Page 53 TELEPHONES/TELEPHONE CALLS/CELLULAR/MOBILE OPINIONS
Your Household
HOUSEHOLD LONG DISTANCE
TELEPHONE AND Bought COLLECT
CALLS CALLS
ACCESSORIES last 12
Owns months (Personal calls only)
Did you personally make a collect call in the
1
669 2
last 6 months? 65A-0
Average monthly long distance bill: 672-0
In-Home Telephone: . . . . . . M M 01 $11-$15 . . . . . . . . . . . . . . . . . . . . . . . . . . . M 1
Yes M 1 No M 2
TYPES: $16-$25 . . . . . . . . . . . . . . . . . . . . . . . . . . . M 2
If yes, how many calls did you make $26-$59 . . . . . . . . . . . . . . . . . . . . . . . . . . . M 3
Cordless . . . . . . . . . . . . . . . M M 02
Corded (Rotary/Touchtone) M M 03 $60-$99 . . . . . . . . . . . . . . . . . . . . . . . . . . . M 4
65C-0 $100 or more . . . . . . . . . . . . . . . . . . . . . . . M 5
BRANDS: (Write in number)
AT&T . . . . . . . . . . . . . . . . . M M 04 Which of the following long distance services
General Electric . . . . . . . . . M M 05 Service used: . . . . . . . . . . . . . . . . . . . . . . . . 65E-0 are used? 653-0
Motorola . . . . . . . . . . . . . . . M M 06 1-800-CALL-ATT . . . . . . . . . . . . . . . . . . . . M 1 10-10-220 . . . . . . . . . . . . . . . . . . . . . . . . . . M 6
Panasonic . . . . . . . . . . . . . M M 07 1-800-COLLECT . . . . . . . . . . . . . . . . . . . . M 2 AT&T . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M 7
Radio Shack . . . . . . . . . . . . M M 08 Operator Assistance . . . . . . . . . . . . . . . . . M 3 IDT Long Distance . . . . . . . . . . . . . . . . . . . M 8
Other . . . . . . . . . . . . . . . . . M M 09 Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M 4
673-0
Telephone Accessories: Used for: MCI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M 1
Answering Machine . . . . . . M M 10 Local calls . . . . . . . . . . . . . . . . . . . . . . . . . M 5 Qwest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M 2
Pager/Beeper . . . . . . . . . . . M M 11 Long distance calls . . . . . . . . . . . . . . . . . . M 6 Sprint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M 3
elephone Headset . . . . . . M
T M 12 Verizon . . . . . . . . . . . . . . . . . . . . . . . . . . . . M 4
Amount spent on Telephones and Vonage . . . . . . . . . . . . . . . . . . . . . . . . . . . . M 5
LOCAL CALLS Other _____________________________ M 6
Accessories last 12 months: (Personal calls only)
$1 - $99 . . . . . . . . . . . . . . . M M 13 (Write In)
$100 - $199 . . . . . . . . . . . . M M 14 Write in the number of long distance calls you
$200 or more . . . . . . . . . . . M M 15 Average monthly local phone bill: 62T-0 made in last 30 days: 503
Which of the following services is your $11-$15 . . . . . . . . . . . . . . . . . . . . . . . M 1 Within the United States ______________ 01
household using? 670-0 $16-$25 . . . . . . . . . . . . . . . . . . . . . . . M 2 To a foreign country __________________ 02
Call forwarding . . . . . . . . . . . . . . . . . . M 1 $26-$59 . . . . . . . . . . . . . . . . . . . . . . . M 3
Call return . . . . . . . . . . . . . . . . . . . . . M 2 $60-$99 . . . . . . . . . . . . . . . . . . . . . . . M 4
Call waiting . . . . . . . . . . . . . . . . . . . . M 3 $100 or more . . . . . . . . . . . . . . . . . . . M 5 TELEPHONE
Caller ID . . . . . . . . . . . . . . . . . . . . . . . M
CALLING CARDS
4 Which of the following local phone
Repeat dialing . . . . . . . . . . . . . . . . . . M 5 services are used? 62V-0
AT&T . . . . . . . . . . . . . . . . . . . . . . . . . M 1 Please check the telephone calling cards you
Three-way calling . . . . . . . . . . . . . . . . M 6
IDT . . . . . . . . . . . . . . . . . . . . . . . . . . . M 2 have (in your own name) and check which
