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									                                 MANISH MANCHANDA
                            1413, Sector-15, Part-2, Gurgaon-122001 (Hr)
                                Phone: 09974062060, 09909917807
                             Email: manishmanchanda11@rediffmail.com


                                      PROFESSIONAL SYNOPSIS


   A dynamic professional with over 15 years of experience in Strategic Planning, Sales & Marketing,
    Business Development, Channel & Retail management and Team Management.

   Presently working with Reliance Industries Ltd as General Manager-Retail and looking
    after the Retail and Key Account business pan India.

   A keen planner, strategist & implementer with demonstrated abilities in devising marketing activities
    and accelerating the business growth. Functional Skills include
    - Sales & Marketing           - ROI Accountability                         - Business Development
    - Institutional Sales         - Retail Management (COCO,EBO,MBO,LFS) - Product Development
    - Sports Marketing            - Project Management (EPC)                   - Team Management

   Expertise in store profitability, tapping prospects for business development, formulating retail concept
    and rollout, training and product development.

   MBA specialising in Information Systems and Marketing from University of Wollongong, Australia.

   An effective communicator with excellent relationship building & interpersonal skills. Strong
    analytical, problem solving & organizational abilities. Possess a flexible & detail oriented attitude.


                               ORGANISATIONAL EXPERIENCE


    Since Feb 2007 with Reliance Industries Ltd (Vimal) as General Manager-Retail.
Accountable for re-launching of iconic retail brand ‘Vimal’ and manage the retail roll-out across the
country. Leading a team 4 RMs and 90 sales staff, 2 Visual Merchandisers, 2 KA Managers and the
customer services team for successful brand launch and business development.

Key Responsibilities:
Strategic Planning
 Establishing short / long term budgets & corporate strategies for achievement of topline & bottomline
   targets
 Develop unique retail concept for brand launch/relaunch
 Business planning and analysis for assessment of revenue potential in business opportunities
 Interface with all the departments for establishing key business strategies and policies for the retail
   business & oversee their smooth functioning

Business Development
 Overseeing the sales & marketing operations, thereby achieving increased sales growth and meeting
  the targets
 Utilizing client feedback & personal network to develop marketing intelligence for generating and
  closing leads for new store openings for maximum store and brand presence
 Conducting competitor analysis by keeping abreast of market trends & achieving market share
  metrics
 Implementing pre/post launch sales promotional activities for brand building & market development

Services Management
 Customer Orientation : Retention programs, resolving complaints, scheme rollouts
 Statutory Compliances

Team Management
 Monitoring, recruiting, training & motivating the manpower & ensuring quality services in the market.
 Leading, mentoring & monitoring the performance of team members to ensure efficiency in process
   operations and meeting of individual & group targets.
    Creating and sustaining a dynamic environment that fosters development opportunities and
     motivates high performance amongst Team members.

Notable achievements:
      Finalized the new retail concept for the brand
      Relaunched the brand and opened 15 stores
      Planned and managed the relaunch activities in 30 cities (400 stores)
      Topline increased more than 100%
      Introduced many new products and services

     From Sept ’05 till Jan 2007 with Personality Limited as Head-Retail Sales
Responsible for managing retail business pan India by leading a team of 4 RMs, a merchandiser and 60
sales staff for supervising the store operations for accomplishing sales & business development targets.
We had 52 exclusive showrooms.
Key Responsibilities:
        Set and achieve topline and bottomline targets for pan India retail sales and operations
        Responsible to devise strategy, selection and training for opening COCO, franchisee and SIS
         stores in strategic locations
        Planning and executing product and brand promotional and marketing activities
        Responsible to implement, evaluate, develop and monitor the entire store process in order to
         continuously improve the conversion, ATV, sales, up-selling, visual merchandising and service
         quality etc.
        Responsible to implement the customer relationship management program/customer loyalty
         program
        Evaluate performance of team members and determine areas of development and cost
         reduction.
        Get maximum presence in Modern Retail with profitable GMROF

Notable Achievements:

         Efficiently contributing 20% to the total turnover
         EBO business grown by 35%
         Signed 29 new stores across the country
         Finalised the retail concept for Weekender and opened two stores as well.

     Feb ‘98 – Jul ’05 with Adidas India Marketing Pvt. Ltd.
My initial responsibility was to manage retail and distribution network in North, was later transferred for
a year to East. In 2002 was recalled back to HO in New Delhi and given charge to manage newly created
department of Institutional Sales and Sports Marketing.
Notable Achievements:
 As Manager Institutional Sales & Sports Marketing (Feb ‘02- Jul '05) All India
 -    Institutional Sales
        Top line business growth of more than 100% for last three years. Institutional business
         contributed 20% of the total company turnover
        Successfully launched new products in CSD
        Serviced the requirements of UN peace keeping forces ensuring maximum share of business for
         adidas
        Successfully marketed the cricket products in the export market
        Successfully managed co-promotions on national level with top corporate (LG, Samsung, Airtel,
         Hutch)
        Adjudged as the best performer for 2004-05
 -    Sports Marketing
        Identified players and clubs in sports category and signed them up as brand ambassador
        Instrumental in getting the brand registered with Canteen Stores Department (CSD)
        Successfully increased the institutional business from targeted 3.5 % to 20%
        Bagged prestigious orders of supplying kit to the Indian Cricket team & the Indian Football team

    As ASM (Feb'98- Jan'02) (North & East region)
        Successfully opened new stores thereby increasing the region's sales by 15%
        Instrumental in increasing sales by more than 100% at company’s store at Lindsay Street,
         Kolkata
        Turnaround the business of 2 stores by renegotiating deals with them
   From Oct 1995 till Jan 1998 with Bharti Healthcare Ltd. Designated as MIS Officer.
     Had following cross-functional responsibilities:
MIS
      designing & submitting MIS reports to AVP, GM (Mktg) and Mktg. Mgr.
      Market research
      analysing the performance of marketing executives and regional managers
Sales Support
      filling up tenders for institutional sales
      allocation of demonstration equipments to sales teams
      coordination with regions, service centres and warehouse
Training
      imparting product training to new executives
      Product demonstration to customers
Outsourcing
      developing vendors for out-sourcing products other than manufactured by Stryker

From 1989 till July 1993 had joined our family business. We have the honor of establishing the first
printing unit in Gurgaon (Haryana) after the partition. This is a proprietorship firm.



                             ACADEMIC QUALIFICATIONS


   Master in Business Administration in Management Information Systems (MBA-MIS) from University
    of Wollongong, Australia from 1993-1995.
   B.A. from Osmania University, Hyderabad in 1992.
   B.Sc. (1st and 2nd year) from MD University, Haryana (1987-1989.)


                                   PERSONAL DETAILS


   Date of Birth       : June 11, 1969
   Marital status      : Married
   Current address     : D-32, Vishal Residency, Anand Nagar, Satellite-15, Ahmedabad (Gujarat)
                          Ph: 9974062060, 9909917807
   Permanent address   : 1413, Sector-15, Part-2, Gurgaon-122001 (Hr) India

								
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