Docstoc

Keyword Discovery Worksheet

Document Sample
Keyword Discovery Worksheet Powered By Docstoc
					                               Instructions for using the Keyword Discovery Worksheet

1. Start with Target Markets-Services-Local Worksheet and list across the page for each area.

2. Next make a separate Worksheet for each Audience and do your brainstorming for possible keyword phrases.
d phrases.
                                                                         KEYWORD RESEARCH AND DEVELOPMENT WORKSHEET
Successful communication with the search engines starts with finding the words and phrases that people might type into the search boxes to find
your company products and services.
Remember to start with determining clearly who your audience is. What products and services do you have and what are the exact audiences
who would want those products and services? What words would your audience(s) likely to use to find you.

Think in terms of a 2-3 word keyword phrase, not individual words. Individual words are too general and yield unfocused results for searchers.
Consider your product and brand names, relevant generic terms of your services or business, and any localization such as regions or cities.

You will only target for one keyword phrase per page, but since you can get some spill over, it’s good to have 2 additional ones in mind for the
page.

You may not target all the keywords you find, but you need to brainstorm and find as many potential keywords as possible and then decide which
will drive the most traffic and be possible to target on your site.

Based on the data you provide below I will develop an extensive list of targeted keyword phrases to consider for us on the website. Fill in all the
columns for seed keyword phrases to do additional research.

                 ITEM                                    1                                  2



Identify Target (Audience (Markets)
"Who are our Target audience(s)?"

List Products and Services
"What do we offer."

List Locales (communities or state
etc.) to Target
"What areas are we targeting."
CH AND DEVELOPMENT WORKSHEET
hat people might type into the search boxes to find

do you have and what are the exact audiences
 to find you.

 eral and yield unfocused results for searchers.
and any localization such as regions or cities.

s good to have 2 additional ones in mind for the


ential keywords as possible and then decide which


es to consider for us on the website. Fill in all the


                                   3                    4   5   6   7   8   9
etc.
                                                                                 KEYWORD RESEARCH AND DEVELOPMENT WORKSHEET

Successful communication with the search engines starts with finding the words and phrases that people might type into the search boxes to find your compan
Remember to start with determining clearly who your audience is. What products and services do you have and what are the exact audiences who would want
audience(s) likely to use to find you.

Think in terms of a 2-3 word keyword phrase, not individual words. Individual words are too general and yield unfocused results for searchers. Consider your p
or business, and any localization such as regions or cities.

You will only target for one keyword phrase per page, but since you can get some spill over, it’s good to have 2 additional ones in mind for the page.

You may not target all the keywords you find, but you need to brainstorm and find as many potential keywords as possible and then decide which will drive the

Based on the data you provide below I will develop an extensive list of targeted keyword phrases to consider for us on the website. Fill in all the columns for se



Based on Audience, Product,
and Services List Possible          Ask Customers or Clients       Study Competitors                      Search Google Using Possible
Keyword Phrases                     For Possible Keywords          For Possible Keywords                  Keyword
ENT WORKSHEET

search boxes to find your company products and services.
 exact audiences who would want those products and services? What words would your


ts for searchers. Consider your product and brand names, relevant generic terms of your services


es in mind for the page.

d then decide which will drive the most traffic and be possible to target on your site.

bsite. Fill in all the columns for seed keyword phrases to do additional research.
                                                                                 KEYWORD RESEARCH AND DEVELOPMENT WORKSHEET

Successful communication with the search engines starts with finding the words and phrases that people might type into the search boxes to find your compan
Remember to start with determining clearly who your audience is. What products and services do you have and what are the exact audiences who would want
audience(s) likely to use to find you.

Think in terms of a 2-3 word keyword phrase, not individual words. Individual words are too general and yield unfocused results for searchers. Consider your p
or business, and any localization such as regions or cities.

You will only target for one keyword phrase per page, but since you can get some spill over, it’s good to have 2 additional ones in mind for the page.

You may not target all the keywords you find, but you need to brainstorm and find as many potential keywords as possible and then decide which will drive the

Based on the data you provide below I will develop an extensive list of targeted keyword phrases to consider for us on the website. Fill in all the columns for se



Based on Audience, Product,
and Services List Possible          Ask Customers or Clients       Study Competitors                      Search Google & Bing Using
Keyword Phrases                     For Possible Keywords          For Possible Keywords                  Possible Keywords
ENT WORKSHEET

search boxes to find your company products and services.
 exact audiences who would want those products and services? What words would your


ts for searchers. Consider your product and brand names, relevant generic terms of your services


es in mind for the page.

d then decide which will drive the most traffic and be possible to target on your site.

bsite. Fill in all the columns for seed keyword phrases to do additional research.



                Evaluate Your List At
                Google Keyword Tools &
                Keyword Estimator
                                                                                 KEYWORD RESEARCH AND DEVELOPMENT WORKSHEET

Successful communication with the search engines starts with finding the words and phrases that people might type into the search boxes to find your compan
Remember to start with determining clearly who your audience is. What products and services do you have and what are the exact audiences who would want
audience(s) likely to use to find you.

Think in terms of a 2-3 word keyword phrase, not individual words. Individual words are too general and yield unfocused results for searchers. Consider your p
or business, and any localization such as regions or cities.

You will only target for one keyword phrase per page, but since you can get some spill over, it’s good to have 2 additional ones in mind for the page.

You may not target all the keywords you find, but you need to brainstorm and find as many potential keywords as possible and then decide which will drive the

Based on the data you provide below I will develop an extensive list of targeted keyword phrases to consider for us on the website. Fill in all the columns for se



Based on Audience, Product,
and Services List Possible          Ask Customers or Clients       Study Competitors                      Search Google & Bing Using
Keyword Phrases                     For Possible Keywords          For Possible Keywords                  Possible Keywords
ENT WORKSHEET

search boxes to find your company products and services.
 exact audiences who would want those products and services? What words would your


ts for searchers. Consider your product and brand names, relevant generic terms of your services


es in mind for the page.

d then decide which will drive the most traffic and be possible to target on your site.

bsite. Fill in all the columns for seed keyword phrases to do additional research.



                Evaluate Your List At
                Google Keyword Tools &
                Keyword Estimator

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:15
posted:11/7/2011
language:English
pages:11