ATM Transactions in Argentina,2010
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1、Table of Contents
This market report provides market trend and market growth analysis of the ATM Cards industry in A
rgentina. With this market report, you’ll be able to explore in detail the changing shape and potential o
f the industry. You will now be able to plan and build strategy on real industry data and projections.
The ATM Cards in Argentina market research report includes:
• Analysis of key supply-side and demand trends
• Historic volumes and values
• Five year forecasts of market trends and market growth
• Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
• What is the market size of ATM Cards in Argentina?
• What are the major operators and issuers in Argentina?
• How do consumer payment trends regarding cash factor into the use of ATM cards?
• What innovative banking services are available at ATMs?
• What are the growth prospects for ATM?
Why buy this report?
• Gain competitive intelligence about market leaders
• Track key industry trends, opportunities and threats
• Inform your marketing, brand, strategy and market development, sales and supply functions
This industry reports, including ATM Cards in Argentina, originate from our database within our Con
sumer Finance market share and market size database, Passport, a platform which analyses Consumer
Finance in 46 countries and globally.
Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook
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Sample Analysis
TRENDS
• According to industry experts, mobile banking has much more potential than internet banking in Arg
entina due to high cellular phones penetration: more than 71% of Argentineans own a cellular phone i
n 2010 whilst 43% have internet access. Since 2005, there have been a lot of platform developments th
at allow customers to do financial operations through their mobile phones such as balance enquiries, p
ayment of services or making a fixed-
term deposit, amongst others. Operators in the market boost transactions teaching customers how to us
e it; Red Link created a promotion to motivate bank employees to explain the new service to customer
s and banks started to make more promotional efforts through their publicity. Banelco Movil and Link
Celular are the unique two technological platforms offering mobile financial operations in Argentina.
According to industry players, 200,000 monthly transactions are expected to be made in 2010 using th
ese platforms whereas a year before they processed 100,000. Link is processing approximately 100,00
0 transactions and Banelco 70,000. Technology is ready to see a growth in mobile banking but cultural
factors are still present in the customer mind; more customer education is needed in order to gain thei
r confidence in this new channel. Mobile banking represents a competitive threat to ATMs because ma
ny of the transactions people do in an ATM today are now available on mobile phones.
COMPETITIVE LANDSCAPE
• Red Link and Banelco continued to lead in this market owing to their wide networks across the count
ry; the need to cover a large territory makes it difficult for potential competitors to obtain economies o
f scale.
PROSPECTS
• The increasing importance of mobile banking and home banking represents a threat to traditional AT
M operations. Almost all banks in the market, such as Citibank, BBVA Banco Frances, Banco Provinc
ia de Buenos Aires, Banco Galicia and Santander Rio, amongst others, are offering mobile services an
d home banking. ATM networks have developed mobile platforms such as Link Celular and Banelco
Movil, to capture transactions and move to the new scenario. According to industry experts, it is expec
ted that mobile banking revenues will grow at a 95% CAGR in current terms between 2010 and 2015.
【Table of Contents】：
ATM Transactions in Argentina - Category Analysis
HEADLINES
TRENDS
• According to industry experts, mobile banking has much more potential than internet banking in Arg
entina due to high cellular phones penetration: more than 71% of Argentineans own a cellular phone i
n 2010 whilst 43% have internet access. Since 2005, there have been a lot of platform developments th
at allow customers to do financial operations through their mobile phones such as balance enquiries, p
ayment of services or making a fixed-
term deposit, amongst others. Operators in the market boost transactions teaching customers how to us
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e it; Red Link created a promotion to motivate bank employees to explain the new service to customer
s and banks started to make more promotional efforts through their publicity. Banelco Movil and Link
Celular are the unique two technological platforms offering mobile financial operations in Argentina.
According to industry players, 200,000 monthly transactions are expected to be made in 2010 using th
ese platforms whereas a year before they processed 100,000. Link is processing approximately 100,00
0 transactions and Banelco 70,000. Technology is ready to see a growth in mobile banking but cultural
factors are still present in the customer mind; more customer education is needed in order to gain thei
r confidence in this new channel. Mobile banking represents a competitive threat to ATMs because ma
ny of the transactions people do in an ATM today are now available on mobile phones.
COMPETITIVE LANDSCAPE
• Red Link and Banelco continued to lead in this market owing to their wide networks across the count
ry; the need to cover a large territory makes it difficult for potential competitors to obtain economies o
f scale.
PROSPECTS
• The increasing importance of mobile banking and home banking represents a threat to traditional AT
M operations. Almost all banks in the market, such as Citibank, BBVA Banco Frances, Banco Provinc
ia de Buenos Aires, Banco Galicia and Santander Rio, amongst others, are offering mobile services an
d home banking. ATM networks have developed mobile platforms such as Link Celular and Banelco
Movil, to capture transactions and move to the new scenario. According to industry experts, it is expec
ted that mobile banking revenues will grow at a 95% CAGR in current terms between 2010 and 2015.