V
oice messaging/Voice mail . . . . . . . M 7 cards you acquired in the last 12 months:
MCI . . . . . . . . . . . . . . . . . . . . . . . . . . M 3
Where did you purchase your last You Personally:
Qwest . . . . . . . . . . . . . . . . . . . . . . . . M 4
phone? 671-0
Department Store . . . . . . . . . . . . . . . M Verizon . . . . . . . . . . . . . . . . . . . . . . . . M 5 Acquired
1
Vonage . . . . . . . . . . . . . . . . . . . . . . . M 6 last 12
Discount Store . . . . . . . . . . . . . . . . . . M 2 Have months
Other . . . . . . . . . . . . . . . . . . . . . . . . . M 7
Electronics Store . . . . . . . . . . . . . . . . M 3
Internet/Online . . . . . . . . . . . . . . . . . . M 4 Write in the number of local calls you
674 1 2
Other . . . . . . . . . . . . . . . . . . . . . . . . . M 5 made in last 30 days:
AT&T . . . . . . . . . . . . . . . . . . . . . M M 01
MCI . . . . . . . . . . . . . . . . . . . . . . M M 02
62X-0
(Write in number)
Sprint . . . . . . . . . . . . . . . . . . . . . M M 03
Local Phone Company . . . . . . . M M 04
Please indicate how much you AGREE or DISAGREE with each of Other . . . . . . . . . . . . . . . . . . . . . M M 05
CELLULAR/ the following statements by checking the box that comes closest Using your calling card, what is the average
MOBILE OPINIONS
to how you feel . number of calls you personally make each
month for:
DISAGREE AGREE 675
61K Completely Somewhat Somewhat Completely Business ____________________________ 01
(Write in Number)
1 2 3 4
Personal _____________________________ 02
1 . I carry my cell phone or PDA everywhere I go . . . . . . M M M M 01
(Write in Number)
I
2 . will always keep a household (landline) telephone,
no matter how much cell phone service improves . M M M M 02 Have you purchased a pre-paid calling
I
3 . am frequently annoyed at people talking too card in the last 12 months? 677-0
loudly on their cell phones in public places . . . . . . M M M M 03 Yes M 1
I
4 . only answer my cell phone when I know who is calling . M M M M 04
800/ TOLL FREE 678-0
I
5 . often use my cell phone to make phone calls from TELEPHONE
my home . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M M M M 05 CALLS
S
6 . ometimes my cell phone or PDA makes me feel
like I’m too available . . . . . . . . . . . . . . . . . . . . . . . . M M M M 06 Did you personally make a phone call to an
7 . Cell phones are too complicated these days . . . . . . . M M M M 07 800 or toll free number in the last 6 months?
Yes M 1 No M 2
How important to you are the following features when choosing a mobile phone service
provider? 61M If yes, how many calls did you make?
Not Somewhat Very
Important Important Important _____________ 679-0
(Write in Number)
1 2 3
C
1 . ustomer Service . . . . . . . . . . . . . . . . . . . . . . . M M M 01
P
2 . hone Models Available . . . . . . . . . . . . . . . . . . M M M 02
900 TELEPHONE 680-0
3 . ervice Coverage Area . . . . . . . . . . . . . . . . . . .
S M M M 03 CALLS
Did you personally make a phone call to a 900
number in the last 6 months?
Yes M 1 No M 2
If yes, how many calls did you make?
_____________ 681-0
(Write in Number)
CELLULAR/MOBILE PHONES/PDA’S Page 54
CELLULAR/ CELLULAR/ CELLULAR/
MOBILE PHONES/ MOBILE PHONES/ MOBILE PHONES/
PDAs PDAs (Continued) PDAs (Continued)
You Personally: 705-0 Where Purchased: 707-0 Which, if any, of the following things did you
Have a working cellular/mobile phone . . . . M 1 Online/Internet . . . . . . . . . . . . . . . . . . . . . . M 1 do using your cellular phone or PDA in the last
Have a PDA only (no phone service) . . . . . M 2 Electronics Store . . . . . . . . . . . . . . . . . . . . M 2 30 days?
