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PRESS RELEASE WITH BACKGROUND INFORMATION ON SMS, SBJ/D, IMG AND LINK TO ADDITIONAL COVERAGE 9th Annual IMG Sports Marketing Symposium Draws Record Crowd More than 500 industry executives were on hand at the 9th annual IMG Sports Marketing Symposium, partnered with SportsBusiness Journal and SportsBusiness Daily. The conference was held October 5-6 at The Crowne Plaza Times Square in New York City. The program kicked off with an energizing keynote speech from former Kodak CMO Jeff Hayzlett, who encouraged sports marketers to “engage, educate, excite and evangelize” to captivate today’s consumers. He was followed by a Chief Marketing Officer panel that focused on “Navigating the Ever-changing Marketing Landscape.” The participants were Jim Lyski, executive vice president and CMO, Scotts Miracle-Gro; Ralph Santana, senior vice president and CMO, Samsung Electronics America; and Tony Wells, executive vice president and CMO, 24 Hour Fitness. Other panel discussions that took place on the first day of the conference included “Agency Executives Speak Out,” “Lifestyle Sport Marketing,” and “A Look at the Hispanic Marketplace and What the Explosive Population Growth Means for Sports Marketing.” The panel discussions were complemented by featured presentations on British Airways and the London 2012 Games, Under Armour’s “Footsteps” Campaign, an interview with David Downs, commissioner of the North America Soccer League, and a special discussion on college sports marketing with Pac-12 Conference commissioner Larry Scott and IMG College president Ben Sutton. All participants then gathered for a gala reception hosted by WWE. The second day began with a featured presentation from Rob Candelino, marketing director, skin cleansing for Unilever, followed by a thought-provoking panel on “The U.S. Sports Sponsorship Marketplace.” The Symposium concluded with a featured presentation from Sandy Uridge, senior director, integrated consumer promotions, Kellogg Company, and a spirited discussion titled, “What Will the Next Generation of Sports Marketing and Media Look Like?” In addition to title sponsor IMG, the Symposium was sponsored by WWE, Univision Deportes, Competitor Group, Getty Images, Britten and TXTstation. “There’s no question that this year’s Symposium was our best ever,” said SportsBusiness Journal/Daily publisher Richard Weiss. “We had record attendance, the best content we’ve ever had and there was a buzz from start to finish.” And, for the first time ever, the IMG Sports Marketing Symposium was followed by a half-day program called the “Social Media & Sports Series.” During this three-hour program, attendees heard insights from senior executives from Facebook, Twitter, foursquare and FanFeedr, along with presentations from Forrester Research and TheKMco. Background on the Symposium The annual IMG Sports Marketing Symposium continues to be the one event each year that examines sports marketing from the people whose opinions and insights count the most – the brand-side marketers. Since 2003, the Symposium has drilled down into the marketing plans of some of the most active brands in sports. The program features an in-depth look at both the promotional programs and communication plans utilized by brand-side marketers to activate and execute their sports strategy across all marketing platforms. Through a series of in-depth case studies, roundtable discussions and featured interviews, the program addresses best practices and emerging trends in sports marketing. About SportsBusiness Journal/Daily Street & Smith's SportsBusiness Journal is the industry's leading weekly trade publication, providing breaking news and comprehensive reporting and analysis on sports business. With 80 reporters, editors and guest columnists, SBJ keeps its readers up to date on the latest developments in sports marketing, sponsorships, media, facilities, agents and labor, finance and more. For more information, visit www.sportsbusinessjournal.com. Street & Smith's SportsBusiness Daily is the leading daily provider of real-time news and information for sports business executives, tracking more than 500 news sources worldwide, including newspapers, television and radio. SBD keeps its readers on top of the day's events and ahead of the news cycle. For more information, visit www.sportsbusinessdaily.com. Both publications are part of the Street & Smith's Sports Group, which consists of Street & Smith's Conference Group, Sports Business Resource Guide & Fact Book, NASCAR Illustrated and SceneDaily.com. Street & Smith's is a division of American City Business Journals (ACBJ), which comprises weekly business journals across the country, BizJournals.com, Hemmings Motor News, Sporting News magazine and SportingNews.com. ACBJ is part of the Advance Publications family. About the Title Sponsor IMG IMG Worldwide is a global sports and media business, with nearly 3,000 employees operating in 30 countries around the globe. IMG’s areas of expertise are diverse and wide ranging: IMG College is the leader in collegiate marketing, licensing and media rights. IMG’s Joint Ventures, IMG Reliance, IMGX and IMG CCTV, in the emerging markets of India, Brazil and China, offer the company significant long-term growth opportunities. IMG Media is the world’s largest independent producer and distributor of sports programming. IMG Events and Federations owns and manages some of the most sought- after events and includes long standing associations with the world’s most important sports organizations, leagues, and federations. IMG Fashion owns and operates fashion events around the world and IMG Models represents the world’s top models and leading designers. IMG Art+Commerce represents the most influential photographers, art directors and stylists. For the past 50 years, IMG Clients has been the global leader in talent representation, including more than 1,000 elite athletes, coaches, industry executives and prestigious sports organizations across the sports, entertainment, fashion and media industries. IMG Academies is the world’s largest and most advanced multi-sport training and educational facility delivering sports training experiences to more than 12,000 dedicated athletes from approximately 80 countries every year. IMG Consulting connects many of the world’s leading brands with consumers through access to unique sports and entertainment properties. IMG Licensing is considered one of the premier independent licensing companies in the sports, entertainment and media world. More information is available at www.imgworld.com. More Coverage of the IMG Sports Marketing Symposium For more coverage of the IMG Sports Marketing Symposium, including videos of select sessions and one-on-one interviews with speakers and other industry executives, go to: http://www.sportsbusinessdaily.com/Blogs/SMS2011.aspx
"More than 500 industry executives were on hand at the 9th annual "