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MIMA announces the Summit speaker lineup at mimasumit.org
Annual interactive marketing conference on October 5, 2009 in Minneapolis feat
across six tracks
08.21.2009 – MINNEAPOLIS – The Minnesota Interactive Marketing Association
(MIMA) announces the speaker line-up and breakout sessions for its annual Twitter Pitc
interactive marketing conference, the Summit, taking place on October 5, 2009 at the Get all the juic
@MIMASumm
Minneapolis Hilton.
www.mimasu
The Summit Summit offers breakout sessions across six tracks: Fundamentals, News Facts
Strategy, Trends, Tactical, Geek Out #1 and Geek Out #2. The day also will feature The speaker
keynote presentations from internationally renowned speaker, author, blogger and sessions fo
marketing guru, Seth Godin as well as Jackie Huba, co-author of “Citizen Marketers: available at
When People are the Message,” and the award-winning Church of the Customer The site als
blog. attendee re
annual Sum
5, 2009 at th
A current list of breakout sessions and presenters includes:
One of the l
conference
TRACK #1: FUNDAMENTALS - The 411 on the core tools of the trade...
Summit attra
movers and
Social Marketing 101: Everything You Think You Should Already Know together to d
• Greg Swan, Digital Strategy Manager, Interactive/Emerging/Social Media, and ideas th
Weber Shandwick Digital Communications (Minneapolis) the industry.
• Nathan Wright, Founder and Social Media Strategist, Lava Row, Inc. (Des Moines, This year’s
presentation
IA)
Jackie Huba
Early-Bird re
ROI on PPC and Other Paid Serach Mysteries Made Clear
Day.
• Nina Hale, President, Nina Hale (Minneapolis)
Resource Li
Fundamentals of Email Minnesota I
• Chip House, Vice President of Marketing Services, ExactTarget (Indianapolis) Association
Tags
There's an App for That: Now What?
Jennifer+Bo
• Scott Thomsen, Partner, LaunchMedia, Inc. (Plymouth, Minn.)
Brian+Brown
Lauren+Cha
TRACK #2: STRATEGY - Insights and observations about the state of the Imagination+
industry... Colin+Decke
Will+Evans, T
Content Gone Wild! Lisa+Foote,
Kristina+Halv
• Rachel Lovinger, Content Strategy Lead, Razorfish (New York)
Amy+Lingre
Prototype+C
Creating a Social Media Roadmap
Rachel+Lovi
• Laura Chavoen, Executive Vice President, Strategy, Imagination Publishing
Loren+McDo
(Chicago) Scott+Monty
Top+Rank, J
Strategies for Design Dan+Redma
• Chris Bradley, Senior Partner, Group Creative Director, Ogilvy (New York) Mykl+Rovent
Doug+Rozen
Storytelling: Actionable Insight from Analytics Marshall+Sp
Webmetrics
• Jennifer Veesenmeyer, Vice President of Analytics, Stratigent (Warrenville, Ill.)
Weber+Shan
• Jason Rapps, Senior Web Analyst, Motorola (Tamarac, Fla.)
Launch+Med
• Joel Wright, Dell (Round Rock, Texas)
Jennifer+Ve
• Marshall Sponder, Founder, Webmetricsguru.com
Thi+Linh+we
Mobile+Mes
TRACK #3: TACTICAL - A deep dive analysis on the nitty gritty aspects of Nathan+Wrig
interactive marketing... Dell, joe+Za
MIMA,
The Intersection of SEO and Social Media Minnesota+I
Marketing+C
• Lee Odden, CEO, TopRank Online Marketing (Spring Park, Minn.)
6 Keys to Successful Integration of Social Networks and Email
• Loren McDonald, Vice President, Industry Relations, Silverpop (Danville, Calif.)
• Brian Brown, Partner and Director of Modern Marketing, Silverpop (Minneapolis)
Tactics for Video
• Colin Decker, Vice President, Head of Programming, Rooftop Comedy (San
Francisco)
Tactics for Social Media
• Scott Monty, Global Digital & Multimedia Communications Manager, Ford Motor
Company (Detroit)
TRACK #4: TRENDS - What's now? What's next? What will help you wow your
clients tomorrow?
Trends in Media
• Dan Redman, Media and Paid Search Director, Evisibility (Carlsbad, Calf.)
