BlackLocus Presents at Under the Radar

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BlackLocus Presents at Under the Radar Powered By Docstoc
					Pricing Optimization SaaS Platform
for Online Retailers




                                                     ROB TAYLOR, PRESIDENT
                                            Under the Radar, November 10, 2011


   MARKETING STRATEGY Q4 2011 AND Q1 2012          Amanda McGuckin Hager / Oct-15-11 / 1 of 3
Consumers ALWAYS want the BEST price




MARKETING STRATEGY Q4 2011 AND Q1 2012   Amanda McGuckin Hager / Oct-15-11 / 2 of 3
Price too HIGH                             Lose SALES
Price too LOW                              Lose MARGIN




  MARKETING STRATEGY Q4 2011 AND Q1 2012     Amanda McGuckin Hager / Oct-15-11 / 3 of 3
We Automatically TRACK and
ADJUST Product Pricing.




  MARKETING STRATEGY Q4 2011 AND Q1 2012   Amanda McGuckin Hager / Oct-15-11 / 4 of 3
   “This is one of our most important
    STRATEGIC relationships”
                           - Motion Computing

    40 paying customers
    $K’s in avg. monthly fees
    Proven scalable > 100K SKUs
    No marketing
    Zero attrition


MARKETING STRATEGY Q4 2011 AND Q1 2012   Amanda McGuckin Hager / Oct-15-11 / 5 of 3
                    Rodrigo Carvalho                                    Rob Taylor
                    CEO                                                 President / COO



                                                   • 5 years pricing experience
• 5 years e-commerce experience
                                                   • 12 years driving start-up
• 4 years ERP consulting
                                                   growth
• Carnegie Mellon MBA
                                                   • Former TrueCar, Pricelock
                                                   COO
                                                   • Kellogg MBA, MS Engineering
                    Francisco Uribe                                     Lukas Bouvrie
                    CTO                                                 CCO




•14 years Programming                              • 5 year entrepreneur
• Carnegie Mellon MS CS                            • Carnegie Mellon MBA


          MARKETING STRATEGY Q4 2011 AND Q1 2012              Amanda McGuckin Hager / Oct-15-11 / 6 of 3
Shop Platforms                     Retailers      E-com Providers




     MARKETING STRATEGY Q4 2011 AND Q1 2012    Amanda McGuckin Hager / Oct-15-11 / 7 of 3
    THANK YOU!




MARKETING STRATEGY Q4 2011 AND Q1 2012   Amanda McGuckin Hager / Oct-15-11 / 8 of 3

				
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posted:11/7/2011
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