Business Communication

BUSINESS COMMUNICATION ➤ Business Communication Essentials of Business Communication, 6e Mary Ellen Guffey, Los Angeles Pierce College 4-Color, 448 pp., 2004 ISBN: 0-324-18535-9 http://www.meguffey.com This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics. • NEW! Before-and-After Documents: Updated for the 6th edition, the documents demonstrate effective writing and formatting techniques. • NEW! More Email Coverage: Completely enhanced coverage of email includes new coverage of the dangers of e-mail, when to use e-mail and when to send hardcopy memos, and extensive new problems on timely topics such as car phone safety, workplace violence, unwanted e-mail, time management, smoking bans, USPS electronic postmark, and FICO credit rating scores. • NEW! Interpersonal Skills: New Chapter 11, “Communicating in Person, by Telephone, and in Meetings”, provides in-depth coverage of key interpersonal skills so students are equipped with the soft skills employers want. • NEW! Oral Communication: Because of the increased emphasis by employers, a new chapter on communication in person, by telephone, and in meetings has been added to the 6th edition. • NEW! Student CD-ROM: This CD-ROM, packaged with each new copy of the 6th edition, provides easy access to a number of valuable resources, including documents for revision, PowerPoint® slides, Web links, and Advanced Grammar Mechanics activities. • NEW! Technology Coverage: New coverage on email, Internet research, and electronic presentations reflects the greater emphasis in the business world on technology enhanced communication. • NEW! New Video Case Studies: A set of exciting videos, each about 8 minutes long, bridges the gap between textbook and the real world with case studies of such companies as Hudson’s, Ben & Jerry’s, Yahoo!, and World Gym. • Text/Workbook Format: The convenient text/workbook format presents an all-in-one teaching-learning package that includes concepts, workbook application exercises, writing problems, and a combination handbook/reference manual. Learners work with and purchase only one volume for efficient, economical instruction. • Expanded Coverage of Career Skills: Special workshop discussions focus on developing career skills that students need to succeed, such as using ethical tools, working collaboratively, observing business etiquette, resolving workplace conflicts, and conducting online job searches. • Student Web Site: This is the first text to offer Internet resources for the student. Users will find interactive chapter reviews, interactive skill builders, Internet resources, and PowerPoint® presentation slides at http://www.meguffey.com. • Newsletter and Complimentary Teaching Resources: All adopters receive a free subscription to our semi-annual newsletter “Business Communication News.” It highlights current issues and news of interest in the business communication course and contains offers for complimentary teaching materials that may be ordered directly from the author. BUSINESS COMMUNICATION/BUSINESS ENGLISH Supplements Annotated Instructor’s Edition, Essentials of Business Communication Instructor’s Manual with Test Bank and Solution Transparency Masters Instructor’s Resource CD-ROM Bridging the Gap Video Series BusinessLink Video Case Studies for Business Communication ExamView Testing Software Transparency Acetates WebTutor Advantage for Blackboard WebTutor Advantage for WebCT WebTutor ToolBox for Blackboard WebTutor ToolBox for WebCT 0-324-19156-1 0-324-19153-7 0-324-19157-X 0-324-11460-5 0-324-01364-7 0-324-19158-8 0-324-19155-3 0-324-19160-X 0-324-19159-6 0-534-27489-7 0-534-27488-9 Table of Contents UNIT 1: LAYING COMMUNICATION FOUNDATIONS. 1. Facing Today’s Communication Challenges. UNIT 2: THE WRITING PROCESS. 2. Writing for Business Audiences. 3. Improving Writing Techniques. 4. Revising and Proofreading Business Messages. UNIT 3: CORRESPONDING AT WORK. 5. E-Mail and Memorandums. 6. Routine Letters and Goodwill Messages. 7. Persuasive Messages. 8. Negative Messages. UNIT 4: REPORTING WORKPLACE DATA. 9. Informal Reports. 10. Proposals and Formal Reports. UNIT 5: DEVELOPING SPEAKING SKILLS. 11. Communicating in Person, by Telephone, and in Meetings. 12. Making Oral Presentations. UNIT 6: COMMUNICATING FOR EMPLOYMENT. 13. The Job Search, Résumés, and Job Application Letters. 14. Employment Interviewing and Follow-Up Messages. Appendix A. Reference Guide to Document Formats. Appendix B. Correction Symbols and Proofreading Marks. Appendix C. Documentation Formats. To Order: 1-800-477-3692 21 ➤ BUSINESS COMMUNICATION Business Communication: Process and Product, 4e Mary Ellen Guffey, Los Angeles Pierce College 4-Color, 672 pp., 2003 ISBN: 0-324-16393-2 http://www.meguffey.com on the very successful Communication by Objectives (CBO) approach to communication. This three-step approach emphasizes an easy-to-use process to achieve successful communication in today’s workplace. With updated and expanded chapters on inter-cultural communication, technology, and real-world opening vignettes the Tenth Edition will engage your students in the learning process. BUSINESS COMMUNICATION/BUSINESS ENGLISH Business Communication: Process and Product takes students through a welldeveloped, consistently applied process approach to communication and combines it with integrated, handson application of current and emerging business technologies. Students learn a process for solving future communication problems, and how to use Internet and electronic media to deliver their message, resulting in a tangible communication strategy they can use throughout their careers. In addition, the text provides ample products of that process in the form of business document examples. Supplements Annotated Instructor’s Edition with Student CD-ROM and InfoTrac College Edition Instructor’s Resource CD-ROM (includes PPT, TB, & IM) WebTutor Advantage for Blackboard WebTutor Advantage for WebCT WebTutor ToolBox for Blackboard WebTutor ToolBox for WebCT 0-324-27272-3 0-324-27273-1 0-324-27275-8 0-324-27276-6 0-534-27489-7 0-534-27488-9 Table of Contents PART ONE: PRINCIPLES OF COMMUNICATION. 1. Partners for Effective Communication. 2. The Six Cs of Effective Messages. 3. The Communication-by-Objectives Approach. 4. Electronic Communication and Technology. PART TWO: EFFECTIVE MESSAGE APPLICATIONS. 5. Good New and Neutral Messages. 6. Bad News Messages. 7. Persuasive Messages. 8. Employment Search Communication. 9. Applications, Interviews, and Follow-Up Messages. 10. Oral/Spoken Presentations. 11. Written Reports and Instructions. Supplements Instructor’s Manual Instructor’s Resource CD-ROM Test Bank ExamView Testing Software Study Guide Transparency Acetates Bridging the Gap Video Series WebTutor Advantage for Blackboard WebTutor Advantage for WebCT 0-324-11453-2 0-324-11458-3 0-324-11455-9 0-324-11457-5 0-324-11454-0 0-324-11456-7 0-324-11460-5 0-324-11461-3 0-324-11459-1 Business Communication, 6e A.C. “Buddy” Krizan, Murray State University Patricia Merrier, University of Minnesota-Duluth Carol Larson Jones, California State Polytechnic University 4-Color, 665 pp., 2005 ISBN: 0-324-27225-1 http://krizan.swlearning.com Table of Contents UNIT 1: COMMUNICATION FOUNDATIONS. 