Page 53 TELEPHONES/TELEPHONE CALLS/CELLULAR/MOBILE OPINIONS
Your Household
HOUSEHOLD LONG DISTANCE
TELEPHONE AND Bought COLLECT
CALLS CALLS
ACCESSORIES last 12
Owns months (Personal calls only)
Did you personally make a collect call in the
669 1 2 Average monthly long distance bill: 672-0
last 6 months? 65A-0
In-Home Telephone: . . . . . . M M 01 $11-$15 . . . . . . . . . . . . . . . . . . . . . . . . . . . M 1
Yes M 1 No M 2 $16-$25 . . . . . . . . . . . . . . . . . . . . . . . . . . . M 2
TYPES:
If yes, how many calls did you make $26-$59 . . . . . . . . . . . . . . . . . . . . . . . . . . . M 3
Cordless . . . . . . . . . . . . . . . M M 02 $60-$99 . . . . . . . . . . . . . . . . . . . . . . . . . . . M 4
Corded (Rotary/Touchtone) M M 03 $100 or more . . . . . . . . . . . . . . . . . . . . . . . M 5
65C-0
BRANDS: (Write in number) Which of the following long distance services
AT&T . . . . . . . . . . . . . . . . . M M 04 are used?
General Electric . . . . . . . . . M M 05 Service used: 65E-0 653-0
673-0
Motorola . . . . . . . . . . . . . . . M M 06 1-800-CALL-ATT . . . . . . . . . . . . . . . . . . . . M 1
10-10-220 . . . . . . . . . . . . . . . . . . . . . . . . . . M 1
Panasonic . . . . . . . . . . . . . M M 07 1-800-COLLECT . . . . . . . . . . . . . . . . . . . . M 2 AT&T . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M 2
Radio Shack . . . . . . . . . . . . M M 08 Operator Assistance . . . . . . . . . . . . . . . . . M 3 Comcast . . . . . . . . . . . . . . . . . . . . . . . . . . . M 3
Other ____________________________ M 4 Cox . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M 4
Uniden . . . . . . . . . . . . . . . . M M 09 (Write In)
Other . . . . . . . . . . . . . . . . . M M 10 IDT Long Distance . . . . . . . . . . . . . . . . . . . M 5
Used for: MCI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M 6
Telephone Accessories:
Local calls . . . . . . . . . . . . . . . . . . . . . . . . . M 5 Qwest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M 7
Answering Machine . . . . . . M M 11
Long distance calls . . . . . . . . . . . . . . . . . . M 6 Sprint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M 8
Pager/Beeper . . . . . . . . . . . M M 12
Time Warner . . . . . . . . . . . . . . . . . . . . . . . . M 9
Telephone Headset . . . . . . M M 13 Verizon . . . . . . . . . . . . . . . . . . . . . . . . . . . . M 0
Amount spent on Telephones and LOCAL CALLS
(Personal calls only) Vonage . . . . . . . . . . . . . . . . . . . . . . . . . . . . M X
Accessories last 12 months: Other _____________________________ M Y
670-0 (Write In)
$1 - $99 . . . . . . . . . . . . . . . . . . . . . . M 1 Average monthly local phone bill: 62T-0 Write in the number of long distance calls you
$100 - $199 . . . . . . . . . . . . . . . . . . . M 2 $11-$15 . . . . . . . . . . . . . . . . . . . . . . . M 1 made in last 30 days: 503
$200 or more . . . . . . . . . . . . . . . . . . M 3 $16-$25 . . . . . . . . . . . . . . . . . . . . . . . M 2 Within the United States ______________ 01
Which of the following services is your $26-$59 . . . . . . . . . . . . . . . . . . . . . . . M 3 To a foreign country __________________ 02
household using? $60-$99 . . . . . . . . . . . . . . . . . . . . . . . M 4
Call forwarding . . . . . . . . . . . . . . . . . M4 $100 or more . . . . . . . . . . . . . . . . . . . M 5
TELEPHONE
Call return . . . . . . . . . . . . . . . . . . . . M5 Which of the following local phone CALLING CARDS
Call waiting . . . . . . . . . . . . . . . . . . . M6 services are used? 62V-0
Caller ID . . . . . . . . . . . . . . . . . . . . . . M7 AT&T . . . . . . . . . . . . . . . . . . . . . . . . . M 1
Comcast . . . . . . . . . . . . . . . . . . . . . . M 2 Please check the telephone calling cards you
Repeat dialing . . . . . . . . . . . . . . . . . M8 have (in your own name) and check which
Cox . . . . . . . . . . . . . . . . . . . . . . . . . . M 3
