living l24 September 19 - 20, 2009 today
car
King for a day
Prepare for a royal drive
with Luxe Car Rental’s stable
of expensive four-wheelers
Let’s be honest: Most car rentals are not
for car lovers, but people who need to
get from point A to point B with minimum
fuss and cost.
But Luxe Car Rental is a little
different: Instead of your usual run of
reliable Japanese runabouts, you get
a choice of top-dollar Continental (above) You could be
cruisers including brands such as Ferrari, in the driver’s seat of a
Lamborghini and Porsche. Ferrari F430 Spider —
for about $2,000 a day.
Luxe, which claims to be singapore’s
first and only car rental company (Left) Pavel Zotov, founder
specialising in luxury cars, is the brainchild of Luxe car rental, in the
Lamborghini Gallardo
of 38-year-old Russian entrepreneur Spyder that is for hire.
Pavel Zotov.
Although he started out in the It
business (he has a Master’s degree in
Applied Mathematics), he switched to the Luxe Car Rental is here to fill the gap in that might sound steep, but people’s automotive dreams a reality, too.
motoring industry in the mid-’90s with the car rental industry as there is virtually customers are willing to pay top dollar “My experience and passion for
the liberalisation of the Russian economy. nobody else who provides this specialised for the exotic experience. sports cars made this dream business
Despite starting the company last service here,” he said. Zotov recounted: “We had a cus- come true and our motto is: ‘start your
November amid the global recession, the company has a fleet of seven tomer who wanted to fly all the way to dream drive’. Our customers come to us
Zotov realised there was a niche market cars and there are plans to increase Australia just to rent a Lamborghini. Of with their plans, ambitions and dreams, to
to tap on. that number to 15. A day’s rental costs course, when he discovered us, he was find something for a special occasion, be it
“Luxury car rental is nothing new anything from around $700 for a Porsche overjoyed!” a birthday, wedding or marriage proposal.
overseas and singapore has good potential Boxster s to more than $2,000 for a He also said that the business isn’t We try our best to make their dreams
for a luxury/sports car rental business. Ferrari F430 spider. just about hard cash either, but making come true.” DeRRyn Wong