1. Communicating at Work. 2. Communicating in Groups and Teams. 3. Listening and Nonverbal Communication. 4. Communicating Across Cultures. UNIT 2: THE WRITING PROCESS. 5. Preparing to Write Business Messages. 6. Organizing and Writing Business Messages. 7. Revising Business Messages. UNIT 3: BUSINESS CORRESPONDENCE. 8. Routine E-mail Messages and Memos. 9. Routine Letters and Goodwill Messages. 10. Persuasive and Sales Messages. 11. Negative Messages. UNIT 4: REPORTS AND PROPOSALS. 12. Report Planning, Research, and Uses. 13. Report Organization and Presentation. 14. Proposals and Formal Reports. UNIT 5: PRESENTATIONS. 15. Speaking Skills. 16. Employment Communication. Effective Communication for Colleges, 10e Clarice Pennebaker Brantley, Innovative Training Team Michele Goulet Miller 4-Color, 496 pp., 2005 ISBN: 0-324-27271-5 http://brantley.swlearning.com Business Communication, 6th Edition, presents basic business communication fundamentals by using practical applications. It is designed to assist students in achieving academic and career success through the development of excellent communication skills. In depth discussion of current communication topics include: workplace diversity, electronic technology, correspondence applications, proposals, business plans, special reports, visual aids, teamwork, interpersonal communication, listening and nonverbal messages, presentation skills, and employment communication. Supplements Instructor’s Manual Instructor’s Resource CD-ROM (IM, TB, ExamView, PP) 0-324-27228-6 0-324-27232-4 The Tenth Edition is thoroughly revised with the most current trends in business communication while focusing 22 http://www.swlearning.com BUSINESS COMMUNICATION Study Guide Test Bank Transparency Acetates WebTutor Advantage for Blackboard WebTutor Advantage for WebCT WebTutor ToolBox for Blackboard WebTutor ToolBox for WebCT 0-324-27230-8 0-324-27229-4 0-324-27231-6 0-324-27234-0 0-324-27235-9 0-534-27489-7 0-534-27488-9 WebTutor Advantage for Blackboard WebTutor Advantage for WebCT WebTutor ToolBox for Blackboard WebTutor ToolBox for WebCT ➤ 0-324-27263-4 0-324-27264-2 0-534-27489-7 0-534-27488-9 Table of Contents PART ONE: COMMUNICATION FOUNDATIONS. 1. Establishing a Framework for Business Communication. 2. Focusing on Interpersonal and Group Communication. PART TWO: COMMUNICATION ANALYSIS. 3. Planning Spoken and Written Messages. 4. Preparing Spoken and Written Messages. PART THREE: COMMUNICATING THROUGH VOICE, ELECTRONIC AND WRITTEN COMMUNICATIONS. 5. Communicating Electronically. 6. Delivering Good- and Neutral-News Messages. 7. Delivering Bad-News Messages. 8. Delivering Persuasive Messages. PART FOUR: COMMUNICATION THROUGH REPORTS AND BUSINESS PRESENTATIONS. 9. Understanding the Report Process and Research Methods. 10. Managing Data and Using Graphics. 11. Organizing and Preparing Reports and Proposals. 12. Designing and Delivering Business Presentations. PART FIVE: COMMUNICATION FOR EMPLOYMENT. 13. Preparing Resumes and Application Letters. 14. Interviewing for a Job and Preparing Employment Messages. Appendixes. A. Document Format and Layout Guides. B. Referencing Styles. C. Language Review and Exercises. D. Grading Symbols and Proofreader’s Marks. Table of Contents PART ONE: THE COMMUNICATION ENVIRONMENT. 1. Business Communication Foundations. 2. International and Cross-Cultural Communication. 3. Communication Technologies and Techniques. PART TWO: DEVELOPING COMMUNICATIONS. 4. Principles of Business Communication. 5. Developing Effective and Ethical Business Messages. 6. Interpersonal Communication and Teamwork. PART THREE: CORRESPONDENCE APPLICATIONS. 7. Positive and Neutral Messages. 8. Goodwill Messages. 9. Negative Messages. 10. Persuasive Messages. PART FOUR: WRITTEN REPORT APPLICATIONS. 11. Business Research and Report Writing. 12. Proposals, Business Plans, and Special Reports. 13. Visual Aids. PART FIVE: ORAL AND NONVERBAL COMMUNICATION. 14. Listening and Nonverbal Messages. 15. Oral Communication Essentials. PART SIX: EMPLOYMENT COMMUNICATION. 16. The Job Search and Resume. 17. Employment Communication and Interviewing. BUSINESS ENGLISH SEMINARS. A. Parts of Speech. B. Sentence Structure. C. Punctuation. D. Style. E. Word Usage. APPENDICES. A. Formats of Letters and Memos. B. Documentation Format: APA, MLS. INDEX. BUSINESS COMMUNICATION/BUSINESS ENGLISH Basic Letter and Memo Writing, 5e Susan H. VanHuss, University of South Carolina 1-Color, 256 pp., 2005 ISBN: 0-538-72783-7 http://www.swlearning.com Business Communication with Professional PowerPak and Teams Handbook, 14e Carol M. Lehman, Mississippi State University Debbie D. DuFrene, Stephen F. Austin State University 4-Color, 720 pp., 2005 ISBN: 0-324-27270-7 http://lehman.swlearning.com While continuing a strong tradition of sound writing principles and abundant model documents, this new edition of Business Communication integrates spoken, electronic, and written communication situations and strategies—the way communication actually occurs in a dynamic workplace. The digital age demands that our students communicate expertly through an everexpanding number of communication options—from traditional paper documents to e-mail, instant messaging, web communications, voice and wireless technologies, and whatever technology evolves next. You’ll see this integrated business strategy applied throughout the text. Basic Letter and Memo Writing is an intensive, activityoriented text-workbook that shows users how to apply basic principles of communication to write clear and effective business documents. Through numerous document examples and applications, students master basic skills and apply them in specific real-world business situations. The ideal customer is a high school or postsecondary instructor who wants a focused and applications-oriented text. • NEW! Instructional material will link to the workplace more directly. • NEW! Internet will be stressed more, especially in the job search and sending electronic transmissions and attachments. • NEW! Employment chapter expanded to include functional resume and scannable resume, follow-up documents, and writing for permission for references. • Technology and global considerations will be integrated throughout each of the writing strategies presented. • The Internet job search—web sites, examples of webfriendly resumes, including the scannable resume. • A section addressing the proper use of electronic communication, versus paper communication, sending attachments. Supplements Instructor’s Manual Instructor’s Resource CD-ROM Test Bank Transparency Acetates Building High Performance Teams 0-324-22137-1 0-324-27261-8 0-324-27257-X 0-324-27258-8 0-324-27259-6 To Order: 1-800-477-3692 23 ➤ BUSINESS COMMUNICATION WebTutor for WebCT (0-538-72531-1 0-538-72784-5 0-538-72785-3 WebTutor for Blackboard Words@Work Windows Individual User CD CNN Looks at Diversity in the Workplace Video/Discussion Guide Pkg Workplace Communication in Action Video/Discussion Guide Pkg CNN Career Issues Video/Discussion Guide Pkg. Exam View (Electronic Testbank CD) Assessment Software Instructor’s Manual Instructor’s Manual, Study Guide Instructor’s Resource CD-ROM 0-538-72582-6 0-538-69049-6 0-538-72364-5 0-538-97703-5 0-538-72224-X 0-538-72325-4 0-538-72326-2 0-538-72356-4 0-538-72324-6 Supplements Instructor’s Manual Instructor’s Resource CD-Rom Table of Contents 1. Style, Process, and Product. 