Three-way calling . . . . . . . . . . . . . . . M9 IDT . . . . . . . . . . . . . . . . . . . . . . . . . . . M 4 cards you acquired in the last 12 months:
Voice messaging/Voice mail . . . . . . M0 MCI . . . . . . . . . . . . . . . . . . . . . . . . . . M 5 You Personally:
Where did you purchase your last Qwest . . . . . . . . . . . . . . . . . . . . . . . . M 6 Acquired
phone? 671-0 Time Warner . . . . . . . . . . . . . . . . . . . M 7 last 12
Department Store . . . . . . . . . . . . . . . M 1 Verizon . . . . . . . . . . . . . . . . . . . . . . . . M 8 Have months
Discount Store . . . . . . . . . . . . . . . . . . M 2 Vonage . . . . . . . . . . . . . . . . . . . . . . . M 9
Electronics Store . . . . . . . . . . . . . . . . M 3 Other_________________________ M 0 674 1 2
Internet/Online . . . . . . . . . . . . . . . . . . M 4 (Write In) AT&T . . . . . . . . . . . . . . . . . . . . . M M 01
Other . . . . . . . . . . . . . . . . . . . . . . . . . M 5 Write in the number of local calls you MCI . . . . . . . . . . . . . . . . . . . . . . M M 02
Sprint . . . . . . . . . . . . . . . . . . . . . M M 03
made in last 30 days: 62X-0
Local Phone Company . . . . . . . M M 04
(Write in number)
Other . . . . . . . . . . . . . . . . . . . . . M M 05
Please indicate how much you AGREE or DISAGREE with each of Using your calling card, what is the average
CELLULAR/ the following statements by checking the box that comes closest
MOBILE OPINIONS number of calls you personally make each
to how you feel . month for:
DISAGREE AGREE 675
61K Completely Somewhat Somewhat Completely Business ____________________________ 01
(Write in Number)
1 2 3 4 Personal _____________________________ 02
1 . I carry my cell phone or PDA everywhere I go . . . . . . M M M M 01 (Write in Number)
2 . I will always keep a household (landline) telephone, Have you purchased a pre-paid calling
no matter how much cell phone service improves . M M M M 02 card in the last 12 months? 677-0
3 . I am frequently annoyed at people talking too Yes M 1
loudly on their cell phones in public places . . . . . . M M M M 03
4 . I only answer my cell phone when I know who is calling . M M M M 04 800/ TOLL FREE 678-0
5 . I often use my cell phone to make phone calls from TELEPHONE
my home . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M M M M 05 CALLS
6 . The primary reason I have my cell phone is for
Did you personally make a phone call to an
safety . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M M M M 06
800 or toll free number in the last 6 months?
7 . Sometimes my cell phone or PDA makes me feel
Yes M 1 No M 2
like I’m too available . . . . . . . . . . . . . . . . . . . . . . . . M M M M 07
8 . Cell phones are too complicated these days . . . . . . . M M M M 08 If yes, how many calls did you make?
How important to you are the following features when choosing a mobile phone service _____________ 679-0
(Write in Number)
provider? 61M
Not Somewhat Very
Important Important Important 900 TELEPHONE 680-0
1 2 3 CALLS
1 . Customer Service . . . . . . . . . . . . . . . . . . . . . . . M M M 01
2 . Phone Models Available . . . . . . . . . . . . . . . . . . M M M 02 Did you personally make a phone call to a 900
3 . Service Coverage Area . . . . . . . . . . . . . . . . . . . M M M 03 number in the last 6 months?
4 . Service Plans Available . . . . . . . . . . . . . . . . . . . M M M 04 Yes M 1 No M 2
If yes, how many calls did you make?
_____________ 681-0
(Write in Number)
CELLULAR/MOBILE PHONES/PDA’S Page 54
CELLULAR/ CELLULAR/ CELLULAR/
MOBILE PHONES/ MOBILE PHONES/ MOBILE PHONES/
PDAs PDAs (Continued) PDAs (Continued)
You Personally: 705-0 Where Purchased: 707-0 Which, if any, of the following things did you
Have a working cellular/mobile phone . . . . M1 Online/Internet . . . . . . . . . . . . . . . . . . . . . . M 1 do using your cellular phone or PDA in the last
Have a PDA only (no phone service) . . . . . M2 Electronics Store . . . . . . . . . . . . . . . . . . . . M 2 30 days?
