More than 500 industry executives were on hand at the 9th annual by pengxiang



9th Annual IMG Sports Marketing Symposium Draws Record Crowd

More than 500 industry executives were on hand at the 9th annual IMG Sports Marketing
Symposium, partnered with SportsBusiness Journal and SportsBusiness Daily. The
conference was held October 5-6 at The Crowne Plaza Times Square in New York City.

The program kicked off with an energizing keynote speech from former Kodak CMO Jeff
Hayzlett, who encouraged sports marketers to “engage, educate, excite and evangelize” to
captivate today’s consumers. He was followed by a Chief Marketing Officer panel that
focused on “Navigating the Ever-changing Marketing Landscape.” The participants were
Jim Lyski, executive vice president and CMO, Scotts Miracle-Gro; Ralph Santana, senior
vice president and CMO, Samsung Electronics America; and Tony Wells, executive vice
president and CMO, 24 Hour Fitness.

Other panel discussions that took place on the first day of the conference included
“Agency Executives Speak Out,” “Lifestyle Sport Marketing,” and “A Look at the
Hispanic Marketplace and What the Explosive Population Growth Means for Sports
Marketing.” The panel discussions were complemented by featured presentations on
British Airways and the London 2012 Games, Under Armour’s “Footsteps” Campaign,
an interview with David Downs, commissioner of the North America Soccer League, and
a special discussion on college sports marketing with Pac-12 Conference commissioner
Larry Scott and IMG College president Ben Sutton. All participants then gathered for a
gala reception hosted by WWE.

The second day began with a featured presentation from Rob Candelino, marketing
director, skin cleansing for Unilever, followed by a thought-provoking panel on “The
U.S. Sports Sponsorship Marketplace.” The Symposium concluded with a featured
presentation from Sandy Uridge, senior director, integrated consumer promotions,
Kellogg Company, and a spirited discussion titled, “What Will the Next Generation of
Sports Marketing and Media Look Like?”

In addition to title sponsor IMG, the Symposium was sponsored by WWE, Univision
Deportes, Competitor Group, Getty Images, Britten and TXTstation.

“There’s no question that this year’s Symposium was our best ever,” said SportsBusiness
Journal/Daily publisher Richard Weiss. “We had record attendance, the best content
we’ve ever had and there was a buzz from start to finish.”

And, for the first time ever, the IMG Sports Marketing Symposium was followed by a
half-day program called the “Social Media & Sports Series.” During this three-hour
program, attendees heard insights from senior executives from Facebook, Twitter,
foursquare and FanFeedr, along with presentations from Forrester Research and
Background on the Symposium

The annual IMG Sports Marketing Symposium continues to be the one event each year
that examines sports marketing from the people whose opinions and insights count the
most – the brand-side marketers.

Since 2003, the Symposium has drilled down into the marketing plans of some of the
most active brands in sports. The program features an in-depth look at both the
promotional programs and communication plans utilized by brand-side marketers to
activate and execute their sports strategy across all marketing platforms.

Through a series of in-depth case studies, roundtable discussions and featured interviews,
the program addresses best practices and emerging trends in sports marketing.

About SportsBusiness Journal/Daily

Street & Smith's SportsBusiness Journal is the industry's leading weekly trade
publication, providing breaking news and comprehensive reporting and analysis on sports
business. With 80 reporters, editors and guest columnists, SBJ keeps its readers up to date
on the latest developments in sports marketing, sponsorships, media, facilities, agents and
labor, finance and more. For more information, visit

Street & Smith's SportsBusiness Daily is the leading daily provider of real-time news and
information for sports business executives, tracking more than 500 news sources
worldwide, including newspapers, television and radio. SBD keeps its readers on top of
the day's events and ahead of the news cycle. For more information, visit

Both publications are part of the Street & Smith's Sports Group, which consists of Street
& Smith's Conference Group, Sports Business Resource Guide & Fact Book, NASCAR
Illustrated and Street & Smith's is a division of American City Business
Journals (ACBJ), which comprises weekly business journals across the country,, Hemmings Motor News, Sporting News magazine and ACBJ is part of the Advance Publications family.

About the Title Sponsor IMG

IMG Worldwide is a global sports and media business, with nearly 3,000 employees
operating in 30 countries around the globe. IMG’s areas of expertise are diverse and wide
ranging: IMG College is the leader in collegiate marketing, licensing and media rights.
IMG’s Joint Ventures, IMG Reliance, IMGX and IMG CCTV, in the emerging markets
of India, Brazil and China, offer the company significant long-term growth opportunities.
IMG Media is the world’s largest independent producer and distributor of sports
programming. IMG Events and Federations owns and manages some of the most sought-
after events and includes long standing associations with the world’s most important
sports organizations, leagues, and federations.

IMG Fashion owns and operates fashion events around the world and IMG Models
represents the world’s top models and leading designers. IMG Art+Commerce represents
the most influential photographers, art directors and stylists. For the past 50 years, IMG
Clients has been the global leader in talent representation, including more than 1,000 elite
athletes, coaches, industry executives and prestigious sports organizations across the
sports, entertainment, fashion and media industries. IMG Academies is the world’s
largest and most advanced multi-sport training and educational facility delivering sports
training experiences to more than 12,000 dedicated athletes from approximately 80
countries every year. IMG Consulting connects many of the world’s leading brands with
consumers through access to unique sports and entertainment properties. IMG Licensing
is considered one of the premier independent licensing companies in the sports,
entertainment and media world. More information is available at

More Coverage of the IMG Sports Marketing Symposium

For more coverage of the IMG Sports Marketing Symposium, including videos of select
sessions and one-on-one interviews with speakers and other industry executives, go to:

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