2. Ten Guides for Effective Writing. 3. Positive Letters and Memos. 4. Negative Letters and Memos. 5. Persuasive Letters and Memos. 6. Letter and Memo Reports. 7. Form Letters and Memos. 8. Collaborative and Team Writing. 9. Goodwill and Personal Business Messages. 10. Employment Communications. APPENDICES. A. Address Directory. B. Language Arts Checklist. C. Language Arts Solutions. D. Evaluation Guide Assess Each Communication. Business Communication: A Framework for Success BUSINESS COMMUNICATION/BUSINESS ENGLISH Dan O’Hair, University of Oklahoma James O’Rourke, Notre Dame University Mary John O’Hair, University of Oklahoma 4-Color, 672 pp., 2001 ISBN: 0-324-07350-X http://ohair.swlearning.com Table of Contents 1. Communicating in Your Life. 2. Communicating in a Diverse Workplace. 3. Nonverbal Communication. 4. The Writing Process. 5. Writing Memos and E-Mail. 6. Writing Letters to Your Clients and Customers. 7. Researching and Using Information. 8. Developing and Using Graphic and Visual Aids. 9. Writing Routine Reports. 10. Writing Formal Reports. 11. Technical Communication. 12. Presentations and Meetings. 13. Communicating with Customers. 14. Employment Communication. 15. Job Application and Interviewing Skills. Business Communication: A Framework for Success presents a truly strategic approach to business communication. This text builds on a solid foundation of rhetorical and communication theories by including a range of real-company examples that make the theories come alive. These innovative methods not only help students identify the many challenges encountered by today’s business communicators, but they also foster a mastery of communication skills that will carry students well into their own careers. The Basics: Business Communication, 2e. Patricia Merrier, University of Minnesota-Duluth 2-Color, 192 pp., 2000 ISBN: 0-538-72295-9 http://www.swlearning.com Supplements Instructor’s Manual, Test Bank and Video Guide 0-324-01417-1 Communication for the Workplace Thomas L. Means, Simsboro, LA 4-Color, 535 pp., 2001 ISBN: 0-538-72322-X http://www.swlearning.com The Basics of Business Communication focuses on the business communication principles and their written applications. Short, concise content delivers a thorough approach, with clear-cut examples and exercises to reinforce learning. Use of current technology and the Internet have been incorporated as well as the SCANS workplace readiness skills. Humor is also added to emphasize key principles and concepts. • Technology activities in every chapter. • New features for self-analysis and personal goal setting. • Numerous amount of teamwork activities included. Communication for the Workplace connects students with the workplace like no other communications resource on the market. This text addresses the essential writing, speaking, and listening skills needed for success in today’s workplace. This is a basic level business communication text. Supplements Instructors Manual Words@Work Windows Individual User CD 0-538-72296-7 0-538-69049-6 Table of Contents 1. Understanding the Communication Process. 2. Planning Written Business Messages. 3. Developing Business Messages. 4. Writing Positive and Neutral News Messages. 5. Writing Bad News Messages. 6. Writing Persuasive Messages. 7. Writing Employment and Special Messages. APPENDICES. A. Message Format Guidelines. B. Editing Symbols. C. Frequently Confused and Misused Words. Supplements Student Notetaking Guide Student Study Guide 0-538-72323-8 0-538-72355-6 24 http://www.swlearning.com BUSINESS COMMUNICATION ➤ The Basics: Employment Communication Patricia A. Parzych, New York, NY 2-Color, 136 pp., 2000 ISBN: 0-538-69028-3 http://www.swlearning.com Basics of Business Employment addresses core communication tools for getting and keeping a job covering self assessment, cover letters, and interviewing skills. Short, concise content delivers a thorough approach with clear-cut examples and exercises to reinforce learning. Use of current technology including the Internet have been incorporated throughout as well as the SCANS workplace readiness skills. Humor is also added to emphasize key principles and concepts. • Technology activities in each chapter. • New features for self-analysis and personal goal setting. • Numerous amount of teamwork activities included. Supplements Instructor’s Manual Words@Work Windows Individual User CD 0-538-69037-2 0-538-69049-6 • NEW! Business ethics and correct etiquette when using telecommunications will be added. • NEW! An on-going project, Career Voyage will be added to this addition. Students will form teams to plan national and international travel, including lodging. They will compare social, language, currency, and time differences, and secure documents/immunizations needed to travel internationally. “Career Tips” • Reinforces all the mechanics of language arts (punctuation, capitalization, number expression, word usage). • Handwritten exercises in the text make the text consumable. • Four editing and word processing documents in the end-of-chapter activities, making it ideal for keyboarding/word processing courses. • Applications reinforce basic document formatting and word processing skills. • Includes decision-making skills necessary for success in today’s workplace. • Includes business-related topics such as handling stress on the job, improving listening skills, and acquiring management skills. BUSINESS COMMUNICATION/BUSINESS ENGLISH Table of Contents 1. Look at the Job-Search Process. 2. Pick a Compatible Career. 3. Create Strong Resumes. 4. Write Effective Letters. 5. Complete Job Applications. 6. Interview Successfully. 7. Succeed on the Job. Supplements Instructor’s Manual Instructor’s Resource CD-Rom 0-538-43956-4 0-538-43958-0 Communication Skills for the Processing of Words, 5e Roseanne Reiff, Yonkers, NY 1-Color, 224 pp., 2005 ISBN: 0-538-43955-6 http://www.swlearning.com Table of Contents 1. Commas. 2. Commas (continued). 3. Commas (concluded); Dashes; Hyphens. 4. Semicolons. 5. Apostrophes. 6. Apostrophes (concluded). 7. The Colon. 8. Quotation Marks. 9. Homonyms. 10. Numbers. 11. Numbers (concluded). 12. Capitalization. 13. Capitalization (concluded). 14. Misused Words. 15. Misused Words (continued). 16. Troublesome Pronouns. 17. Troublesome Pronouns (concluded). 