India Sports Marketing Forum by pengxiang


									       India Sports Marketing Forum

                             Taj Mahal Hotel, Delhi
                             12th September, 2008

(Organised by the exchange4media group in association with the India Sports Equity Foundation)
                India Sports Marketing Forum 2008
                             The Agenda
                        (Programme Facilitator- Gautam Bhimani)

8:30-9:30     Registration                        Tea/Coffee

                                                  Anurag Batra, Publisher and Editor-in-
                                                  chief, exchange4media group.
9:45-10:00    Welcome Note
                                                  H.P Singh(Rishi), Chairman, India Sports
                                                  Equity Foundation

10:00-10:15   Welcome of Chief Guest&             Raja Randhir Singh, Secretary General,
              Keynote address                     IOA & Vice Chairman, 2010
                                                  Commonwealth Games

10:15-11:00   Special Address by Guests of        Dr. Lalit K Bhanot, Secretary General of
              Honour                              2010 Commonwealth Games

                                                  Mr. Anil Khanna, President, Asian Tennis

                                         PANEL DISCUSSIONS
11:00-12:15   Looking Towards the Future:         Pankaj Advani, World Champion, Arjuna and
              India Sports Business               Khel Ratna Awardee
              Can other spectator sports
              compete with Cricket?               Ayaz Memon, Sports Editor, DNA
              Where will India be in the sports
              arena in 2020?                      Roland Landers, Sr. VP-Strategy, Zee
              Can we blame the Marketers          Sports
              obsession with cricket for people’s
              apathy towards other spectator      Navroze Dhondy, CEO,Creatigies
              sports?                             Communications

                                                  Bhavik, Yachtsman

                                                  Anita Nayar, CEO, Havas Media

                                                  Chairperson-Manish Porwal, CEO,
                                                  Percept Talent Management
12:15 -1:30   A Stakeholders Perspective            Punitha Arumugam, CEO, Madison Media
              By associating with sports are the    Group
              sponsors and advertisers able to
              cut through the clutter and deliver   Brandon DeSouza, President, Tiger Sports
              their message to fans?                Marketing
              What are sponsors looking for in
              their investment?                     Mansoor Siddique, Director, Integrated
              How to measure the ROI?               Marketing, Coco-Cola India
              Do sponsors want to sponsor
              college sports and help in growing    Gaurav Seth, CEO, Vyas Gianetti Sport
              the sport?
              What are sponsors concerns about      V Ramachandran, Director- Marketing, LG
              the marketplace?                      Electronics

                                                    Satish Menon, Sports 18

                                                    Anil B Singh, CEO, Procam International

                                                    Chairperson-Sonali Chander, Sports
                                                    Editor ,NDTV 24x7

1:30- 2:00    Presentation                          Pradeep Hejmadi, Senior VP, TAM Media
2:00-2:45                                 LUNCH BREAK

2:45-4:00     Why Sports and Why only               Session Keynote- Kapil Dev
              What drives marketers to engage in    Ajit Varghese, CEO, Maxus Global
              sports sponsoring and how do they
              come to their conclusions?            NP Sathyamurthy, Jt.President,Lintas
              What are the true motives of          Media Group
              companies in sponsoring
              sportsmen and sporting                Latika Khaneja, Director, Collage India
              Is the rising cost of cricket         Subhinder Singh Prem, MD,Reebok India
              changing the sports marketing
              game in India?                        Abhijit Sarkar, Head, Corporate
              In India why is Sports Marketing      Communications, Sahara India Parivar
              restricted to endorsements and
              cricket sponsorship only?             Mahesh Ranka, GM, Relay Worldwide

                                                    Chairperson- Charu Sharma, Freelance
                                                    Sports anchor/commentator
4:00:-5:00   The role of federations and           Adille Sumariwala, Working President AFI
             corporate India in the                & National Selector
             development of sports.
             Are the Federations/Clubs working     Ms.Amrit Bose, Secretary, Indian Hockey
             for the development of sports?        Federation
             Who will provide sources of funding
             for grass- roots and/or youth         G.S Mander, President, Wrestling
             development programmes?               Federation Of India
             How can the corporate sector lend
             a hand in the development of          Jitendra Joshi, Co-founder, Sportz Village
             sports in India?
             Should corporate India manage         Rajshekar Rao, Editor,
             and run the federations?
                                                   Raghavendra Patnaik, COO, Cornerstone
                                                   Sport & Entertainment Pvt. Ltd.

                                                   Sukhvinder Singh, Senior Marketing
                                                   Manager, All India Football Federation

                                                   Chairperson- Ayaz Memon, Sports Editor,

5:00-5:15                            TEA/COFFEE BREAK
5:15-6:00    2010 Commonwealth Games-              Novy Kapadia, Sports Commentator
             Will it jump-start India into
             becoming a sporting nation!           Nandan Kamath, CEO, GO sport
             Will the games raise the sporting
             standard of the country?              Rajul Kulshreshtha, CEO, Motivator
             Do the brands view the games as
             an attractive proposition?            Manav Singh, GM, Gemba India
             Will the games deliver on ROI?
                                                   Rajeeva Srivastava, Advisor, CWG 2010

                                                   R. Narayanaswamy, Special Advisor, 2010
                                                   Commonwealth Games

                                                   Chairperson- Prof. Avinash Singh,
                                                   Journalist & Sports Enthusiast

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