62Z-0
Purchased last 12 months . . . . . . . . . . . . . M 3 Department Store . . . . . . . . . . . . . . . . . . . M 3
Discount Store . . . . . . . . . . . . . . . . . . . . . . M 4 Visited a search engine . . . . . . . . . . . . . . . M 1
Handset Brands: . . . . . . . . . . . . . . . . . . . . . Visited a website for News . . . . . . . . . . . . . M 2
Apple iPhone . . . . . . . . . . . . . . . . . . . . . . . . M 4 Carrier-owned Store . . . . . . . . . . . . . . . . . M 5
Visited a website for Sports . . . . . . . . . . . . M 3
Audiovox . . . . . . . . . . . . . . . . . . . . . . . . . . . . M 5 Computer superstore . . . . . . . . . . . . . . . . . M 6 Visited a website for Weather . . . . . . . . . . . M 4
BlackBerry . . . . . . . . . . . . . . . . . . . . . . . . . . M 6 Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M 7 Visited a website for Entertainment
HP iPAQ . . . . . . . . . . . . . . . . . . . . . . . . . . . . M 7
Kyocera . . . . . . . . . . . . . . . . . . . . . . . . . . . . M 8 Cell Phone/ Personally information . . . . . . . . . . . . . . . . . . . . . . . M 5
PDA Used last Visited a website for Financial information M 6
LG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M 9 Has 30 days Visited a website for Maps/Directions . . . . . . . M 7
Motorola . . . . . . . . . . . . . . . . . . . . . . . . . . . . M 0 708 Visited a website for other Local Information . M 8
Nokia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M X Communication Features: 1 2 Visited any other website . . . . . . . . . . . . . . M 9
Palm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Y Phone . . . . . . . . . . . . . . . . . . . M M 01 Used Text Messaging to communicate with
61E-0 Email . . . . . . . . . . . . . . . . . . . M M 02 friends or family . . . . . . . . . . . . . . . . . . . M 0
Samsung . . . . . . . . . . . . . . . . . . . . . . . . . . . M 1 Instant Messenger (IM) . . . . . M M 03
Used Text Messaging to vote in a contest,
Sanyo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M 2 T
ext Messaging . . . . . . . . . . . M M 04
make a choice, or give an opinion . . . . . M X
Sony Ericsson . . . . . . . . . . . . . . . . . . . . . . . M 3 Picture Messaging . . . . . . . . . M M 05
Walkie-Talkie/“Push-to-Talk” . . M Looked at an advertisement sent with
T
-Mobile (e.g. Sidekick, etc .) . . . . . . . . . . . . M 4 M 06
Text Message . . . . . . . . . . . . . . . . . . . . . M Y
Used for: 706-0 Media Features:
Business . . . . . . . . . . . . . . . . . . . . . . . . . . . M 1 Camera . . . . . . . . . . . . . . . . . M M 07 Used Text Messaging to respond to an 61H-0
Personal . . . . . . . . . . . . . . . . . . . . . . . . . . . . M 2 FM Radio . . . . . . . . . . . . . . . . M M 08 advertisement . . . . . . . . . . . . . . . . . . . . . M 1
Games . . . . . . . . . . . . . . . . . . M M 09 Signed up for a Text Message “alert” service M 2
Amount spent on cellular phone/PDA
purchase, last 12 months: MP3 Player . . . . . . . . . . . . . . . M M 10 Received a Text Message “alert” . . . . . . . . M 3
V
ideo Player . . . . . . . . . . . . . . M M 11 atched a video clip . . . . . . . . . . . . . . . . . M 4
W
$ 61F-0 V
ideo Recorder . . . . . . . . . . . M M 12 atched a downloaded or streamed
W
(Write in Amount) Web/Internet Access . . . . . . . M M 13 TV program . . . . . . . . . . . . . . . . . . . . . . . M 5
Plan Types: 61G-0 Other Features: Watched live television . . . . . . . . . . . . . . . M 6
Individual Plan . . . . . . . . . . . . . . . . . . . . . . . M 1 Address Book . . . . . . . . . . . . . M M 14 Watched a full length movie . . . . . . . . . . . . M 7
Family or Shared Plan . . . . . . . . . . . . . . . . . M 2 Bluetooth . . . . . . . . . . . . . . . . M M 15 Watched other video . . . . . . . . . . . . . . . . . M 8
Calendar/Organizer . . . . . . . . M M 16 Listened to a podcast . . . . . . . . . . . . . . . . . M 9
Mobile Service Agreement Types: . . . . . . . . . . GPS . . . . . . . . . . . . . . . . . . . . M M 17