18. Subject and Verb Agreement, Style Guide. The goal of Communication Skills for the Processing of Words is to help students demonstrate writing skills by using correct grammar, punctuation, and proofreading skills when formatting documents. The text-workbook reinforces language arts skills through the use of realistic office communications. Communication Skills for the Processing of Words has been used in every type of classroom environment in which words are processed. • NEW! Instructor Resources CD with data files, solutions, and PowerPoint® presentation for each unit. • NEW! Data CD will be packaged in book for all channels other than school. • NEW! Career Tips feature in each unit will be enhanced and made a more integral part of each unit. • NEW! Electronic communication (email, fax, web documents) will be included. • NEW! Online editing features (comments and track changes) will be included in a few applications. The Basics: Speech Communication, 2e Paul R. Timm, Brigham Young University 2-Color, 192 pp., 2000 ISBN: 0-538-72297-5 http://www.swlearning.com The Basics of Speech Communication targets effective oral communication skills used in day-to-day living. Short, concise content delivers a thorough approach with clear-cut examples and exercises to reinforce learning. Use of current technology including the Internet have been incorporated throughout as well as the SCANS workplace readiness skills. Humor is also added to emphasize key principles and concepts. • Technology activities in each chapter. • New features for self-analysis and personal goal setting. • Numerous amount of teamwork activities included. To Order: 1-800-477-3692 25 ➤ BUSINESS COMMUNICATION 0-538-72298-3 0-538-69049-6 Supplements Instructor’s Manual Words@Work Windows Individual User CD anyone who composes communication on computer. Document files on the template are identified in the student edition with a CD-ROM icon. System requirements: Word 6.0, Word97, WordPerfect 6.1 and Works 3.0 for Windows 95 or Windows NT. Word 6.0 and Works 3.0 for Macintosh. Table of Contents 1. Make Oral Communications Work for You. 2. Conquer the Fear of Public Speaking. 3. Communication Pitfalls. 4. Build Conversation Skills. 5. Discover Your Listeners. 6. Plan Your Approach. 7. Build Your Theme on Key Ideas. 8. Use the Power of Beginnings, Bridges, and Endings. 9. Add Life to Your Style. 10. Get Your Message Across. 11. Give Listeners Something to Look At. South-Western Spelling Reference, 5e Devern J. Perry, Provo, UT 2-Color, 256 pp., 2001 ISBN: 0-538-69120-4 http://www.swlearning.com The Basics: Writing, 2e A.C. “Buddy” Krizan, Murray State University Joyce P. Logan, Lexington, Kentucky 2-Color, 250 pp., 2000 ISBN: 0-538-72301-7 BUSINESS COMMUNICATION/BUSINESS ENGLISH http://www.swlearning.com The Basics of Writing includes a brief review of English grammar and usage, yet focuses on basic writing skills needed in both personal and business writing. Short concise content delivers a thorough approach with clear-cut examples and exercises to reinforce learning. Use of current technology and the Internet have been incorporated throughout as well as the SCANS workplace readiness skills. Humor is also added to emphasize key principles and concepts. This compact manual provides correct spelling, pronunciation, and division of the most commonly used words in business writing. Includes over 25,000 terms—many from the rapidly evolving worlds of computers and office technology. Spelling guidelines with examples and two-letter state abbreviations are included in the text. Alphabetic guides on the page edge assist in quick referencing. The text includes commonly used derivations of root words. Call Centers: Technology & Techniques Jack A. Green 1-Color, 288 pp., 2003 ISBN: 0-538-72686-5 http://www.swlearning.com Supplements Instructor’s Manual 0-324-72302-5 Proofreading and Editing Precision, 4e Larry G. Pagel Ellis Jones, Custavus Adolphus College David Kane, Foothill College 4-Color, 288 pp., 2001 ISBN: 0-538-69898-5 http://www.swlearning.com This activity-oriented text is designed to sharpen proofreading and editing skills.It provides a thorough review of the rules governing language arts. Computerized exercises found on the data disk are integrated throughout to give the user additional practice in editing and formatting documents just as they would in everyday life. Also included is the Template CD-ROM which provides realistic, hands-on experience in loading, proofreading, editing and formatting stored files. On-screen proofreading is another skill that must be learned and practiced because it is an activity that is performed by This text develops the necessary communication, interpersonal, and problem-solving skills needed for success as a call center, customer service, or help desk representative or manager. Each topic has the necessary content to focus specifically on soft-skill effectiveness using a problem solving approach. The most current technology is covered, including web and e-commerce support, and Internet resources are integrated throughout. A student cd is included that contains additional cases, self-assessments, key terms with definitions, and links to useful Internet resources. Supplements Instructor’s Resource CD 0-538-72687-3 Table of Contents 1. Understanding Call Centers. 2. Creating a Positive Work Climate. 3. Addressing the Call: It’’s All Attitude. 4. Voice. 5. Customer Rapport. 6. Listening and Questioning. 7. Managing the Call. 8. Style Flexibility. 9. Managing Stress and Handling Difficult Customers. 10. Telephone Sales. 26 http://www.swlearning.com BUSINESS COMMUNICATION ➤ COMMUNICATION 2000, SECOND EDITION SERIES Agency for Instructional Technology, Bloomington, IN Communication 2000: Communication & Ethics, 2e 4-Color, 96 pp., 2002 ISBN: 0-538-43355-8 Communication 2000: Communicating with Customers 4-Color, 96 pp., 2002 ISBN: 0-538-43334-5 This softcover text emphasizes the communication skills necessary for providing excellent customer service. Communicating effectively to exceed customers’ expectations is critical to the success and reputation of companies and their employees. The workshops provided give instruction on how to understand the importance of customer service; identify customer needs; communicate effectively with customers in person, over the telephone, or over the Internet; and effectively handle customer complaints. Multimedia components enhance the impact of the workshops so users can complete a variety of exercises on the computer, watch video footage of people effectively communicating on the job, and use the Internet to conduct further research. This softcover text focuses on the skills necessary for communicating ethically in the workplace. Understanding the consequences of decisions, being accountable for actions, and communicating truthfully are emphasized.The workshops provided give instructions on learning strategies for understanding codes of ethics, contracts, conflicts of interest, ethical issues on the Internet, and confidential communications. Multimedia components enhance the impact of the workshops so users can complete a variety of exercises on the computer, watch video footage of people effectively communicating on the job, and use the Internet to conduct further