• Joe Zawadzki, CEO, Evisibility (New York)
Making the Most of Mobile: Real World Insights on How to Mobilize Brands
• Doug Rozen, SVP, Global Lead – Creative, Interactive, Media and Mobile, Carlson
Marketing Worldwide (Minneapolis)
• Lisa Foote, Co-founder, Kwingo (Plymouth, MN)
• Evan Neufeld, Vice President and Senior Analyst, Mobile, Comscore, Inc.
• Thi Linh Wernau, Vice President of Key Accounts, Mobile Messaging Solutions
(Boston)
The Science Behind the "Social" in Social Media
• Will Evans, Director, Experience Design, Twin Technologies (Washington)
Trends in Search
• Rodrigo Stockebrand, Associate Search Director, Sapient (Washington)
TRACK #5 AND #6: GEEK OUT ROOM DISCUSSIONS - Two tracks of passionate
discussions on hot industry topics, facilitated by a thought leader
TRACK #5: GEEK OUT
Job Strategies for a Sucky Economy
• Amy Lingren, President and Founder Prototype Career Service (St. Paul, Minn.)
Keeping Your Head Above the Digital Fray
• Jennifer Bohmbach, User Experience Consultant, EightShapes (Minneapolis)
Web Privacy
• Molly Eichten, Attorney, Larkin Hoffman Attorneys (Minneapolis)
• Michael Fleming, Attorney, Larkin Hoffman Attorneys (Minneapolis)
Diversity in Technology
• Dave Schroeder, Producer of Flashbelt Conference (Minneapolis)
• Meghan Wilker, Managing Director Clockwork Active Media Systems (Minneapolis)
TRACK #6: GEEK OUT
Iphone Apps for Brands: Get Sane in the Craze
• Chris Pitre, Marketing Manager, ChaiONE (Houston)
Minnesota, Represent: Get Yourself on the Speaker Circuit
• Kristina Halvorson, President, Brain Traffic (Minneapolis)
Personal Branding Bootcamp
• Mykl Roventine, Senior Interactive Designer, Allianz Life (Minneapolis)
Lights! Camera! Web!
• Andrew Vickers, Senior Designer, Dreamworld Studios (Minneapolis)
In addition to the speaker line-up, MIMA Summit's newly launched website
includes:
• Tools for the press – newsroom, images, reasons to cover the event, and an
application for a press pass.
• Tools for attendees - reasons to attend, tips for explaining the ROI to an employer,
past attendees, blog badges.
• Speaker Blog Feed – aggregating content from speaker’s individual blogs.
“The theme for this year’s Summit is ‘Migrate’ – it’s about lots of individuals
contributing to something larger. Each of our presenters is widely renowned in the
interactive marketing industry, and together with attendees, will contribute thought-
provoking discussion about our evolving industry,” says Matt Wilson, MIMA President.
“Attendees will leave with ideas and opportunities that have the power to advance
careers, companies, and eventually, whole industries.”
Visit www.mimasummit.org to join the migration. Early-Bird registration price is $550
for non-members and $395 for members. (To become a member, visit
www.mimasummit.org/join. Cost is $195 and includes free admission to all monthly
events.) After Labor Day, 2009, non-member registration is $595 and member
registration is $440. Hotel accommodations are available at Minneapolis Hilton,
located in the heart of downtown Minneapolis.
Conference attendees also may register for the pre-Summit reception on Sunday
evening, October 4 at Aloft Hotel in Minneapolis. The invitation list for the dinner
includes all conference presenters, sponsors, VIPs and the MIMA board of directors
and a limited number of conference attendees. Transportation is provided to and
from the reception for all out of town guests.
The 2009 MIMA Summit is sponsored by Larkin Hoffman Attorneys.
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About MIMA Summit
ABOUT MIMA
Founded in 1998, the Minnesota Interactive Marketing Association (MIMA) is a
networking and career development forum for interactive marketing professionals.
Members come from all disciplines of design, media, promotions, content
development, product development, publishing, marketing, usability and experience
design. At MIMA, we educate and partner with our members and guests, to elevate
the quality of interactive marketing locally and nationally.
Contacting MIMA Summit
MIMA Summit
4824 13th Avenue South
Minneapolis, MN 55417
612-216-4697
Website: http://mimasummit.org
Press Contact
Kary Delaria
Office: 952-949-0991
Email: kary@kaneconsulting.biz
Twitter: http://twitter.com/karyd
Interview Request
Kary Delaria
Office: 952-949-0991
Email: kary@kaneconsulting.biz
Product Sample Request
Kary Delaria
Office: 952-949-0991
Email: kary@kaneconsulting.biz
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