Downloaded a song . . . . . . . . . . . . . . . . . . M 0
Monthly Plan with Contract . . . . . . . . . . . . . M 3 Keypad (Full Alphabet/
QWERTY) . . . . . . . . . . . . . M Downloaded a ringtone . . . . . . . . . . . . . . . M X
Monthly Plan with No Contract . . . . . . . . . . M 4 M 18
Prepaid . . . . . . . . . . . . . . . . . . . . . . . . . . . . M 5 Downloaded wallpaper . . . . . . . . . . . . . . . M Y
V
iew Spreadsheets/
Average Monthly Bill: Text Documents . . . . . . . . . M M 19
$ 1-$24 . . . . . . . . . . . . . . . . . . . . . . . . . . . . M 6 Create/Edit Spreadsheets/
$25-$49 . . . . . . . . . . . . . . . . . . . . . . . . . . . . M 7 T
ext Documents . . . . . . . . . M M 20
$50-$74 . . . . . . . . . . . . . . . . . . . . . . . . . . . . M 8 Speakerphone . . . . . . . . . . . . M M 21
$75-$99 . . . . . . . . . . . . . . . . . . . . . . . . . . . . M 9 V
oice Activated Dialing . . . . . . M M 22
$100-$199 . . . . . . . . . . . . . . . . . . . . . . . . . . M 0 WiFi . . . . . . . . . . . . . . . . . . . . M M 23
$200+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M X
Please indicate how much you AGREE or DISAGREE with each of DISAGREE AGREE
CELLULAR/
the following statements by checking the box that comes closest
MOBILE OPINIONS Completely Somewhat Somewhat Completely
to how you feel.
62H 1 2 3 4
1 . I understand how to use most of the features on my cell phone . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M M M M 01
2 . Having one mobile device that can do everything is very convenient . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M M M M 02
3 . There are some features on my cell phone I’d like to use, but I don’t know how to use them . . . . . . . . . . . . . . M M M M 03
4 . I think of my mobile phone as a source of entertainment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M M M M 04
5 . My cell phone is an extension of my personality . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M M M M 05
6 . I enjoy customizing the look and sound of my cell phone . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M M M M 06
I
7 . would be willing to receive advertisements on my cell phone or PDA in exchange for services, like
live TV or Text Messaging . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M M M M 07
8 . I would be willing to pay a monthly subscription fee to receive live TV on my cell phone or PDA . . . . . . . . . . . M M M M 08
9 . I would be willing to receive advertisements on my cell phone in exchange for lower monthly costs . . . . . . . . M M M M 09
10 . I expect the quality of video on my cell phone or PDA to be as good as that on my TV . . . . . . . . . . . . . . . . . . M M M M 10
11 . Advertisements on cell phones or PDAs are annoying . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M M M M 11
12 . I am interested in watching video clips on my cell phone . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M M M M 12
13 . I am interested in watching live TV on my cell phone . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M M M M 13
14 . Text messaging is an important part of my daily life . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M M M M 14
15 . I would use Text Messaging if I knew how to do it . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M M M M 15
16 . I would use Text Messaging more often, if it were easier to type the messages . . . . . . . . . . . . . . . . . . . . . . . . M M M M 16
17 . I would use Text Messaging more often, if it were less expensive . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M M M M 17
18 . I would use the Internet on my cell phone or PDA more often, if it were less expensive . . . . . . . . . . . . . . . . . . M M M M 18
19 . I would use the Internet on my cell phone or PDA more often, if the websites loaded more easily . . . . . . . . . . M M M M 19
20 . I would use the Internet on my cell phone or PDA more often, if the screen were easier to read . . . . . . . . . . . M M M M 20