research. BUSINESS COMMUNICATION/BUSINESS ENGLISH Communication 2000: Communication and Diversity, 2e 4-Color, 96 pp., 2002 ISBN: 0-538-43348-5 Communication 2000: Communicating with Your Team, 2e 4-Color, 96 pp., 2002 ISBN: 0-538-43341-8 This softcover text focuses on the communication skills necessary in workplace teams. Successful teamwork strategies are essential for cooperation and efficiency in the workplace. The workshops provided give instruction on learning strategies for forming teams, establishing team goals, solving team problems, and becoming a leader. Multimedia components enhance the impact of the workshops so users can complete a variety of exercises on the computer, watch video footage of people effectively communicating on the job, and use the Internet to conduct further research. This text emphasizes the skills necessary for communicating effectively in a diverse work force. Understanding the changes taking place in the American work force and the trends in the global economy can help eliminate communication barriers and lead to opportunities. Knowledge on how to overcome stereotypes and value differences in gender, age, culture, and physical ability is obtained by completing the workshops provided throughout the chapters. Multimedia components enhance the impact of the workshops so users can complete a variety of exercises on the computer, watch video footage of people effectively communicating on the job, and use the Internet to conduct further research. To Order: 1-800-477-3692 27 ➤ BUSINESS COMMUNICATION that are key to success in a changing workplace are emphasized. The workshops provided give instruction on how to set goals, develop an action plan, get organized, manage time, shape self-esteem, keep up with change, and communicate a professional image. Multimedia components enhance the impact of the workshops so users can complete a variety of exercises on the computer, watch video footage of people effectively communicating on the job, and use the Internet to conduct further research. Communication 2000: Employment Communication, 2e 4-Color, 96 pp., 2002 ISBN: 0-538-43320-5 BUSINESS COMMUNICATION/BUSINESS ENGLISH This softcover text centers on the communication skills necessary for conducting a successful job search or making a change in jobs. The ability to conduct research online, present a professional image, and communicate well with potential employers is critical to any job search. The workshops provided give instruction on how to create effective resumes and cover letters, search for job information, prepare for a successful interview, understand job expectations, and make a job change. Multimedia components enhance the impact of the workshops so users can complete a variety of exercises on the computer, watch video footage of people effectively communicating on the job, and use the Internet to conduct further research. Communication 2000: Powerful Presentations, 2e 4-Color, 96 pp., 2002 ISBN: 0-538-43313-2 Communication 2000: Interpersonal Communication, 2e 4-Color, 96 pp., 2002 ISBN: 0-538-43299-3 This softcover text centers on the importance of building effective relationships in the work place. Successful interactions with coworkers are essential to productivity and harmony on the job. The workshops provided help the user to understand work place relationships, follow and give instructions, give input to others, use listening and nonverbal communication, deal with barriers, negotiate with others, understand the “grapevine,” and create effective electronic messages. Multimedia components enhance the impact of the workshops so users can complete a variety of exercises on the computer, watch video footage of people effectively communicating on the job, and use the Internet to conduct further research. This softcover text emphasizes the importance of developing effective presentation skills for use in the workplace. The ability to prepare and deliver a variety of presentations with credibility and confidence is a critical workplace skill. The workshops provided give instruction on how to understand the roles of presenters and listeners, prepare and organize content for a presentation, analyze an audience, use persuasion strategies, and understand strategies for overcoming communication apprehension. Multimedia components enhance the impact of the workshops so users can complete a variety of exercises on the computer, watch video footage of people effectively communicating on the job, and use the Internet to conduct further research. Communication 2000: Resolving Problems and Conflicts, 2e 4-Color, 96 pp., 2002 ISBN: 0-538-43327-2 Communication 2000: Personal Effectiveness, 2e 4-Color, 96 pp., 2002 ISBN: 0-538-43306-X Personal Effectiveness focuses on the communication and self-management skills necessary for personal effectiveness on the job. The personal attributes and self-management skills This softcover text focuses on a strategy for resolving differences by understanding the points of view of coworkers. The ability to listen well, prevent unnecessary conflict, and negotiate fair solutions is the hallmark of an effective problem solver. The workshops provided give instruction on how to understand different perceptions, reach for fairness, use strategies for making difficult decisions, ease tensions, and understand discipline policies. Multimedia components enhance the impact of the workshops so users can complete a variety of exercises on the computer, watch video footage of people effectively communicating on the job, and use the Internet to conduct further research. 28 http://www.swlearning.com BUSINESS COMMUNICATION ➤ Communication 2000: The Technology of Communication, 2e 4-Color, 96 pp., 2002 ISBN: 0-538-43362-0 Communication 2000: Business and Technical Writing, 2e 4-Color, 96 pp., 2002 ISBN: 0-538-43285-3 This softcover text focuses on understanding communication technologies, their impact on workplace efficiency, and benefit to employees. Technologies explored include the Internet, telephone, video conferencing, wireless devices, and integrated technologies. The workshops provided give instruction on how to analyze information and communicate via the Internet, utilize effective telephone technologies, understand uses of teleconferencing and videoconferencing, understand the applications of wireless communication, and select technology appropriate for various communication challenges. Multimedia components enhance the impact of the workshops so users can complete a variety of exercises on the computer, watch video footage of people effectively communicating on the job, and use the Internet to conduct further research. This text focuses on the skills necessary to write clear and concise documents in the work place. The ability to write well will lead to greater opportunities on and off the job. Workshops are provided showing how to develop an action plan, how to organize and develop a document, and how to use charts and graphics to enhance their work. Multimedia components enhance the impact of the workshops so users can