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Business sponsors Newstalks The Saturday Edition and The Wide Angle


									News Release

            National, international & current affairs news with 3
        Newstalk 106-108 fm sponsorships confirmed for weekend shows

Dublin 8th July 2009

3, Ireland’s market leader in mobile broadband, today announced it has nationwide
coverage of a different kind with all national, international and current affairs news
requirements catered for, following the sponsorships of ‘The Saturday Edition’ and ‘The
Wide Angle’ on Newstalk 106-108 fm by 3 Business.

This marks the latest addition to 3’s broadcast sponsorship portfolio which also includes
sponsorship of the Ian Dempsey Breakfast Show on Today FM and Xpose on TV3.

‘Saturday Edition’ which airs between 08.00 - 09.30 is presented by Brendan O’Brien
and is a concise, fast-paced news and current affairs programme with regular features
such as the News Trip, The Political Slot and The Saturday Interview.

The Award winning international affairs programme, ‘The Wide Angle’ presented by
Karen Coleman on Sunday’s between 10.00-13.00 examines a wide range of
international issues from US foreign policy to any and all Irish involvement in
international affairs.

Announcing the new sponsorships, Elaine Carey, Sales Director at 3 said: “We are
delighted to announce the two new sponsorships on Newstalk. Our customers and in
particular our business customers are keen followers of the national and international
news agenda and we believe this partnership is the perfect fit for 3 Business.”

Commenting, Cera Ward, Sales Director at Newstalk, says “3 Business is a perfect
brand fit for these shows and we are honoured to have them as a new partner,
particularly in a time when brands are evaluating every marketing cent spent shows the
strength of talk radio like Newstalk 106-108 fm.”

The twelve month sponsorship of both programmes will complement 3’s Business
offering, as Newstalk 106-108 fm listeners will be kept updated on how Irish Businesses
can now avail of several different mobile packages from 3 which enable them to save
3’Business customers enjoy flexible bundles of voice, text and data shared across the
company’s mobile phones as well as benefiting from free Skype services and no
roaming charges within the 3 network internationally. These are crucial factors for
businessmen and women whose business also operates outside of Ireland.


For Further Information please contact
Nicky Crichton / Carol Donaghy
Murray Consultants
01 418 0300

About 3
Launched in 2005, 3 Ireland, Ireland’s fastest growing mobile network operates one of
Ireland’s 3G mobile phone licences.

3 Ireland has an estimated 400,000 customers and is the market leader in mobile
broadband with a further estimated 180,000 subscribers.

Switching to 3 is made easy by allowing customers keep their old mobile number. 3
offers a prepaid, monthly subscription and best of both options for customers.

Best of Both – with a monthly cost of €25 customers receive 100 minutes talk plus 100
minutes 3 to 3 talk time and unlimited free texts to any network. Top up option available.

3Pay – 99c per day provides 700 texts plus 200 weekend call minutes for a seven day
period. New customers avail of 3cent texts and €80 credit. Top up option available.

Pay Monthly – customers can avail of free unlimited 3 to 3 calls on the Relax 350,650
and 950 tariffs.

100% owned by Hutchison Whampoa, a leading international corporation, 3 has over 19
million customers worldwide and is Europe’s leading 3G operator, the first to offer 3G
services to European customers. It holds 3G licenses in Ireland, Australia, Austria,
Denmark, Hong Kong, Israel, Italy, Macau, Norway, Sweden and the UK.

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