62Z-0
Purchased last 12 months . . . . . . . . . . . . . M3 Department Store . . . . . . . . . . . . . . . . . . . M 3
Discount Store . . . . . . . . . . . . . . . . . . . . . . M 4 Visited a search engine . . . . . . . . . . . . . . . M1
Handset Brands: Visited a website for News . . . . . . . . . . . . . M2
Apple iPhone . . . . . . . . . . . . . . . . . . . . . . . . M4 Wholesale/Club Store . . . . . . . . . . . . . . . . M 5
Visited a website for Sports . . . . . . . . . . . . M3
Audiovox . . . . . . . . . . . . . . . . . . . . . . . . . . . . M5 Carrier-owned Store . . . . . . . . . . . . . . . . . M 6 Visited a website for Weather . . . . . . . . . . . M4
BlackBerry . . . . . . . . . . . . . . . . . . . . . . . . . . M6 Computer superstore . . . . . . . . . . . . . . . . . M 7 Visited a website for Entertainment
HP iPAQ . . . . . . . . . . . . . . . . . . . . . . . . . . . . M7 Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M 8 information . . . . . . . . . . . . . . . . . . . . . . . M5
Kyocera . . . . . . . . . . . . . . . . . . . . . . . . . . . . M8
Cell Phone/ Personally Visited a website for Financial information M6
LG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M9 PDA Used last Visited a website for Maps/Directions . . . . . . . M7
Motorola . . . . . . . . . . . . . . . . . . . . . . . . . . . . M0 Has 30 days Visited a website for other Local Information . M8
Nokia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MX 708 Visited any other website . . . . . . . . . . . . . . M9
Palm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MY Communication Features: 1 2
Used Text Messaging to communicate with
61E-0 Phone . . . . . . . . . . . . . . . . . . . M M 01 friends or family . . . . . . . . . . . . . . . . . . . M 0
Samsung . . . . . . . . . . . . . . . . . . . . . . . . . . . M1 Voicemail . . . . . . . . . . . . . . . . M M 02
Used Text Messaging to vote in a contest,
Sanyo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M2 Email . . . . . . . . . . . . . . . . . . . M M 03
make a choice, or give an opinion . . . . . M X
Sony Ericsson . . . . . . . . . . . . . . . . . . . . . . . M3 Instant Messenger (IM) . . . . . M M 04
Text Messaging . . . . . . . . . . . Looked at an advertisement sent with
T-Mobile (e.g. Sidekick, etc .) . . . . . . . . . . . . M4 M M 05
Picture Messaging . . . . . . . . . M M 06 Text Message . . . . . . . . . . . . . . . . . . . . . M Y
Used for: 706-0
Walkie-Talkie/“Push-to-Talk” . . M M 07 Used Text Messaging to respond to an 61H-0
Business . . . . . . . . . . . . . . . . . . . . . . . . . . . M1
Personal . . . . . . . . . . . . . . . . . . . . . . . . . . . . M2 Media Features: advertisement . . . . . . . . . . . . . . . . . . . . . M1
Camera . . . . . . . . . . . . . . . . . M M 08 Signed up for a Text Message “alert” service M2
Amount spent on cellular phone/PDA Received a Text Message “alert” . . . . . . . .