complete a variety of exercises on the computer, watch video footage of people effectively communicating on the job, and use the Internet to extend learning and conduct research. BUSINESS COMMUNICATION/BUSINESS ENGLISH The Basics of Proofreading: A Programmed Approach, 4e Dona Orr H. Francis Daniels Carol Henson, Stockbridge, GA 2-Color, 280 pp., 2003 ISBN: 0-538-72452-8 http://www.swlearning.com Communication 2000: Reading for Information, 2e 4-Color, 96 pp., 2002 ISBN: 0-538-43292-6 This softcover text focuses on strategies for reading, gathering, and prioritizing information. Effective reading and information management skills are essential for following instructions, solving problems, and understanding documents in the work place. The workshops provided will give instruction on how to identify information needs, use reading strategies, and manage electronic and technical information. Multimedia components enhance the impact of the workshops so users can complete a variety of exercises on the computer, watch video footage of people effectively communicating on the job, and use the Internet to conduct further research. This text provides a comprehensive review of rules for effective written communication. Each chapter concentrates on a specific type of error. Rules and proofreading exercises are presented in order of increasing difficulty from simple keyboarding errors in grammar, punctuation, format and sentence construction, to editing the content of messages. Frequently misspelled words are applied in end-of-chapter exercises. Tips for strengthening proofreading skills also appear at the end of most chapters. Supplements Instructor’s Manual 0-324-72375-0 To Order: 1-800-477-3692 29 ➤ BUSINESS ENGLISH Business English Connections: Writing For Your World Doris Humphrey, PhD, President Career Solutions Training Group Robert Conklin, DeVry University 2-Color, 608 pp., 2005 ISBN: 0-538-72750-0 http://humphrey.swlearning.com Business English, 8e Mary Ellen Guffey, Los Angeles Pierce College 4-Color, 526 pp., 2005 ISBN: 0-324-20000-5 http://www.westwords.com BUSINESS COMMUNICATION/BUSINESS ENGLISH Connections: Writing for Your World will be the only basic composition text to continuously and systematically make real-world and workplace writing connections for learners. The text builds basic writing skills with a focus on paragraph and essay writing, but is uniquely targeted to the needs of career and technical college students, as well as the adult learning market. • Continuously connects traditional academic writing with real-life and workplace writing examples and applications. • Effective design and a consistent, systematic pedagogy take students through a cycle that connects instruction examples, and practice. • Unique text features connect traditional paragraph and essay development with lifelong learning and study skills, real world writing, and Internet and technology resources. • A complete learning package connects students and instructors with the widest variety of interactive learning and teaching aids. Students need both strong language and computer skills to succeed in today’s information economy and digital workplace. Building on the success of previous editions, Business English, 7e, continues to provide students with a comprehensive review of English grammar fundamentals and usage. The text allows maximum flexibility for instructors to customize their course around student abilities. Each chapter has been revised to incorporate the most up-todate Internet coverage. In addition to providing the most comprehensive Web site for business communication students, the new edition retains Mary Ellen Guffey’s highly acclaimed three-level approach to teaching course concepts • NEW! More writing activities have been added to each chapter. • NEW! Guffey Xtra!: This interactive online product provides students with a robust set of online learning tools. New books are packaged with a card that provides access to the site • Comprehensive treatment of english grammar, mechanics, usage and reference resources provide students more exposure to situations they might face in the work place. • Student CD-ROM: This CD-ROM is packaged with new copies of the text and includes true-false and multiplechoice review questions for each chapter. This electronic study guide is an excellent learning tool because it provides students with immediate feedback explaining right and wrong answers. The exercises, which cannot be printed, are perfect for pre-test review, or extra practice. • Pretests, post-tests, self-check exercises, and unit reviews provide many opportunities to test their skills and reinforce the concepts they are learning. • More Internet/Technology Focus: Communicating successfully in the business world requires effective communication by computer. New “Learning Web Ways” activities build student confidence and skill at using the Web. End-of-chapter activities are revised to reflect the growing use of e-mail as a common communication tool. Supplements Instructor’s Resource CD-ROM Annotated Instructor’s Edition ExamView 0-538-72753-5 0-538-72752-7 0-538-72754-3 Table of Contents Part I. Anyone Can Write. 1. Yourself as a Writer. 2. The Writing Process and Your Career. 3. Four Strategies of Effective Writing. Part II. The Paragraph Where All Your Writing Starts. 4. How does a Paragraph Work. 5. Illustration: Paragraphs That Give Examples. 6. Description: Paragraphs That Appeal to the Senses. 7. Definition: Paragraphs That Explain Meaning. 8. Comparison and Contrast: Paragraphs About Similarities and Differences. 9. Classification: Paragraphs That Assign Things to Categories. 10. Process: Paragraphs That Explain Steps in a Sequence. 11. Narration: Paragraphs That Tell a Story. 12. Cause and Effect: Paragraphs That Tell Why. 13. Persuasion: Paragraphs Paragraphs That Convince. Part III. Longer Documents: Building on Your Paragraphs. 14. From Paragraph to Document: Planning and Organizing an Essay or Report. 15. Writing to Illustrate. 16. Writing to Describe. 17. Writing to Define. 18. Writing to Compare and Contrast. 19. Writing to Classify. 20. Writing to Explain a Process. 21. Writing to Narrate. 22. Writing to Prove Cause and Effect. 23. Writing to Persuade. 24. Writing Summaries and Instructions. 25. Writing Proposals and Reports. Supplements Instructor’s Resource CD-ROM Instructor’s Manual with Test Bank Annotated Instructor’s Edition ExamView Testing Software 0-324-22348-X 0-324-22346-3 0-324-22345-5 0-324-22347-1 30 http://www.swlearning.com BUSINESS ENGLISH Odd-Numbered Reinforcement Activity Solutions Reinforcement Activity Solutions Transparency Acetates WebTutor Advantage for Blackboard WebTutor Advantage for WebCT WebTutor ToolBox for Blackboard WebTutor ToolBox for WebCT 0-324-22352-8 0-324-22351-X 0-324-22350-1 0-324-23229-2 0-324-23228-4 0-534-27489-7 0-534-27488-9 ➤ Basic English Review, 8e Norman Schachter, Los Angeles, CA Karen Schneiter, San Diego, CA 2-Color, 320 pp., 2005 ISBN: 0-538-72720-9 http://www.swlearning.com Table of Contents UNIT I. LAYING A FOUNDATION. 