News Release National, international & current affairs news with 3 Newstalk 106-108 fm sponsorships confirmed for weekend shows Dublin 8th July 2009 3, Ireland’s market leader in mobile broadband, today announced it has nationwide coverage of a different kind with all national, international and current affairs news requirements catered for, following the sponsorships of ‘The Saturday Edition’ and ‘The Wide Angle’ on Newstalk 106-108 fm by 3 Business. This marks the latest addition to 3’s broadcast sponsorship portfolio which also includes sponsorship of the Ian Dempsey Breakfast Show on Today FM and Xpose on TV3. ‘Saturday Edition’ which airs between 08.00 - 09.30 is presented by Brendan O’Brien and is a concise, fast-paced news and current affairs programme with regular features such as the News Trip, The Political Slot and The Saturday Interview. The Award winning international affairs programme, ‘The Wide Angle’ presented by Karen Coleman on Sunday’s between 10.00-13.00 examines a wide range of international issues from US foreign policy to any and all Irish involvement in international affairs. Announcing the new sponsorships, Elaine Carey, Sales Director at 3 said: “We are delighted to announce the two new sponsorships on Newstalk. Our customers and in particular our business customers are keen followers of the national and international news agenda and we believe this partnership is the perfect fit for 3 Business.” Commenting, Cera Ward, Sales Director at Newstalk, says “3 Business is a perfect brand fit for these shows and we are honoured to have them as a new partner, particularly in a time when brands are evaluating every marketing cent spent shows the strength of talk radio like Newstalk 106-108 fm.” The twelve month sponsorship of both programmes will complement 3’s Business offering, as Newstalk 106-108 fm listeners will be kept updated on how Irish Businesses can now avail of several different mobile packages from 3 which enable them to save money. 3’Business customers enjoy flexible bundles of voice, text and data shared across the company’s mobile phones as well as benefiting from free Skype services and no roaming charges within the 3 network internationally. These are crucial factors for businessmen and women whose business also operates outside of Ireland. Ends For Further Information please contact Nicky Crichton / Carol Donaghy Murray Consultants 01 418 0300 email@example.com firstname.lastname@example.org About 3 Launched in 2005, 3 Ireland, Ireland’s fastest growing mobile network operates one of Ireland’s 3G mobile phone licences. 3 Ireland has an estimated 400,000 customers and is the market leader in mobile broadband with a further estimated 180,000 subscribers. Switching to 3 is made easy by allowing customers keep their old mobile number. 3 offers a prepaid, monthly subscription and best of both options for customers. www.three.ie/priceplans Best of Both – with a monthly cost of €25 customers receive 100 minutes talk plus 100 minutes 3 to 3 talk time and unlimited free texts to any network. Top up option available. 3Pay – 99c per day provides 700 texts plus 200 weekend call minutes for a seven day period. New customers avail of 3cent texts and €80 credit. Top up option available. Pay Monthly – customers can avail of free unlimited 3 to 3 calls on the Relax 350,650 and 950 tariffs. 100% owned by Hutchison Whampoa, a leading international corporation, 3 has over 19 million customers worldwide and is Europe’s leading 3G operator, the first to offer 3G services to European customers. It holds 3G licenses in Ireland, Australia, Austria, Denmark, Hong Kong, Israel, Italy, Macau, Norway, Sweden and the UK.