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BlackLocus Presents at Under the Radar

VIEWS: 422 PAGES: 8

									Pricing Optimization SaaS Platform
for Online Retailers




                                                     ROB TAYLOR, PRESIDENT
                                            Under the Radar, November 10, 2011


   MARKETING STRATEGY Q4 2011 AND Q1 2012          Amanda McGuckin Hager / Oct-15-11 / 1 of 3
Consumers ALWAYS want the BEST price




MARKETING STRATEGY Q4 2011 AND Q1 2012   Amanda McGuckin Hager / Oct-15-11 / 2 of 3
Price too HIGH                             Lose SALES
Price too LOW                              Lose MARGIN




  MARKETING STRATEGY Q4 2011 AND Q1 2012     Amanda McGuckin Hager / Oct-15-11 / 3 of 3
We Automatically TRACK and
ADJUST Product Pricing.




  MARKETING STRATEGY Q4 2011 AND Q1 2012   Amanda McGuckin Hager / Oct-15-11 / 4 of 3
   “This is one of our most important
    STRATEGIC relationships”
                           - Motion Computing

    40 paying customers
    $K’s in avg. monthly fees
    Proven scalable > 100K SKUs
    No marketing
    Zero attrition


MARKETING STRATEGY Q4 2011 AND Q1 2012   Amanda McGuckin Hager / Oct-15-11 / 5 of 3
                    Rodrigo Carvalho                                    Rob Taylor
                    CEO                                                 President / COO



                                                   • 5 years pricing experience
• 5 years e-commerce experience
                                                   • 12 years driving start-up
• 4 years ERP consulting
                                                   growth
• Carnegie Mellon MBA
                                                   • Former TrueCar, Pricelock
                                                   COO
                                                   • Kellogg MBA, MS Engineering
                    Francisco Uribe                                     Lukas Bouvrie
                    CTO                                                 CCO




•14 years Programming                              • 5 year entrepreneur
• Carnegie Mellon MS CS                            • Carnegie Mellon MBA


          MARKETING STRATEGY Q4 2011 AND Q1 2012              Amanda McGuckin Hager / Oct-15-11 / 6 of 3
Shop Platforms                     Retailers      E-com Providers




     MARKETING STRATEGY Q4 2011 AND Q1 2012    Amanda McGuckin Hager / Oct-15-11 / 7 of 3
    THANK YOU!




MARKETING STRATEGY Q4 2011 AND Q1 2012   Amanda McGuckin Hager / Oct-15-11 / 8 of 3

								
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