1. Reference Skills. 2. Parts of Speech. 3. Sentences: Elements, Patterns, Types. UNIT II. KNOWING THE NAMERS. 4. Nouns. 5. Possessive Nouns. 6. Personal Pronouns. 7. Pronouns and Antecedents. UNIT III: SHOWING THE ACTION. 8. Verbs: Kinds, Voices, Moods. 9. Verb Tenses and Parts. 10. Verb and Subject Agreement. 11. Verbals. UNIT IV: MODIFYING AND CONNECTING WORDS. 12. Modifiers: Adjectives and Adverbs. 13. Prepositions. 14. Conjunctions to Join Equals. 15. Conjunctions to Join Unequals. UNIT V: PUNCTUATING SENTENCES. 16. Commas. 17. Semicolons and Colons. 18. Other Punctuation. UNIT VI: WRITING WITH STYLE. 19. Punctuation. 20. Numbers. APPENDIXES. A. Developing Spelling Skills. B. Developing Vocabulary Skills. C. Reference Guide to Document Formats. Self-Help Exercises. Index. This popular text takes a unique and time-proven approach to understanding the Fundamentals of English. Through logically organized concepts, short explanations, and an abundance of skill practice, users will gain confidence and skill in all English areas. This user-friendly edition motivates with activities that promote attention to detail, methods for remembering specific grammar rules and activities that can be completed using technology. BUSINESS COMMUNICATION/BUSINESS ENGLISH • NEW! Student CD included in book provides additional self-paced applications to reinforce chapter concepts. • NEW! Workplace communication features integrate the use and importance of grammar and communication skills in the workplace. • NEW! New design for improved readability and professionally illustrated cartoons as humorous illustrations of concepts. • Individual and cumulative practice and self-check activities to ensure student comprehension of subject matter. • Spelling and vocabulary reference appendix is useful as an instructional device in class or for student reference. • Each unit begins with student learning objectives for the student to have mastered upon completion of the unit to ensure the student has an understanding of chapter concepts. Essentials of College English, 3e Mary Ellen Guffey, Los Angeles Pierce College 2-Color, 326 pp., 2005 ISBN: 0-324-20150-8 http://www.westwords.com/ guffey/students.html Designed as a grammar/mechanics text, this fast-paced, economical text/workbook develops proficiency in grammar, punctuation, usage, and style. With the assistance of Dean Elizabeth Tice, co-authors Mary Ellen Guffey and Carolyn M. Seefer have produced an accelerated refresher course guide aimed at motivated students. Essentials of College English is a no-frills grammar/mechanical review that combines value with authoritative coverage. Supplements Annotated Instructor’s Edition ExamView Instructor’s Resource CD 0-538-72724-1 0-538-72726-8 0-538-72725-X Supplements Instructor’s Manual 0-324-29190-6 Table of Contents 1. The Sentence. 2. Nouns. 3. Pronouns. 4. Verbs. 5. The Time of Verbs. 6. Adjectives and Adverbs. 7. Prepositions and Conjunctions. 8. Phrases and Clauses. 9. Punctuation and Capitalization. 10. Word Choice. 11. Writing Sentences and Paragraphs. Table of Contents UNIT 1. KNOWING THE NAMES. 1. Nouns. 2. Possessive Nouns. 3. Pronouns. UNIT 2. SHOWING THE ACTION. 4. Verbs: Fundamentals, Voices, Tenses, and Parts. 5. Verb and Subject Agreement. 6. Verbals. UNIT 3. MODIFYING AND CONNECTING WORDS. 7. Modifiers: Adjectives and Adverbs. 8. Prepositions. 9. Conjunctions to Join Equals. 10. Conjunctions to Join Unequals. UNIT 4. PUNCTUATING SENTENCES. 11. Commas. 12. Semicolons and Colons. 13. Other Punctuation. UNIT 5. WRITING WITH STYLE. 14. Capitalization. 15. Numbers. 16. Effective Sentences. Appendix. Developing Spelling Skills. Answers to Reinforcement Exercises. “Spot the Blooper” Explanations. Index. To Order: 1-800-477-3692 31 ➤ BUSINESS ENGLISH Professional English Mary Ellen Guffey, Los Angeles Pierce College 4-Color, 526 pp., 2005 ISBN: 0-324-22334-X http://www.westwords.com 13. Prepositions. 14. Conjunctions to Join Equals. 15. Conjunctions to Join Unequals. UNIT V: PUNCTUATING SENTENCES. 16. Commas. 17. Semicolons and Colons. 18. Other Punctuation. UNIT VI: WRITING WITH STYLE. 19. Punctuation. 20. Numbers. APPENDIXES. A. Developing Spelling Skills. B. Developing Vocabulary Skills. C. Reference Guide to Document Formats. Self-Help Exercises. Index. BUSINESS COMMUNICATION/BUSINESS ENGLISH Students need both strong language and computer skills to succeed in today’s information economy and digital workplace. Professional English provides a comprehensive review of English grammar fundamentals and usage. The text allows maximum flexibility for instructors to customize their course around student abilities. Each chapter has been revised to incorporate the most up-to-date Internet coverage. In addition to providing the most comprehensive Web site available, the text features Mary Ellen Guffey’s highly acclaimed three-level approach to teaching course concepts. • Career Preparation: Comprehensive treatment of english grammar, mechanics, usage and reference resources provide students more exposure to situations they might face in the work place. • Xtra! Student CD-ROM: This CD-ROM is packaged with new copies of the text and includes the new Ms. Grammar electronic study guide. This electronic study guide is an excellent learning tool because it provides students with immediate feedback explaining right and wrong answers. The exercises are perfect for pre-test review, or extra practice. • More Internet/Technology Focus: Communicating successfully in the business world requires effective communication by computer. New “Learning Web Ways” activities build student confidence and skill at using the Web. End-of-chapter activities are revised to reflect the growing use of e-mail as a common communication tool. • All of the grammar examples have been reviewed by the author to be certain that they coordinated with widely used reference manuals including Clark and Clark’s HANDBOOK FOR OFFICE PROFESSIONALS. How 10: Handbook for Office Professionals, 10e James L. Clark, Pasadena City College Lyn R. Clark, Los Angeles Pierce College 2-Color, 576 pp., 2004 ISBN: 0-324-17882-4 http://clark.swlearning.com Since 1975, HOW and its subsequent editions have been a prominent reference source for business writers, office personnel, and students. With every new edition, HOW has kept pace with changes in our language and the business environment, striving to provide a useful and easy-to-understand reference manual for all professionals involved in organizational operations. It includes detailed and precise information for writing, formatting, and transmitting communications. Unlike other reference books, HOW 10 is tailored for writing style, grammar, mechanics, and techniques in a business/office environment. This text can be used as a stand-alone reference or as a supplement. Supplements Instructor’s Manual Instructor’s Resource CD-ROM Workbook 0-324-17883-2 0-324-19058-1 0-324-17884-0 Table of Contents 1. Punctuation. 2. Hyphenating and Dividing Words. 3. Capitalization. 4. Number Formats and Applications. 