Establishing & Running A Venture Enterprise
M ASTER I N B USINESS A DMINISTRATION
C O U R S E
S Y L L A B U S
A
E STABLISHING & R UNNING
Course Code: Faculty: Class: Sessions: ERVE
V ENTURE E NTERPRISE
Prof. F. M. Bernardo III MBA 2006 Second Trimester: 20 sessions
Course Objective The Establishment and Running a Venture Enterprise seeks to enhance the skills of the entrepreneur in starting his business right. It seeks to professionalize the entrepreneur and the way he manages his business. This will make entrepreneurs avoid expensive penalties and unneeded misunderstanding among stakeholders. It is in support of the venture MRR as well as a true to life approach for students planning to have a business venture of their own. This course was designed to assist entrepreneurs to start their business with the correct foundations that it would need. It aims to convert the student into a professional start-up entrepreneur. Course Description ERVE explains in detail the process that an entrepreneur goes through before he actually begins his operations. From coming up with a business name, to registering it to the proper agencies, determining the regulatory requirements,, raising the initial capital, establishing good corporate governance, up to the point of establishing corporate by-laws to ensure harmony among all the stakeholders of the company. Learning Methodology and Approaches Used The teaching method will be a combination of class discussions, guest speakers, exercises and off campus activities. There will be a lot of industry experts to be invited to emphasize on the regulatory requirements, policies and procedures. It will look into the different stories that surround the mistakes done
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Establishing & Running A Venture Enterprise
by entrepreneurs because of the lack of knowledge and skill needed to begin his venture correctly.
Evaluation and Feedback The students will be evaluated based on the different activities during the learning process as well as the reflection papers that they will be asked to submit. The students will be asked to apply the learning to their venture MRR and the have the necessary documentations filed with the corresponding agencies. They will apply the learning with their corresponding partner/s in their respective businesses.
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Establishing & Running A Venture Enterprise
Course Outline
Session # Oct 4 1 2 3 4 5 6 7 8 9 & 10 11 27 28 8:00 to 12:00 8 12 13 14 15 16 17 18 & 19 20 17 22 24 29 3:30 to 6:20 Dec 8 10 15 20 25 6 11
Topics / Cases/ Readings Lecture: Introduction and out of class activity: In Search of Identity Lecture: Business Naming - "What's in a Name?"
Naming Exercise: You Are Now a Naming Expert 13 Presentation: Let Me Introduce My (business) self 18 Topic: Incorporation with Guest Speaker (Lawyer) case Topic: B.I.R. with Guest Speaker (B.I.R. Office) Case: Topic: Intellectual Property with Guest Speaker (Trade Examiner) Case: Other Regulatory Requirements: BFAD/DOLE/DENR Case Lecture: Seed Funding: Where is the Money? Field Trip: Bank Equity Funding Guest Speaker Marvin Beduya Alternative Financing Case: Lecture: Introduction to Corporate Governance with Guest Speaker Lecture: Organizational Structure with Guest Speaker Lecture: Conducting a Business Meeting with Guest Speaker Lecture: Corporate By-Laws with Guest Speaker Topic: Professional Image of an Entrepreneur with Guest Speaker Integration: Putting it all together Submission of Presentations
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Establishing & Running A Venture Enterprise
Skills, Knowledge, Competencies, Values and Attitudes
Session # Description Knowledge Statistics on common entrepreneurial failures, common mistakes and pitfalls leading to penalties, law suits or even jail terms Business names of today Trademarks, service marks, and trade names; Rules in naming Different methods of coming up with a name Application to personal business Single proprietorship, partnership and corporations BIR policies and procedures IPO policies and procedures on trademarks, copyrights and patents DOLE policies and procedures How to find angel investors. How to borrow professional from family and friends How to comply with regulatory requirements : DENR, IPO, DOLE, SEC, BFAD, DTI, BIR How to come up with a good business name Skills & Competence Values & Attitudes
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Entrepreneurial pitfalls, mistakes and failures
How to become committed to becoming a professional entrepreneur
Commit yourself to become a professional entrepreneur
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Class to search for actual business names they like How the biggest companies came up with their names Testing your new found skill: cake naming, business naming Presentation of individual company names Single proprietor, partnerships, and corporations Bureau of Internal Revenue requirements How to protect your names or ideas
The business name is the first and most important marketing investment that an entrepreneur makes
Know the implications of each structure Avoid penalties and extra services needed to comply with tax laws
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Protect your assets by applying for a trademark Make sure you comply with the law, avoid penalties Be professional with dealing financially with family and friends
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Other regulatory permits needed
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Friends and family financing, angel investor
Mama and papa financing, angel investors
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Establishing & Running A Venture Enterprise
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Bank financing for new ventures
Bank procedures and requirements Importance of corporate governance Roles of shareholders, directors and officers
How to borrow from the bank How to create and maintain a culture of good corporate governance How to deal with your different stakeholders
Know how to deal with your bank Important things to do to have a harmonious relationship among your stakeholders, Know the roles that you have to play
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Importance of corporate governance Shareholders, directors and officers Protocols in conducting business meetings Can group practice in conducting a business meeting Critical items in the corporate By Laws Creating your corporate By Laws Delivering your message across
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Protocols in conducting a business meeting
How to conduct a business meeting professionally
Be professional in conducting a business meeting
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Critical elements in the corporate By-laws Tips of effective dressing, speaking, and presenting Review of important things to remember if you want to start up right
How to make the laws that govern your company How to deliver your message across professionally How to sustain the professionalism in your entrepreneurial life
Amend the by-laws early to avoid future misunderstandings
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Be professional in your actions, dressing and speaking Sustain the professionalism in your entrepreneurial life
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You are now ready to move on
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