purchase, last 12 months: FM Radio . . . . . . . . . . . . . . . . M M 09 M3
Games . . . . . . . . . . . . . . . . . . M M 10 Redeemed a mobile coupon . . . . . . . . . . . M4
$ 61F-0 MP3 Player . . . . . . . . . . . . . . . M M 11 Watched a video clip . . . . . . . . . . . . . . . . . M5
(Write in Amount) Video Player . . . . . . . . . . . . . . M M 12
Watched a downloaded or streamed
Video Recorder . . . . . . . . . . . M M 13
Plan Types: 61G-0 TV program . . . . . . . . . . . . . . . . . . . . . . . M6
Web/Internet Access . . . . . . . M M 14
Individual Plan . . . . . . . . . . . . . . . . . . . . . . . M1 Watched live television . . . . . . . . . . . . . . . M7
Family or Shared Plan . . . . . . . . . . . . . . . . . M2 Other Features: Watched a full length movie . . . . . . . . . . . . M8
Corporate Plan . . . . . . . . . . . . . . . . . . . . . . M3 Address Book . . . . . . . . . . . . . M M 15 Watched other video . . . . . . . . . . . . . . . . . M9
Bluetooth . . . . . . . . . . . . . . . . M M 16 Listened to a podcast . . . . . . . . . . . . . . . . . M0
Mobile Service Agreement Types: Calendar/Organizer . . . . . . . . M M 17
Monthly Plan with Contract . . . . . . . . . . . . . M4 GPS/Navigation . . . . . . . . . . . M M 18 Listened to music . . . . . . . . . . . . . . . . . . . . M X
Monthly Plan with No Contract . . . . . . . . . . M5 Keypad (Full Alphabet/ Downloaded a song . . . . . . . . . . . . . . . . . . M Y
Prepaid . . . . . . . . . . . . . . . . . . . . . . . . . . . . M6 QWERTY) . . . . . . . . . . . . . M M 19 61J-0
Average Monthly Bill: View Spreadsheets/ Downloaded a ringtone . . . . . . . . . . . . . . . M1
$ 1-$24 . . . . . . . . . . . . . . . . . . . . . . . . . . . . M7 Text Documents . . . . . . . . . M M 20 Downloaded wallpaper . . . . . . . . . . . . . . . . M2
$25-$49 . . . . . . . . . . . . . . . . . . . . . . . . . . . . M8 Create/Edit Spreadsheets/ Downloaded a game . . . . . . . . . . . . . . . . . M3
$50-$74 . . . . . . . . . . . . . . . . . . . . . . . . . . . . M9 Text Documents . . . . . . . . . M M 21 Downloaded an application . . . . . . . . . . . . M4
$75-$99 . . . . . . . . . . . . . . . . . . . . . . . . . . . . M0 Speakerphone . . . . . . . . . . . . M M 22
$100-$199 . . . . . . . . . . . . . . . . . . . . . . . . . . MX Called directory assistance . . . . . . . . . . . . M5
Voice Activated Dialing . . . . . . M M 23
$200+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MY WiFi . . . . . . . . . . . . . . . . . . . . M M 24
Please indicate how much you AGREE or DISAGREE with each of DISAGREE AGREE
CELLULAR/ the following statements by checking the box that comes closest
MOBILE OPINIONS to how you feel.
Completely Somewhat Somewhat Completely
62H 1 2 3 4
1 . I understand how to use most of the features on my cell phone . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M M M M 01
2 . Having one mobile device that can do everything is very convenient . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M M M M 02
3 . There are some features on my cell phone I’d like to use, but I don’t know how to use them . . . . . . . . . . . . . . M M M M 03
4 . I just want to use my cell phone to make and receive calls and don’t care about any other features . . . . . . . . M M M M 04
5 . I think of my mobile phone as a source of entertainment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M M M M 05
6 . My cell phone is an extension of my personality . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M M M M 06
7 . I enjoy customizing the look and sound of my cell phone . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M M M M 07
8 . I would be willing to receive advertisements on my cell phone or PDA in exchange for services, like
live TV or Text Messaging . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M M M M 08
9 . I would be willing to pay a monthly subscription fee to receive live TV on my cell phone or PDA . . . . . . . . . . . M M M M 09
10 . I would be willing to receive advertisements on my cell phone in exchange for lower monthly costs . . . . . . . . M M M M 10
11 . I expect the quality of video on my cell phone or PDA to be as good as that on my TV . . . . . . . . . . . . . . . . . . M M M M 11
12 . Advertisements on cell phones or PDAs are annoying . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M M M M 12
13 . I am interested in watching video clips on my cell phone . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M M M M 13
14 . I am interested in watching live TV on my cell phone . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M M M M 14
15 . Text messaging is an important part of my daily life . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M M M M 15
16 . I would use Text Messaging if I knew how to do it . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M M M M 16
17 . I would use Text Messaging more often, if it were easier to type the messages . . . . . . . . . . . . . . . . . . . . . . . . M M M M 17
18 . I would use Text Messaging more often, if it were less expensive . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M M M M 18
19 . I would use the Internet on my cell phone or PDA more often, if it were less expensive . . . . . . . . . . . . . . . . . . M M M M 19
20 . I would use the Internet on my cell phone or PDA more often, if the websites loaded more easily . . . . . . . . . . M M M M 20
21 . I would use the Internet on my cell phone or PDA more often, if the screen were easier to read . . . . . . . . . . . M M M M 21