5. Grammar and Usage. 6. Abbreviated Forms. 7. Words Often Confused and Misused. 8. Proofreading and Editing. 9. Using The Internet. 10. Electronic Messaging. 11. Address Format and Forms of Address. 12. Business Letters and Memorandums. 13. Reports and Other Business Documents. 14. Employment Application Resources. 15. Reference Sources. 16. Manual and Electronic File Management. Supplements Instructor’s Resource CD-ROM Annotated Instructor’s Edition 0-324-22348-X 0-324-22376-5 Effective English for Colleges, 10e Jack E. Hulbert, Pleasant Garden, NC Michele Goulet Miller, Milwaukee Area Technical College 4-Color, 432 pp., 2002 ISBN: 0-538-72453-6 Table of Contents UNIT I. LAYING A FOUNDATION. 1. Reference Skills. 2. Parts of Speech. 3. Sentences: Elements, Patterns, Types. UNIT II. KNOWING THE NAMERS. 4. Nouns. 5. Possessive Nouns. 6. Personal Pronouns. 7. Pronouns and Antecedents. UNIT III: SHOWING THE ACTION. 8. Verbs: Kinds, Voices, Moods. 9. Verb Tenses and Parts. 10. Verb and Subject Agreement. 11. Verbals. UNIT IV: MODIFYING AND CONNECTING WORDS. 12. Modifiers: Adjectives and Adverbs. Using a proven application approach to build the language skills of students who did not achieve competency while in high school, Effective English for Colleges, 10e, systematically reviews 32 http://www.swlearning.com TECHNICAL WRITING concepts, examples and application. This full-color book is divided into manageable learning segments, making it a non-threatening learning tool for developing grammar and usage skills. By learning grammar rules and applying them in context, the user develops editing, writing, and language skills vital to successful communication. ➤ Writer’s On-line Workshop: Your Complete Business Communication and Business English Interactive Resource, Bookstore Certificate, 2e Dana Loewy, California State University, Fullerton Teeanna Rizkallah, California State University, Fullerton Online Product 2002 ISBN: 0-324-01385-X The Basics: English, 2e Michele Goulet Miller, Milwaukee Area Technical College Clarice Pennebaker Brantley, Innovative Training Team 2-Color, 256 pp., 2000 ISBN: 0-538-72299-1 http://www.swlearning.com The Basics of English presents grammar, punctuation, capitalization, and number usage that provides the “base” of knowledge needed to succeed in writing classes. Short, concise content delivers a thorough approach with clearcut examples and exercises to reinforce learning. Use of current technology including the Internet has been incorporated as well as SCANS workplace readiness skills. • NEW! Technology activities in every chapter. • NEW! Features for self-analysis and personal goal setting. • NEW! Numerous amount of teamwork activities included. • Learning objectives that identify what you should be able to achieve after you complete the chapter. • Checkpoints that allow you to apply the principles presented in a section. • Checkpoint solutions that enable you to verify your comprehension of one section before you progress to another section. Writer’s On-line Workshop (WOW), formerly known as PoWER: Professional Writer’s Electronic Reference, is designed to help users accurately assess their current skill level and refine their understanding of Business English and Business Communication. Users start by taking the self-assessment to aid in diagnosing their current skills. The results of the self-assessment directs users to specific Business English or Business Communication lessons that require further review. BUSINESS COMMUNICATION/BUSINESS ENGLISH Technical Writing Technical Writing for Careers: Business and Administration Career Solutions Training Group 2-Color, 128 pp., 2005 ISBN: 0-538-72717-9 Supplements Instructor’s Manual Words@Work Windows Individual User CD 0-538-72300-9 0-538-69049-6 Table of Contents 1. Dictionaries and Thesauruses. 2. Nouns. 3. Pronouns. 4. Verbs. 5.Subject/Verb Agreement,. 6. Adjectives. 7. Adverbs. 8. Prepositions, Conjunctions, and Interjections. 9. Phrases, Clauses, and Sentences. 10. Basic Punctuation. 11. More Punctuation. 12. Capitalization and Numbers. Appendix. Business and Administration is the first in the Technical Writing for Careers Series. This text-workbook will contain technical writing applications specific to business and administration careers. Each chapter will open with a profile of a business professional and now they apply technical writing in their career. Three to five writing projects for that specific job will follow. This is a perfect resource as an applications book in a technical writing course. • The text is job specific so instructors can choose appropriate modules for each student • References to additional Instructor Resources are available in the lesson plans such as web sites, etc. • Applications that ask the student to prepare a specific type of document based on the situation presented. Supplements Instructor’s Manual 0-538-72718-7 Table of Contents 1. Administrative Specialist. 2. Human Resources Administrator. 3. Financial Analyst. 4. International Trade Manager. 5. Entrepreneur. 6. Accountant. To Order: 1-800-477-3692 33 ➤ TECHNICAL WRITING Technical Writing for Careers: Retail/Wholesale Sales Career Solutions Training Group 2-Color, 128 pp., 2005 ISBN: 0-538-72715-2 Survivor’s Guide To Technical Writing David Ingre, Kwantlen University College 2-Color, 325 pp., 2003 ISBN: 0-538-72578-8 Retail/Wholesale Sales is the second in the Technical Writing for Careers Series. This text-workbook will contain technical writing applications specific to business and administration careers. Each chapter will open with a profile of a business professional and now they apply technical writing in their career. Three to five writing projects for that specific job will follow. This is a perfect resource as an applications book in a technical writing course. • The text is job specific so instructors can choose appropriate modules for each student • References to additional Instructor Resources are available in the lesson plans such as web sites, etc. BUSINESS COMMUNICATION/BUSINESS ENGLISH Supplements Instructor’s Manual 0-538-72716-0 A comprehensive, easy-to-use guide to key workplace communication skills. Survivor’s Guide to Technical Writing presents all of the essentials of workplace communication in an easy-to-read and easy-touse format. The content is comprehensive and universal, and emphasizes the most practical and useful information, making the concepts relevant to each user. Integrating the most current technology, users will discover the usage and resources available to them through a number of different media. Survivor’s Guide to Technical Writing reflects the most current topics and issues in technical communication and includes many cases, activities, and features to engage and enrich learning. Supplements Instructor’s Resource CD-ROM 0-324-72580-X Table of Contents 1. Sales Associate. 2. Interior Designer. 3. Marketing Director. 4. Buyer. 5. Real Estate Broker. 6. Customer Service Representative. Appendix: Words Commonly Confused. Glossary. 34 http://www.swlearning.com