Mr        TO, Edmund Chi-him         杜志謙   BA York, PCEd(Dist.) MEd HKU, CHRM
          Lecturer                         HRPAO (Can.)
          Deputy Programme Leader,
          AABCS-CE option

Dr        TSANG, Mary Tabarsi        曾美德   BA UCR, MPH UCLA, CELTA RSA/Cambridge,
          Senior Lecturer                  EdD Bristol
          Programme Leader, AAPR&C

          WAN, Karie, Kah-kah        溫嘉嘉   Prof Dip CFHC, Dip IoL &CFHC, BA York, MA
Ms
          Lecturer                         London, MCIL, Grad.Dip MMU, B.Laws MMU




     37
                                                Academic Calendar
         16
Semester A, 2008 - 2009


Wk       S    M    T    W    T    F    S    Events / Public Holidays
         September 2008                     Semester A - 1 Sep 2008 to 29 Nov 2008
Wk   1        1    2    3    4    5    6    1 Semester A starts
Wk   2   7    8    9    10   11   12   13
Wk   3   14   15   16   17   18   19   20   15 Day following Mid-Autumn Festival
Wk   4   21   22   23   24   25   26   27
Wk   5   28   29   30
         October 2008
                                            1 National Day
                        1    2    3    4
                                            2 Graduation Date
Wk   6   5    6    7    8    9    10   11   7 Chung Yeung Festival
Wk   7   12   13   14   15   16   17   18
Wk   8   19   20   21   22   23   24   25
Wk   9   26   27   28   29   30   31
         November 2008
                                       1
Wk   10 2     3    4    5    6    7    8
Wk   11 9     10   11   12   13   14   15
Wk   12 16    17   18   19   20   21   22
Wk   13 23    24   25   26   27   28   29   29 Last Day of Teaching
         30
         December 2008
              1    2    3    4    5    6    1 - 6 Student Revision Period
         7    8    9    10   11   12   13   8 - 20 Examination Period
         14   15   16   17   18   19   20
                                            22 Dec 2008 - 10 Jan 2009 Semester
                                            Break
         21   22   23   24   25   26   27
                                            25 Christmas Day
                                            26 First weekday after Christmas Day
         28   29   30   31




                                                                                     38
Semester B 2008/09


Wk       S    M    T    W    T    F    S    Events / Public Holidays
         January 2009                       Semester B - 12 Jan 2009 to 25 Apr 2009
                                            22 Dec 2008 - 10 Jan 2009 Semester
                             1    2    3    Break
                                            1 First day of January
         4    5    6    7    8    9    10
Wk   1   11   12   13   14   15   16   17   12 Semester B starts
Wk   2   18   19   20   21   22   23   24
                                            26 - 31 Lunar New Year Break
         25   26   27   28   29   30   31
                                            26 - 28 Lunar New Year Holidays
         February 2009
Wk   3   1    2    3    4    5    6    7
Wk   4   8    9    10   11   12   13   14
Wk   5   15   16   17   18   19   20   21   16 Graduation Date
Wk   6   22   23   24   25   26   27   28
         March 2009
Wk   7   1    2    3    4    5    6    7
Wk   8   8    9    10   11   12   13   14
Wk   9   15   16   17   18   19   20   21
Wk   10 22    23   24   25   26   27   28
Wk   11 29    30   31
         April 2009
                        1    2    3    4    4 Ching Ming Festival
                                            10 Good Friday, 11 Day following Good
Wk   12 5     6    7    8    9    10   11   Friday
                                            10 - 16 Easter Break
         12   13   14   15   16   17   18   13 Easter Monday
Wk   13 19    20   21   22   23   24   25   25 Last Day of Teaching
         26   27   28   29   30             27 Apr - 2 May Student Revision Period

         May 2009
                                  1    2    1 Labour Day, 2 Buddha's Birthday
         3    4    5    6    7    8    9    4 - 16 Examination Period
         10   11   12   13   14   15   16
         17   18   19   20   21   22   23   18 May - 6 Jun Semester Break
         24   25   26   27   28   29   30   28 Tuen Ng Festival
         31




39
Summer Term 2009


Wk       S    M      T    W    T    F    S    Events / Public Holidays
                                              Summer Term - 8 Jun 2009 to 25 Jul
         June 2009
                                              2009
              1      2    3    4    5    6    18 May - 6 Jun Semester Break
Wk   1   7    8      9    10   11   12   13   8 Summer Term starts
Wk   2   14   15     16   17   18   19   20
Wk   3   21   22     23   24   25   26   27
Wk   4   28   29     30
         July 2009
                          1    2    3    4    1 HK SAR Establishment Day
Wk   5   5    6      7    8    9    10   11
Wk   6   12   13     14   15   16   17   18   15 Graduation Date
Wk   7   19   20     21   22   23   24   25   25 Last Day of Teaching
         26   27     28   29   30   31        27 Jul - 1 Aug Student Revision Period
         August 2009
                                         1
         2    3      4    5    6    7    8    3 - 8 Examination Period
         9    10     11   12   13   14   15   10 - 29 Term Break
         16   17     18   19   20   21   22
         23   24     25   26   27   28   29
         30   31




                                                                                       40

				
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