CATEGORY DATA
• Table 1 ATM Cards Category Performance: 2005-2010
• Table 2 ATM Cards Category Performance: Number of Cards in Circulation 2005-2010
• Table 3 ATM Cards Category Performance: % Growth 2005-2010
• Table 4 ATM Cards in Circulation Category Performance: % Growth 2005-2010
• Table 5 ATM Cards Forecast Category Performance: 2010-2015
• Table 6 ATM Cards Forecast Category Performance: Number of Cards in Circulation 2010-2015
• Table 7 ATM Cards Forecast Category Performance: % Growth 2010-2015
• Table 8 ATM Cards in Circulation Forecast Category Performance: % Growth 2010-2015
Financial Cards and Payments in Argentina - Industry Context
EXECUTIVE SUMMARY
Credit card issuers push transactions
Unbanked population declines through government social benefits
Transportation pre-paid cards in circulation show room to grow
Debit cards continue replacing cash
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Mobile payments solutions multiply in the market
KEY TRENDS AND DEVELOPMENTS
Consumption is maintained by card promotions
More premium credit cards gain the market
Pre-paid cards in circulation increase thanks to government support
Store cards leader leaves the market
Debit cards in circulation increase through government social assistance
MARKET INDICATORS
• Table 9 Number of POS Terminals 2005-2010
• Table 10 Number of ATMs 2005-2010
• Table 11 Value Lost to Fraud 2005-2010
• Table 12 Card Expenditure by Location 2010
• Table 13 Card Expenditure by Category 2010
• Table 14 Financial Cards in Circulation by Type: % Number of Cards 2005-2010
• Table 15 Domestic versus Foreign Spend 2010
MARKET DATA
• Table 16 Consumer Payments: Value 2005-2010
• Table 17 Consumer Payments: Number of Transactions 2005-2010
• Table 18 Financial Cards: Number of Cards in Circulation 2005-2010
• Table 19 Financial Cards Transactions: Value 2005-2010
• Table 20 Financial Cards: Number of Transactions 2005-2010
• Table 21 Financial Cards: Number of Accounts 2005-2010
• Table 22 Financial Cards: Number of Cards by Issuer 2005-2009
• Table 23 Financial Cards: Number of Cards by Operator 2005-2009
• Table 24 Financial Cards: Card Payment Transaction Value by Operator 2005-2009
• Table 25 Financial Cards: Card Payment Transaction Value by Issuer 2005-2009
• Table 26 Consumer Payments Forecast: Value 2010-2015
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• Table 27 Consumer Payments Forecast: Number of Transactions 2010-2015
• Table 28 Financial Cards Forecast: Number of Cards in Circulation 2010-2015
• Table 29 Financial Cards Forecast: Value 2010-2015
• Table 30 Financial Cards Forecast: Number of Transactions 2010-2015
• Table 31 Financial Cards Forecast: Number of Accounts 2010-2015
DEFINITIONS
ATM function
Debit function
Credit function
Commercial credit cards
Charge card function
Commercial charge cards
Open Loop pre-paid function
Closed Loop pre-paid function
Store cards
Pre-paid
Contact Smart Card
Contactless Smart Card
Card Expenditure by Location
Card Expenditure by Sector
Domestic versus Foreign
Value lost to fraud
• Summary 1 Research Sources
【Segmentation】：
This market research report includes the following:
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• Financial Cards and Payments
o Financial Cards in Circulation
§ ATM Function
§ Charge Card Function
§ Commercial Charge Cards
§ Personal Charge Cards
§ Credit Function
§ Commercial Credit Cards
§ Personal Credit Cards
§ Debit Function
§ Pre-Paid Function
§ Closed Loop Pre-Paid Function
§ Open Loop Pre-Paid Function
§ Store Cards
o Transactions
§ Total Cards Transactions
§ ATM Transactions
§ Card Payment Transactions
§ Charge Card Transactions
§ Commercial Charge Card Transactions
§ Personal Charge Card Transactions
§ Credit Card Transactions
§ Commercial Credit Card Transactions
§ Personal Credit Card Transactions
§ Debit Transactions
§ Pre-Paid Transactions
§ Closed Loop Pre-Paid Card Transactions
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§ Open Loop Pre-Paid Card Transactions
§ Store Card Transactions
§ Consumer Payment Transactions
§ Card Payment Transactions (Excl Commercial)
§ Electronic Direct/ACH Transactions
§ Paper Payment Transactions
§ Cash Transactions
§ Other Paper Payment Types
【Statistics Included】：
For each category and subcategory you will receive the following data in Excel format:
From Passport
• Market Size
• Market Share
• Analysis by Type
• Card expenditure by location
• Card expenditure by sector
• Domestic versus foreign spend
Market size details:
• Retail Value retail selling price % growth
• Retail Value retail selling price local currency, USD, EUR, GBP, CHF, JPY
• Retail Value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
• Retail Value retail selling price real (constant 2008) Prices % growth
• Retail Value retail selling price real (constant 2008) Prices local currency, USD, EUR, GBP, CHF, J
PY
• Retail Value retail selling price real (constant 2008) Prices per capita local currency, USD, EUR, GB
P, CHF, JPY
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• Number of Cards
• Number of Cards % growth
• Number of Cards per capita
• Number of Accounts
• Number of Accounts % growth
• Number of Accounts per capita
• Transactions
• Transactions % growth
• Transactions per capita
• Retail Value retail selling price Nominal (Current) Prices % growth
• Retail Value retail selling price Nominal (Current) Prices local currency, USD, EUR, GBP, CHF, JP
Y
• Retail Value retail selling price Nominal (Current) Prices per capita local currency, USD, EUR, GBP
, CHF, JPY
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Report Title ATM Transactions in Argentina,2010
Published Dec/2010
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Report Title:“ATM Transactions in Argentina,2010”
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